WINTER PARK
     HISTORICAL
   ASSOCIATION’S
ARTS FEST REBRANDING
WINTER PARK
HISTORICAL ASSOCIATION

 We the project team propose to the Winter Park Historical Association
 a rebranding o...
TECHNICAL

The project team has identified that the brand of the Winter Park Historical
Associationʼs Winter Park Arts Fest...
TECHNICAL CONT.


New logos will be designed.

A story line will be developed.

A brochure will be designed.

Various adve...
TECHNICAL CONT.


The new identity and brand will become independent from the City of Winter
Parkʼs Winter Park Arts Festi...
MANAGEMENT
Deliverables and Schedule
    New Name for event – April 1 – April 13

    Story Line for event – April 13 – Ap...
LOGO EXAMPLES
POSTER EXAMPLES
COST


Item                 Freelance    Industry
Brochure             $400         $315
Event Poster         $500        ...
TEAM INFORMATION
Person 1
• AAS degree in Advertising and Graphic Design
• BS degree in Digital Art and Design
• Candidate...
TEAM INFORMATION

Person 3
• BS degree in Digital Art and Design
• Candidate for MS in Entertainment Business
• 5 years of...
THANK YOU
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Winter Park Historical Association's Art Fest

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  • Winter Park Historical Association's Art Fest

    1. 1. WINTER PARK HISTORICAL ASSOCIATION’S ARTS FEST REBRANDING
    2. 2. WINTER PARK HISTORICAL ASSOCIATION We the project team propose to the Winter Park Historical Association a rebranding of Winter Park Historical Associationʼs Winter Park Artʼs Fest. The plan will include a new name/identity, logo design, advertising materials, as well as a story line as to why the art festival and the Winter Park Historical Association hold this annual event.
    3. 3. TECHNICAL The project team has identified that the brand of the Winter Park Historical Associationʼs Winter Park Arts Fest is so closely aligned in name and location to the City of Winter Parkʼs Winter Park Arts Festival that it causes confusion in the stakeholders. We will be directly distinguishing the two events. We will increase attendance, vendor attendance, and revenue from the event making for a much-improved event. Our objective is to make the “Winter Park Arts Fest” highly competitive and successful and able to stand on its own merits. Develop a new identity for the “Winter Park Arts Fest.”
    4. 4. TECHNICAL CONT. New logos will be designed. A story line will be developed. A brochure will be designed. Various advertising materials, such as posters, newspaper advertisements, and press releases will be designed.
    5. 5. TECHNICAL CONT. The new identity and brand will become independent from the City of Winter Parkʼs Winter Park Arts Festival. The rebranding will bring more attendance to the event as well as more vendors making for a much more enjoyable and profitable event that will continue to grow and prosper in the future. The event will benefit by eliminating confusion within the planning activities by following this simple project management plan.
    6. 6. MANAGEMENT Deliverables and Schedule New Name for event – April 1 – April 13 Story Line for event – April 13 – April 22 Logo Design – April 22 – April 30 Brochure Design – April 30 – May 15 Poster Design – April 30 – May 15 Newspaper Ad Design – April 30 – May 15 Billboard Design – April 30 – May 15 Press Release Design – April 30 – May 15 Printing – May 15 – May 27
    7. 7. LOGO EXAMPLES
    8. 8. POSTER EXAMPLES
    9. 9. COST Item Freelance Industry Brochure $400 $315 Event Poster $500 $600 Logo Design $300 $500 Billboard Design $500 $600 Newspaper Ad (B&W) $150 $300 Totals $1850 $2315
    10. 10. TEAM INFORMATION Person 1 • AAS degree in Advertising and Graphic Design • BS degree in Digital Art and Design • Candidate MS in Entertainment Business • 11 years as a freelance Graphic Designer • 11 years as a Web Site Designer Person 2 • BA degree in Radio, Television, and Film • Candidate for MS in Entertainment Business • 5 year experience in Marketing and Promotions • Companies worked for: Cox Communications and Coming Attractions Promotions.
    11. 11. TEAM INFORMATION Person 3 • BS degree in Digital Art and Design • Candidate for MS in Entertainment Business • 5 years of Management Experience Person 4 • AS degree in Recording Arts • BS degree in Music Business • Candidate for MS in Entertainment Business • 3 years of Management Experience
    12. 12. THANK YOU

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