Assimilate or Die!           /home/wes/Pictures/2009-05-05--15.27.14/00001.jpg                                            ...
The Borg            Part organic, part             artificial            One goal –             consumption of          ...
© 2012 WhatTheyThink
CHANGE IS NOT ONLY GOOD       IT’S MANDATORY.                          © 2012 WhatTheyThink
“You will be assimilated.”                             © 2012 WhatTheyThink
The Culture Today                    © 2012 WhatTheyThink
Engage. Interact. React.                           © 2012 WhatTheyThink
Engage. Interact. React.                           © 2012 WhatTheyThink
React.         © 2012 WhatTheyThink
Engage. Interact. React.                           © 2012 WhatTheyThink
“You will be assimilated.”                             © 2012 WhatTheyThink
© 2012 WhatTheyThink
Tools for Assimilation                                 QR codes       social                                      personal...
© 2012 WhatTheyThink
© 2012 WhatTheyThink
© 2012 WhatTheyThink
Is that allthere is?              © 2012 WhatTheyThink
© 2012 WhatTheyThink
© 2012 WhatTheyThink
A Favorite Arrow in our Quiver — The Lunch & Learn                                              © 2012 WhatTheyThink
© 2012 WhatTheyThink
Mobile Assimilation                      © 2012 WhatTheyThink
Augmented Reality — VReal                        http://bit.ly/UaHvmZ                                         © 2012 WhatT...
Augmented Reality — VReal                            © 2012 WhatTheyThink
© 2012 WhatTheyThink
Augmented Reality VReal                          © 2012 WhatTheyThink
Mobile + Wide-Format = The Wall    http://bit.ly/QzgKIf                                  © 2012 WhatTheyThink
© 2012 WhatTheyThink
© 2012 WhatTheyThink
© 2012 WhatTheyThink
What is yourPainted Picture?   Cameron Herold   BackPocket COO               © 2012 WhatTheyThink
WE MUST NOT ONLY EMBRACE, BUT INSTIGATECHANGEWE MUST DEVELOP & COMMUNICATE OURMESSAGEINTEGRATE OUR MESSAGE ACROSS MULITPLE...
Assimilate Now — Resistance is Futile.                 Thank You!                        Paul Strack                 pstra...
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Assimilate or Die - a Real life Transformation Story

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This presentation covers how CustomXM continues to makes its transformation from a traditional printing operation to a full-fledge marketing services provider. Using the tools and technology available, it covers the journey, and mistakes made on the road to assimilation. Resistance is futile - Assimilate or Die!

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  • L & D Mail Masters is a technologically advanced direct marketing firm who enables our clients to create campaigns that Relate Captivate their target audience. Lets dive into how we accomplish this…. Differentiate their campaigns from other direct marketing efforts Recognize faster, more efficient production Manage print and communications Combine the power of direct mail with interactive media channels Evaluate and measure the success of a program Develop higher response lead generation programs
  • L & D Mail Masters is a technologically advanced direct marketing firm who enables our clients to create campaigns that Relate Captivate their target audience. Lets dive into how we accomplish this…. Differentiate their campaigns from other direct marketing efforts Recognize faster, more efficient production Manage print and communications Combine the power of direct mail with interactive media channels Evaluate and measure the success of a program Develop higher response lead generation programs
  • L & D Mail Masters is a technologically advanced direct marketing firm who enables our clients to create campaigns that Relate Captivate their target audience. Lets dive into how we accomplish this…. Differentiate their campaigns from other direct marketing efforts Recognize faster, more efficient production Manage print and communications Combine the power of direct mail with interactive media channels Evaluate and measure the success of a program Develop higher response lead generation programs
  • You may be asking your self why partner with L & D? The following areas differentiate us from our competitors Capacity - 180,000 square feet of production and fulfillment space Staff – full time, cross trained employees, fully staffed programming department that specializes in writing and implementing customers programs and in-plant maintenance staff Knowledge Base – Extensive postal service knowledge, Twenty five years of direct mail and data expertise. Location – centrally located within the US, twenty mins away from the UPS word hub Partners – HP and Pitney bowes Facilities Secured facilities Certification - Nationally certified as a WBENC Value Added – One company, multiple services - No more juggling multiple vendors to execute a campaign Latest technology at your disposal Innovative ideas to reach your target audience Our success philosophy is based on integrity and enthusiasm
  • Relatively small investment and infrastructure necessary to enter into the high-speed color inkjet market Machines footprint fits our available floor space Single engine is a good entry point with the ability to upgrade to the double engine. One of our strengths as a company is that we are data specialists, the truepress Jet520 is a good fit for variable data printing.
  • The Truepress Jet520 allows L & D Mail Masters, to offer quick, affordable, variable 4 color work for the financial, healthcare, higher education and non-profit industries.
  • Transcript of "Assimilate or Die - a Real life Transformation Story"

    1. 1. Assimilate or Die! /home/wes/Pictures/2009-05-05--15.27.14/00001.jpg © 2012 WhatTheyThink
    2. 2. The Borg  Part organic, part artificial  One goal – consumption of technology  Desire to raise the quality of life of those they assimilate  Part of the collective consciousness Androids are obsolete2 © 2012 WhatTheyThink
    3. 3. © 2012 WhatTheyThink
    4. 4. CHANGE IS NOT ONLY GOOD IT’S MANDATORY. © 2012 WhatTheyThink
    5. 5. “You will be assimilated.” © 2012 WhatTheyThink
    6. 6. The Culture Today © 2012 WhatTheyThink
    7. 7. Engage. Interact. React. © 2012 WhatTheyThink
    8. 8. Engage. Interact. React. © 2012 WhatTheyThink
    9. 9. React. © 2012 WhatTheyThink
    10. 10. Engage. Interact. React. © 2012 WhatTheyThink
    11. 11. “You will be assimilated.” © 2012 WhatTheyThink
    12. 12. © 2012 WhatTheyThink
    13. 13. Tools for Assimilation QR codes social personalized URLs mobile SMS Augmented video reality © 2012 WhatTheyThink
    14. 14. © 2012 WhatTheyThink
    15. 15. © 2012 WhatTheyThink
    16. 16. © 2012 WhatTheyThink
    17. 17. Is that allthere is? © 2012 WhatTheyThink
    18. 18. © 2012 WhatTheyThink
    19. 19. © 2012 WhatTheyThink
    20. 20. A Favorite Arrow in our Quiver — The Lunch & Learn © 2012 WhatTheyThink
    21. 21. © 2012 WhatTheyThink
    22. 22. Mobile Assimilation © 2012 WhatTheyThink
    23. 23. Augmented Reality — VReal http://bit.ly/UaHvmZ © 2012 WhatTheyThink
    24. 24. Augmented Reality — VReal © 2012 WhatTheyThink
    25. 25. © 2012 WhatTheyThink
    26. 26. Augmented Reality VReal © 2012 WhatTheyThink
    27. 27. Mobile + Wide-Format = The Wall http://bit.ly/QzgKIf © 2012 WhatTheyThink
    28. 28. © 2012 WhatTheyThink
    29. 29. © 2012 WhatTheyThink
    30. 30. © 2012 WhatTheyThink
    31. 31. What is yourPainted Picture? Cameron Herold BackPocket COO © 2012 WhatTheyThink
    32. 32. WE MUST NOT ONLY EMBRACE, BUT INSTIGATECHANGEWE MUST DEVELOP & COMMUNICATE OURMESSAGEINTEGRATE OUR MESSAGE ACROSS MULITPLECHANNELSCREATE AND DISTRIBUTE CONTENTFIND WAYS TO ENGAGEMEASURE RESULTSPRACTICE WHAT WE PREACH!BUY AN IPAD GIVE AWAY AN IPAD © 2012 WhatTheyThink
    33. 33. Assimilate Now — Resistance is Futile. Thank You! Paul Strack pstrack@customxm.com @pstrack 501-375-7311 © 2012 WhatTheyThink
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