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Classified Sites
…and How They Fit into Your Marketing
Plan
Why Classified Sites
• You can get sales from classified shoppers
• You can send traffic to other online locations
• You c...
What Classified Sites
• There are numerous, national and local
• The Big Five
o Craigslist.ca
o Kijiji.ca
o Backpage
o OLX...
Classified Sites - Craigslist
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Classified Sites-Backpage
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Classified Sites-Kijiji
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Classified Sites
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Classified Sites
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Bad Ads
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
• No phone number
• No geographic locator
• General key...
Bad Ads
Bootstrap Local Marketing
paul@bootstraplocalmarketing.com
Good Ads
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Good Ads
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Good Ads
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Classified Sites
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Classified Sites
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Classified Sites
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Classified Sites
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Classified Sites
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Classified Sites
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Classified Sites
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Classified Sites
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Classified Sites
Bootstrap Local Marketing
paul@bootstraplocalmarketing.com
Classified Sites
Bootstrap Local Marketing
paul@bootstraplocalmarketing.com
Classified Sites
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Classified Sites
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Classified Sites
Bootstrap Local Marketing paul@bootstraplocalmarketing.com
Action Steps
• Create accounts on Craigslist, Backpage, Kijiji etc.
• Create a Title – (keyword) (Geographic) (Phone#)
• C...
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Classified sites

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Classified sites are an unappreciated and underused marketing resource available to any business or service. Free for the most part, many classified sites will allow you to use HTML coding to post a live graphic link to your website, video or other online location.

Because classified sites are typically free, you can post several versions of your ad, being very specific with your title and descriptions. Instead of offering "doors for sale" you can and should specify "French Doors" or "Eight panel doors" or "solid wood doors." this type of very specific description WILL get picked up by search engines.

For more classified and marketing info, you can visit my site at http://bootstraplocalmarketing.com/uncategorized/online-classified-advertising-a-viable-marketing-technique

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Transcript of "Classified sites"

  1. 1. Classified Sites …and How They Fit into Your Marketing Plan
  2. 2. Why Classified Sites • You can get sales from classified shoppers • You can send traffic to other online locations • You can get backlinks to your website or videos • Your classified ads can show up in search engine results, so even without a website you can be found Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  3. 3. What Classified Sites • There are numerous, national and local • The Big Five o Craigslist.ca o Kijiji.ca o Backpage o OLX.ca o Sell.com • Regional sites – Northumberlandview.ca • Do a search for “free classifieds” + city Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  4. 4. Classified Sites - Craigslist Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  5. 5. Classified Sites-Backpage Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  6. 6. Classified Sites-Kijiji Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  7. 7. Classified Sites Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  8. 8. Classified Sites Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  9. 9. Bad Ads Bootstrap Local Marketing paul@bootstraplocalmarketing.com • No phone number • No geographic locator • General keyword
  10. 10. Bad Ads Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  11. 11. Good Ads Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  12. 12. Good Ads Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  13. 13. Good Ads Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  14. 14. Classified Sites Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  15. 15. Classified Sites Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  16. 16. Classified Sites Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  17. 17. Classified Sites Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  18. 18. Classified Sites Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  19. 19. Classified Sites Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  20. 20. Classified Sites Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  21. 21. Classified Sites Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  22. 22. Classified Sites Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  23. 23. Classified Sites Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  24. 24. Classified Sites Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  25. 25. Classified Sites Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  26. 26. Classified Sites Bootstrap Local Marketing paul@bootstraplocalmarketing.com
  27. 27. Action Steps • Create accounts on Craigslist, Backpage, Kijiji etc. • Create a Title – (keyword) (Geographic) (Phone#) • Create 3-5 variations on the title (keywords) • Create a description emphasizing benefits and/or pain points • Create 3-5 variations on description (order) • Create a schedule for posting • Post Bootstrap Local Marketing paul@bootstraplocalmarketing.com
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