Uttarakhand SWOT


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Uttarakhand SWOT

  2. 2. UTTARAKHAND FAST FACTS Capital – Dehradun Established- 9 November 2000 Largest city –Dehradun Population- 8,479,562 Literacy- 72% Language(s)- Hindi, Kumaoni, Garhwali Area- 53,566 km² Website: ua.nic.in
  3. 3. INTRODUCTION- Located in the northern part of India Source of the Ganges Vyas Maharishi author of Mahabharat is believed to have lived in the caves of Uttarakhand Became the 27th state of the Republic of India on 9 November 2000 Borders Tibet in north, Nepal in east & Himachal Pradesh and Uttar Pradesh in the west and south respectively
  4. 4. CONT’D.. In January 2007, the name of the state was officially changed from Uttaranchal to Uttarakhand. The provisional capital of Uttarakhand is Dehradun which is also a rail-head and the largest city in the region The High Court of the state is in Nainital. Uttarakhand is the birthplace of the Chipko environmental movement and the mass agitation in the 1990s that led to its formation.
  5. 5. TOURISM ZONES Zone 1: Dehradun, Musoorie, Haridwar, Rishikesh and Environs,International Gateway at Jolly Grant Airport Zone 2: Nainital Lake District and Environs, International Gateway at Pantnagar Airport Zone 3: Corbett National Park West, Landsdowne, Pauri and Environs
  6. 6.  Zone 4: Uttarkashi, Gangotri, Tehri Lake, Domestic Gateway at Chinyalisaur Airport Zone 5: Pithoragarh, Thal to Munsiyari (Lower Johar Valley), Almora,Champawat, Domestic Gateway at Naini Saini Airport Zone 6: Badrinath, Kedarnath, Valley of Flowers, Domestic Gateway at Gauchar Airport Zone 7: Yamunotri, Chakrata and Mori (Tons River)
  7. 7. ZONE 1  Haridwar Dehradun  Rishikesh / Muni Ki Reti Mussoorie and Environs  Rajaji National Park Kempty Falls Dhanaulti and Environs Chamba and Environs
  8. 8. ZONE 2 Nainital and the Lake  Mukteshwar District  Bhowali Ramnagar  Ramgarh Kaladhungi Corbett National Park East
  9. 9. ZONE 3 Pauri Town and  Devaprayag Environs  Srinagar Town Khirsu Lansdown Rural Villages
  10. 10. ZONE 4 Gangotri  Tehri Lake Harsil Township  New Tehri Town Dayara Bugyal Uttarkashi Town Chinyalisaur
  11. 11. ZONE 5 Pithoragarh Town  Almora Champawat Town  Ranikhet Abbott Mountain  Kausani Pancheshwar  Baijnath Tanakpur  Bageshwar Town Binsar Wild Life  Chaukori Sanctuary
  12. 12. ZONE 6 Kedarnath Town  Nanda Devi National Park Badrinath Town  Devaprayag Town Josimath Town  Rudraprayag Town The Valley of Flowers  Karnaprayag Town National Park  Nandprayag Gauchar  Vishnuprayag Pokhri
  13. 13. ZONE 7 The Yamunotri Char Dham Tons River Jaunsari Tribal Villages Chakrata Hill Station and Cantonment
  14. 14. CURRENT TOURISM SCENARIO IN UTTARAKHAND Has a total area of 53,483 sq.km. with an exceptional landscape of the highest scenic quality 65 per cent of the land area of the State is forest or forest reserve State has a population of around 8.4 million with many small communities in scattered hilltop and valley settlements Located approximately 250 km from New Delhi, Uttarakhand is easily reachable by road and rail service
  15. 15. CONT’D…. Transportation within the State is similarly impeded by long travelling hours both by road and rail Peak season from mid-June to approximately early September and during winter. There are two airports and a number of airstrips located near the larger urban areas Initiatives to foster village and local community participation in tourism.
  16. 16. TOURIST ARRIVAL IN 2006 Domestic tourists 18.99 MILLION International tourists 0.1MILLION
  17. 17. CONTRIBUTION BY TOURISMINDUSTRY Contribution to SGDP 4.4% Share in employment 2%
  18. 18. ISSUES AND PROBLEMS Existing hill resort areas have developed in an unplanned fashion with poor design Congested inadequate infrastructure and limited attractions. Local road infrastructure, linking areas to National Highway from Delhi, is generally badly maintained. Tourism Training or rather the sort of Tourism training that is needed to foster next generation of tourism
  20. 20. STRENGTHS A net work of magnificent rivers (Ganges, Yamuna and its tributaries) Beautiful lakes and streams Winter Sports facilities at Auli Fishing and water sports facilities (Lohaghat, Kodyala ) Existing range of trekking paths and circuits Wide range of wildlife, including species of world-wide significance (tiger, leopard, bear etc)
  21. 21. CONT’D… Selection of wildlife sanctuaries of world significance Variety of landscapes Successful conservation regulations curbing encroachment of development into natural areas; World class tourism assets and in some cases unique to attract a varied clientele; Committed private sector associations, particularly in the hotel sector;
  22. 22.  Substantial funds allocated to annual marketing campaigns by the public sector in 2006 and 2007; Sites of significant cultural, historic and archaeological value; Places of religious and spiritual significance, aligned with geographical features (Char Dham Circuit, source of the Ganges, numerous ashrams and temples); Well established spiritual products (Ashrams, yoga centres, meditation retreats) for both domestic and the international market.
  23. 23. WEAKNESSES Many natural areas reflect man-made influences; Lack of proper accessibility; Almost all urban environments are very poor quality in terms of overall appearance Little to no interpretation of the natural environment Little to no awareness of potential and needs of eco and nature tourism among many operators and Government agencies;
  24. 24. CONT’D… Strict conservation laws hinders ecotourism and other developments Lack of conservation management in many popular tourist spots such as Gangotri; Little design quality in development of tourism facilities as exemplified at many Government Guest Houses; Lack of coordination among Government agencies; Lack of efficient public transportation;
  25. 25.  Lack of traffic management in towns and villages Lack of community understanding and participation in tourism in many areas; Low environmental awareness among overall population, domestic tourists, resort owners and developers; Little awareness of Uttarakhand as a tourism destination in the international market, or indeed as a major Himalayan destination; Branding adopted by the State is inadequate
  26. 26.  Competition from other States (Himachal Pradesh and Kashmir and the Northeastern States) Other Himalayan countries or areas are better known in the international market such as Nepal, Bhutan and Tibet in China; Lack of a marketing strategy for the State; Scattergun approach to media advertising in expensive publications; Mismatch between the perception of quality and comfort implied in the advertising
  27. 27.  Lack of coordination and dialogue between the different branches of the public sector involved in tourism promotion Inconsistent and generally poor quality offered in accommodation Unfair competitive practice through the use public money to maintain and build public sector accommodation and other tourist facilities; Monopoly enjoyed by the public sector in the advertising of its accommodation and other services in brochures created by the Tourism Department;
  28. 28.  Absence of an efficient statistical system for measurement of tourism demand and supply as well as economic and social impact. Lack of market research to understand the profile of visitors, their perceptions, demands and satisfaction levels The district tourist offices lack manpower Poor electricity supply due to brown-outs and black- outs Poor telecommunications
  29. 29. OPPORTUNITIES Very large, overall carrying capacity given the immensity of the natural environment; Huge potential for nature tourism Vast opportunities for nature and adventure tourism such as rafting; Potentially large domestic market offers specific niche opportunities for ecotourism; Increasing international market, based on expatriate workers in Delhi and other major cities;
  30. 30. CONT’D… Some private sector experience in running quality tourism accommodation; Relatively large rural population offers opportunities for local training and participation in tourism Potential future market for luxury second homes/holiday homes in many areas of the lesser Himalayas (e.g. Almora, Bageshwar Ridge and Garur) International renown of Ganges as a holy river and Himalayas as a natural attraction;
  31. 31.  Increasing spending power and leisure aspirations of domestic market favours accessible tourist hotspots such as Nainital; Hill stations at Almora, Nainital and Bageshwar, Mussoorie and Kausani offer a solid basis for developing quality resorts; Planned development of domestic airports will boost week-end market from Delhi and other cities Cluster of higher education facilities in Dehradun Self-contained nature of valleys and limited accessibility should be conducive
  32. 32.  Cultural distinctiveness in dress, folklore and local products can promote village development Engaging persons with high professional knowledge can establish a lean and efficient market research unit. A marketing strategy can be formulated which will allocate resources and responsibilities in a well designed plan The international market can be made aware through well thought out campaigns Domestic tourists can be made aware of the range of opportunities that can be enjoyed in the State;
  33. 33.  Facilities and services can be upgraded to an appropriate level for the targeted markets; Public institutions and the private sector can coordinate their marketing efforts and work in partnership; GMVN and KMVN corporations can reassess their role in developing and supporting the tourism sector in the State Great potential for mountaineering and high-altitude trekking out of towns that can be reached by road (Gangotri, Munsiyari).
  34. 34. THREATS Continued neglect of urban environments, basic amenities and overall cleanliness (e.g. food preparation) Continued lack of understanding and application of ecotourism principles Over-development at certain scenic or religious spots (e.g. Nainital and Gangotri) Over zealous conservation regulations in forest areas will hold back ecotourism development
  35. 35. CONT’D… Lack of effective management plans Success of wildlife reserves will increase conflicts between certain species (elephants, leopards) and local villagers Additional traffic and pollution from cars and visitors Continued poor environmental awareness of general population and tourists Ill-conceived accommodation or other tourism developments at sensitive sites
  36. 36.  Poorly conceived development and low awareness of landscape design Continued poor maintenance of roads Little to no participation of local people in tourism High spending tourists will continue to opt for other destinations if improvements in quality of tourism products, sanitation and accessibility fail to materialize; Global warming Availability of drugs and lack of policing about this issue
  37. 37.  Continued competition and provision of poor quality facilities by the public sector Unfocused marketing campaigns; Lack of coordination between different public sector bodies as well as the private sector Implying high quality facilities in the advertising message without delivering the amenities and services will have a negative effect on the image of the State; Establishment and/or upgrading of airports and helipads without improving access roads to these facilities will reduce their desired effect on enhancing access