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Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.
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Do You Want To Know Present And Future Of Digital Marketing In 2013 By EBriks Infotech.

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EBriks Infotech is a Best SEO Company to Share a PDF Showing The Present And Future Of Digital Marketing In 2013.If you wants to more infomation about this so please visit WWW.EBriks.com

EBriks Infotech is a Best SEO Company to Share a PDF Showing The Present And Future Of Digital Marketing In 2013.If you wants to more infomation about this so please visit WWW.EBriks.com

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  • 1. The future of Digital Marketing. Personal Targeting = I am my media
  • 2. The Present &Future ofDigital Marketing
  • 3. Agenda• The Past • Where have we been? Thru the lens of: • The survivors • The Marketing Tools• The Present • The Web • Where are we now? • The Mobile Space • The thrivers • The Social Grid• The Future • Advertising • Where are we going? • Shopping • The drivers
  • 4. The Past:DotCom Madness What happened? Who survived?
  • 5. So, What Was Marketing 1.0? Dial-upi-thatSPAMTelemarketing vortals adware SPAM SPAM DM TV What’s New! e-this eMail WEB Flash Animationsdot.com Radio portals hortals SPAM SPAM SPAM About UsPORN Blinking BannersPop-ups Contact Us dot.gone links SPAM Directories spywareWhat’s SPAM HotBrochureware SPAM Press SPAM
  • 6. Web 1.0: The Highs & Lows• 1986: Internet formed• 1990: iMdb launches in Usenet• 1992: WWW launched• 1995: Netscape IPO, craigslist founded• 1996: Flash 1.0• 1997: Steve Jobs rejoins Apple, first „weblog‟• 1998: Microsoft Anti Trust• 1999: Y2K panic, Blogger launched• 2000: The Crash, Napster sued• 2001: The Meltdown
  • 7. What was Web 1.0? “Read Only” = Brochure-ware
  • 8. What was Mobile 1.0? Talk + Text = Mobile Phones
  • 9. What was the Social Grid 1.0? 6 degrees of separation = You‟re in my contact list
  • 10. What was Advertising 1.0? Links + Listings + Banners + Pop-ups + Buttons + Spam= Ad Nauseum + Inbox Invasion
  • 11. What was Shopping 1.0? Limited Interactivityperception reality= eCatalog eCommerce
  • 12. Info Superhighway Roadkill
  • 13. The Survivors
  • 14. Lessons Learned Start with a Business Model And then a A Business PlanOrder & Process beats Fast & Loose Substance beats Style
  • 15. The Present: Digital Marketing2.0 What‟s Happening? Who‟s Thriving?
  • 16. So, What‟s Marketing 2.0?mash-upsweb services mobile VoIP call centres rich media widgets m-this file-sharingPOD AdWords iP-thateCRM playlists tags integrationwireless WiFivideo API Social networks iPTV RSS 3GGPS targeted banners BroadbandVOiP virtual worldsWIKI blogs AI searchAJAX user-generated POS
  • 17. Web 2.0: The Highs & Lows
  • 18. What‟s Web 2.0? “Read/Write”= The Customer Strikes Back
  • 19. What‟s Mobile 2.0?Talk + Text + Web + Media + Apps = Mobile Devices
  • 20. What‟s the Social Grid 2.0? one degree of separation= We‟re all just a click away
  • 21. What‟s Advertising 2.0?Contextual & Behavioural Targeting = Ad Relevance
  • 22. What‟s Shopping 2.0?Customer Ratings, Reviews & Recommendations = weCommerce
  • 23. The Code of QUALITYthe Road People want cool stuff ACCESS Make it easy to find OPENNESS Don‟t bullsh*t CONTROL Let them play with it
  • 24. The Thrivers: bits
  • 25. The thrivers: atoms
  • 26. Enough Already The 2.0 World is changing the way we do everything!Shop Find Travel Watch Date BankWork Stay up to dateMeet Communicate LearnSearch Interact entertain Play Listen Evaluate Find info
  • 27. Lessons Learned The customer is always right Your customers are your brandCustomers expect choice and controlWOM is the best form of advertising
  • 28. The Future:Marketing 3.0Where‟s it going? Who‟s driving?
  • 29. Marketing 3.0? ?
  • 30. Web 3.0? “Read/Write/Execute”= The Customer Customizes
  • 31. Mobile 3.0?The whole world in my hands = My Device is Me
  • 32. the Social Grid 3.0? zero degrees of separation= I‟m the centre of my universe
  • 33. Advertising 3.0?Personal Targeting = I am my media
  • 34. Shopping 3.0?Preferential Personal Purchasing Power = meCommerce
  • 35. The Drivers: Leading the Pack
  • 36. How to Get Ahead Open Invite Listen Ask Respond Share Question the Macro Observe the Micro
  • 37. PUSH PULL

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