Your SlideShare is downloading. ×
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Integration &Transformation in The World of Print
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Integration &Transformation in The World of Print

350

Published on

An overview of how our organization has transformed from a print provider to a marketing services provider

An overview of how our organization has transformed from a print provider to a marketing services provider

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
350
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CHANGE IS NOT ONLY GOOD
    IT’S REQUIRED!
  • 2. PRINT IS RELEVANT.
    PORTABLE
    LONGEVITY
    FOCUSED
    INTIMATE
    INFORMS
    LEAD GENERATOR
  • 3. PRINCE IS RELEVANT.
    POPPYCOCK
  • 4. CHANGE IS NOT ONLY GOOD
    IT’S MANDATORY.
  • 5. The Economy
    Current &
    Future Staff
    The Competition
    My Teenagers
  • 6. Transformation by choice?
    1 to 1
    VDP
    W2P
    Speed
    data accessibility
    DIGITAL MIGRATION
    Relevance
  • 7. In order to help our clients GROW their businesses, we had to TRANSFORM ours.
  • 8. The Competitive Landscape
    Heavy Metal
    Quick Print
    CustomXM
  • 9. What is the vision for our future?
  • 10. Strategic Plan
    • Since 1966, we’ve offered clients a full range of services
    • 11. Embrace technological changes; offer diversified integrated services and products
    • 12. A transformation that created a new side of Custom Printing Company – CustomXM
    • 13. The Challenge: position ourselves as a Marketing Services Provider, without diminishing our Print Services.
  • The Challenges
    • Commoditization of Print Services
    • 14. From PSP to MSP
    • 15. Competition
    • 16. Cost of technology
    • 17. How to Re-brand, and how to execute re-branding efforts.
  • EVOLUTION OF A LOGO
    1966
    1994
    1999
    2005
    2006
    2008
  • 18. EVOLUTION OF OUR PRODUCTS
    We began providing more:
    Print on Demand
    Short Run color
    Variable Data Printing
  • 19. EVOLUTION OF OUR WEB SITE
  • 20. Introduction & Background
  • 21.
  • 22. Integrating Media = Marketing Momentum
    Direct Mail, PR
    Social Media
    SMS
    E-mail
    Print Ads
    Trade Shows
    Education
    Products – “how to”
    Campaigns
    White Paper
    Case studies
    Event Based
    Distribution
    Content Creation
    Marketing Momentum
    Direct Sales/Leads
    Brand Lift/Campaign Lift
    Response to PURLs
    Analytics/ Dashboard
    High Value Interactions:
    Mentions,
    content,
    speaking engagements,
    meetings
    Engagement
    Measurement
    Customer Service &
    Support
    Contests
    SM events – Tweetup
    Blogs
    Marketing events
    Face-to-face engagement
    Source: Kodak
  • 23. Integrating Media
    Conference
    Complete Integration:
  • LR Convention & Visitors Bureau
    47%
    Info via internet
    41 %
    Age 25-39
    53%
    Were unaware
    36 %
    Info via
    Print
    46 %
    Decide based upon menu
    33 %
    Used QR Codes
    55 %
    Dine out
    1-2x - wk
    39 %
    Learned via print ads
  • 28. Lost Subscribers Campaign
    2% response rate, whoopee?
  • 29. Use of Video on Landing Page –
    written, shot & edited by CustomXM
    89% of respondents “clicked through” to complete entire survey.
  • 30. ENGAGE. REACT. INTERACT.
  • 31. EMBRACE SOCIAL MEDIA.
  • 32. BEST EFFORTS MAY FAIL.
  • 33. PRINTER: PROMOTE THYSELF.
  • 34. WE MUST NOT ONLY EMBRACE, BUT INSTIGATE CHANGE
    WE MUST DEVELOP & COMMUNICATE OUR MESSAGE
    INTEGRATE OUR MESSAGE ACROSS MULITPLE CHANNELS
    CREATE AND DISTRIBUTE CONTENT
    FIND WAYS TO ENGAGE
    MEASURE RESULTS
    PRACTICE WHAT WE PREACH!
    BUY AN IPAD
  • 35.
  • 36. CHANGE IS MANDATORY!
    Thank You!
    Paul Strack pstrack@customxm.com @pstrack 501-375-7311

×