Uttarakhand SWOT
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Uttarakhand SWOT



ths prepared by Honorable friend ... thanks a lot ... GOD given chance to me to perform with her .....

ths prepared by Honorable friend ... thanks a lot ... GOD given chance to me to perform with her .....




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Uttarakhand SWOT Uttarakhand SWOT Presentation Transcript

  • UTTARAKHAND FAST FACTS Capital – Dehradun Established- 9 November 2000 Largest city –Dehradun Population- 8,479,562 Literacy- 72% Language(s)- Hindi, Kumaoni, Garhwali Area- 53,566 km² Website: ua.nic.in
  • INTRODUCTION- Located in the northern part of India Source of the Ganges Vyas Maharishi author of Mahabharat is believed to have lived in the caves of Uttarakhand Became the 27th state of the Republic of India on 9 November 2000 Borders Tibet in north, Nepal in east & Himachal Pradesh and Uttar Pradesh in the west and south respectively
  • CONT’D.. In January 2007, the name of the state was officially changed from Uttaranchal to Uttarakhand. The provisional capital of Uttarakhand is Dehradun which is also a rail-head and the largest city in the region The High Court of the state is in Nainital. Uttarakhand is the birthplace of the Chipko environmental movement and the mass agitation in the 1990s that led to its formation.
  • TOURISM ZONES Zone 1: Dehradun, Musoorie, Haridwar, Rishikesh and Environs,International Gateway at Jolly Grant Airport Zone 2: Nainital Lake District and Environs, International Gateway at Pantnagar Airport Zone 3: Corbett National Park West, Landsdowne, Pauri and Environs
  •  Zone 4: Uttarkashi, Gangotri, Tehri Lake, Domestic Gateway at Chinyalisaur Airport Zone 5: Pithoragarh, Thal to Munsiyari (Lower Johar Valley), Almora,Champawat, Domestic Gateway at Naini Saini Airport Zone 6: Badrinath, Kedarnath, Valley of Flowers, Domestic Gateway at Gauchar Airport Zone 7: Yamunotri, Chakrata and Mori (Tons River)
  • ZONE 1  Haridwar Dehradun  Rishikesh / Muni Ki Reti Mussoorie and Environs  Rajaji National Park Kempty Falls Dhanaulti and Environs Chamba and Environs
  • ZONE 2 Nainital and the Lake  Mukteshwar District  Bhowali Ramnagar  Ramgarh Kaladhungi Corbett National Park East
  • ZONE 3 Pauri Town and  Devaprayag Environs  Srinagar Town Khirsu Lansdown Rural Villages
  • ZONE 4 Gangotri  Tehri Lake Harsil Township  New Tehri Town Dayara Bugyal Uttarkashi Town Chinyalisaur
  • ZONE 5 Pithoragarh Town  Almora Champawat Town  Ranikhet Abbott Mountain  Kausani Pancheshwar  Baijnath Tanakpur  Bageshwar Town Binsar Wild Life  Chaukori Sanctuary
  • ZONE 6 Kedarnath Town  Nanda Devi National Park Badrinath Town  Devaprayag Town Josimath Town  Rudraprayag Town The Valley of Flowers  Karnaprayag Town National Park  Nandprayag Gauchar  Vishnuprayag Pokhri
  • ZONE 7 The Yamunotri Char Dham Tons River Jaunsari Tribal Villages Chakrata Hill Station and Cantonment
  • CURRENT TOURISM SCENARIO IN UTTARAKHAND Has a total area of 53,483 sq.km. with an exceptional landscape of the highest scenic quality 65 per cent of the land area of the State is forest or forest reserve State has a population of around 8.4 million with many small communities in scattered hilltop and valley settlements Located approximately 250 km from New Delhi, Uttarakhand is easily reachable by road and rail service
  • CONT’D…. Transportation within the State is similarly impeded by long travelling hours both by road and rail Peak season from mid-June to approximately early September and during winter. There are two airports and a number of airstrips located near the larger urban areas Initiatives to foster village and local community participation in tourism.
  • TOURIST ARRIVAL IN 2006 Domestic tourists 18.99 MILLION International tourists 0.1MILLION
  • CONTRIBUTION BY TOURISMINDUSTRY Contribution to SGDP 4.4% Share in employment 2%
  • ISSUES AND PROBLEMS Existing hill resort areas have developed in an unplanned fashion with poor design Congested inadequate infrastructure and limited attractions. Local road infrastructure, linking areas to National Highway from Delhi, is generally badly maintained. Tourism Training or rather the sort of Tourism training that is needed to foster next generation of tourism
  • STRENGTHS A net work of magnificent rivers (Ganges, Yamuna and its tributaries) Beautiful lakes and streams Winter Sports facilities at Auli Fishing and water sports facilities (Lohaghat, Kodyala ) Existing range of trekking paths and circuits Wide range of wildlife, including species of world-wide significance (tiger, leopard, bear etc)
  • CONT’D… Selection of wildlife sanctuaries of world significance Variety of landscapes Successful conservation regulations curbing encroachment of development into natural areas; World class tourism assets and in some cases unique to attract a varied clientele; Committed private sector associations, particularly in the hotel sector;
  •  Substantial funds allocated to annual marketing campaigns by the public sector in 2006 and 2007; Sites of significant cultural, historic and archaeological value; Places of religious and spiritual significance, aligned with geographical features (Char Dham Circuit, source of the Ganges, numerous ashrams and temples); Well established spiritual products (Ashrams, yoga centres, meditation retreats) for both domestic and the international market.
  • WEAKNESSES Many natural areas reflect man-made influences; Lack of proper accessibility; Almost all urban environments are very poor quality in terms of overall appearance Little to no interpretation of the natural environment Little to no awareness of potential and needs of eco and nature tourism among many operators and Government agencies;
  • CONT’D… Strict conservation laws hinders ecotourism and other developments Lack of conservation management in many popular tourist spots such as Gangotri; Little design quality in development of tourism facilities as exemplified at many Government Guest Houses; Lack of coordination among Government agencies; Lack of efficient public transportation;
  •  Lack of traffic management in towns and villages Lack of community understanding and participation in tourism in many areas; Low environmental awareness among overall population, domestic tourists, resort owners and developers; Little awareness of Uttarakhand as a tourism destination in the international market, or indeed as a major Himalayan destination; Branding adopted by the State is inadequate
  •  Competition from other States (Himachal Pradesh and Kashmir and the Northeastern States) Other Himalayan countries or areas are better known in the international market such as Nepal, Bhutan and Tibet in China; Lack of a marketing strategy for the State; Scattergun approach to media advertising in expensive publications; Mismatch between the perception of quality and comfort implied in the advertising
  •  Lack of coordination and dialogue between the different branches of the public sector involved in tourism promotion Inconsistent and generally poor quality offered in accommodation Unfair competitive practice through the use public money to maintain and build public sector accommodation and other tourist facilities; Monopoly enjoyed by the public sector in the advertising of its accommodation and other services in brochures created by the Tourism Department;
  •  Absence of an efficient statistical system for measurement of tourism demand and supply as well as economic and social impact. Lack of market research to understand the profile of visitors, their perceptions, demands and satisfaction levels The district tourist offices lack manpower Poor electricity supply due to brown-outs and black- outs Poor telecommunications
  • OPPORTUNITIES Very large, overall carrying capacity given the immensity of the natural environment; Huge potential for nature tourism Vast opportunities for nature and adventure tourism such as rafting; Potentially large domestic market offers specific niche opportunities for ecotourism; Increasing international market, based on expatriate workers in Delhi and other major cities;
  • CONT’D… Some private sector experience in running quality tourism accommodation; Relatively large rural population offers opportunities for local training and participation in tourism Potential future market for luxury second homes/holiday homes in many areas of the lesser Himalayas (e.g. Almora, Bageshwar Ridge and Garur) International renown of Ganges as a holy river and Himalayas as a natural attraction;
  •  Increasing spending power and leisure aspirations of domestic market favours accessible tourist hotspots such as Nainital; Hill stations at Almora, Nainital and Bageshwar, Mussoorie and Kausani offer a solid basis for developing quality resorts; Planned development of domestic airports will boost week-end market from Delhi and other cities Cluster of higher education facilities in Dehradun Self-contained nature of valleys and limited accessibility should be conducive
  •  Cultural distinctiveness in dress, folklore and local products can promote village development Engaging persons with high professional knowledge can establish a lean and efficient market research unit. A marketing strategy can be formulated which will allocate resources and responsibilities in a well designed plan The international market can be made aware through well thought out campaigns Domestic tourists can be made aware of the range of opportunities that can be enjoyed in the State;
  •  Facilities and services can be upgraded to an appropriate level for the targeted markets; Public institutions and the private sector can coordinate their marketing efforts and work in partnership; GMVN and KMVN corporations can reassess their role in developing and supporting the tourism sector in the State Great potential for mountaineering and high-altitude trekking out of towns that can be reached by road (Gangotri, Munsiyari).
  • THREATS Continued neglect of urban environments, basic amenities and overall cleanliness (e.g. food preparation) Continued lack of understanding and application of ecotourism principles Over-development at certain scenic or religious spots (e.g. Nainital and Gangotri) Over zealous conservation regulations in forest areas will hold back ecotourism development
  • CONT’D… Lack of effective management plans Success of wildlife reserves will increase conflicts between certain species (elephants, leopards) and local villagers Additional traffic and pollution from cars and visitors Continued poor environmental awareness of general population and tourists Ill-conceived accommodation or other tourism developments at sensitive sites
  •  Poorly conceived development and low awareness of landscape design Continued poor maintenance of roads Little to no participation of local people in tourism High spending tourists will continue to opt for other destinations if improvements in quality of tourism products, sanitation and accessibility fail to materialize; Global warming Availability of drugs and lack of policing about this issue
  •  Continued competition and provision of poor quality facilities by the public sector Unfocused marketing campaigns; Lack of coordination between different public sector bodies as well as the private sector Implying high quality facilities in the advertising message without delivering the amenities and services will have a negative effect on the image of the State; Establishment and/or upgrading of airports and helipads without improving access roads to these facilities will reduce their desired effect on enhancing access