Using Social Media in Education (and Statistics)

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  • What makes Social Media unique is not the “Networking”, rather the initiation, often between strangers who would not have otherwise met, but is often not the goal.While Networking is possible, it is not the primary practice on many of them, nor is it what differentiates them from other forms of computer-mediated communication.To emphazise this articulated social network as a critical organising feature of these sites, we label them “Social Network sites”.
  • What makes Social Media unique is not the “Networking”, rather the initiation, often between strangers who would not have otherwise met, but is often not the goal.While Networking is possible, it is not the primary practice on many of them, nor is it what differentiates them from other forms of computer-mediated communication.To emphazise this articulated social network as a critical organising feature of these sites, we label them “Social Network sites”.
  • Microblogging (Twitter) Communication and learning3 million new blogs come online every month. 60 percent of bloggers are between 25 to 44 years old. 20 percent of bloggers have been blogging for more than six years. Professional bloggers maintain an average of four blogs. 35 percent of corporate bloggers worked in a journalism, media or professional writing role. Statistics: Technorati State of the Blogosphere 2011.Twitter 750 tweets per second are shared on Twitter. The original Twitter beta was launched on the birthday of CEO Evan Williams. If Twitter was a country, it'd be the 12th largest in the world. 30 percent of Twitter users have an income of more than $100,000. Twitter handles more search queries per month than Bing and Yahoo combined (24 billion versus 4.1 billion and 9.4 billion respectively). Statistics from Compete, Twitter Press Centre and BNN News.LinkedIn Two new members sign up to LinkedIn every second. LinkedIn has 161 million members in more than 200 countries and communities. Members are on track to make more than 5.3 billion searches on the platform in 2012. LinkedIn's revenue has doubled every quarter for the last two years. There are more than 1 million LinkedIn groups. Statistics from LinkedIn Press Centre.PinterestPinterest drives more referral traffic than YouTube, Google+ and LinkedIn combined. Users spend an average of just fewer than 16 minutes on the site. The most popular age group is 25-34 year olds, accounting for 27.4 percent of the user base. Pinterest receives 1.3 million visitors per day. 97 percent of the fans of Pinterest's Facebook page are women. Statistics: Modea
  • The use of Social Media has changed our world like never before. It includes the adoption of new technology tools and requires us to rethink our way of doing things. Web-based tools create opportunities and people learn skills of communication, collaboration and creativity. Connectedness is an advantage to establish new ideas around communities of learners to acquire new skills. A convergence of tools using online applications (including cloud computing) is making its way into all aspects of teaching and learning, to provide perspectives of tools for contextualised learning.
  • Google +"Student" is the number one occupation of Google+ users.More than 2/3 of its users are male. The Google +1 button is used more than five billion times per day. Google+ is adding 625,000 new users every day. More than 42 percent of Google+ users are single. Statistics: Google Blog, Techcrunch, Google Investor Reports.
  • Different styles of blogs bring different types of interactions. The blog of a specific academic group or individual that shares research updates or opinion in a specialist field is much more likely to receive comments and provoke ongoing dialog between the author and readers. Readers will return and engage with a blog far more frequently when that blog is of personal and specific interest for them. It is also worth noting that regularly updated content and specialist content, often including quotes, references to key literature, personal names, and technical terms, are more likely to be found via search engines (see http://www.ibm.com/developerworks/industry/library/ind-educ-social-media2/index.html#resources for links).The choice of a blogging tool can also influence the type and level of interaction that takes place: use of any of the bigger web-hosted social media tools such as WordPress.com, Blogger, Typepad or Tumblr tends to make a blog more visible and implicitly part of a global community. This visibility can mean a wider audience is attracted, although a blog can of course easily be lost among a profusion of others. Locally hosted blogs built with tools such as WordPress or IBM Connections, tend to be part of a smaller explicit institutional or expert community of bloggers with more transparent associations with an organization. This can lend them both a greater air of authority and a sense of being more formal. Some of these blogs will receive rich interactions from their community, which is often more closely associated with the author, however other blogs of this type can be less visible or, indeed, deliberately restricted to the institutional community. Both types of blog will face the challenge of dealing with unwanted "spam" comments and both can initiate the beneficial dialog, potential for learning, and collaboration that blogging can bring about (see Resources for links).
  • Concept was developed in Canada and first offered by the University of Manitoba in 2008, the media are currently interested in MOOC as promoted by well-known reputable Universities in the US. Key reports have focussed to the business models of the three players, Coursera (largest), Udacity, and the non-profit organisation, edX.Sir John Daniel of the Commonwealth of learning pointed out in one of his speeches that MOOC provides new opportunities to experiment with Online Education, which had been a low priorities for elite universities in North America. Their participation in MOOC now has most certainly drawn in media attention and revealed in the process some unexpected champions judged by quality of online teaching, as per Sir John.Some claim that the spread of MOOCs could mean the end of Universities as we know them, but this has been widely criticized. Tony Bates for instance thinks that they will not contribute to the expansion of Higher Education in the developing world. He criticized more the attitude of elite universities offering MOOCs as a form of online philantropy.Developments are relatively new and results and effects remain to be seen.
  • Concept was developed in Canada and first offered by the University of Manitoba in 2008, the media are currently interested in MOOC as promoted by well-known reputable Universities in the US. Key reports have focussed to the business models of the three players, Coursera (largest), Udacity, and the non-profit organisation, edX.Sir John Daniel of the Commonwealth of learning pointed out in one of his speeches that MOOC provides new opportunities to experiment with Online Education, which had been a low priorities for elite universities in North America. Their participation in MOOC now has most certainly drawn in media attention and revealed in the process some unexpected champions judged by quality of online teaching, as per Sir John.Some claim that the spread of MOOCs could mean the end of Universities as we know them, but this has been widely criticized. Tony Bates for instance thinks that they will not contribute to the expansion of Higher Education in the developing world. He criticized more the attitude of elite universities offering MOOCs as a form of online philantropy.Developments are relatively new and results and effects remain to be seen.
  • Concept was developed in Canada and first offered by the University of Manitoba in 2008, the media are currently interested in MOOC as promoted by well-known reputable Universities in the US. Key reports have focussed to the business models of the three players, Coursera (largest), Udacity, and the non-profit organisation, edX.Sir John Daniel of the Commonwealth of learning pointed out in one of his speeches that MOOC provides new opportunities to experiment with Online Education, which had been a low priorities for elite universities in North America. Their participation in MOOC now has most certainly drawn in media attention and revealed in the process some unexpected champions judged by quality of online teaching, as per Sir John.Some claim that the spread of MOOCs could mean the end of Universities as we know them, but this has been widely criticized. Tony Bates for instance thinks that they will not contribute to the expansion of Higher Education in the developing world. He criticized more the attitude of elite universities offering MOOCs as a form of online philantropy.Developments are relatively new and results and effects remain to be seen.
  • IndiaHalf a year ago in India Facebook had 37.37 million active users. Now we can say with certainty that India has embraced Facebook. Currently, there are 45.82 million Facebook users and the penetration of online population is more than half (56.57%). It is expected that Facebook penetration will reach about 2/3 of India’s online population bringing the total number of users close to 60 million.BrazilFacebook’s growth in Brazil has been unbelievable in the last 6 months. It started from 29.3 million users in October 2011 and has increased to now 46.34 million. The rate of growth has been 58.16% which means Facebook has gained 1 user per second for that period of time in Brazil. With this enormous growth, Brazil bypassed India by almost 1 million users. Penetration of online population has reached 61.90%.JapanJapan exploded! Facebook grew 74% in the past six months. From 5 million to 8.7 million users. The growth rate is accelerating. It is expected that by the end of the year 2012, Japan may reach 13-16 million users.South KoreaSimilarly to Japan, South Korea has seen a huge growth in the adoption of Facebook with 67.38% increase in monthly active users. It has reached 7.03 million users. Now Facebook’s penetration rate in its online population is 17.81%. This rate suggest that the tipping point has been reached and the Facebook user-base may well double by the end of 2012.ChinaChina is blocking Facebook. Facebook will do all it can to get that ban removed. Until then there’s nothing to report. Some sources say that Facebook is looking for a partner that operates in China to get in. Also Facebook’s recent acquisition of Instagram may open some new avenues. However, if social, economical and political pressure open China for Facebook then network effect will do its magic for Facebook.In summary: Facebooks’ growth rate in the last 12 months has been 196%Source: http://www.dreamgrow.com/facebook-statistics-2012-taking-over-the-world/
  • It is the mixture of informality and ease of updating that makes social media approaches so appealing, whether mainstream tools are used, or whether niche or local social media tools are installed or developed.Social media tools have dramatically improved communication among professionals in education. This has occurred in the form of intense dialog through blog comment streams, as contributions to virtual gatherings like #lrnchat on Twitter, or via closed and tightly managed spaces such as Glow, the Scottish national intranet for schools that includes social media-like functionality (see Resources).Students are also keen to build their own personal networks online, and they are some of the most creative and prolific users of mainstream social media sites such as Facebook and YouTube. This gives educators and institutions a real opportunity for connecting creative enjoyable social activities with educational activities, particularly group work. Social media also provides opportunities to support students with their independent research where easy-to-access but infrequent support is required.There are several distinct types of social media tools, although there is an increasing convergence of functionality, particularly as the largest social media sites now provide authentication and sign-up routes for an ecosystem of smaller sites.
  • The first implementation of the web represents the Web 1.0, which could be described as “read-only web.” There was very little user interaction or content contribution. It was establishing an online presence and make information readily available to anyone whenever they needed it. With the progression in technology, web 2.0 began to evolve.Web 2.0 describes almost any site, service or technology that promotes sharing, collaboration and customization. Sometimes referred to as the “read-write web” it includes blogs, wikis, tags, RSS feeds, Delicious , Flickr, MySpace and YouTube. Ability to contribute content and interact with other web users dramatically changed the landscape of the web in a very short time. A lot of user submissions.Just appearing is Web 3.0. Described as the Semantic Web, it is a place where machines can better read, understand and process web pages; a place in which web content can be expressed not only in natural language, but also in a form that can be understood, interpreted and used by software agents, thus permitting them to find, share and integrate information more easily.A Semantic Web agent could be programmed to do almost anything from automatically booking vacations to researching term papers. Developers of the Semantic Web want to build a systems that can give a reasonable and complete response to a simple question like:
  • Using Social Media in Education (and Statistics)

    1. 1. How do we define Social Media:I found 34 definitions and there are more:http://econsultancy.com/us/blog/3527-what-is-social-media-here-are-34-definitionsForemost, Social Media are• Web-based.• Allow individuals to construct a semi-public profile within a bounded system.• Articulate a list of users with whom they share a connection, and• View and traverse their list of connections and those made by others within the system.Source: http://www.scribd.com/doc/13653301/The-Effect-of-Social-Networking-Sitesphoto credit: AFP/Photononstop
    2. 2. • Micro-blogging:(Twitter) Communication and learning. Micro blogs for open and closed discussions, assessments• Blogging: (Wordpress, Blogger) Creating your online presence• Wikis (Content management) Collaborate to use, reuse, adapt, remix open content (Myspace, Wikipedia, WikiEducator)• Social Networks (Facebook, Ning, Linkedin, Google+)• Social bookmarking (Delicious and Diigo) Creating a database of resources that is collaborative, cutting edge and• cross platform File sharing and publishing (Dropbox, box.net, Scribd, Slideshare) Office in the cloud (Google docs,dropbox) File accessibility from anywhere. • RSS (Googlereader, Netvibes) Social media platforms that connect so you don’ loose control .• Chat and conferencing (Skype,Facebook chat, Wiziq, Connect)
    3. 3. 1. Communication2. Collaboration3. Connectedness4. Communities of Learners5. Convergence6. Contextualisation7. Cloud Computing8. Cost-free (or almost free)
    4. 4. 135 Mio users in Feb 490 Mio unique 2012 visitors per month, Linkedin accounts who generated 92 for about 0.20% of billion page views referral traffic. Over 700 billion 1 Billion active  500 million playbacks American users users and is accounts spent an average of 35 hours of video expected to  Grows at a rate 17 min on the site uploads every min. reach 1 Billion of 11 accounts users by August 50% of Linkedin More videos uploads per second of 2012 users have a in 60 days than 3  175 tweets on a bachelor’s degree major US networks There are 2.7 busy day There are 2 million created in 60 YEARS billion  USA represents likes/comments companies on Users spent a total 28.1 of all Linkedin as it is a of 2.9 bill per day Twitter users Facebook has business network. hours/month on (108 mill) YouTube. reached 100 billion  Brazil (33 mill) friendships  Japan ( 30 mill) There are 250  Twitter accounts million photos for 3.61% of uploaded each referral traffic. day  $259 mill. Is Twitter’s projected ad
    5. 5. Source: http://www.slideshare.net/krithikac/google-plus-pov
    6. 6. Getting reliable statistics on women’s Internet use in developing countries is very difficult. The standard indicators are not disaggregated by sex, and the available data are not very reliable or comparable. However, it is clear that the numbers are small and the distribution limited. Most women Internet users in almost all developing countries are not representative of women in the Source: http://www.slideshare.net/krithikac/google- country as a whole, but rather are part of a plus-pov small, urban educated elite. In many developing countries, less than one percent of theBy regions, female internet users population- male or female - has Internetare access.• 22 % in Asia, Source: Nancy Hafkin and Nancy Taggart,Academy for Educational Development (AED), (2011). Gender, information technology and• 38 % in Latin America developing countries: An analytic study. Executive Summary• 6 % in the Middle Eastern users. for the Office of Women in Development Bureau for Global Programs, Field Support and Research, United States Agency for• No regional figures by gender are International Development, Task Order 27-2432-21 available for Africa.
    7. 7. Blogs are used for  news or personal updates,  opinion,  progress tracking etc.They are the most established and best understood of the social media tools, butthey remain important.In Education they are used for:  public engagement,  for recording personal development through a course or degree program, for graded work,  formal course delivery, or for  tracking progress on research projects.
    8. 8. WIZIQ Allows teachers to work with students independently. Allows learner to experience videoconferencing. Web 2.0 tools can be integrated for use during the session. Two versions of web-hosted videoconferencing software available. If session is made public, usage is free and fully functional. Only one person can broadcast, either the teacher or the student. Sessions can be recorded for later access by link provided. Premium option at minimal cost allows you to share audio and video controls with students to archive sessions for remote asynchronous access.http://www.wiziq.com/about_us.aspxGetting started with Diigo: http://www.youtube.com/watch?v=0RvAkTuL02A
    9. 9. Moodle Is a safe, virtual Learning/course management system with the benefit of a website with the ability to build in learning activities. One-stop shopping solutions include blogs, wikis, podcasts, crossword puzzles, quizzes and survey questionnaires that print graphs. Build-in grad book as teacher can post grades. Assignment hand-ins via the internet Online forums can be created, with attachments.Drupal Is a free and open-source content management system that allows people or groups to manage all kinds of content on the web, including blogs, discussion forums, images, podcasts, files and more Greatest strength is extensibility, which is capacity to interface
    10. 10.  A relatively new phenomenon gaining attention in Higher Education. Not to be confused with eLearning - It’s rather a platform to organise an event on , hold a course. Participation is free and open. People come and go as opposed to, how this is done in open/distance learning environments. MOOCs use blended technologies to organise the specific event, for tracking progress and participation, assessments, video/audio streaming and have room for social media networking. These all blend well together to enable the flow of data across all applications.
    11. 11.  To carry out a MOOC in the developing world can be challenging due to connectivity issues, bandwidth, importance of facilities etc. but it is recognized that these are helpful in expanding the reach of intent and keeping the cost low. MOOCs provide an opportunity to experiment without interrupting present setups. EdX is an open-source platform and Google has announced its course builder, a MOOC platform as and OS development platform using Google environments. It would make sense if Educational Institutions in developing countries would collaborate to develop a joint Open Source MOOC platform to suit their needs and wants.
    12. 12.  Carried out on Moodle and WikiEducator directly Encourages Mass enrollment. Highest number ever enrolled over 1000+ participants Running the 3rd Time Next date: Dec 3-14, 2012 Registration at:  http://www.wikieducator.org/OCL4ED Participation is free
    13. 13. 69% 1% US 76% China 88% 80% India Philippines 89% 90% Australia Indonesia Europe 44 % of all online users are in Asia with China accounting for 485 million people. 6 % of online adults are connected to one or more social media platforms (March 2012) 50 percent of social media users say they check in to their favorite networks first thing in the morning (March 2012)
    14. 14. Source: Priit Kallas www.dreamgrow.com
    15. 15. Source: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/social-media-user-demographics-based-on-network/
    16. 16. Source: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/social-media-user-demographics-based-on-network/
    17. 17. Source: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/social-media-user-demographics-based-on-network/
    18. 18. Source: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/social-media-user-demographics-based-on-network/
    19. 19. Source: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/social-media-user-demographics-based-on-network/
    20. 20. Source: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/social-media-user-demographics-based-on-network/
    21. 21. Percentage Tech start-ups owned by womenWomen executives at Fortune 500 companies IT jobs held by women Proprietary software jobs held by women 0% 5% 10% 15% 20% 25% 30%
    22. 22. Social media tools are changing the educationlandscape. There are two broad categories:  1. Those primarily intended for social networking, such as Facebook or Twitter, and  2. Those that are designed for sharing user- generated content such as blogs, YouTube, or Flickr.
    23. 23. FindingsDuring 2011s Arab Spring point to moreuprisings, young women in Women are using social Egypt, Tunisia, Libya, Bahrain positive media changes for and Yemen used social media women than more actively than men: and cyber-activism to carve men regarding 55% : 45% health out central roles in the enhancementrevolutionary struggles and social underway in their countries, connectednes s, while men benefit slightly more in self-esteem Financial Findings suggest that and opportunities, including changes to livelihood s in education. careerspecific countries occurred as enhancement, advancement a result of a rise in self- and productesteem being one of the most development, have expanded noticeable changes as a result of access to SM
    24. 24. Findings point to more positive The view of women as changes for women than men regardingtraditional housewife and low health enhancementcost worker has changed as a and social connectednes s, while men result of becoming a benefit slightly more successful, feisty and in self-esteem and education. empowered “Girl with Power”.
    25. 25. ;) 
    26. 26.  What is Web 3.0
    27. 27.  Web 1.0  “read-only web.” Very little user interaction or content contribution. Established to create an online presence and make information readily available to anyone whenever they needed it. With the progression in technology, web 2.0 began to evolve. Web 2.0  “read-write web” describes almost any site, service or technology that promotes sharing, collaboration and customization. Sometimes referred to as “the it” and includes blogs, wikis, tags, RSS feeds, Delicious , Flickr, MySpace and YouTube. Ability to contribute content and interact with other web users dramatically changed the landscape of the web in a very short time. A lot of user submissions. Just appearing is Web 3.0  described as the “Semantic Web” A place where machines can better read, understand and process web pages; a place in which web content can be expressed not only in natural language, but also in a form that can be understood, interpreted and used by software agents, thus permitting them to find, share and integrate information more easily. A Semantic Web agent could be programmed to do almost anything from automatically booking vacations to researching term papers. Developers of the Semantic Web want to build a systems that can give a reasonable and complete response to a simple question like:
    28. 28.  The Social Skinny. (2012). http://thesocialskinny.com/100-more-social-media-statistics-for-2012/ http://www.bitrebels.com/social/chicks-rule-power-of-women-in-social-media-infographic/ Solomon, Gwen/Schrum, Lynne. (2010). International Society for Technology in Education, Web 2.0 – how-to for educators. The Blog Herald (2012, June 7). Social Network Demographics. Social Networks Broken Down By Demographic [Infographic]. Retrieved from http://www.blogherald.com/2012/06/07/social-networks-broken-down-by- demographic- infographic/social-network-demographics/ Social Demographics: Who’s Using Today’s Biggest Networks [Infographic]. (March 9, 2012). A Case Study of Social Media Demographics. Retrieved from http://mashable.com/2012/03/09/social-media-demographics/ Brown, Danny. (June 8, 2012). 52 cool facts and stats about social media (2012 edition). Retrieved from http://www.prdaily.com/Main/Articles/52_cool_facts_and_stats_about_social_media_2012_ed_11846.aspx Bit Rebels. (February 2012). Men vs. Women: Who Uses Social Networking More [Infographic]. Retrieved from http://www.bitrebels.com/social/men-vs-women-who-uses-social-networking-more-infographic/ TechMash. (May 17, 2012) .Over Half Of Social Media Users Are Women. Retrieved from http://techmash.co.uk/2012/05/17/over-half-of-social-media-users-are-women Nancy Hafkin and Nancy Taggart (Academy for Educational Development (AED)). (2011). Gender, information technology and developing countries: an analytic study. Executive Summary for the Office of Women in Development Bureau for Global Programs, Field Support and Research United States Agency for International Development. http://pdf.usaid.gov/pdf_docs/PNACL852.pdf Gill, Rosalind (2006). Gender and the Media. Introduction. http://books.google.ca/books?hl=en&lr=&id=igeFoFdh5iIC&oi=fnd&pg=PR5&dq=gender+breakdown+use+of+social+ media+developing+world&ots=CMFWljzoOK&sig=kCp7lv3jXjOZwKtXmTigxgEPrDc#v=onepage&q&f=false Modupe. (2012) Educational Development Centre Blog. (2008). http://edc.carleton.ca/blog/index.php/2008/02/20/what-is-web-30-educational-possibilities/

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