Tweet Me Right Business Success with Twitter Paul Strack Tweet Me Right Business Success with Twitter
Tweet Me Right Business Success with Twitter Paul Strack Tweet Me Right Business Success with Twitter
What can PODi do for  YOUR digital business? <ul><ul><li>Increase high-margin business & sell successfully </li></ul></ul>...
PODi deliverables <ul><li>World’s largest database of successful digital print case studies   www.caslon.net/PODi-Case-Stu...
<ul><ul><li>Objectives </li></ul></ul><ul><li>Brief overview of Social Media & Media Integration </li></ul><ul><li>Twitter...
“ I’M A GREAT LOVER.” MARKETING Source: Neutron, LLC
 
 
 
 
 
What exactly is Twitter?
Who is using Twitter? <ul><li>Quantcast – internet data measurement firm in NY and San Francisco, provides these Twitter S...
What exactly is Twitter? <ul><li>Micro blog  </li></ul><ul><li>140 characters – “tweet” </li></ul><ul><li>Followers – “twe...
What exactly is Twitter? <ul><li>Engage </li></ul><ul><li>Interact </li></ul><ul><li>React </li></ul>
Who do I follow? <ul><li>Industry leaders </li></ul><ul><ul><li>Jeff Hayzlett </li></ul></ul><ul><ul><li>John Foley </li><...
Engage. React. Interact.
Engage.  Interact.  React.
Engage.  Interact.  React.
Engage.  Interact.  React.
If you Tweet it, they will come.
Active listening (or is it voyeurism?)
React.
Engage. Interact. React.
Engage. Interact. React.
Thought Leadership Opportunity <ul><li>Integrating Media Conference </li></ul><ul><li>55 attendees </li></ul><ul><li>Marke...
Twitter  Share Opportunity
Learning Opportunities
Marketing/Branding Opportunities
Organize, Plan, but keep it simple.
<ul><li>One @reply per day </li></ul><ul><li>One RT per day </li></ul><ul><li>One original thought (tweet) per day </li></...
<ul><li>Questions?? </li></ul>Twitter for Success
<ul><li>Paul Strack </li></ul><ul><li>[email_address] </li></ul><ul><li>twitter.com/pstrack </li></ul><ul><li>501-375-7311...
<ul><li>2011 PODi AppForum </li></ul><ul><ul><li>The first and best event dedicated to what's next in digital </li></ul></...
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Tweet Me Right

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This presentation shares small-business success stories incorporating Twitter in business development efforts. Learn how Twitter can be an effective tool to complement your marketing strategy. This session will provide case studies and anecdotal success stories of how incorporating Twitter brought about several “wins” for a small business during the past year.

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  • Our members have identified five major pain points that seem to be pretty consistent no matter what size their company is. Everyone wants help planning strategies for the future. Creating business plans. Deciding which services and solutions are right for the future of your company. You need help educating customers &amp; shortening the sales cycle. Advice on how to price for value. Help finding and hiring the right people to sell solutions. And your sales team needs training and daily support to sell successfully. You have questions about workflow, technology, hardware and software. How can you streamline your delivery processes and effectively manage the production of high-value added digital printing applications? You’re looking for networking opportunities and partners. Finally, you’re searching for ways to promote your company as a leader in the digital printing industry. PODi has tools and benefits that address each of these points.
  • This presentation has changed from when I originally envisioned it. It will change if I were to present it a few weeks from now. There is so much happening on the social media front, that it is difficult to predict where it’s going next. I am not a twitter expert. I am not a social media expert. I am, just like many of you, a business owner in an industry that is undergoing significant change. Trying to find out how to harness technology to take the most advantage of it. I am not a twitter expert. There are plenty around that claim to be just that. I think, however, I am, like most, in the majority, and consider myself a student of social media. So what I hope to accomplish today is to share what I have learned as an ongoing student of social media.
  • Marketing – it’s used to tell our story. Who we are, what we do. It greats the foundation or launch pad for any media campaign.
  • PR – We use public relations to help tell our story. They do it in a manner that creates a feeling of trust. It is the beginning of establishing a relationship between between two parties.
  • Advertising – after establishing who we are, or what we are all about, we need to get our message out. Advertising is the vehicle to broadcast our message. We using to bombard others if necessary. The repetition of our message then leads us to the next step….
  • Branding – after developing who we are, delivering our message to those who we have established a relationship, our brand is created. Simply, our brand is how others perceive us.
  • Then we want to somehow, roll all these functions together. We’ve said who we are, what we are about. We have developed relationships and people have a perception about us. Hopefully, they do trust what we are saying. But now comes the important part….are we listening to those who we’ve engaged? Social Media Marketing gives us this opportunity.
  • Yet, there is a piece missing….It is still possible that we have the foundation in place. We have the message, we know who we need to get the message to, and we’ve determined the right time to deliver it. But how do we make sure we’ve included all channels for the best results? This is where an intregrated approach, that includes print, comes into play.
  • Currently, the staff at CustomXM, doesn’t fully understand Twitter. They have jokingly commented that twitter is my own version of a mid-life crisis. Instead of a sporstcar, or the young blonde, I have embraced Twitter as a method of achieving a feeling of youthfulness. And, according to Quantcast, an internet data measurement firm in NY and San Francisco, Twitter seems to appeal to the younger crowd. Demographic estimates show that the largest users of twitter – 45% are in the age range of 18-34. The next largest group (24%), range in age from 35-49. The majority of twitter users are female, 55%. And 30% of tweeps annual combined household income is $100,000 or below. So, is this where I should be spending some of my marketing efforts.
  • Currently, the staff at CustomXM, doesn’t fully understand Twitter. They have jokingly commented that twitter is my own version of a mid-life crisis. Instead of a sporstcar, or the young blonde, I have embraced Twitter as a method of achieving a feeling of youthfulness. And, according to Quantcast, an internet data measurement firm in NY and San Francisco, Twitter seems to appeal to the younger crowd. Demographic estimates show that the largest users of twitter – 45% are in the age range of 18-34. The next largest group (24%), range in age from 35-49. The majority of twitter users are female, 55%. And 30% of tweeps annual combined household income is $100,000 or below. So, is this where I should be spending some of my marketing efforts.
  • Currently, the staff at CustomXM, doesn’t fully understand Twitter. They have jokingly commented that twitter is my own version of a mid-life crisis. Instead of a sporstcar, or the young blonde, I have embraced Twitter as a method of achieving a feeling of youthfulness. And, according to Quantcast, an internet data measurement firm in NY and San Francisco, Twitter seems to appeal to the younger crowd. Demographic estimates show that the largest users of twitter – 45% are in the age range of 18-34. The next largest group (24%), range in age from 35-49. The majority of twitter users are female, 55%. And 30% of tweeps annual combined household income is $100,000 or below. So, is this where I should be spending some of my marketing efforts.
  • Currently, the staff at CustomXM, doesn’t fully understand Twitter. They have jokingly commented that twitter is my own version of a mid-life crisis. Instead of a sporstcar, or the young blonde, I have embraced Twitter as a method of achieving a feeling of youthfulness. And, according to Quantcast, an internet data measurement firm in NY and San Francisco, Twitter seems to appeal to the younger crowd. Demographic estimates show that the largest users of twitter – 44% are in the age range of 18-34. The next largest group (28%), range in age from 35-49%. The majority of twitter users are female, 53%. And 48% of tweeps annual income is $60,000 or below. So, is this where I should be spending some of my marketing efforts.
  • Twitter has often been called the “cocktail party” of the social media options. It is a new way of networking. As it says on the LRTweetup website, it is a connection catalyst. My group began as industry thought leaders, organizations NAQP, vendors – Kodak, individuals – Jeff Hayzlett. Migrated toward following specific areas of interest: Digital printing, QR codes, Augmented reality Then came across the LR Tweetup group: Younger PR specialists Marketing directors Non-profit (marketing) Ad Agency types If they are not the decision makers, they have the ears and eyes of the decision makers. And someday, many will soon be the decision makers.
  • So I joined the Little Rock cocktail party. I went to a few Tweetups I provided name badges and twitter cards for the tweetups I tweeted about Free posters for non-profits In many tweets, I added the hashtag #printlives
  • So I joined the Little Rock cocktail party. I went to a few Tweetups I provided name badges and twitter cards for the tweetups I tweeted about Free posters for non-profits In many tweets, I added the hashtag #printlives
  • Pay attention to those you follow closely. Searchtwitter.com Be yourself. Humor is effective. Respond quickly
  • Pay attention to those you follow closely. Searchtwitter.com Be yourself. Humor is effective. Respond quickly
  • Pay attention to those you follow closely. Searchtwitter.com Be yourself. Humor is effective. Respond quickly
  • Pay attention to those you follow closely. Searchtwitter.com Be yourself. Humor is effective. Respond quickly
  • Twitter lead to a partnership with an ad agency/pr rep, a former local news anchor, and a video expert. In turn, this lead to the first social media conference held in LR. Further demonstrated that we, CustomXM were thought leaders in the area of integrated marketing techniques.
  • I have a list of ready made tweets, all business related. But have used very few. I listened, learned, and lept into the conversation. In addition to twitter, we have hired an individual to create a company facebook twitter account and YouTube channel
  • Tweet Me Right

    1. 1. Tweet Me Right Business Success with Twitter Paul Strack Tweet Me Right Business Success with Twitter
    2. 2. Tweet Me Right Business Success with Twitter Paul Strack Tweet Me Right Business Success with Twitter
    3. 3. What can PODi do for YOUR digital business? <ul><ul><li>Increase high-margin business & sell successfully </li></ul></ul><ul><ul><ul><li>Energize sales with Digital Print Case Studies </li></ul></ul></ul><ul><ul><ul><li>Close more sales with proven S3 Council sales tools and NEW online training </li></ul></ul></ul><ul><ul><ul><li>Learn at free monthly Sales & Marketing webinars. </li></ul></ul></ul><ul><ul><ul><li>DEX S3 Forum promotes community and information sharing </li></ul></ul></ul><ul><ul><li>Get more leads & promote your company </li></ul></ul><ul><ul><ul><li>Self-Promo-in-a-Box lead generation campaign </li></ul></ul></ul><ul><ul><ul><li>Connect to customers with Find a Service Provider </li></ul></ul></ul><ul><ul><ul><li>Boost your reputation with a Best Practices Award, speaking at the AppForum, case study or feature the PODi logo in your marketing </li></ul></ul></ul><ul><ul><li>Lead the way with digital application technologies </li></ul></ul><ul><ul><ul><li>Technology Webinars </li></ul></ul></ul><ul><ul><ul><li>Production Central: resource center for latest digital technologies </li></ul></ul></ul><ul><ul><ul><li>DEX Technical Forum </li></ul></ul></ul><ul><ul><ul><li>PPML & CheckPPML_Pro </li></ul></ul></ul><ul><ul><li>Save money on expert advice, events & products </li></ul></ul><ul><ul><ul><li>Ask the Experts & discounts on annual AppForum conference </li></ul></ul></ul>
    4. 4. PODi deliverables <ul><li>World’s largest database of successful digital print case studies www.caslon.net/PODi-Case-Studies/ </li></ul><ul><li>For Sales Pros: S3 (Strategic Solution Sales) Council www.caslon.net/Strategic-Solution-Sales-Council.html </li></ul><ul><li>For Technology Pros: Production Central www.caslon.net/Production-Central/ </li></ul><ul><li>DEX (The Digital Exchange) User Forums www.caslon.net/Knowledge-Base/DEX-Digital-Exchange/ </li></ul><ul><li>Self-Promo-in-a-Box www.selfpromo.podi.org (members: contact Chris Klem to get started) </li></ul><ul><li>Find a Service Provider searchable database www.caslon.net/FindSP </li></ul><ul><li>Monthly free-to-members webinars www.podi.org/events/index.php?mode=events_listing&menuid=3&submenuid=1&direct=events_listing&catid=1 </li></ul><ul><li>Reports, white papers, & recorded webinars http://www.caslon.net/Knowledge-Base/ </li></ul><ul><li>The 2011 AppForum – Overview & Details www.AppForum.org </li></ul><ul><li>Ask the Experts www.caslon.net/ask-the-expert.html?cat=interior_knb </li></ul><ul><li>PPML & CheckPPML_Pro – http://ppml.podi.org/ </li></ul>
    5. 5. <ul><ul><li>Objectives </li></ul></ul><ul><li>Brief overview of Social Media & Media Integration </li></ul><ul><li>Twitter Definition & Objectives </li></ul><ul><li>Local Twitter Involvement </li></ul><ul><li>Local Twitter Successes </li></ul><ul><li>Twitter Plan </li></ul>Tweet Me Right
    6. 6. “ I’M A GREAT LOVER.” MARKETING Source: Neutron, LLC
    7. 12. What exactly is Twitter?
    8. 13. Who is using Twitter? <ul><li>Quantcast – internet data measurement firm in NY and San Francisco, provides these Twitter Stats: </li></ul><ul><li>55% - female </li></ul><ul><li>38% - ages 18-34 </li></ul><ul><li>47% - have kids ages 0-17 </li></ul><ul><li>30% - combined household income > $100,000 </li></ul>
    9. 14. What exactly is Twitter? <ul><li>Micro blog </li></ul><ul><li>140 characters – “tweet” </li></ul><ul><li>Followers – “tweeps” </li></ul><ul><li>Instant/direct messaging – “DM” </li></ul><ul><li>Educational </li></ul><ul><li>Cocktail party of Social Media </li></ul><ul><li>A connection catalyst </li></ul>
    10. 15. What exactly is Twitter? <ul><li>Engage </li></ul><ul><li>Interact </li></ul><ul><li>React </li></ul>
    11. 16. Who do I follow? <ul><li>Industry leaders </li></ul><ul><ul><li>Jeff Hayzlett </li></ul></ul><ul><ul><li>John Foley </li></ul></ul><ul><ul><li>Joe Webb </li></ul></ul><ul><ul><li>KODAK, NAPL </li></ul></ul><ul><ul><li>And others… </li></ul></ul><ul><li>Topics of interest </li></ul><ul><ul><li>QR Codes </li></ul></ul><ul><ul><li>Augmented Reality </li></ul></ul><ul><ul><li>Printing, mailing </li></ul></ul><ul><li>Locally … </li></ul><ul><ul><li>Marketing directors </li></ul></ul><ul><ul><li>PR types </li></ul></ul><ul><ul><li>Advertising/Agency </li></ul></ul><ul><ul><li>IT folks </li></ul></ul>
    12. 17. Engage. React. Interact.
    13. 18. Engage. Interact. React.
    14. 19. Engage. Interact. React.
    15. 20. Engage. Interact. React.
    16. 21. If you Tweet it, they will come.
    17. 22. Active listening (or is it voyeurism?)
    18. 23. React.
    19. 24. Engage. Interact. React.
    20. 25. Engage. Interact. React.
    21. 26. Thought Leadership Opportunity <ul><li>Integrating Media Conference </li></ul><ul><li>55 attendees </li></ul><ul><li>Marketing, communications </li></ul><ul><li>Live Twitter feed </li></ul><ul><li>Blog coverage </li></ul><ul><li>Truly integrated marketing approach: pURLs, Twitter, email, etc. </li></ul>
    22. 27. Twitter Share Opportunity
    23. 28. Learning Opportunities
    24. 29. Marketing/Branding Opportunities
    25. 30. Organize, Plan, but keep it simple.
    26. 31. <ul><li>One @reply per day </li></ul><ul><li>One RT per day </li></ul><ul><li>One original thought (tweet) per day </li></ul><ul><li>Play along, play nice. </li></ul>Organize, Plan, but keep it simple.
    27. 32. <ul><li>Questions?? </li></ul>Twitter for Success
    28. 33. <ul><li>Paul Strack </li></ul><ul><li>[email_address] </li></ul><ul><li>twitter.com/pstrack </li></ul><ul><li>501-375-7311 </li></ul>Twitter for Success
    29. 34. <ul><li>2011 PODi AppForum </li></ul><ul><ul><li>The first and best event dedicated to what's next in digital </li></ul></ul><ul><ul><li>January 31-February 2, Las Vegas, at The Mirage </li></ul></ul><ul><ul><li>Call for speakers taking place now (deadline July 30) www.appforum.org/speaker-info/online-form </li></ul></ul><ul><li>Call for Case Studies </li></ul><ul><ul><li>Get the recognition you deserve for your successes </li></ul></ul><ul><ul><li>Receive a free case study backed by PODi and marketing support </li></ul></ul><ul><ul><li>All case studies are entered into consideration for 2011 PODi Best Practices Awards which are presented at the AppForum </li></ul></ul><ul><ul><li>Entry deadline July 30 www.podi.org/casestudy/bpsubmission/ </li></ul></ul>Call for Speakers / Call for Case Studies
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