Unblocking Access
Developing a web 2.0 usage policy

About Me (Carl Haggerty)
• Local Government background
• DCC for 13 years, last 6 involved around web, IT
and (new)social media
• Instrumental in driving forward social media /
social networking in DCC
(Phil Norrey (CEO) Officer Champion for Social Networking/Social Media)
@carlhaggerty
http://carlhaggerty.wordpress.com

My focus

• getting people engaged
• developing support and buy-in
• Usage policy (what’s missing?)

what happens if…

Either way
develop a policy

where to start

“keen” service Head of HR
areas
CEO
Head of
Finance
Head of Driver
Comms “You”? AUDIT
Head of ICT
getting the right people involved

…what are their fears and concerns?

Common responses
“We should ban access to such sites”
“What value does it offer the business”
“It is just a waste of my time”
“Excessive use, distracts from ‘proper’ work”
“It’s just a ‘social’ thing”

“Social networking is arguably
as old as humanity, not something
that has been invented for
so-called digital natives”
Julia Lin – Gartner

Building your case…
• Modern public service delivery
• The trend of consumerisation of technology
• Could support mobile/flexible working
• It isn’t just about facebook, twitter and youtube….
• If you Ban – do you stop it – homeworking, mobile
phones etc
• It is a management issue and NOT a technology issue

My experience
Time between first conversation to draft
policy = ?
4 months
Plus consultation and review
Total time = 10 months

raising awareness in your organisation

Rinse and repeat
…repeat, repeat, repeat.

Don’t be afraid to talk to your
Chief Executive.

Developing a Policy
• Any challenges?
• Any concerns?
• What’s missing (for you)