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Digital marketing strategy  By EBriks Infotech
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Digital marketing strategy By EBriks Infotech

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  • 1. DIGITAL MARKETING STRATEGY
  • 2. SAME RULES NEW TOOLS
  • 3. The 7 C’s of DigitalMarketing
  • 4. CONTENT
  • 5. CONTENT
  • 6. CONVERSATION
  • 7. R u doing the same for your iPhone customers?R u dealing with this R u sending out yourproduct revenue Corporate Sales Teamthreat? R u replying to this person with the to win this answer? customer back?
  • 8. CONVENIENCE a.becoming increasingly expensive b. becoming increasingly difficult to hold …SO THE TRICK IS TO DELIVER VALUE THROUGH MARKETING BY MAKING PEOPLE’S LIVES EASIER
  • 9. CUSTOMISATION
  • 10. COLLABORATION
  • 11. Dell IdeaStorm Video
  • 12. CONTEXT IT IS THE CONTEXT SURROUNDING THE PRODUCT THAT IS IMPORTANT, AND IT’S IN THESE SITUATIONS THAT COMPANIES ARE REAL EXPERTS AT ADDING GREAT VALUE
  • 13. CONVERGENCE
  • 14. Twitter, Blackberry/mobile compatible site New media & Widgets Online Search & Display Ads Hub Email Marketing Social MediaLinkedin, Facebook, Ning, YouTube, Slideshare
  • 15. 10 Steps to developing yourown digital marketing strategy1. It all begins with the customer, listen!2. But don’t forget about your objectives3. Make sure you know what you’re already doing4. Play to your strengths and manage your weaknesses5. Find out what your competition is doing6. Craft a strategy based on your strengths and capabilities7. Implement at the speed of light8. Measure everything in real time9. Continuously review, adjust and improve the customer experience
  • 16. JUST DO IT