Personal Branding Presentation at Konan University, Japan


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Here is a presentation I did to business management majors at Konan University in Japan to introduce them to the power of personal branding.

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  • All logos use BLUE!!! Why blue? Blue represents the branding attributes of: AUTHORITY, INTEGRITY, POWER, CONFIDENCE, INTELLIGENCE, LOYALTY, TRUST!! All the qualities we are looking for in someone we hire to do a project!!!
  • A resume is about whether or not you are qualified for a job, and what you can bring to a company. You are selling your experiences and your skills a lot more than you are selling yourself. Resumes are not always very good indicators of things like personality, how well someone performs under pressure, and whether or not they are a hard and intelligent worker. To a much greater extent than a resume, Facebook profiles and other social media give employers an explicit presentation of who you are as a person.
  • Among those aged 18 to 29, "owner" is the fifth most popular job title listed on profiles behind "server," "manager," "intern" and "sales associate." The title of "owner" beats out in popularity classic gigs like teacher, assistant, and sales rep--and its prevalence on Facebook shows exactly how strongly this generation self-identifies as entrepreneurial. William H. Saito in the August issue of the American Chamber of Commerce Japan Journal shared that only 12 percent of Japanese dream of being their own boss, versus 49 percent of Chinese. And where 73 percent of Americans respect entrepreneurs, only 32 percent of Japanese feel the same way.
  • Digitally Dissed 
 Entering your name into a search engine yields little about you on the Web, but what exists is either negative or inconsistent with how you want to be known. In this case, attempt to get the off-brand content removed or remove it yourself Digitally Disastrous 
 There is much information about you on the Web, but it has little relevance to what you want to express about yourself. This can be a challenge since it can be difficult to get irrelevant information to disappear. The information may also include results about someone else who shares your name. Digitally Dabbling 
 There is some information on the Web about you that supports the personal brand you're trying to communicate but not a ton of it. What you have to do here is beef up the amount of on-brand information about you on the Web. Fortunately, this is an easy fix. You can do that by starting your own blog and updating it consitently, as well as creating a public LinkedIn profile Digitally Distinct 
 This is the nirvana of online identity. A search of your name yields lots of results about you, and most, if not all, reinforce your unique personal brand. Keep up the good work, and remember that your Google results can change as fast as the weather in New England. So, regularly monitor your online identity.
  • We no longer live in a world where we are Six degrees of seperation (where any one person is connected to anybody else through fewer than six degrees of separation. Due to technology and this social media revolution we live in a world where we can know everyone and everyone can know us. We are all a click (or a pixel) away from one another. This means building relationships and turning these relationships into an online community is more powerful than ever before. What this means is that in this digital world we can grow our personal brand to have the size, power, audience and influence as a corporate brand without needing the huge marketing budget of a corporation.
  • Personal branding must start with the belief that you have something authentic and unique to offer � something that differentiates you from others. By using the 360Reach Personal Brand Assessment you will discover your brand attributes, skills, strengths, and competences. Teaming up with a certified personal branding strategist you will analyze your assessment results and establish the firm belief you will need to empower you to get on the bike and become your brand! 
  • The best way to get the data that will differentiate you from others, is through the 360Reach personal branding assessment from Reach Personal Branding. 360Reach is the first and leading personal branding assessment designed by the global leader in personal branding. It is an automated tool that ensures qualitatively reliable data via 100% anonymous responses. 360Reach focuses on the positives, not specific objectives or weaknesses, and is actionable through coaching and personal development exercises. Over 1 million people have used it. Used by 20% of Fortune 100 and by people all over the world
  • Once you have uncovered and communicated your personal brand, it is critical to always be managing your brand in everything you say and do. Clearly, consistently, and constantly stay on -brand and if you get of f-brand , make sure to have the communication tools in place in maintain your balance and pedal forward. In cycling you need to use all of your gears. If you stay in the same gear you may not be able to climb the mountain or out-sprint your competition. In our careers we can also run the risk of finding that easy gear to simply coast along. We ignore the other gears and when our careers get d e railed we are not ready to shift gears. Personal branding gives you the tools you need to shift gears so that you can beat your competition. 
  • Personal Branding Presentation at Konan University, Japan

    1. 1. Peter Sterlacci Konan University Talk January 13, 2012
    2. 2. <ul><li>Brands and Branding </li></ul><ul><li>Personal Branding </li></ul><ul><li>The “New” Economy </li></ul><ul><li>Standing Out </li></ul><ul><li>Your Story is Your Brand </li></ul><ul><li>Online Identity </li></ul><ul><li>Three Stage Process: Be lieve. Be come. Be Your Brand </li></ul><ul><li>Tips to Start Branding Yourself Today! </li></ul>
    3. 5. <ul><li>Your favorite brand? </li></ul><ul><li>Why? - 3 words </li></ul>
    4. 6. People are Brands!
    5. 7. <ul><li>A brand… </li></ul>
    6. 8. <ul><li>Authentic </li></ul><ul><li>Opens doors </li></ul><ul><li>Innovative </li></ul><ul><li>Unique </li></ul><ul><li>Stands Out </li></ul><ul><li>Tells a story </li></ul><ul><li>Ageless </li></ul><ul><li>Strategic </li></ul><ul><li>Leaves a mark </li></ul><ul><li>Has vision </li></ul><ul><li>Sets you apart! </li></ul>
    7. 9. Brand = Unique Promise of Value! Innovative Affordable Style Safety Romance / Love Survivor / Driven
    8. 10. 1997
    9. 11. “ Regardless of age, position, or the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.” - Tom Peters
    10. 13. “ Free agents gladly swap the false promise of security for the personal pledge of authenticity.” - Dan Pink
    11. 14. Authority, Integrity, Intelligence, Loyalty, Trust! Why BLUE?
    12. 16. <ul><li>Personal Brand = </li></ul><ul><li>Your Unique </li></ul><ul><li>Promise of Value </li></ul>
    13. 18. Your Fingerprint
    14. 19. Morgan Spurlock
    15. 21. Why Personal Branding?
    16. 23. The ‘New’ Economy <ul><li>Job tenure is decreasing </li></ul><ul><li>Job security is decreasing </li></ul><ul><li>Globalization is increasing competition </li></ul><ul><li>Job seekers are being researched online </li></ul>
    17. 26. Failure to SET YOURSELF APART from others “ Tell me about yourself.” REJECTED!
    18. 27. Your best asset in this new economy is… Your Personal Brand!
    19. 28. How can I ‘stand out’?
    20. 29. そう、あなたが 世界を変えたって いいんだよ。
    21. 31. Break Away from the Pack!
    22. 32. Be Remarkable, not Invisible! モーー
    23. 33. “ Owner” Impact from Day 1 Lack trust in “Inc.” Desire flexibility Do ‘social good’ Nothing to lose!
    24. 34. Brand Differentiation
    25. 35. Commodity
    26. 38. “ We are in the business of human connection and humanity, creating communities in a third place between home and work.” - Howard Schultz
    27. 39. What ‘Experience’ do you Offer? Same Different MBA degree 5 years management Speak 3 languages Lived in 4 countries Lead a charity group Certified project manager Personality Life experiences Your Story!
    28. 41. Your Story is Your Brand! “ Character trumps credentials” - Michael Margolis
    29. 42. Share one fun unknown piece of your story.
    30. 43. Your Brand Online “Peter Sterlacci”
    31. 45. Volume Relevance Purity Diversity Validation
    32. 47. What is Your Online Identity?
    33. 48. The first page of search results IS your brand and the way the world sees you! Your brand isn’t what you say it is, it’s what Google says it is .
    34. 50. If you don’t show up on Google you don’t exist.
    35. 52. Everyone is Connected
    36. 54. 3 Stage Process
    37. 55. Stage 1: Be lieve Your Brand “ If you are worried about falling off the bike, you’ll never get on.” - Lance Armstrong
    38. 56. “ Your brand is held in the hearts and minds of others.” - William Arruda
    39. 57.
    40. 58. ‘ Unearthing’ your authenticity !
    41. 59. Not about building or creating an…
    42. 60. Stage 2: Be come Your Brand “ Life is like a 10-speed bicycle. Most of us have gears we never use.” - Charles M. Schultz
    43. 61. Personal Branding Gears <ul><li>Gear 1: Vision & Purpose </li></ul><ul><li>Gear 2: SMART Goals </li></ul><ul><li>Gear 3: Values & Passions </li></ul><ul><li>Gear 4: Target Audience </li></ul><ul><li>Gear 5: Competition / Peers </li></ul>
    44. 62. Personal Branding Gears <ul><li>Gear 6: Personal Brand Statement </li></ul><ul><li>Gear 7: Branded Bio </li></ul><ul><li>Gear 8: Branded Resume / Cover Letter </li></ul><ul><li>Gear 9: Brand Communication Plan </li></ul><ul><li>Gear 10: Online Brand Identity </li></ul>
    45. 63. Stage 3: Be Your Brand “ Life is like riding a bike. To keep your balance you must keep moving.” - Albert Einstein
    46. 64. Offer an EXPERIENCE Make it UNIQUE DIFFERENTIATE from others!
    47. 65. “ Live in the Inquiry.” “ Live in the Inquiry!”
    48. 66. 7 Actions to Brand Yourself Today! モーー
    49. 67. Action #1: Get a professional head shot
    50. 68. Peter Sterlacci Action #2: Use Your Real Name @NihonPete
    51. 69. Action #3: Open a LinkedIn account
    52. 70. Action #4: Set up Google Alert for your name
    53. 71. Action #5: Create profiles on and
    54. 72. Action #6: Assess your online identity <ul><li>Name in Roman letters </li></ul><ul><li>Name in Japanese characters </li></ul>
    55. 73. Action #7: Get Feedback about Your Brand <ul><li>FREE 15-days to basic tool: </li></ul><ul><li> </li></ul><ul><li>FREE 45-days to premium tool: </li></ul><ul><li>First 5 people who subscribe to my newsletter TODAY! </li></ul><ul><li> </li></ul>
    56. 74. Connect on LinkedIn: Follow on Twitter: “ Like” BeYB Facebook Page: Subscribe to BeYB newsletter: Subscribe to YouTube channel:
    57. 75. “ Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, w h ich is living with the results of other people’s thinking. Don’t let the noise of others ’ opinions drown out your own inner voice.” - Steve Jobs
    58. 76. Thank You!