FIAT MIO - Når crowdsourcing motiverer organisationen
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FIAT MIO - Når crowdsourcing motiverer organisationen

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FIAT MIO - Når crowdsourcing motiverer organisationen FIAT MIO - Når crowdsourcing motiverer organisationen Presentation Transcript

  • FIAT MIO
  • open innovation is largely credited withexploring the process in which organizationscan leverage the wisdom of the crowd(people) to innovate within an enterprise. Henry Chessbrough
  • Hvordan blev sociale medier brugt?
  • Center of contribution (innoHub)
  • ca. 130.000 views
  • PLATFORM
  • FIATMIO.CCPowered by Wordpress
  • FIATMIO.CCPowered by Wordpress
  • 2.313.914 unique hits 17.660 comments10.668 ideas posted 17.700 contributors
  • Interessante bidrag
  • .. uinteressante bidrag anonyme profiler
  • 3 BEDSTE IDÉER• Wheels that rotate 90 degrees to allow for easier parallel parking• Cameras instead of rear-view mirrors• Inter-vehicle communication to avoid collision.
  • Udvikling af en concept bil tager typisk 4-8 år FIAT MIO blev færdig på 1 år og 71 dage
  • “BEST CONCEPT CAR OF OUR TIME”
  • People don’t know what they want untilyou show it to them. Steve Jobs
  • e-mail SoMe forbruger Corp. Site
  • FIATMIO.CC workshop Microsite Pivot SoMeE2.0 tools
  • Take-aways
  • • Crowdsourcing virker ikke til kompleks innovation• Crowdsourcing initiativer kan effektivt bruges til pull marketing eller brand profiling, eksternt som internt.• Eksterne initiativer motiverer intern bidragelse og interesse
  • • Digital social kultur (E2.0) kommer fra neden, men kræver før eller senere ledelsens opbakning• Interne social media værktøjer (E2.0 tools) højner innovation, proces, forståelse og arbejdsmorale• Spændende & centrale initiativer tiltrækker spændende & centrale kræfter
  • • God SoMe statistik er ikke altid lig succes• Facebook er ikke altid den eneste/bedste løsning• Respektér sociale medier som en kommunikationskanal ikke en innovationskanal
  • What we do in lifeechoes in eternity.
  • creditsPicture on slide 1, 9 & 25: Isobar Srl www.isobar.com.brPicture on slide 2, 5, 6, 7 & 10: FIAT MIO www.fiatmio.cc Figure on slide 20: David Armano (edelmandigital)