Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
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Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.

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EBriks Infotech is a Best SEO Company to Share a PDF Showing The Present And Future Of Digital Marketing In 2013.If you wants to more infomation about this so please visit WWW.EBriks.com

EBriks Infotech is a Best SEO Company to Share a PDF Showing The Present And Future Of Digital Marketing In 2013.If you wants to more infomation about this so please visit WWW.EBriks.com

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Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech. Presentation Transcript

  • 1. The future of Digital Marketing. Personal Targeting = I am my media
  • 2. The Present &Future ofDigital Marketing
  • 3. Agenda• The Past • Where have we been? Thru the lens of: • The survivors • The Marketing Tools• The Present • The Web • Where are we now? • The Mobile Space • The thrivers • The Social Grid• The Future • Advertising • Where are we going? • Shopping • The drivers
  • 4. The Past:DotCom Madness What happened? Who survived?
  • 5. So, What Was Marketing 1.0? Dial-upi-thatSPAMTelemarketing vortals adware SPAM SPAM DM TV What’s New! e-this eMail WEB Flash Animationsdot.com Radio portals hortals SPAM SPAM SPAM About UsPORN Blinking BannersPop-ups Contact Us dot.gone links SPAM Directories spywareWhat’s SPAM HotBrochureware SPAM Press SPAM
  • 6. Web 1.0: The Highs & Lows• 1986: Internet formed• 1990: iMdb launches in Usenet• 1992: WWW launched• 1995: Netscape IPO, craigslist founded• 1996: Flash 1.0• 1997: Steve Jobs rejoins Apple, first „weblog‟• 1998: Microsoft Anti Trust• 1999: Y2K panic, Blogger launched• 2000: The Crash, Napster sued• 2001: The Meltdown
  • 7. What was Web 1.0? “Read Only” = Brochure-ware
  • 8. What was Mobile 1.0? Talk + Text = Mobile Phones
  • 9. What was the Social Grid 1.0? 6 degrees of separation = You‟re in my contact list
  • 10. What was Advertising 1.0? Links + Listings + Banners + Pop-ups + Buttons + Spam= Ad Nauseum + Inbox Invasion
  • 11. What was Shopping 1.0? Limited Interactivityperception reality= eCatalog eCommerce
  • 12. Info Superhighway Roadkill
  • 13. The Survivors
  • 14. Lessons Learned Start with a Business Model And then a A Business PlanOrder & Process beats Fast & Loose Substance beats Style
  • 15. The Present: Digital Marketing2.0 What‟s Happening? Who‟s Thriving?
  • 16. So, What‟s Marketing 2.0?mash-upsweb services mobile VoIP call centres rich media widgets m-this file-sharingPOD AdWords iP-thateCRM playlists tags integrationwireless WiFivideo API Social networks iPTV RSS 3GGPS targeted banners BroadbandVOiP virtual worldsWIKI blogs AI searchAJAX user-generated POS
  • 17. Web 2.0: The Highs & Lows
  • 18. What‟s Web 2.0? “Read/Write”= The Customer Strikes Back
  • 19. What‟s Mobile 2.0?Talk + Text + Web + Media + Apps = Mobile Devices
  • 20. What‟s the Social Grid 2.0? one degree of separation= We‟re all just a click away
  • 21. What‟s Advertising 2.0?Contextual & Behavioural Targeting = Ad Relevance
  • 22. What‟s Shopping 2.0?Customer Ratings, Reviews & Recommendations = weCommerce
  • 23. The Code of QUALITYthe Road People want cool stuff ACCESS Make it easy to find OPENNESS Don‟t bullsh*t CONTROL Let them play with it
  • 24. The Thrivers: bits
  • 25. The thrivers: atoms
  • 26. Enough Already The 2.0 World is changing the way we do everything!Shop Find Travel Watch Date BankWork Stay up to dateMeet Communicate LearnSearch Interact entertain Play Listen Evaluate Find info
  • 27. Lessons Learned The customer is always right Your customers are your brandCustomers expect choice and controlWOM is the best form of advertising
  • 28. The Future:Marketing 3.0Where‟s it going? Who‟s driving?
  • 29. Marketing 3.0? ?
  • 30. Web 3.0? “Read/Write/Execute”= The Customer Customizes
  • 31. Mobile 3.0?The whole world in my hands = My Device is Me
  • 32. the Social Grid 3.0? zero degrees of separation= I‟m the centre of my universe
  • 33. Advertising 3.0?Personal Targeting = I am my media
  • 34. Shopping 3.0?Preferential Personal Purchasing Power = meCommerce
  • 35. The Drivers: Leading the Pack
  • 36. How to Get Ahead Open Invite Listen Ask Respond Share Question the Macro Observe the Micro
  • 37. PUSH PULL