Optimizing Your Congregation's Web Presence
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  • 1. Optimizing Your Congregation’s Web Presence
  • 2. Four EssentialsSunday servicesExplanation of faithHow to find youContact details
  • 3. Seven BasicsCater to the guestRemember your regular attendeesClean front pageStaying up to date
  • 4. Seven BasicsEmbrace existing technology Twitter Facebook YouTube BlogsBe authentic to who you areGraphic design counts
  • 5. Sunday ServicesStart timesChildren’s programSpecial/Seasonal service
  • 6. Explanation of FaithTestimonies from church members Youth Young adult Parent with children in church school Elder
  • 7. How to Find YouGoogle places
  • 8. Contact DetailsOfficeMinisterOther staff
  • 9. Cater to the GuestWhat are the service times?What’s the service style?What do I do with my kids?Where do I park?How do I find the sanctuary?What does the church look like on the inside?Can I wear jeans?
  • 10. Remember Your Regular AttendeesFigure out what goals ministry leaders want to achieve withmembers onlineTake a poll or talk with your members to see what they wantfrom the websiteAnywhere these two groups, visitors and members, overlap isprobably a no-brainer thing to have on the website
  • 11. Clean Front PageText heavy front pages can be a big turn offService times, styles and location should be easy to find on thehomepageUse a wireframe
  • 12. Wireframe
  • 13. Staying Up to DateCommit to keeping things up to dateDecentralize website content updatingPut ministry leaders or rock star volunteers in charge ofupdatingHave some sort of approval process
  • 14. Embrace Existing Technology Twitter
  • 15. Embrace Existing Technology Facebook
  • 16. Embrace Existing Technology YouTube
  • 17. Embrace Existing Technology Blogs
  • 18. Be Authentic to Who You AreDon’t pretend to be something you’re notYou can’t fake who you are
  • 19. Graphic Design CountsFind sites you like and use them as inspiration
  • 20. Q&A