Digital/Spiritual Literacy A Midwest UU Leadership Webinar
Reason Not to Use Social Media <ul><li>You are a traditionalist and value the “good old days” </li></ul><ul><li>You don’t ...
Reason Not to Use Social Media <ul><li>You don’t want to hear what your customers are saying </li></ul><ul><li>You don’t w...
Reason Not to Use Social Media <ul><li>Because its only a fad and it will go away </li></ul><ul><li>I like to keep things ...
Reason Not to Use Social Media <ul><li>Social media is at an evolutionary stage I will wait until it is more mature </li><...
Underutilize Social Media <ul><li>Newsletter </li></ul><ul><li>Announcements </li></ul><ul><li>Cancellations </li></ul><ul...
Building Your Online Platform <ul><li>Define your core message </li></ul><ul><li>Establish your brand </li></ul><ul><li>Bu...
What Social Media Offers <ul><li>Listening </li></ul><ul><li>Talking </li></ul><ul><li>Energizing </li></ul><ul><li>Suppor...
Mindful Ways to Use Social Media <ul><li>Know your intentions </li></ul><ul><li>Be your authentic self </li></ul><ul><li>I...
Mindful Ways to Use Social Media <ul><li>Be active, not reactive </li></ul><ul><li>Respond with your full attention </li><...
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Digital/Spiritual Literacy

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Slides for an online workshop on Digital and Spiritual Literacy for UU congregations.

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Digital/Spiritual Literacy

  1. 1. Digital/Spiritual Literacy A Midwest UU Leadership Webinar
  2. 2. Reason Not to Use Social Media <ul><li>You are a traditionalist and value the “good old days” </li></ul><ul><li>You don’t want to be found </li></ul><ul><li>You don’t want to be heard </li></ul><ul><li>You have shares in the “Yellow Pages” </li></ul><ul><li>You like spending thousands on media you can’t measure </li></ul><ul><li>You highly value your perceived privacy </li></ul>
  3. 3. Reason Not to Use Social Media <ul><li>You don’t want to hear what your customers are saying </li></ul><ul><li>You don’t want any new customers as you are already too busy </li></ul><ul><li>You’re afraid people might say nasty things about you </li></ul><ul><li>You want to give your competition a head start </li></ul><ul><li>It’s a waste of your valuable time </li></ul>
  4. 4. Reason Not to Use Social Media <ul><li>Because its only a fad and it will go away </li></ul><ul><li>I like to keep things simple and it’s all a bit complex with Twitter, Facebook and LinkedIn and all that stuff </li></ul><ul><li>I am a real person and I don’t believe in those fake online social networks </li></ul><ul><li>Social media sites are largely populated with people who have nothing better to do with their time </li></ul>
  5. 5. Reason Not to Use Social Media <ul><li>Social media is at an evolutionary stage I will wait until it is more mature </li></ul><ul><li>I don’t want to be overexposed </li></ul><ul><li>If I subscribe or join I will be spammed </li></ul><ul><li>There is something better around the corner, I can afford to wait </li></ul><ul><li>Social media will reduce real face to face opportunities because I would waste my time online </li></ul>
  6. 6. Underutilize Social Media <ul><li>Newsletter </li></ul><ul><li>Announcements </li></ul><ul><li>Cancellations </li></ul><ul><li>Who’s supposed to bring what to the potluck </li></ul>
  7. 7. Building Your Online Platform <ul><li>Define your core message </li></ul><ul><li>Establish your brand </li></ul><ul><li>Build and launch a website </li></ul><ul><li>Blog . . . regularly </li></ul><ul><li>Build and engage a network </li></ul><ul><li>Join the social media revolution </li></ul><ul><li>Stay true to your mission </li></ul>
  8. 8. What Social Media Offers <ul><li>Listening </li></ul><ul><li>Talking </li></ul><ul><li>Energizing </li></ul><ul><li>Supporting </li></ul><ul><li>Connecting </li></ul>
  9. 9. Mindful Ways to Use Social Media <ul><li>Know your intentions </li></ul><ul><li>Be your authentic self </li></ul><ul><li>Is it true? Is it necessary? Is it kind? </li></ul><ul><li>Offer random tweets of kindness </li></ul><ul><li>Experience now, share later </li></ul>
  10. 10. Mindful Ways to Use Social Media <ul><li>Be active, not reactive </li></ul><ul><li>Respond with your full attention </li></ul><ul><li>Use mobile social media sparingly </li></ul><ul><li>Practice letting go </li></ul><ul><li>Enjoy social media! </li></ul>
  11. 11. Questions? Comments?
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