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  • 1. Facebook statsand chartsA publication of47handy
  • 2. 47 Handy FacebookStats and ChartsBy Amanda SibleyAmanda Sibley is a member of the paidmarketing team at HubSpot. She helpscreate and manage paid advertisementsand external vendors to help generateleads across various platforms. Amanda isalso a regular contributor to the HubSpotblog, where she writes about various topicsacross inbound marketing.FOLLOW ME ON TWITTER@AMANDASIBLEY1
  • 3. brings your whole marketing world togetherin one, powerful, integrated system.HubSpot’s All-in-OneMarketing SoftwareGet Found: Help prospects find you onlineConvert: Nurture your leads and drive conversionsAnalyze: Measure and improve your marketingPlus more apps and integrationsLeadGenerationU blogging &social mediaq Email &AutomationMSearchoptimizations MarketinganalyticsYLeadmanagementgrequest a demohttp://bit.ly/Get-A-Demo-of-HS
  • 4. 47 Handy Facebook Stats and Charts 4www.Hubspot.com share ebookEveryone is talking about how Facebook can drive traffic, leads and customers toyour site. But how much do you really know about Facebook?Who is actually using it, and for what? How can you best optimize your Facebookpresence to get the most return on your efforts?By knowing who your audience is on Facebook, you will be able to engage with themmore effectively. You can find the best time to reach them and what type of contentresonates with them. Read on to see some interesting and surprising statisticsabout the social media giant we all know and love.an introduction
  • 5. 47 Handy Facebook Stats and Charts 5www.Hubspot.com share ebookUsers ofFacebook
  • 6. 47 Handy Facebook Stats and Charts 6www.Hubspot.com share ebookG1There are over950 millionpeople onFacebookworldwide.Source: Facebook
  • 7. 47 Handy Facebook Stats and Charts 7www.Hubspot.com share ebook500 million userslog into Facebookeach day....a 48% increase from 2010 to 2011.2Source: The Social Skinny 2012welcome
  • 8. 47 Handy Facebook Stats and Charts 8www.Hubspot.com share ebookOver 223 millionpeople in Europeare on Facebook.3Source: SearchEngine Journal
  • 9. 47 Handy Facebook Stats and Charts 9www.Hubspot.com share ebookPeople ages 25-34use Facebookthe most.4Source: Emarketer 2012
  • 10. 47 Handy Facebook Stats and Charts 10www.Hubspot.com share ebook5new Facebook profilesare made every second.UU UU U5Source: AllFacebook 2012
  • 11. 47 Handy Facebook Stats and Charts 11www.Hubspot.com share ebookllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllFacebook users are...47%male53%female6Source: Emarketer
  • 12. 47 Handy Facebook Stats and Charts 12www.Hubspot.com share ebooktTraffic is highestmid-week between 1-3pm7Source: Bit.ly blog
  • 13. 47 Handy Facebook Stats and Charts 13www.Hubspot.com share ebookSEngagement is 18% higher onThursdays & Fridays.8Source: Bit.ly blogMonday Tuesday Wednesday Thursday Friday Saturday Sunday
  • 14. 47 Handy Facebook Stats and Charts 14www.Hubspot.com share ebookThere are 83million fakeFacebookprofiles. !9Source: CNN
  • 15. 47 Handy Facebook Stats and Charts 15www.Hubspot.com share ebook300 million photos areuploaded each day.10Source: Gizmodo
  • 16. 47 Handy Facebook Stats and Charts 16www.Hubspot.com share ebookThe averagetime spenton Facebook is20 minutesper visit.Source: Infodocket11
  • 17. 47 Handy Facebook Stats and Charts 17www.Hubspot.com share ebookww510,000commentsare posted. 293,000statuses areupdated 136,000 photosare uploaded12Source: The Social SkinnyEvery 60 seconds...
  • 18. 47 Handy Facebook Stats and Charts 18www.Hubspot.com share ebookof 18-24 year-olds checkFacebookwhen theywake up.13Source: The Social Skinny50%
  • 19. 47 Handy Facebook Stats and Charts 19www.Hubspot.com share ebookSource: Infodocket 2012141in 5 page views in theUS occurs on Facebook.EE EE E
  • 20. 47 Handy Facebook Stats and Charts 20www.Hubspot.com share ebook42% OF MARKETERS SAYFACEBOOK IS CRITICAL ORIMPORTANT TO THEIRBUSINESS.Source: State of InboundMarketing 201215
  • 21. 47 Handy Facebook Stats and Charts 21www.Hubspot.com share ebookBrand engagementin 2011 increased by 176%16Source: State of InboundMarketing, HubSpot 2012{
  • 22. 47 Handy Facebook Stats and Charts 22www.Hubspot.com share ebookFacebook forBusiness
  • 23. 47 Handy Facebook Stats and Charts 23www.Hubspot.com share ebookof marketers said so-cial media becamemore important to theirmarketing campaignsin the last 6 months.17Source: State of Inbound Marketing,HubSpot 201262%
  • 24. 47 Handy Facebook Stats and Charts 24www.Hubspot.com share ebookCompanies that acquired customersfrom Facebook:Source: State of Inbound Marketing 20121877%b2c43%b2b
  • 25. 47 Handy Facebook Stats and Charts 25www.Hubspot.com share ebook0%10%20%30%40%50%60%70%80%90%100%Retail/Wholesale Education Tech/Software Healthcare ManufacturingRetail is the top industrythat has acquired customersthrough Facebook.Source: State of Inbound Marketing, HubSpot 201219
  • 26. 47 Handy Facebook Stats and Charts 26www.Hubspot.com share ebookof US companies have firedsomeone because of what theyhave posted on social media.OwSend them packing!OO20Source: The Social Skinny8%
  • 27. 47 Handy Facebook Stats and Charts 27www.Hubspot.com share ebookThe number of businesses that sayFacebook is critical or important to theirbusiness has increased bySource: State ofInbound Marketing,HubSpot, March 20122175%
  • 28. 47 Handy Facebook Stats and Charts 28www.Hubspot.com share ebook80% of USsocial networkusers prefer toconnect tobrands throughFacebook.U22jjj Source: State of Inbound Marketing,HubSpot, March 2012jjjj
  • 29. 47 Handy Facebook Stats and Charts 29www.Hubspot.com share ebookBrands have seen a 46%increase in user engagementwith the new business Timeline.23PB NSource: Simply Measured
  • 30. 47 Handy Facebook Stats and Charts 30www.Hubspot.com share ebookBrands have seen a65% increase in userengagement ofINTERACTIVE contentwith the new Timeline.24Source: Simply Measured
  • 31. 47 Handy Facebook Stats and Charts 31www.Hubspot.com share ebookEwEEEEEEEERatio of views to shares ofFacebook comments:Source: BuzzFeed259:1
  • 32. 47 Handy Facebook Stats and Charts 32www.Hubspot.com share ebook72% of marketershandle social mediainhouse.H26Source: State of Inbound Marketing,HubSpot 2012
  • 33. 47 Handy Facebook Stats and Charts 33www.Hubspot.com share ebookMarketers struggle withlead generationon Facebook.27Source: SocialMediaExaminer
  • 34. 47 Handy Facebook Stats and Charts 34www.Hubspot.com share ebook43% of people ages 20-29 useFacebook for marketing +11 hoursper week.t28Source: SocialMediaExaminerttttttt t
  • 35. 47 Handy Facebook Stats and Charts 35www.Hubspot.com share ebookAuto-posting toFacebookdecreases likesand comments by70%.Source: Digital Buzz Blog 2012,,,,29
  • 36. 47 Handy Facebook Stats and Charts 36www.Hubspot.com share ebookSocial media has a 100% higher lead-to-close rate than outbound marketing.0.0%0.5%1.0%1.5%2.0%2.5%3.0%3.5%4.0%4.5%Social Media Outbound MarketingSource: State of Inbound Marketing,HubSpot 201230
  • 37. 47 Handy Facebook Stats and Charts 37www.Hubspot.com share ebookSmall businesses spend18% of their budgetson social media, the most outof all marketing channels.31Source: State of Inbound Marketing, HubSpot 2012$
  • 38. 47 Handy Facebook Stats and Charts 38www.Hubspot.com share ebookRetail Brandson Facebook
  • 39. 47 Handy Facebook Stats and Charts 39www.Hubspot.com share ebook53% of shop-pers who clickedthrough from afriend’s Facebookpage have made apurchase.$32Source:Sociablelabs
  • 40. 47 Handy Facebook Stats and Charts 40www.Hubspot.com share ebookConsumers whofollowed a link to aretail site fromFacebook spentan average of$102.59.z$102.5933Source: Bazaarvoice
  • 41. 47 Handy Facebook Stats and Charts 41www.Hubspot.com share ebook51% of fans aremore likely topurchase frombrands they“Like”on Facebook.34Source: HubSpot
  • 42. 47 Handy Facebook Stats and Charts 42www.Hubspot.com share ebookFriends of Fans
  • 43. 47 Handy Facebook Stats and Charts 43www.Hubspot.com share ebookand advice they hear on67% of US onlineconsumers trust informationFacebook.35Source: BlogHer
  • 44. 47 Handy Facebook Stats and Charts 44www.Hubspot.com share ebook56%of people are morelikely to recommend a brand afterbecoming a fan on Facebook.Source: Digital Buzz Blog>36U
  • 45. 47 Handy Facebook Stats and Charts 45www.Hubspot.com share ebookof U.S. online consumers have made apurchase based on recommendationsfrom friends on Facebook.3733%Source: Fricay Corner: 10 Mobile Marketing Stats
  • 46. 47 Handy Facebook Stats and Charts 46www.Hubspot.com share ebook70% ofFacebookconsumersfollow linksposted byfamily andfriends.AAAA38Source: Pew Research
  • 47. 47 Handy Facebook Stats and Charts 47www.Hubspot.com share ebookFans and theirfriends bought16% more fre-quently in storeswhen exposed topaid media fromthe brand.Source: The Power of the Like II, com-Score and Facebook, June 201239$
  • 48. 47 Handy Facebook Stats and Charts 48www.Hubspot.com share ebookBrands onFacebookextend theirreach tofriends of fansby 50-200%.U ggg40Source: Comscoreg
  • 49. 47 Handy Facebook Stats and Charts 49www.Hubspot.com share ebookFacebookAdvertising
  • 50. 47 Handy Facebook Stats and Charts 50www.Hubspot.com share ebookof marketersplan on usingFacebook adsin the future.41Source: Social Media Today90%
  • 51. 47 Handy Facebook Stats and Charts 51www.Hubspot.com share ebook56% of marketers have increasedtheir Facebook ad budget for 2012.42Source: State of Inbound Marketing, HubSpot 2012
  • 52. 47 Handy Facebook Stats and Charts 52www.Hubspot.com share ebook68%of marketerssay that Facebook adsare effective in fan andcustomer acquisition.#143Source: Social Media Today
  • 53. 47 Handy Facebook Stats and Charts 53www.Hubspot.com share ebook39% of advertisers onFacebook have driventraffic off of their Face-book ads, and onto anexternal landing page. X44Source: Social Media Today
  • 54. 47 Handy Facebook Stats and Charts 54www.Hubspot.com share ebookThe average costper click increased45Source: ClearSlide/25% between Q4 2011and Q1 2012.
  • 55. 47 Handy Facebook Stats and Charts 55www.Hubspot.com share ebook%Average CPM:$.12%Average costper click:$1.1446The averageFacebookadvertisingcostsin 2012 are:Source: Social Bakers
  • 56. 47 Handy Facebook Stats and Charts 56www.Hubspot.com share ebook95%of all wall posts arenot answeredby brands. >47Source: Social Skinny
  • 57. optimize for socialOptimize your content for socialsharing with Hubspot. Make yourmarketing emails, blog posts andlanding pages more social today.Measure how many leads andcustomers you are getting fromFacebook and improve your socialmedia lead generation with HubSpot.generate leadsfrom facebookLeadGenerationU blogging &social mediaq Email &AutomationMSearchoptimizations MarketinganalyticsYLeadmanagementgto learn how the HubSpot all-in-onemarketing software can help you.request a demohttp://bit.ly/Get-A-Demo-of-HS