Your SlideShare is downloading. ×
Psp Internet Marketing.Com Services
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Psp Internet Marketing.Com Services

1,047

Published on

SEO Services based in Bangkok, Thailand

SEO Services based in Bangkok, Thailand

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,047
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Search Engine Optimization (SEO) PSPInternetMarketing.com Attachai Sachathamakul CEO
  • 2. Introduction to S earch Eng ine Optimization Introduction to S earch Eng ine Optimization Your customers see your Advertisement or Listing when they Search - Definition Credit card processing Google technology places your Natural listings ( By SEO Work ) Advertisement (Paid Result)
  • 3. Why is S EO important from a marketer’s Why is S EO important from a marketer’s point of view point of view - SEO pulls more traffic than PPC - Natural listings are perceived to be non-biased. - SEO gives better ROI than any other marketing medium. - No bidding wars or click fraud in SEO - Helps in creating an online brand.
  • 4. S EO – In hous e or Outs ource? In House - Small non competitive niche industry - Very large Company with a team of experienced SEO professionals - Complex or proprietary business objectives which are confidential in nature In all other cases, outsource.
  • 5. S EO G eneral Advice - How to estimate a baseline SEO budget - SEO first OR PPC first ? - How much time it takes to see SEO results ?
  • 6. S EO B as ics . Keyword Research
  • 7. S EO B as ics . ( C ontd. ) - Competition Analysis : (Page Rank, links, paged indexed) Page Rank Paged indexed Links
  • 8. On Pag e On Pag e S EO )( C ontd. ) S EO ( C ontd. Hx tags H1 tag <h1> </h1> H2 tag <h2> </h2> Good content with correct keyword density
  • 9. On Pag e S EO ( C ontd. ) Filenames Img Alt tags
  • 10. Pag e S tructure and Layout Table Vs CSS (two column / three column layouts) menu Content Empty Content Cell Coding for Table Trick menu <table> <tr> <td><!-- an empty table cell --> </td> Layout without table trick <td rowspan=quot;2quot;> Layout with table trick The content of the page goes here. </td> </tr> <tr> <td> The navigation menu goes here.</td> </tr> </table> Instead of this You would get this
  • 11. Off pag e Optimization - Directory submission : A few important paid and free directories Local Directory submission Yellow Pages Submission
  • 12. Off pag e Optimization ( C ontd. ) - Link popularity development One Way Links : A site links to B site but there is no link from B to A A B Website Website Two Way Links : A site links to B site and B site links back to A site A B Website Website Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) A B C Website Website Main Website
  • 13. Off pag e Optimization ( C ontd. ) - Article submission - Links from online Press Releases and Blogs, RSS Feeds
  • 14. Online Pres s R eleas e s ubmis s ion • Hot link keywords with your URL if possible • Include keywords in your Title • Include link to Press Kit on your website
  • 15. S ocial S earch Optimization S ocial S earch Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools
  • 16. Mos t common S EO mis takes - Temporary redirect on home page Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp In such a case, it is quite difficult to promote www.remit2india.com.
  • 17. Mos t common S EO mis takes ( C ontd. ) ontd. ) Mos t common S EO mis takes ( C .ift - Flash only website - Unusual file extensions - Click to enter website - Ad hoc addition and deletion of pages - Targetting one word or too generic keywords - Too many dynamic variables in website url Replace “?” with “/” and “=” with “-“ and “&” with “_” . http://www.lampusa.com/index.asp/pageAction- VIEWPROD_ProdID-20785_HS-1
  • 18. Ques tions and Ans wers Questions Answers
  • 19. Thank you. PSPInternetMarketing.com Attachai Sachathamakul CEO

×