Optimizing Web Presence
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Transcript

  • 1. Optimizing Your Congregation’s Web Presence
  • 2. Four Essentials
  • 3. Four EssentialsSunday services
  • 4. Four EssentialsSunday servicesExplanation of faith
  • 5. Four EssentialsSunday servicesExplanation of faithHow to find you
  • 6. Four EssentialsSunday servicesExplanation of faithHow to find youContact details
  • 7. Seven Basics
  • 8. Seven BasicsCater to the guest
  • 9. Seven BasicsCater to the guestRemember your regular attendees
  • 10. Seven BasicsCater to the guestRemember your regular attendeesClean front page
  • 11. Seven BasicsCater to the guestRemember your regular attendeesClean front pageStaying up to date
  • 12. Seven Basics
  • 13. Seven BasicsEmbrace existing technology
  • 14. Seven BasicsEmbrace existing technology Twitter
  • 15. Seven BasicsEmbrace existing technology Twitter Facebook
  • 16. Seven BasicsEmbrace existing technology Twitter Facebook YouTube
  • 17. Seven BasicsEmbrace existing technology Twitter Facebook YouTube Blogs
  • 18. Seven BasicsEmbrace existing technology Twitter Facebook YouTube BlogsBe authentic to who you are
  • 19. Seven BasicsEmbrace existing technology Twitter Facebook YouTube BlogsBe authentic to who you areGraphic design counts
  • 20. Sunday Services
  • 21. Sunday ServicesStart times
  • 22. Sunday ServicesStart timesChildren’s program
  • 23. Sunday ServicesStart timesChildren’s programSpecial/Seasonal service
  • 24. Explanation of Faith
  • 25. Explanation of FaithTestimonies from church members
  • 26. Explanation of FaithTestimonies from church members Youth
  • 27. Explanation of FaithTestimonies from church members Youth Young adult
  • 28. Explanation of FaithTestimonies from church members Youth Young adult Parent with children in church school
  • 29. Explanation of FaithTestimonies from church members Youth Young adult Parent with children in church school Elder
  • 30. How to Find You
  • 31. How to Find YouGoogle places
  • 32. Contact Details
  • 33. Contact DetailsOffice
  • 34. Contact DetailsOfficeMinister
  • 35. Contact DetailsOfficeMinisterOther staff
  • 36. Cater to the Guest
  • 37. Cater to the GuestWhat are the service times?
  • 38. Cater to the GuestWhat are the service times?What’s the service style?
  • 39. Cater to the GuestWhat are the service times?What’s the service style?What do I do with my kids?
  • 40. Cater to the GuestWhat are the service times?What’s the service style?What do I do with my kids?Where do I park?
  • 41. Cater to the GuestWhat are the service times?What’s the service style?What do I do with my kids?Where do I park?How do I find the sanctuary?
  • 42. Cater to the GuestWhat are the service times?What’s the service style?What do I do with my kids?Where do I park?How do I find the sanctuary?What does the church look like on the inside?
  • 43. Cater to the GuestWhat are the service times?What’s the service style?What do I do with my kids?Where do I park?How do I find the sanctuary?What does the church look like on the inside?Can I wear jeans?
  • 44. Remember Your Regular Attendees
  • 45. Remember Your Regular AttendeesFigure out what goals ministry leaders want to achieve withmembers online
  • 46. Remember Your Regular AttendeesFigure out what goals ministry leaders want to achieve withmembers onlineTake a poll or talk with your members to see what they wantfrom the website
  • 47. Remember Your Regular AttendeesFigure out what goals ministry leaders want to achieve withmembers onlineTake a poll or talk with your members to see what they wantfrom the websiteAnywhere these two groups, visitors and members, overlap isprobably a no-brainer thing to have on the website
  • 48. Clean Front Page
  • 49. Clean Front PageText heavy front pages can be a big turn off
  • 50. Clean Front PageText heavy front pages can be a big turn offService times, styles and location should be easy to find on thehomepage
  • 51. Clean Front PageText heavy front pages can be a big turn offService times, styles and location should be easy to find on thehomepageUse a wireframe
  • 52. Wireframe
  • 53. Staying Up to Date
  • 54. Staying Up to DateCommit to keeping things up to date
  • 55. Staying Up to DateCommit to keeping things up to dateDecentralize website content updating
  • 56. Staying Up to DateCommit to keeping things up to dateDecentralize website content updatingPut ministry leaders or rock star volunteers in charge ofupdating
  • 57. Staying Up to DateCommit to keeping things up to dateDecentralize website content updatingPut ministry leaders or rock star volunteers in charge ofupdatingHave some sort of approval process
  • 58. Embrace Existing Technology Twitter
  • 59. Embrace Existing Technology Facebook
  • 60. Embrace Existing Technology YouTube
  • 61. Embrace Existing Technology Blogs
  • 62. Be Authentic to Who You Are
  • 63. Be Authentic to Who You AreDon’t pretend to be something you’re not
  • 64. Be Authentic to Who You AreDon’t pretend to be something you’re notYou can’t fake who you are
  • 65. Graphic Design Counts
  • 66. Graphic Design CountsFind sites you like and use them as inspiration
  • 67. Q&A