0
Facebook stats
and charts
A publication of
47handy
47 Handy Facebook
Stats and Charts
By Amanda Sibley
Amanda Sibley is a member of the paid
marketing team at HubSpot. She h...
brings your whole marketing world together
in one, powerful, integrated system.
HubSpot’s All-in-One
Marketing Software
Ge...
47 Handy Facebook Stats and Charts 4
www.Hubspot.com share ebook
Everyone is talking about how Facebook can drive traffic,...
47 Handy Facebook Stats and Charts 5
www.Hubspot.com share ebook
Users of
Facebook
47 Handy Facebook Stats and Charts 6
www.Hubspot.com share ebook
G
1
There are over
950 million
people on
Facebook
worldwi...
47 Handy Facebook Stats and Charts 7
www.Hubspot.com share ebook
500 million users
log into Facebook
each day.
...a 48% in...
47 Handy Facebook Stats and Charts 8
www.Hubspot.com share ebook
Over 223 million
people in Europe
are on Facebook.
3
Sour...
47 Handy Facebook Stats and Charts 9
www.Hubspot.com share ebook
People ages 25-34
use Facebook
the most.
4
Source: Emarke...
47 Handy Facebook Stats and Charts 10
www.Hubspot.com share ebook
5new Facebook profiles
are made every second.
UU UU U
5
...
47 Handy Facebook Stats and Charts 11
www.Hubspot.com share ebook
llllllllll
llllllllll
llllllllll
llllllllll
llllllllll
l...
47 Handy Facebook Stats and Charts 12
www.Hubspot.com share ebook
t
Traffic is highest
mid-week between
											1-3pm
7...
47 Handy Facebook Stats and Charts 13
www.Hubspot.com share ebook
S
Engagement is 18% higher on
Thursdays & Fridays.
8
Sou...
47 Handy Facebook Stats and Charts 14
www.Hubspot.com share ebook
There are 83
million fake
Facebook
profiles. !
9
Source:...
47 Handy Facebook Stats and Charts 15
www.Hubspot.com share ebook
300 million photos are
uploaded each day.
10
Source: Giz...
47 Handy Facebook Stats and Charts 16
www.Hubspot.com share ebook
The average
time spent
on Facebook is
20 minutes
per vis...
47 Handy Facebook Stats and Charts 17
www.Hubspot.com share ebook
ww510,000
comments
are posted.
				
293,000
statuses are...
47 Handy Facebook Stats and Charts 18
www.Hubspot.com share ebook
of 18-24 year-
olds check
Facebook
when they
wake up.
13...
47 Handy Facebook Stats and Charts 19
www.Hubspot.com share ebook
Source: Infodocket 2012
14
1in 5 page views in the
US oc...
47 Handy Facebook Stats and Charts 20
www.Hubspot.com share ebook
42% OF MARKETERS SAY
FACEBOOK IS CRITICAL OR
IMPORTANT T...
47 Handy Facebook Stats and Charts 21
www.Hubspot.com share ebook
Brand engagement
in 2011 increased by 176%
16
Source: St...
47 Handy Facebook Stats and Charts 22
www.Hubspot.com share ebook
Facebook for
Business
47 Handy Facebook Stats and Charts 23
www.Hubspot.com share ebook
of marketers said so-
cial media became
more important t...
47 Handy Facebook Stats and Charts 24
www.Hubspot.com share ebook
Companies that acquired customers
from Facebook:
Source:...
47 Handy Facebook Stats and Charts 25
www.Hubspot.com share ebook
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Retail/Whole...
47 Handy Facebook Stats and Charts 26
www.Hubspot.com share ebook
of US companies have fired
someone because of what they
...
47 Handy Facebook Stats and Charts 27
www.Hubspot.com share ebook
The number of businesses that say
Facebook is critical o...
47 Handy Facebook Stats and Charts 28
www.Hubspot.com share ebook
80% of US
social network
users prefer to
connect to
bran...
47 Handy Facebook Stats and Charts 29
www.Hubspot.com share ebook
Brands have seen a 46%
increase in user engagement
with ...
47 Handy Facebook Stats and Charts 30
www.Hubspot.com share ebook
Brands have seen a
65% increase in user
engagement of
IN...
47 Handy Facebook Stats and Charts 31
www.Hubspot.com share ebook
E
wE
EE
E
EEEE
Ratio of views to shares of
Facebook comm...
47 Handy Facebook Stats and Charts 32
www.Hubspot.com share ebook
72% of marketers
handle social media
inhouse.
H
26
Sourc...
47 Handy Facebook Stats and Charts 33
www.Hubspot.com share ebook
Marketers struggle with
lead generation
on Facebook.
27
...
47 Handy Facebook Stats and Charts 34
www.Hubspot.com share ebook
43% of people ages 20-29 use
Facebook for marketing +11 ...
47 Handy Facebook Stats and Charts 35
www.Hubspot.com share ebook
Auto-posting to
Facebook
decreases likes
and comments by...
47 Handy Facebook Stats and Charts 36
www.Hubspot.com share ebook
Social media has a 100% higher lead-
to-close rate than ...
47 Handy Facebook Stats and Charts 37
www.Hubspot.com share ebook
Small businesses spend
18% of their budgets
on social me...
47 Handy Facebook Stats and Charts 38
www.Hubspot.com share ebook
Retail Brands
on Facebook
47 Handy Facebook Stats and Charts 39
www.Hubspot.com share ebook
53% of shop-
pers who clicked
through from a
friend’s Fa...
47 Handy Facebook Stats and Charts 40
www.Hubspot.com share ebook
Consumers who
followed a link to a
retail site from
Face...
47 Handy Facebook Stats and Charts 41
www.Hubspot.com share ebook
51% of fans are
more likely to
purchase from
brands they...
47 Handy Facebook Stats and Charts 42
www.Hubspot.com share ebook
Friends of Fans
47 Handy Facebook Stats and Charts 43
www.Hubspot.com share ebook
and advice they hear on

67% of US online
consumers tru...
47 Handy Facebook Stats and Charts 44
www.Hubspot.com share ebook
56%of people are more
likely to recommend a brand after
...
47 Handy Facebook Stats and Charts 45
www.Hubspot.com share ebook
of U.S. online consumers have made a
purchase based on r...
47 Handy Facebook Stats and Charts 46
www.Hubspot.com share ebook
70% of
Facebook
consumers
follow links
posted by
family ...
47 Handy Facebook Stats and Charts 47
www.Hubspot.com share ebook
Fans and their
friends bought
16% more fre-
quently in s...
47 Handy Facebook Stats and Charts 48
www.Hubspot.com share ebook
Brands on
Facebook
extend their
reach to
friends of fans...
47 Handy Facebook Stats and Charts 49
www.Hubspot.com share ebook
Facebook
Advertising
47 Handy Facebook Stats and Charts 50
www.Hubspot.com share ebook
of marketers
plan on using
Facebook ads
in the future.
4...
47 Handy Facebook Stats and Charts 51
www.Hubspot.com share ebook
56% of marketers have increased
their Facebook ad budget...
47 Handy Facebook Stats and Charts 52
www.Hubspot.com share ebook
68%of marketers
say that Facebook ads
are effective in f...
47 Handy Facebook Stats and Charts 53
www.Hubspot.com share ebook
39% of advertisers on
Facebook have driven
traffic off o...
47 Handy Facebook Stats and Charts 54
www.Hubspot.com share ebook
The average cost
per click increased
45
Source: ClearSli...
47 Handy Facebook Stats and Charts 55
www.Hubspot.com share ebook
%Average CPM:
$.12
%Average cost
per click:
$1.14
46
The...
47 Handy Facebook Stats and Charts 56
www.Hubspot.com share ebook
95%of all wall posts are
not answered
by brands. >
47
S...
optimize for social
Optimize your content for social
sharing with Hubspot. Make your
marketing emails, blog posts and
land...
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  1. 1. Facebook stats and charts A publication of 47handy
  2. 2. 47 Handy Facebook Stats and Charts By Amanda Sibley Amanda Sibley is a member of the paid marketing team at HubSpot. She helps create and manage paid advertisements and external vendors to help generate leads across various platforms. Amanda is also a regular contributor to the HubSpot blog, where she writes about various topics across inbound marketing. FOLLOW ME ON TWITTER @AMANDASIBLEY1
  3. 3. brings your whole marketing world together in one, powerful, integrated system. HubSpot’s All-in-One Marketing Software Get Found: Help prospects find you online Convert: Nurture your leads and drive conversions Analyze: Measure and improve your marketing Plus more apps and integrations Lead Generation U blogging & social media q Email & Automation M Search optimization s Marketing analytics YLead management g request a demo http://bit.ly/Get-A-Demo-of-HS
  4. 4. 47 Handy Facebook Stats and Charts 4 www.Hubspot.com share ebook Everyone is talking about how Facebook can drive traffic, leads and customers to your site. But how much do you really know about Facebook? Who is actually using it, and for what? How can you best optimize your Facebook presence to get the most return on your efforts? By knowing who your audience is on Facebook, you will be able to engage with them more effectively. You can find the best time to reach them and what type of content resonates with them. Read on to see some interesting and surprising statistics about the social media giant we all know and love. an introduction
  5. 5. 47 Handy Facebook Stats and Charts 5 www.Hubspot.com share ebook Users of Facebook
  6. 6. 47 Handy Facebook Stats and Charts 6 www.Hubspot.com share ebook G 1 There are over 950 million people on Facebook worldwide. Source: Facebook
  7. 7. 47 Handy Facebook Stats and Charts 7 www.Hubspot.com share ebook 500 million users log into Facebook each day. ...a 48% increase from 2010 to 2011. 2 Source: The Social Skinny 2012 welcome
  8. 8. 47 Handy Facebook Stats and Charts 8 www.Hubspot.com share ebook Over 223 million people in Europe are on Facebook. 3 Source: Search Engine Journal
  9. 9. 47 Handy Facebook Stats and Charts 9 www.Hubspot.com share ebook People ages 25-34 use Facebook the most. 4 Source: Emarketer 2012
  10. 10. 47 Handy Facebook Stats and Charts 10 www.Hubspot.com share ebook 5new Facebook profiles are made every second. UU UU U 5 Source: AllFacebook 2012
  11. 11. 47 Handy Facebook Stats and Charts 11 www.Hubspot.com share ebook llllllllll llllllllll llllllllll llllllllll llllllllll llllllllll llllllllll llllllllll llllllllll llllllllll Facebook users are... 47% male 53% female 6 Source: Emarketer
  12. 12. 47 Handy Facebook Stats and Charts 12 www.Hubspot.com share ebook t Traffic is highest mid-week between 1-3pm 7 Source: Bit.ly blog
  13. 13. 47 Handy Facebook Stats and Charts 13 www.Hubspot.com share ebook S Engagement is 18% higher on Thursdays & Fridays. 8 Source: Bit.ly blog Monday Tuesday Wednesday Thursday Friday Saturday Sunday
  14. 14. 47 Handy Facebook Stats and Charts 14 www.Hubspot.com share ebook There are 83 million fake Facebook profiles. ! 9 Source: CNN
  15. 15. 47 Handy Facebook Stats and Charts 15 www.Hubspot.com share ebook 300 million photos are uploaded each day. 10 Source: Gizmodo
  16. 16. 47 Handy Facebook Stats and Charts 16 www.Hubspot.com share ebook The average time spent on Facebook is 20 minutes per visit. Source: Infodocket 11
  17. 17. 47 Handy Facebook Stats and Charts 17 www.Hubspot.com share ebook ww510,000 comments are posted. 293,000 statuses are updated 136,000 photos are uploaded 12 Source: The Social Skinny Every 60 seconds...
  18. 18. 47 Handy Facebook Stats and Charts 18 www.Hubspot.com share ebook of 18-24 year- olds check Facebook when they wake up. 13 Source: The Social Skinny 50%
  19. 19. 47 Handy Facebook Stats and Charts 19 www.Hubspot.com share ebook Source: Infodocket 2012 14 1in 5 page views in the US occurs on Facebook. EE EE E
  20. 20. 47 Handy Facebook Stats and Charts 20 www.Hubspot.com share ebook 42% OF MARKETERS SAY FACEBOOK IS CRITICAL OR IMPORTANT TO THEIR BUSINESS. Source: State of Inbound Marketing 2012 15
  21. 21. 47 Handy Facebook Stats and Charts 21 www.Hubspot.com share ebook Brand engagement in 2011 increased by 176% 16 Source: State of Inbound Marketing, HubSpot 2012 {
  22. 22. 47 Handy Facebook Stats and Charts 22 www.Hubspot.com share ebook Facebook for Business
  23. 23. 47 Handy Facebook Stats and Charts 23 www.Hubspot.com share ebook of marketers said so- cial media became more important to their marketing campaigns in the last 6 months. 17 Source: State of Inbound Marketing, HubSpot 2012 62%
  24. 24. 47 Handy Facebook Stats and Charts 24 www.Hubspot.com share ebook Companies that acquired customers from Facebook: Source: State of Inbound Marketing 2012 18 77% b2c 43% b2b
  25. 25. 47 Handy Facebook Stats and Charts 25 www.Hubspot.com share ebook 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Retail/Wholesale Education Tech/Software Healthcare Manufacturing Retail is the top industry that has acquired customers through Facebook. Source: State of Inbound Marketing, HubSpot 2012 19
  26. 26. 47 Handy Facebook Stats and Charts 26 www.Hubspot.com share ebook of US companies have fired someone because of what they have posted on social media. O wSend them packing! O O20 Source: The Social Skinny 8%
  27. 27. 47 Handy Facebook Stats and Charts 27 www.Hubspot.com share ebook The number of businesses that say Facebook is critical or important to their business has increased by Source: State of Inbound Marketing, HubSpot, March 2012 21 75%
  28. 28. 47 Handy Facebook Stats and Charts 28 www.Hubspot.com share ebook 80% of US social network users prefer to connect to brands through Facebook. U22 jj j Source: State of Inbound Marketing, HubSpot, March 2012 j j j j
  29. 29. 47 Handy Facebook Stats and Charts 29 www.Hubspot.com share ebook Brands have seen a 46% increase in user engagement with the new business Timeline. 23 P B N Source: Simply Measured
  30. 30. 47 Handy Facebook Stats and Charts 30 www.Hubspot.com share ebook Brands have seen a 65% increase in user engagement of INTERACTIVE content with the new Timeline. 24 Source: Simply Measured
  31. 31. 47 Handy Facebook Stats and Charts 31 www.Hubspot.com share ebook E wE EE E EEEE Ratio of views to shares of Facebook comments: Source: BuzzFeed 25 9:1
  32. 32. 47 Handy Facebook Stats and Charts 32 www.Hubspot.com share ebook 72% of marketers handle social media inhouse. H 26 Source: State of Inbound Marketing, HubSpot 2012
  33. 33. 47 Handy Facebook Stats and Charts 33 www.Hubspot.com share ebook Marketers struggle with lead generation on Facebook. 27 Source: SocialMediaExaminer
  34. 34. 47 Handy Facebook Stats and Charts 34 www.Hubspot.com share ebook 43% of people ages 20-29 use Facebook for marketing +11 hours per week. t 28 Source: SocialMediaExaminer tt ttt t t t
  35. 35. 47 Handy Facebook Stats and Charts 35 www.Hubspot.com share ebook Auto-posting to Facebook decreases likes and comments by 70%. Source: Digital Buzz Blog 2012 , ,, , 29
  36. 36. 47 Handy Facebook Stats and Charts 36 www.Hubspot.com share ebook Social media has a 100% higher lead- to-close rate than outbound marketing. 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% Social Media Outbound Marketing Source: State of Inbound Marketing, HubSpot 2012 30
  37. 37. 47 Handy Facebook Stats and Charts 37 www.Hubspot.com share ebook Small businesses spend 18% of their budgets on social media, the most out of all marketing channels. 31 Source: State of Inbound Marketing, HubSpot 2012 $
  38. 38. 47 Handy Facebook Stats and Charts 38 www.Hubspot.com share ebook Retail Brands on Facebook
  39. 39. 47 Handy Facebook Stats and Charts 39 www.Hubspot.com share ebook 53% of shop- pers who clicked through from a friend’s Facebook page have made a purchase.$ 32 Source: Sociablelabs
  40. 40. 47 Handy Facebook Stats and Charts 40 www.Hubspot.com share ebook Consumers who followed a link to a retail site from Facebook spent an average of $102.59. z$102.59 33 Source: Bazaarvoice
  41. 41. 47 Handy Facebook Stats and Charts 41 www.Hubspot.com share ebook 51% of fans are more likely to purchase from brands they “Like” on Facebook. 34 Source: HubSpot
  42. 42. 47 Handy Facebook Stats and Charts 42 www.Hubspot.com share ebook Friends of Fans
  43. 43. 47 Handy Facebook Stats and Charts 43 www.Hubspot.com share ebook and advice they hear on  67% of US online consumers trust information Facebook. 35 Source: BlogHer
  44. 44. 47 Handy Facebook Stats and Charts 44 www.Hubspot.com share ebook 56%of people are more likely to recommend a brand after becoming a fan on Facebook. Source: Digital Buzz Blog > 36 U
  45. 45. 47 Handy Facebook Stats and Charts 45 www.Hubspot.com share ebook of U.S. online consumers have made a purchase based on recommendations from friends on Facebook. 37 33% Source: Fricay Corner: 10 Mobile Marketing Stats
  46. 46. 47 Handy Facebook Stats and Charts 46 www.Hubspot.com share ebook 70% of Facebook consumers follow links posted by family and friends. A A A A 38 Source: Pew Research
  47. 47. 47 Handy Facebook Stats and Charts 47 www.Hubspot.com share ebook Fans and their friends bought 16% more fre- quently in stores when exposed to paid media from the brand. Source: The Power of the Like II, com- Score and Facebook, June 2012 39 $
  48. 48. 47 Handy Facebook Stats and Charts 48 www.Hubspot.com share ebook Brands on Facebook extend their reach to friends of fans by 50-200%. U g g g 40 Source: Comscore g
  49. 49. 47 Handy Facebook Stats and Charts 49 www.Hubspot.com share ebook Facebook Advertising
  50. 50. 47 Handy Facebook Stats and Charts 50 www.Hubspot.com share ebook of marketers plan on using Facebook ads in the future. 41 Source: Social Media Today 90%
  51. 51. 47 Handy Facebook Stats and Charts 51 www.Hubspot.com share ebook 56% of marketers have increased their Facebook ad budget for 2012. 42 Source: State of Inbound Marketing, HubSpot 2012
  52. 52. 47 Handy Facebook Stats and Charts 52 www.Hubspot.com share ebook 68%of marketers say that Facebook ads are effective in fan and customer acquisition. #1 43 Source: Social Media Today
  53. 53. 47 Handy Facebook Stats and Charts 53 www.Hubspot.com share ebook 39% of advertisers on Facebook have driven traffic off of their Face- book ads, and onto an external landing page. X 44 Source: Social Media Today
  54. 54. 47 Handy Facebook Stats and Charts 54 www.Hubspot.com share ebook The average cost per click increased 45 Source: ClearSlide /25% between Q4 2011 and Q1 2012.
  55. 55. 47 Handy Facebook Stats and Charts 55 www.Hubspot.com share ebook %Average CPM: $.12 %Average cost per click: $1.14 46 The average Facebook advertising costs in 2012 are:Source: Social Bakers
  56. 56. 47 Handy Facebook Stats and Charts 56 www.Hubspot.com share ebook 95%of all wall posts are not answered by brands. > 47 Source: Social Skinny
  57. 57. optimize for social Optimize your content for social sharing with Hubspot. Make your marketing emails, blog posts and landing pages more social today. Measure how many leads and customers you are getting from Facebook and improve your social media lead generation with HubSpot. generate leads from facebook Lead Generation U blogging & social media q Email & Automation MSearch optimization s Marketing analytics YLead management g to learn how the HubSpot all-in-one marketing software can help you. request a demo http://bit.ly/Get-A-Demo-of-HS
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