Psp Internet Marketing.Com Services

Slide 1: Search Engine Optimization (SEO) PSPInternetMarketing.com Attachai Sachathamakul CEO

Slide 2: Introduction to S earch Eng ine Optimization Introduction to S earch Eng ine Optimization Your customers see your Advertisement or Listing when they Search - Definition Credit card processing Google technology places your Natural listings ( By SEO Work ) Advertisement (Paid Result)

Slide 3: Why is S EO important from a marketer’s Why is S EO important from a marketer’s point of view point of view - SEO pulls more traffic than PPC - Natural listings are perceived to be non-biased. - SEO gives better ROI than any other marketing medium. - No bidding wars or click fraud in SEO - Helps in creating an online brand.

Slide 4: S EO – In hous e or Outs ource? In House - Small non competitive niche industry - Very large Company with a team of experienced SEO professionals - Complex or proprietary business objectives which are confidential in nature In all other cases, outsource.

Slide 5: S EO G eneral Advice - How to estimate a baseline SEO budget - SEO first OR PPC first ? - How much time it takes to see SEO results ?

Slide 6: S EO B as ics . Keyword Research

Slide 7: S EO B as ics . ( C ontd. ) - Competition Analysis : (Page Rank, links, paged indexed) Page Rank Paged indexed Links

Slide 8: On Pag e On Pag e S EO )( C ontd. ) S EO ( C ontd. Hx tags H1 tag <h1> </h1> H2 tag <h2> </h2> Good content with correct keyword density

Slide 9: On Pag e S EO ( C ontd. ) Filenames Img Alt tags

Slide 10: Pag e S tructure and Layout Table Vs CSS (two column / three column layouts) menu Content Empty Content Cell Coding for Table Trick menu <table> <tr> <td><!-- an empty table cell --> </td> Layout without table trick <td rowspan="2"> Layout with table trick The content of the page goes here. </td> </tr> <tr> <td> The navigation menu goes here.</td> </tr> </table> Instead of this You would get this

Slide 11: Off pag e Optimization - Directory submission : A few important paid and free directories Local Directory submission Yellow Pages Submission

Slide 12: Off pag e Optimization ( C ontd. ) - Link popularity development One Way Links : A site links to B site but there is no link from B to A A B Website Website Two Way Links : A site links to B site and B site links back to A site A B Website Website Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) A B C Website Website Main Website

Slide 13: Off pag e Optimization ( C ontd. ) - Article submission - Links from online Press Releases and Blogs, RSS Feeds

Slide 14: Online Pres s R eleas e s ubmis s ion • Hot link keywords with your URL if possible • Include keywords in your Title • Include link to Press Kit on your website

Slide 15: S ocial S earch Optimization S ocial S earch Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools

Slide 16: Mos t common S EO mis takes - Temporary redirect on home page Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp In such a case, it is quite difficult to promote www.remit2india.com.

Slide 17: Mos t common S EO mis takes ( C ontd. ) ontd. ) Mos t common S EO mis takes ( C .ift - Flash only website - Unusual file extensions - Click to enter website - Ad hoc addition and deletion of pages - Targetting one word or too generic keywords - Too many dynamic variables in website url Replace “?” with “/” and “=” with “-“ and “&” with “_” . http://www.lampusa.com/index.asp/pageAction- VIEWPROD_ProdID-20785_HS-1

Slide 18: Ques tions and Ans wers Questions Answers

Slide 19: Thank you. PSPInternetMarketing.com Attachai Sachathamakul CEO