Integrating media - Using QR codes
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Integrating media - Using QR codes

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This presentation discusses the growth of mobile applications, and how incorporating QR codes into a marketing mix can prove to be highly effective. Great examples of uses of QR codes in a variety of ...

This presentation discusses the growth of mobile applications, and how incorporating QR codes into a marketing mix can prove to be highly effective. Great examples of uses of QR codes in a variety of applications.

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Integrating media - Using QR codes Integrating media - Using QR codes Presentation Transcript

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  • CHANGE IS NOT ONLY GOOD IT’S REQUIRED!
  • WHO? I have a QR app & use it – 39% I have seen them, but never scanned one – 26% I have no idea what you are talking about – 10% I currently use QR codes in our marketing – 25% ? View slide
  • WHO? I wanted a Free Lunch – 39% I wanted a Free Lunch with Friends – 26% Wait! We get a Free Lunch? – 10% I wanted a Free Lunch with Strangers – 25% ? View slide
  • WHY? 6.8 billion people 4.6 billion active cell phones Sources: Future Text Research Communities Dominate Brands , Tomi Ahonen, Alan Moore
  • WHY? Mobile web devices will outstrip desktop web in 5 years… Mobile will overtake PCs by 2013 Sources: “ Mobile to Outpace Desktop by 2013 ” Online Media Daily, Jan 14. 2010 Gartner Technology Business Research Insight
  • WHAT? WHAT?
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  • Jamie Walden Public Relations & Marketing Manager William F. Laman Public Library System
  • Laman Library and QR Codes
  • W h y ?
    • Marketing Objective
    • Increase accessibility of the library and its services to patrons through the use of a more robust online presence .
    • Phase One
    • Create a robust online presence .
    • Phase Two
    • Increase the accessibility and use of the library and its services through that presence .
    • The Action Challenge
    • Motivating a consumer to act – visit the library website
  • Mobile Internet Usage Source: Morgan Stanley Research
  • QR Codes
  • Examples
  • Direct Mail
  • Print Ads
  • Print Ads
  • Print Ads
  • Print Ads
  • Banners
  • Banners
    • Custom URLs
    • QR Codes offer the ability to easily direct a consumer to a specific landing page
  • Custom URLs
  • Business Cards
    • Results
    • Approx. 400 QR Code scans (not including business cards) since April
    • Approx. 500 business card scans since March
  • Press Coverage
    • Bottom Line
    • QR Codes make it easier for mobile users to access our website by eliminating multiple keystrokes
    • QR Codes allow us to get users to the information they want in fewer steps , encouraging better retention of info and a better user experience
  • Dena Woerner Communications Manager Arkansas Department of Parks & Tour
  • QR Codes
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  • QR Codes
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  • QR Codes
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  • WHERE? Browse to or bookmark a website. Make a phone call. Send a short message. Send an e-mail. You can create a vCard, meCard or VCalendar Open location coordinates in Google Maps on your device (works on iPhone and Android). You can create special youtube:// URLs for YouTube app on iPhone. Fetch the latest tweet of a Twitter user.
  • HOW?
  • HOW? QR Code Reader/Scanner App BeeTagg i-nigma Kaywa QuickMark ScanLife QR App Optiscan* QR Code Generators http://customxm.com/qrgenerator
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  • I. Make Content Valuable II. Keep URL Short III. Mobilize the landing pages DO Sources: 2d Code Online Magazine The Three Rules of QR Codes , Roger Smolski
    • Not link to value added content
    • Not track codes’ usage
    • Not direct toward free app
    • Forget the white space
    DON’T Sources: That’s Great Blog Post Top 10 Mistakes to Avoid When Generating 2D codes , Dan Smigrod
    • Print the scan code too small
    • Place a code where there is no internet
    • Forget to use a URL shortener
    • Do nothing.
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