Content, Product/Platform & Innovation – Where we get it right<br /><ul><li>Consumer Experience & Business Model
The long tail</li></ul>New/evolved opportunities<br /><ul><li>Making the future simpler</li></ul>Key things to consider wh...
Consumer habits & newer competitions</li></ul>Pratap Singh	31st March 2011<br />
Debbie’s Journey<br />~2000<br />~Today<br />~2015<br />Consumer Experience<br />Business Model<br />Consumer Experience<b...
Improve the whole experience of watching TV</li></li></ul><li>Debbie (~2000)<br /><ul><li>The schedules of the broadcasters
Free to air television £0</li></ul>	subscription television £10<br /><ul><li> Limited choice  <10
One Screen
Always at home
Better control, regulations “9pm watershed” </li></ul>Non-Live<br />Broadcast<br />Limited, scheduled,<br />commercials<br...
Business Model (~2000)<br />Key<br />Partners<br />Value<br />Proposition<br />Consumer<br />Products<br />Device manufact...
Debbie (~Today)<br /><ul><li>The schedules of the consumer
Time-shifted TV viewing
Subscription model £40
Quality and choice  <500
Watch TV on newer platforms (internet, mobile etc), online catch up
Home & mobile
Increased use of newer entertainment format (games, Internet etc) </li></ul>On-Demand<br />Unlimited, time-shifted<br />pe...
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  • Children, sports, music news, leisure, music, entertainment
  • Our mission is that the whole experience of television, whatever you want to watch, should be better with Sky. It’s what customers have come to expect. A large part of that has been about adding control and convenience to TV.
  • clicker
  • Talk about benefit to advertisersAdvertisers like to have:-      A tightly defined target audience niche-      Interaction with them (i.e. two-way communication)-      F2F opportunities or at least interactive opportunities See the point above and apply this to Xtreme sports: Advertisers want to be able to sponsor programmes to tightly defined audiences e.g. Snowboarding. Interact with them e.g. snowboarding games, content, social net; And allow advertisers to get F2F i.e. interaction at key snowboarding events. How can this be achieved? Integration of iPad with TV with snowboarding games/knowledge with sponsor competitions. The value proposition would be for say a Pepsi drinker who snowboards to be attracted into Coke funded Sky activity. The difference (or extension being) they can have real and virtual experiences and interaction with Sky and Coke, which will be much more meaningful then ever achieved in the past. For example: Sky give me a dynamic map of all the world’s snowboarding venues/runs sponsored by Coke, all the world league snowboarders that I can follow, the league, the position they are in, where the tour goes next, interactive snowboarding games based on the tour, competitions to win trips to tour venues with Coke to experience the thrill up close and personal, Sky twitter with Tour Snowboarding celebs sponsored by Coke, updates on personalised aspects via Sky snowboarding news, etc. I have used Snowboarding as the example but it could as easily be cricket or formula 1 or cooking, etc – anything lifestyle oriented.
  • Warner Bros rent content directly from FB, paying by FB credit
  • Sky

    1. 1. Content, Product/Platform & Innovation – Where we get it right<br /><ul><li>Consumer Experience & Business Model
    2. 2. The long tail</li></ul>New/evolved opportunities<br /><ul><li>Making the future simpler</li></ul>Key things to consider when defining a product<br /><ul><li>Product Fit
    3. 3. Consumer habits & newer competitions</li></ul>Pratap Singh 31st March 2011<br />
    4. 4.
    5. 5. Debbie’s Journey<br />~2000<br />~Today<br />~2015<br />Consumer Experience<br />Business Model<br />Consumer Experience<br />Business Model<br />Content & Product/Platform<br /><ul><li>A wider choice of quality TV
    6. 6. Improve the whole experience of watching TV</li></li></ul><li>Debbie (~2000)<br /><ul><li>The schedules of the broadcasters
    7. 7. Free to air television £0</li></ul> subscription television £10<br /><ul><li> Limited choice <10
    8. 8. One Screen
    9. 9. Always at home
    10. 10. Better control, regulations “9pm watershed” </li></ul>Non-Live<br />Broadcast<br />Limited, scheduled,<br />commercials<br />Traditional viewing<br />experience<br />Try to cut back ?<br />{ “What’s On” }<br />
    11. 11. Business Model (~2000)<br />Key<br />Partners<br />Value<br />Proposition<br />Consumer<br />Products<br />Device manufacturers<br />Nickelodeon<br />History Channel<br />Paramount UK<br />QVC<br />National Geographic<br />Creative and quality programme to customers<br />Sky’s main objective is to become a leading provider of multichannel television<br />services<br />Broad Audience<br />Advertisers<br />SKY Setup Box<br />Content<br />~26 wholly-owned channels<br />~96 3rd party channels<br /> Subscription<br />Advertising<br />Revenue <br />Streams<br />
    12. 12. Debbie (~Today)<br /><ul><li>The schedules of the consumer
    13. 13. Time-shifted TV viewing
    14. 14. Subscription model £40
    15. 15. Quality and choice <500
    16. 16. Watch TV on newer platforms (internet, mobile etc), online catch up
    17. 17. Home & mobile
    18. 18. Increased use of newer entertainment format (games, Internet etc) </li></ul>On-Demand<br />Unlimited, time-shifted<br />personal<br />Enhanced viewing<br />experience<br />Increased usage<br />{ “What’s On” to “What do I feel like watching }<br />Avg. monthly spending on TV<br />Avg. monthly spending on extended products<br />Compulsory TV license<br />ARPU<br />
    19. 19. Business Model (Today); Multi-Sided Platform<br />Key<br />Partners<br />Products<br />Value<br />Proposition<br />Consumer<br />SKY+<br />SKY+HD, SKY 3D<br />SKY Anytime (+)<br />SKY Player, SKY iPhone/iPad ………<br />Content acquisition<br />Distribution agreement<br />Distribution partners<br />Device manufacturers<br />Nickelodeon<br />History Channel<br />Paramount UK<br />QVC<br />National Geographic<br />Broad Audience<br />Niche Audience<br />Enterprise Audience<br />Advertisers<br />Content Creators<br />Content Owners<br />Casual Gamers<br />Game Developers<br />Entertain, excite and inspire customers with a great choice of high-quality television<br />AD Space in high traffic, multiple touch points TV network<br />Content<br />~500 channels<br />SKY1, SKY Living, SKY Atlantic, SKY Arts, SKY Sports, SKY News ………<br /> Hybrid revenue model which harnesses subscription and advertising<br />Revenue <br />Streams<br />
    20. 20. Content Long Tail<br />#of consumers<br /># of advertisers<br />Top 40%<br />Content viewed in high volume<br />LONG TAIL<br />Large variety of content, each viewed in low volume<br />Drama<br /># of content<br />Rolling News<br />Comedy<br />
    21. 21. Product Long Tail<br />#of consumers<br /># of advertisers<br />Top 40%<br />Focus on a small number of products, each used in high volume<br />LONG TAIL<br />Focus on large number of products, each used in low volume<br /># of products<br />
    22. 22. New/evolved opportunities<br /><ul><li>Making the future simpler</li></li></ul><li>Debbie’s Journey – Social & Personalised<br />Checks-in “Boardwalk Empire”<br />Microphone listen to specific keywords<br />Share with friends<br />rating & recommendation, favourites<br />share Sky+ recording (EPG)<br />who else is watching “Boardwalk Empire”<br />Check-in<br />real time connection: views, gossip<br />Shared with social map<br />Doing stuff while not interrupting your TV show<br />
    23. 23. <ul><li>Connecting the TV specific conversations people are having all over the web - on Facebook, Twitter, YouTube etc
    24. 24. A composition view that collect and let audience from different locations
    25. 25. Real time stream of conversations
    26. 26. Recording suggestion by friends. See what your friends are watching
    27. 27. Predict (even bet ) the outcome
    28. 28. Share personalised ratings & recommendations
    29. 29. Get more from your shows & movies
    30. 30. Search TV guide & from across the Web</li></ul>Friend’s Activity<br />My Activity<br />Program Guide<br />SKY +<br />thousands of people are willing to wait in lines for its new products. What really matters, however, are those with more important or relaxing things to do on a Friday night. <br />however, are those with more important<br />Multitasking with Sky App<br />
    31. 31. New Horizon<br />Internet ready, 1TB Storage in 10 million home<br />Only SKY<br />Education: Integrating with interactive whiteboards. Enabling participation and engagement between teachers, parents and learners on SKY platform<br />Cloud Locker and Streaming<br />Store, Share and Sync your digital life : music, movies, photos, videos, files etc<br />Gatekeeper to your digital life<br />
    32. 32. We never know where innovation can lead to<br />Tumblr<br />Content API<br />Linkedin<br />Billing API<br />Groupon<br />Comment API<br />Telco 2.0<br />foursquare<br />travel<br />API<br />SKY Open TV Platform<br /><ul><li>Debbie I know you are deeply moved by Japan earthquake. Why not call your local church (XXX-XXX-XXX ) to organise a fund raiser. Your friend Jay, Paula & Kiera will be interested
    33. 33. Debbie you are travelling to Chicago and you love Jazz. Why not go to Chicago Jazz festival. Buy tickets, Direction
    34. 34. Debbie you are going to Brazil on holiday (via Trip-it). Watch these SKY program on Brazil.
    35. 35. Debbie you watched Jazz LIVE. Here are some offers to buy music: iTunes, Spotify
    36. 36. Debbie you like food/recipes program. Here are some restaurant offers: Ask, Starda, Wagamama</li></ul>Sky Open TV Platform<br />
    37. 37. Key things to consider when defining a product<br /><ul><li>Product Fit
    38. 38. Consumer habits & newer competitions</li></li></ul><li>Customer<br />Discovery<br />Customer<br />Validation<br />Stop Selling<br />Start listening<br />Repeatable<br />scalable sales process<br />Customer Discovery<br /><ul><li>What are your customers top problems?
    39. 39. Stop thinking about features and roadmap
    40. 40. It’s about customer experience
    41. 41. Does your product concept solve them?
    42. 42. Do customers agree?
    43. 43. How much will they pay?</li></ul>Customer Validation<br /><ul><li>Do you understand the sales cycle?
    44. 44. Does the financial model make sense?
    45. 45. Early adopters to mainstream customers ?</li></ul>Product Fit<br />
    46. 46. Consumer habits & Newer competitions<br />Non-Live<br />Broadcast<br />On-Demand<br />Social,<br />Personalised, Over the top TV<br />
    47. 47. Summary<br /><ul><li>Content and products changing according to consumer viewing habits
    48. 48. Long tail of content and products
    49. 49. Social Personalised TV
    50. 50. Consumer Discovery, it’s about consumer experience
    51. 51. New & different kind of competition</li>

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