How Privacy Vanishes Online, a Bit at a Time - NYTimes.com http://j.mp/cZbu2P In a class project at the Massachusetts Institute of Technology that received some attention last year, Carter Jernigan and Behram Mistree analyzed more than 4,000 Facebook profiles of students, including links to friends who said they were gay. The pair was able to predict, with 78 percent accuracy, whether a profile belonged to a gay male. Its concerns are hardly far-fetched. Last fall, Netflix awarded $1 million to a team of statisticians and computer scientists who won a three-year contest to analyze the movie rental history of 500,000 subscribers and improve the predictive accuracy of Netflix’s recommendation software by at least 10 percent. On Friday, Netflix said that it was shelving plans for a second contest — bowing to privacy concerns raised by the F.T.C. and a private litigant. In 2008, a pair of researchers at the University of Texas showed that the customer data released for that first contest, despite being stripped of names and other direct identifying information, could often be “de-anonymized” by statistically analyzing an individual’s distinctive pattern of movie ratings and recommendations two researchers from Carnegie Mellon University. In a paper published last year, Alessandro Acquisti and Ralph Gross reported that they could accurately predict the full, nine-digit Social Security numbers for 8.5 percent of the people born in the United States between 1989 and 2003 — nearly five million individuals. Social Security numbers are prized by identity thieves because they are used both as identifiers and to authenticate banking, credit card and other transactions. The Carnegie Mellon researchers used publicly available information from many sources, including profiles on social networks, to narrow their search for two pieces of data crucial to identifying people — birthdates and city or state of birth. That helped them figure out the first three digits of each Social Security number, which the government had assigned by location. The remaining six digits had been assigned through methods the government didn’t disclose, although they were related to when the person applied for the number. The researchers used projections about those applications as well as other public data, like the Social Security numbers of dead people, and then ran repeated cycles of statistical correlation and inference to partly re-engineer the government’s number-assignment system.
2000 msgs a month x 2500 getting individual emails = 5M emails
This is how YG displays msgs
A Sequel to ‘The Official Preppy Handbook’ to be Published - NYTimes.com &quot;The idea for the new book was born after Ms. Birnbach and Mr. Kidd became acquainted on Facebook and decided to meet for lunch last May.&quot; http://j.mp/amBBMF
We need periodic breaks to relieve our conscious minds of the pressure to perform — pressure that can lock us into a single mode of thinking. Musing about something else for a while can clear away the mental detritus, letting us see an issue through fresh eyes, a process that creativity researchers call incubation. “People are more successful if we force them to move away from a problem or distract them temporarily,” observe the authors of Creativity and the Mind, a landmark text in the psychology and neuroscience of creativity. They found that regular breaks enhance problem-solving skills significantly, in part by making it easier for workers to sift through their memories in search of relevant clues. http://j.mp/95mALp
Facebook Shares Trading At A $17 Billion Valuation http://j.mp/bTGwrX
Facebook | Maresa Wickham &quot;Maresa WickhamThank you so much for all of your kind words and concern regarding the loss of my Father. I am so touched by all of your comments, messages, texts and calls. The outpouring of love and support has helped me tremendously and means so much to me and my family at this most difficult time. ♥ Thank you. ♥3 hours ago&quot;
Second Life's virtual money can become real-life cash - washingtonpost.com http://j.mp/avfIMV Last year… Second Life's economy blossomed, with user-to-user transactions topping $567 million in actual U.S. currency, a 65 percent jump over 2008. About 770,000 unique users made repeat visits to Second Life in December, and the users, known as residents, cashed out $55 million of their Second Life earnings last year, transferring that money to PayPal accounts. The big purchases in Second Life are land and the material goods residents put on that land. It isn't real land, obviously, but digital space that looks like land. Users control the intellectual property rights to whatever they build, giving them economic incentive to create things. And create they do. &quot;The barriers to entry are really, really low for an enterprise to get started in Second Life,&quot; said Tom Boellstorff, an anthropologist with the University of California at Irvine who studies virtual worlds, in an interview at one of his Second Life residences -- a lovely modern space with a water view. &quot;You don't need a factory. You don't have a lot of expenses.” Stiletto Moody sells thousands of high-end shoes for about $8 a pair, and Curious Kitties is a Japanese maker of somewhat risqué clothing. More than 50 businesses in the virtual world made more than $100,000 each last year. Second Life's owner, Linden Lab, makes money by selling land plots and islands. An island runs about $1,000, a high barrier of entry for most Second Life users. But to open a strip mall, dance club or office tower, or to build a home, avatars need land. Some Second Life users have taken on Donald Trump-like personas, buying land from Second Life and then leasing plots to small-business owners or would-be homeowners, or flipping their properties as speculators. As in physical reality, these land barons are few in number but generate a big chunk of the world's gross domestic product. The top 25 Second Life earners are mostly land barons, making a combined $12 million. He started off small, buying land plots here and there. He saved enough money to buy his first island. Then he started leasing out spaces. That led to more island purchases, and now he owns 100 islands. Each of his holdings generates about $85 a week in rent. He pays for his health insurance and runs his business from a room in his Chesterfield, Va., apartment -- two computers tuned in to Second Life, a third to his music. &quot;I make a lot more money doing this than working at Circuit City, that's for sure,&quot; said Burdeyna, strolling on his island near a yacht his girlfriend bought him for Christmas. He looked out of place on his beach; after all, he was wearing a shirt and tie. Burdeyna said he put it on for his interview with The Washington Post, and then he invited one of his tenants, who runs a virtual club from his physical home in the Netherlands, to drop by. Foxx Bode proclaimed Burdeyna a great landlord. &quot;He's a lot cheaper than other landlords,&quot; said Bode, who declined to give his real name. &quot;I've got no problems with him.&quot;
How Twitter in the Classroom is Boosting Student Engagement
NYT http://j.mp/9hRQmc They are gathering on big patient networking sites like PatientsLikeMe, HealthCentral, Inspire, CureTogether and Alliance Health Networks, and on small sites started by patients on networks like Ning and Wetpaint.
Facebok Global Audience
Facebook COO: 175 Million People Log Into Facebook Every Day http://j.mp/bnBt3X
Facebook Overtakes Yahoo: http://j.mp/bHeKSl
The average US user spent over 7 HOURS on Facebook in January. For ref: Google (2 hours), Wikipedia (16 min): http://bit.ly
CAN’T LET THESE COMPUTERS PUSH US AROUND! NYT http://j.mp/9PWoNr
David Carr NYTimes.com http://j.mp/aTwDYJ cool Web sites that go in and out of fashion and then there have been open standards that become plumbing,” Steven Johnson: “Twitter is looking more and more like plumbing, and plumbing is eternal.” -On Twitter, anyone may follow anyone, but there is very little expectation of reciprocity. By carefully curating the people you follow, Twitter becomes an always-on data stream from really bright people in their respective fields, whose tweets are often full of links to incredibly vital, timely information. -The expressive limits of a kind of narrative developed from text messages, with less space to digress or explain than this sentence, has significant upsides. The best people on Twitter communicate with economy and precision, with each element — links, hash tags and comments — freighted with meaning. Professional acquaintances whom I find insufferable on every other platform suddenly become interesting within the confines of Twitter. -“Anything that is useful to both dissidents in Iran and Martha Stewart has a lot going for it; Twitter has more raw capability for users than anything since e-mail,” said Clay Shirky, who wrote “Here Comes Everybody,” a book about social media. “It will be hard to wait out Twitter because it is lightweight, endlessly useful and gets better as more people use it. Brands are using it, institutions are using it, and it is becoming a place where a lot of important conversations are being held.” -Twitter helps define what is important by what Mr. Shirky has called “algorithmic authority,” meaning that if all kinds of people are pointing at the same thing at the same instant, it must be a pretty big deal -There is always something more interesting on Twitter than whatever you happen to be working on.
Twitter Hits 50 Million Tweets Per Day http://j.mp/9cK5am
Tweeting for your job re Crispin http://j.mp/9mv8c0
From The Twitter Book
Chefs � who have traditionally been walled up behind the dining room � are talking back online, often profanely. http://s.nyt.com/u/Bmz Ryan Skeen, who was unhappy as executive chef at Allen & Delancey on the Lower East Side in November, said that he deliberately — and successfully — provoked the restaurant’s owner, Richard Friedberg, into firing him with a series of posts on Twitter, culminating in “Get me ...out of NYC I can’t do it anymore” on Nov. 11. “ Before the Web and Twitter, restaurants were completely controlled by the press, and chefs and restaurants just had to sit back and take it,” said Kristine Lefebvre, wife of the Los Angeles chef Ludovic Lefebvre, who tweets frequently as @FrenchChefWife. “Now we have a voice.” Amanda Cohen of the East Village vegetarian restaurant Dirt Candy was displeased by a New York Times Dining Brief review last year, and wrote a lengthy response on her restaurant’s Web site. When Sarah DiGregorio of The Village Voice wrote last month that the tofu at Baohaus on the Lower East Side seemed “slicked with mucus,” an owner, Eddie Huang, responded online. “ She was probably right,” he said in an interview. “With tofu, if you don’t fry it just right, it does get mucus-like, so I posted on Yelp that everyone who came in would get a free tofu bao. And I made sure they were perfect.” “ I knew that Eater would pick it up immediately,” he said last week in an interview, referring to the Web site that breathlessly covers the New York food world. “And then the owners would have to do something.” He was fired days later. (Mr. Friedberg said Mr. Skeen was let go because of the way he ran the restaurant — “Twitter had nothing do with it; I never even read it.”)
http://j.mp/9PWoNr via Mashable
Unlike Facebook, whose builders strive to make it an ever more organized social network, Twitter seems to thrive on being a jumble. http://s.nyt.com/u/eS0 There is no map of the Twitter landscape to guide newcomers, although the company does maintain lists of suggested users by topic. There is also a Web site, Listorious listorious.com where volunteers publish personally chosen lists of posters to follow based on specific themes. But it is hit or miss. The Best of Photography list is a sharp collection of 29 eye-catching feeds, but Tech News People is a pile of 499 journalists for you to sort through. CELEBRITY POSTS: CelebrityTweet.com tracks a few hundred verified accounts of celebrities, and posts anything on Twitter by them on CelebrityTweet’s home page. That sounds overwhelming, but it turns out to be one new Tweet every one to three minutes, most of them only a few words. POLITICIANS’ POSTS “Everyone should follow the people who represent them,” the political pundit Ana Marie Cox said in an interview. Twitter, Ms. Cox says, is a more efficient way than the mass media or a Web site for public servants to let constituents know what they are working on or where they stand. Assuming you know who your elected officials are, the Google search trick will find their accounts. TECH-SAVVY POSTERS The Internet has its own shadow culture, a tech-savvy nation separated from mainstream culture with sites like Slashdot and Boing Boing carrying CNN-like clout online. Twitter posts, though, have been dominated by mainstream Americans almost from the start. Top items on Twitter’s Trending Topics list recently were discussions labeled “#donttalktome” and “#uselessfacts.” If you are nostalgic for more tech-oriented posts, try Tweetmeme and Retweet.com, two automated sites that track the news stories, images and videos their users are posting about the most. Top stories tend to be less about the Haiti earthquake and more about Internet Explorer. LUNCH OUT Brad Holcman, a Los Angeles resident, says Twitter changed the way many Angelenos eat. “ In L.A., you can’t always drive to lunch, so lunch has to come to you,” he says, referring to the food trucks that drive from one office location to another. Traffic jams can keep the trucks from sticking to a regular schedule. Twitter has emerged as the means used by food truck operators to alert their fans as they roll from spot to spot. The practice has spread to other cities. A truck that makes crème brûlée in San Francisco has nearly 10,000 followers. Mr. Holcman took the obvious next step: He set up an account, @FoodTruckLA, LUNCH OUT Brad Holcman, a Los Angeles resident, says Twitter changed the way many Angelenos eat. “ In L.A., you can’t always drive to lunch, so lunch has to come to you,” he says, referring to the food trucks that drive from one office location to another. Traffic jams can keep the trucks from sticking to a regular schedule. Twitter has emerged as the means used by food truck operators to alert their fans as they roll from spot to spot. The practice has spread to other cities. A truck that makes crème brûlée in San Francisco has nearly 10,000 followers. Mr. Holcman took the obvious next step: He set up an account, @FoodTruckLA, that reposts the messages from dozens of Los Angeles trucks as a single stream. That gives hungry patrons a single up-to-the-minute feed of which rolling restaurant will be where, and when.
The Albert Einstein Guide to Social Media | Brand Elevation Through Social Media and Social Business | Altitude Branding http://j.mp/b2bsiX Strive not to be a success, but rather to be of value. Anyone who has never made a mistake has never tried anything new. Information is not knowledge.
David Berkowitz's Marketing Blog: The Ten Plagues of Social Media http://j.mp/cXbdLJ Blood: Lack of transparency 2) Frogs: Oversharing 4) Flies: Autoposting
mom this is how twitter works (1000×1930) http://j.mp/dbyR8p
http://ow.ly/1anab 27 tips or twitter tip sheet
The Totally Corporate Account The Corporate-led Persona Account, e.g., @Zappos is Tony Hsieh The Strictly Personal Account The Business/Personal Hybrid Account - Via Small Business Trends http://j.mp/bTOcRB The Character Account, e.g. @aflackduck
Google did something seriously wrong. (Scripting News) http://j.mp/ceYZGI When Google rolled out Buzz last week they activated an unknown number of users and chose people for them to follow automatically based on who they email most frequently with. Presumably these people had to also be on Gmail. And the list of people you follow is public. Therefore the list of people you email with most frequently is now public. They are now trying to close this hole as quickly as possible.
Tech Crunch http://j.mp/9E6IpB
Location check-ins during South by Southwest | FlowingData &quot;epc I’ve been using foursquare since June ‘09 and have been geocoding tweets (mostly) since October 2009. I’ve had two sort-of serendipitous things happen with Foursquare — the first was when someone I hadn’t seen in years noticed that I’d checked into the restaurant next door and came over to say hi (noticed because 4sq tweeted the checkin). The second, a restaurant I regularly went to approached me and other people who had been “mayor” about investing in their new location.&quot; http://j.mp/aS0v2V
40 of the Most Useful Social Media and PR Blog Posts of Q1, 2010 (Jan - Mar)&quot; http://j.mp/avMnGP 2. The 39 Tools I (Jay Baer) Will Use Today 13. The complete Twitter 'follow / unfollow' guide 34. How to manage your online reputation 35. Social Media's top 'how to' blogs
Rather than wait on hold endlessly for a chance to reschedule your flight, if your ticket was booked with SAS Scandinavian, forget the phone and head to their Facebook Page, where an impromptu effort to address every single wall post turned into a full-scale customer service strategy. To quote one person from this stealth team at SAS, “Now we have people (volunteers!) online from about 5 a.m. to 2 a.m. Most of the time there are 3-5 people working, and using the Microsoft Communicator to chat with the other members of the team, discuss issues, and make sure only one person answers a customer’s question. In total, I think about 15-20 people in both Oslo and Stockholm have been involved directly updating social media since Thursday. In terms of fans, we went from 15,000 Thursday morning, to having passed 21,000 today.” #getmehome became popular. People started to publicly offer stranded travelers rides, places to stay, and breakfast. Complete strangers were lending a hand to those in need via social media.
My ‘day’ job: schafferrogers.com
My new site in development: http://sr.citizen-advertising.com/
Digital biz cards: http://flavors.me also: extendr.com/
What can happen in SM: A Sequel to ‘The Official Preppy Handbook’ to be Published - NYTimes.com "The idea for the new book was born after Ms. Birnbach and Mr. Kidd became acquainted on Facebook and decided to meet for lunch last May." http://j.mp/amBBMF
It’s not all a waste of time. I hope We need periodic breaks to relieve our conscious minds of the pressure to perform pressure that can lock us into a single mode of thinking. Musing about something else for a while can clear away the mental detritus, letting us see an issue through fresh eyes, a process that creativity researchers call incubation http://j.mp/95mALp
People want to share, part II. Look what Maresa sharing: clearly, her dad had passed away, and she posted about it…
Second Life's virtual money can become real-life cash - washingtonpost.com http://j.mp/avfIMV Last year… Second Life's economy blossomed, with user-to-user transactions topping $567 million in actual U.S. currency, a 65 percent jump over 2008
How to tame FB: CAN’T LET THESE COMPUTERS PUSH US AROUND! NYT http://j.mp/9PWoNr
Cool Web sites that go in and out of fashion and then there have been open standards that become plumbing,” Steven Johnson: “Twitter is looking more and more like plumbing, and plumbing is eternal…By carefully curating the people you follow, Twitter becomes an always-on data stream from really bright people in their respective fields, whose tweets are often full of links to incredibly vital, timely information. http://j.mp/aTwDYJ
Chefs who have traditionally been walled up behind the dining room are talking back online, often profanely. http://s.nyt.com/u/Bmz Chefs � who have traditionally been walled up behind the dining room � are talking back online, often profanely. http://s.nyt.com/u/Bmz
Seesmic Desktop: one of a number of available apps simply essential to tame twitter
Which Type of Twitter Account Should You Create? http://j.mp/bTOcRB
Re google buzz: Google did something seriously wrong.
Don’t forget foursquare: it’s the rage: http://j.mp/9E6IpB
I’ve had two sort-of serendipitous things happen with Foursquare — the first was when someone I hadn’t seen in years noticed that I’d checked into the restaurant next door and came over to say hi (noticed because 4sq tweeted the checkin). The second, a restaurant I regularly went to approached me and other people who had been “mayor” about investing in their new location." http://j.mp/aS0v2V
40 of the Most Useful Social Media and PR Blog Posts of Q1, 2010 (Jan - Mar)" http://j.mp/avMnGP 2. The 39 Tools I (Jay Baer) Will Use Today 13. The complete Twitter 'follow / unfollow' guide 34. How to manage your online reputation 35. Social Media's top 'how to' blogs