Integrating media - Using QR codes

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This presentation discusses the growth of mobile applications, and how incorporating QR codes into a marketing mix can prove to be highly effective. Great examples of uses of QR codes in a variety of applications.

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Integrating media - Using QR codes

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  2. CHANGE IS NOT ONLY GOOD IT’S REQUIRED!
  3. WHO? I have a QR app & use it – 39% I have seen them, but never scanned one – 26% I have no idea what you are talking about – 10% I currently use QR codes in our marketing – 25% ?
  4. WHO? I wanted a Free Lunch – 39% I wanted a Free Lunch with Friends – 26% Wait! We get a Free Lunch? – 10% I wanted a Free Lunch with Strangers – 25% ?
  5. WHY? 6.8 billion people 4.6 billion active cell phones Sources: Future Text Research Communities Dominate Brands , Tomi Ahonen, Alan Moore
  6. WHY? Mobile web devices will outstrip desktop web in 5 years… Mobile will overtake PCs by 2013 Sources: “ Mobile to Outpace Desktop by 2013 ” Online Media Daily, Jan 14. 2010 Gartner Technology Business Research Insight
  7. WHAT? WHAT?
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  13. Jamie Walden Public Relations & Marketing Manager William F. Laman Public Library System
  14. Laman Library and QR Codes
  15. W h y ?
  16. <ul><li>Marketing Objective </li></ul><ul><li>Increase accessibility of the library and its services to patrons through the use of a more robust online presence . </li></ul>
  17. <ul><li>Phase One </li></ul><ul><li>Create a robust online presence . </li></ul>
  18. <ul><li>Phase Two </li></ul><ul><li>Increase the accessibility and use of the library and its services through that presence . </li></ul>
  19. <ul><li>The Action Challenge </li></ul><ul><li>Motivating a consumer to act – visit the library website </li></ul>
  20. Mobile Internet Usage Source: Morgan Stanley Research
  21. QR Codes
  22. Examples
  23. Direct Mail
  24. Print Ads
  25. Print Ads
  26. Print Ads
  27. Print Ads
  28. Banners
  29. Banners
  30. <ul><li>Custom URLs </li></ul><ul><li>QR Codes offer the ability to easily direct a consumer to a specific landing page </li></ul>
  31. Custom URLs
  32. Business Cards
  33. <ul><li>Results </li></ul><ul><li>Approx. 400 QR Code scans (not including business cards) since April </li></ul><ul><li>Approx. 500 business card scans since March </li></ul>
  34. Press Coverage
  35. <ul><li>Bottom Line </li></ul><ul><li>QR Codes make it easier for mobile users to access our website by eliminating multiple keystrokes </li></ul><ul><li>QR Codes allow us to get users to the information they want in fewer steps , encouraging better retention of info and a better user experience </li></ul>
  36. Dena Woerner Communications Manager Arkansas Department of Parks & Tour
  37. QR Codes
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  39. QR Codes
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  41. QR Codes
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  44. WHERE? Browse to or bookmark a website. Make a phone call. Send a short message. Send an e-mail. You can create a vCard, meCard or VCalendar Open location coordinates in Google Maps on your device (works on iPhone and Android). You can create special youtube:// URLs for YouTube app on iPhone. Fetch the latest tweet of a Twitter user.
  45. HOW?
  46. HOW? QR Code Reader/Scanner App BeeTagg i-nigma Kaywa QuickMark ScanLife QR App Optiscan* QR Code Generators http://customxm.com/qrgenerator
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  48. I. Make Content Valuable II. Keep URL Short III. Mobilize the landing pages DO Sources: 2d Code Online Magazine The Three Rules of QR Codes , Roger Smolski
  49. <ul><li>Not link to value added content </li></ul><ul><li>Not track codes’ usage </li></ul><ul><li>Not direct toward free app </li></ul><ul><li>Forget the white space </li></ul>DON’T Sources: That’s Great Blog Post Top 10 Mistakes to Avoid When Generating 2D codes , Dan Smigrod <ul><li>Print the scan code too small </li></ul><ul><li>Place a code where there is no internet </li></ul><ul><li>Forget to use a URL shortener </li></ul><ul><li>Do nothing. </li></ul>
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