united* retail branding

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united* retail branding

  1. 1. united* dsnretail brand creative case studiesthe great atlantic & pacific tea company.- green way- via roma- hartford reserve- america’s choicewalmart- wholesome goodnes retail / case studies
  2. 2. its what defines us /its the driving forcebehind everythingwe do.what if? retail / case studies
  3. 3. retail experience / groceryfundamental capabilitiesunited* truly believes in creating unique ownable brands that have truemerit in their own rights. we have done this for leading retailers acrossthe country. a&p, cvs, wal-mart, rei & lowe’sthe following case studies are grocery specific. the following shows the creative steps inunited* is known for its clean, intelligent creating leading retail grocery brands.styling, our global thinking, and for developingbrands that cut through the sensory noise for each program, we collaboratedsurrounding todays consumer. these case throughout the design process:studies demonstrates how we approach aproject from start-to-finish incorporating all - visual-strategic platformsbrand facets. - brand language - ideas for merging design & environment - extended idea across product range - copy development - photography - structural ideation - production - brand guidelines retail / case studies
  4. 4. retail experience / grocery A&P case study.green way case study.from concept through to completionwith unique natural productphotography and a clean, simplelook, united*, together with a&p,created a new interpretation of theeco-organic brand. a truly freshapproach that stands out uniquelyon the shelf. green way is the newstandard in organic, natural andecological brands. retail / case studies
  5. 5. retail experience / grocerywe created 6 distinctive strategic platformsloud & proudeducationnatural freshsophisticatedminimalreal*for the purpose of this document we are sharingjust 3 of the concept positionings. retail / case studies
  6. 6. retail experience / groceryplatform one / loud & proudwhy do organic & greenbrands have to feel soserious? retail / case studies
  7. 7. retail experience / grocerythis is the brand thatdoesn’t take itself soseriously, but gets youto listen because of it’sirreverent flair. positiveecological actionthrough bold & humorousprovocation. heroicallypresented with dynamiclanguage, across theproduct line retail / case studies
  8. 8. retail experience / grocerysay it loud say it proud retail / case studies
  9. 9. retail experience / groceryvisual positioning board retail / case studies
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  13. 13. retail experience / groceryplatform two / educationmaking theeco-organic languageeasy to understand. retail / case studies
  14. 14. retail experience / grocerysimplify the education aroundorganic and make it less intimidating.a visual clarity as well as an ingredientclarity that increases theuniqueness of the proposition.appeal to the customers global curiosityabout where things are grown,how they are produced, and theappreciation for regional uniqueness. retail / case studies
  15. 15. retail experience / groceryeducation throughstory telling. retail / case studies
  16. 16. retail experience / groceryvisual positioning board retail / case studies
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  19. 19. retail experience / groceryplatform three / freshshaking the granolaout of green! retail / case studies
  20. 20. retail experience / grocerycrisp and simple styling that’s refreshing withhints of natural color. photography that focuseson the innate beauty of the ingredient.unembellished, not elaborate, but striking init’s grace. a breath of fresh air that providesa sense of well-being. retail / case studies
  21. 21. retail experience / grocerynatural & fresh retail / case studies
  22. 22. retail experience / groceryvisual positioning board retail / case studies
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  26. 26. retail experience / grocerymoving from 6 to 1bringing the chosen direction to life through:identitystructurecopy writingphotographyproductionsupplier interaction150+ line extensions retail / case studies
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  28. 28. retail experience / grocery organic eco natural green way retail / case studies
  29. 29. retail experience / grocerythe imagery: natural product photography,clean and simple, imperfections and all! retail / case studies
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  33. 33. retail experience / grocerymoving from 6 to 1refining the chosen directionbeauty is in the details. retail / case studies
  34. 34. retail experience / grocery ALL IN THE DETAILthe tab system: delivering key nutritionalinformation up front. we were the firts in the U.S to initiate this system.it has now become common practice and soon mandatory. retail / case studies
  35. 35. retail experience / grocery ALL IN THE DETAILcopy language:united* was involved in developing all key brand and productdescriptions and romance statements; from the front to theback and sometimes the sides. retail / case studies
  36. 36. retail experience / grocerybringing it to life.advertisingin-storeout-of-store / traditionalout-of-store / not-so-traditional retail / case studies
  37. 37. retail experience / grocery Green Wayfood inside inside inside outsidenon-food the store, the store, the org, the org,GM beyond beyond buying partnersHBC initial aisles department education categories philosophy a more connected view retail / case studies
  38. 38. retail experience / grocerythere’s their way and then there’sGreen Way… retail / case studies
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  41. 41. retail experience / groceryline extension:united* has extended Green Way to over 200+ product sku’sGreen Wayand that was theshort version... retail / case studies
  42. 42. retail experience / groceryA&P case study.via roma case study.a one-of-a-kind imported italian food branda&p continued its partnership withunited* to create a one-of-a-kindimported italian foods brand. uniqueportrait photography, shot on location intuscany ensured that the brand main-tained the true authenticity found in theproducts themselves.united* created all points of touch forthe via roma brand, from the identity,the unique language, the packagedesign system, as well as, extending toenvironmental and marking media."via roma has won countless awards. and isoften credited for being best in class in many highlyregarded publications in the u.s and acrossthe world. retail / case studies
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  49. 49. retail experience / groceryA&P case study.hartford reserve case study.this is what premium should be.united* and a&p redefined thenorth american private labelpremium brand with a nodtowards the retailers founder.we extended hr across the entire deli department andlater reworked the design into AC reserve. retail / case studies
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  55. 55. retail experience / groceryA&P case study.america’s choice case study.dominating the soda aisleunited* developed a comprehensivebeverage program for a&p that takesback the biggest category in the store!creating a new look for americaschoice, with bright colors and a newdesign architecture, we established avery powerful shelf presence. this wasaccomplished while maintainingcredibility and distinction amongnational brand.AC was extended across, soda, sparkling water,mixers & ice teas retail / case studies
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  63. 63. retail experience / grocerywalmart case study.wholesome goodness case study.inspired by michelle obama, designed by united*walmart’s newest “better for you”brand, with over 80 productsexclusively available in U.S.and Canada. united* developed thedesign strategy for the wholesomegoodness brand identity, packagingdesign & photography, in-storemerchandising units, web design andmarketing.wholesome goodness more than exceeded sales expectationswithin the first 6 months of launching. retail / case studies
  64. 64. bringing delicious and nutritious together like never before ™exclusively at
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  67. 67. retail experience / groceryvibrant photographycustom photography that captures the colors of the ingredientscreates a strong vibrant presence at shelf. retail / case studies
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  71. 71. retail experience / grocerybeyond the packto truly bring the brand to life, we created a fully integratedmarketing strategy, including in-store merchandising,digital and traditional advertising. retail / case studies
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  75. 75. retail experience / grocerycheers.united* dsnwww.uniteddsn.comcontact:perry seelert // strategic partner // perry@uniteddsn.comunited* living the brand in design, language and experience.where 206 west 23rd st. 3rd floor, new york, ny, 10011call 917 267 2857 ext 8248 retail / case studies

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