Arab Youth Survey 2013 by Penn Schoen Berland

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Arab Youth Survey 2013 by Penn Schoen Berland clealy highlights that Arab youths have more national pride since the Arab Spring & they believe that their best days are ahead. As per the survey, fair pay remains the top priority & rising living costs continue to be the top concern for Arab youths. Home ownership is increasingly very important for them. Among nations outside MENA, France viewed most favourably by Arab youth.

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Arab Youth Survey 2013 by Penn Schoen Berland

  1. 1. OUR BEST DAYSARE AHEAD OF USAlgeria Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Qatar Saudi Arabia Tunisia UAE YemenApril 9, 2013www.arabyouthsurvey.com
  2. 2. ASDA’A Burson-Marsteller commissionedPenn Schoen Berland (PSB) to carry out thesurvey among Arab national youth aged18-24 in 15 Middle East countries: the sixcountries of the Gulf Cooperation Council(Saudi Arabia, UAE, Qatar, Bahrain, Qatarand Kuwait), Jordan, Lebanon, Egypt, Iraq,Libya, Tunisia – and, for the first time,Algeria, Morocco and Yemen.
  3. 3. e research was designed to uncovercountry differences and common trends,looking at concerns and priorities such as:VIEWS OF THE IMPACT OF THE ARAB SPRINGECONOMIC AND SOCIAL CONCERNSATTITUDES TOWARDS DEMOCRACYVIEWS OF FOREIGN NATIONSPERSONAL AND SOCIAL VALUESMEDIA CONSUMPTION TRENDSSOCIAL MEDIA HABITS
  4. 4. METHODOLOGY
  5. 5. e study was commissioned in December 2012. einterviews took place from 13 Dec 2012 to 14 Jan 2013.Sample details are given below:UAEN=250UAEN=250OMANN=150OMANN=150QATARN=200QATARN=200BAHRAINN=200BAHRAINN=200KSAN=250KSAN=250KUWAITN=200KUWAITN=200EGYPTN=250EGYPTN=250JORDANN=200JORDANN=200LEBANONN=200LEBANONN=200Dubai40%Sharjah20%AbuDhabi40%Dubai40%Sharjah20%AbuDhabi40%Muscat50%Batinah50%Muscat50%Batinah50%Doha55%AlRayyan45%Doha55%AlRayyan45%Manama100%Manama100%Jeddah40%Riyadh40%Dammam20%Jeddah40%Riyadh40%Dammam20%KuwaitCity20%Al Hawalli30%Al Ahmadi20%Al Farwaniya30%KuwaitCity20%Al Hawalli30%Al Ahmadi20%Al Farwaniya30%Cairo50%Alexandria25%Mansoura25%Cairo50%Alexandria25%Mansoura25%Amman50%Irbid25%Zarqa25%Amman50%Irbid25%Zarqa25%EastBeirut40%WestBeirut40%Tripoli20%EastBeirut40%WestBeirut40%Tripoli20%ORIGINAL COUNTRIES 2008-2010
  6. 6. NEW IN2011IRAQN=200IRAQN=200TUNISIAN=200TUNISIAN=200LIBYAN=200LIBYAN=200ALGERIAN=150ALGERIAN=150MOROCCON=200MOROCCON=200YEMENN=150YEMENN=150Baghdad50%Irbil25%Basrah25%Baghdad50%Irbil25%Basrah25%Tunis50%Sfax25%Susah25%Tunis50%Sfax25%Susah25%Tripoli50%Benghazi25%Misrata25%Tripoli50%Benghazi25%Misrata25%Algiers50%Oran25%Constantine25%Algiers50%Oran25%Constantine25%Fes25%Salé25%Marrakech25%Casablanca25%Fes25%Salé25%Marrakech25%Casablanca25%Sana’a50%Al Hudaydah25%Ta’izz25%Sana’a50%Al Hudaydah25%Ta’izz25%NEW IN2012NEW IN20132008 RESEARCH WAS CONDUCTED BY NIELSEN USING AN ONLINE METHODOLOGY.ALL RESEARCH FROM 2009 ONWARDS WAS COMPLETED FACE-TO-FACE.2013 DATA IS WEIGHTED BY MARKET TO ENSURE EQUAL REPRESENTATION WITHIN THE SAMPLE.
  7. 7. TOP 10 FINDINGS
  8. 8. 1Majority ofArab youthbelieve that“our best daysare ahead of us”.
  9. 9. Q: Which of the following statements iscloser to your view?GENERAL OUTLOOK7463778275 77 7771 6872 70 74 70 7478 76 76 72243122 162120 20272625 28 2426252021 22 253 61 2 4 2 2 3 6 2 2 2 4 1 1 3 3 3AmongallEgypt Jordan Kuwait Qatar SaudiArabiaUAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCCDon’t knowOur bestdays arebehind usOur bestdays areahead of us
  10. 10. Q: Considering the last 12 months, do you think thingsin your country of residence are now heading in the rightdirection or are they going in the wrong direction?GENERAL OUTLOOK(Right direction) %2012 2013AmongallEgypt Jordan Kuwait Qatar SaudiArabiaUAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC55584653555266 6567715677838855802137504448554842704363714849564952
  11. 11. Q: In general, do you think the economy in yourcountry / the region is going in the right directionor in the wrong direction?DIRECTION OF ECONOMYNational RegionalAmongallEgypt Jordan Kuwait Qatar SaudiArabiaUAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC55604957475846617367 65 64 657648556163516549585155515553555852575358655356
  12. 12. Q: Since the start of the events of the Arab Spring(in late 2010/early 2011), do you believe that yourgovernment has become:IMPACT OF ARAB SPRING2620242424 263411136622101010 119121491012211014 11 1117107111 7 5 4 8 8 7 5 5AmongallEgypt Jordan Kuwait Qatar SaudiArabiaUAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco YemenDon’t knowLess transparent/representativeNo more transparent/representativeA little more transparent/representativeMuch more transparent/representative23252625282918142624222029192418221623 2237223318 1425 20 22 221524232188826297810175882224143692915228149
  13. 13. Q: How far do you agree or disagree withthe following? (%)IMPACT OF ARAB SPRINGFollowing the uprisings across theArab world, I feel the Arabworld is better offAs a result of the uprising, I feel Iwill be better off in five yearsFollowing the uprising, I ampersonally better off now thanI was a year ago2012 2472 42013 2470 72012 2471 52013 1774 102012 2868 42013 3067 3Agree a lot / somewhat Disagree a lot / somewhat Don’t know
  14. 14. 2Arab youth havemore nationalpride since theArab Spring.
  15. 15. Q: How far do you agree or disagree withthe following? (%)IMPACT OF ARAB SPRINGRecent changes in my countrymake me feel anxious aboutwhat the future holdsFollowing the uprising in the Arabworld, I feel uncertain about thefuture of my countryFollowing the events of theArab Spring, I am moreproud to be an ArabAgree a lot / somewhat Disagree a lot / somewhat Don’t know2012 4946 42013 6135 42013 1187 32012 5540 552013 6628 5
  16. 16. Q: How far do you agree or disagree with thefollowing? “Following the events of the Arab Spring,I am more proud to be an Arab” (%)IMPACT OF ARAB SPRINGDon’t knowAgree somewhatAgree a lotDisagree a lotDisagree somewhat596058566661 60 61 5655 52 65 54 51582827283122 26262728 273422 2834307 7 9 5 6 7 108 612107Don’t knowAgree somewhatAgree a lotDisagree a lotDisagree somewhatAmongallEgypt Jordan Kuwait Qatar SaudiArabiaUAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC652496026658288743236529 446352454432436232 4 21344216
  17. 17. Q: How far would you say each of the followinginfluences you and your outlook on life? (% very influential)INFLUENCERSBase: Among All (don’t knows filtered)Parents Religion Family Friends CommunityleadersAuthors/writersPoliticians/GovernmentleadersBusinessleadersMedia Music SportsfiguresPop stars161928293030313349666973
  18. 18. Q: Which of the following is closest to your view? (%)VALUES & BELIEFSBase: Among AllTraditional values meana lot to me, and ought tobe preserved for generationsto comeTraditional values areoutdated and belong inthe past. I am keen toembrace modern valuesand beliefs2010 2011 2012 20138317653560406833
  19. 19. 3Fair payremains thetop priorityof Arab youth
  20. 20. Q: How important are each of the followingto you? Top 10   (% very important)IMPORTANCE OF FAIR PAYBase: Among All (don’t knows filtered)63 61686257 557064 6258826558 5854 5550 51 50 518266615855 54 53 51 51 502011 2012 2013BeingpaidafairwageOwningmyownhomeLivinginademocraticcountryLivingwithoutfearofterrorismHavingaccesstothebestcolleges/universitiesHavingaccesstohigh-speedInternetHavingaccesstoreliablehealthcareLivinginasafeneighbourhoodBeingabletogetmarriedandstartafamilyBeingabletoaffordluxuries
  21. 21. Q: Which of the following is closest to yourexperience in the past 12 months?JOB SECURITYBase: Among AllAmongallEgypt Jordan Kuwait Qatar SaudiArabiaUAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC8 718175710 10131823201516614226 614191614486259 5964 615056 554715 222410 10 10211653619 5 4 81713629181854818175881917561619171959211718141120None of the aboveI have lost my jobI know a friend who haslost his/her jobI know a family memberwho has lost his/her job
  22. 22. Q: Would you prefer to work in government orfor the private sector?PREFERRED EMPLOYERBase: Among All463244505848 544938 38484624445242 43264127142320823232212402613172115161825141519172714 17152514141215141413141515 1212161310 13 15165043132414 141528AmongallEgypt Jordan Kuwait Qatar SaudiArabiaUAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCCNo preferenceDon’t knowPrivate sectorGovernment
  23. 23. 4Homeownership isincreasinglyimportant
  24. 24. Q: How important are each of the followingto you? Top 10 (% very important)HOME OWNERSHIPBase: Among All (don’t knows filtered)63 61686257 557064 6258826558 5854 5550 51 50 518266615855 54 53 51 51 502011 2012 2013BeingpaidafairwageOwningmyownhomeLivinginademocraticcountryLivingwithoutfearofterrorismHavingaccesstothebestcolleges/universitiesHavingaccesstohigh-speedInternetHavingaccesstoreliablehealthcareLivinginasafeneighbourhoodBeingabletogetmarriedandstartafamilyBeingabletoaffordluxuries
  25. 25. Q: At what age do you expect to purchase yourown home?     (%)AGE OF FIRST-TIME BUYERSNot including “Don’t know”4614252015Already own myown homeBefore the ageof 25Between the agesof 26-30Between the agesof 31-40After the ageof 40NeverAmong all
  26. 26. 5Rising livingcosts continueto be the topconcernamong MiddleEast youth
  27. 27. Q: How concerned would you say you are about eachof the following issues?       (% very concerned)KEY CONCERNSBase: Among All (don’t know filtered)Rising cost of livingDangers of drugsThe economyThreat of terrorismImpact of the events of the Arab SpringUnemploymentOpportunities for women576239354749485049464444424343404663201120122013
  28. 28. Q: How concerned would you say you are about eachof the following issues?       (% very concerned)KEY CONCERNSBase: Among All (don’t know filtered)6151 51484542 42 41 40 406348 4946 4742 43463841Rising costof livingThe economy Dangers ofdrugsThreat ofterrorismImpact of theevents of theArab SpringStandard oflivingOpportunitiesfor womenUnemployment Transport androad safetyRise of Islamistmovements/roleof Islam inpolitical lifeGCC Non GCC
  29. 29. 6Civil unrestand lack ofdemocracy arethe biggestbarriers facingthe region
  30. 30. Q: What do you believe is the biggest obstacle facingthe Middle East?OBSTACLES FACING MIDDLE EASTBase: Among All41 4127 272321 21 21181644 4327 2625221917Civil unrest Lack ofdemocracyLack ofArab unityIsrael-PalestinianconflictLack ofpoliticaldirectionFinancialissuesThreat ofterrorismLack ofstrongleadershipLoss oftraditionalvalues2012 2013
  31. 31. 7e UAEcontinues tobe seen as amodel nation
  32. 32. Q: Which country in the world would you like to live in?     (%)MODEL NATIONSBase: Among AllQ: Which country in the world would you most like your country to be like?       (%)3118 16 16 14United Arab Emirates France United States Turkey Saudi Arabia3017 16 16 13United Arab Emirates France United States Turkey China
  33. 33. MODEL NATIONSBase: Among AllQ: As your country develops, which country’s model of growth and developmentwould you like your country to follow?       (%)2011 11 1197United Arab Emirates China United States France Turkey Germany
  34. 34. 8Among nationsoutside MENA,France regardedmost favourablyby Arab youth
  35. 35. Q: How favourable are you to thefollowing countries? (Very favourable %)MODEL NATIONSBase: Among All (don’t know filtered)France Germany China United Kingdom United States India30 29 282329203934274341254644413431284439 393230 292010 2011 2012 2013
  36. 36. 9Newsconsumptionis falling andnewspaperreadership ishardest hit
  37. 37. Q: How often do you update yourself on news andcurrent affairs?     Daily (%)NEWS CONSUMPTIONBase: Among All1852462011 2012 2013
  38. 38. Q: Where do you get your news     (%)NEWS CONSUMPTIONBase: Among All79426215291706251321410620725924166 828Television Online Newspapers Friends and family Radio Magazines Social Media2011 2012 2013
  39. 39. 10Social mediais becomingincreasinglyinfluential
  40. 40. Q: In your opinion what is the most trustedsource of news?       (%)TRUSTED NEWS SOURCESBase: Among All2011 2012 20136019114918 1894092622TV news channels Newspapers Websites Social Media
  41. 41. Q: What do you do when you are online?        (% Top 8)INTERNET USAGEBase: Among All574837 363331262360483836 35292527Listen to music E-Mail Download music Subscribe to aRSS feedOnline gaming Read news Upload videos /photos / musicWatching movies/video clipsGCC Non GCC
  42. 42. Q: What do you on blogs?        (% Top 8)BLOGSBase: All who blogQ: Where do the blogs that youread come from?        (%)Q: What kind of blogs do you read?        (%)46381810I read blogs I post on a blog I have myown blogI comment onother peoplesblogs875622My country The Middle East The West524234 3122 21 18Fashion News andCurrentAffairsCelebrityNewsTechnology Politics HealthandNutritionCookery
  43. 43. TWITTERBase: All who use TwitterQ: inking about Twitter, whichof the following applies to you?          (%)Q: Where do the people you followon Twitter come from?          (%)Q: Who are the types of people thatyou tend to follow?            (%)49 4839 3815 162012 2013I will respond toother peoplestweetsI actively posttweetsI follow but donot post926713936814My country The Middle East The West20122013FriendsCelebritiesJournalistsReligiousLeadersBusinessLeadersSocialCommentatorsPoliticians864521 12 12 9 9874621 12 12 10 920122013
  44. 44. FACEBOOKBase: All who use FacebookQ: inking about social networking,which of the following applies to you?          (%)Q: Where do the people you arefriends with come from?          (%)Q: Who are the types of people that you arefriends with on Facebook?            (%)62221164238I have my ownFacebook account thatI actively updateI have a Facebookaccount but dont tendto post or uploadI dont have aFacebook account2012 2013945019945118My country The Middle East The West2012 2013FriendsCelebritiesJournalistsReligiousLeadersPoliticalActivistsBusinessLeadersSocialCommentatorsPoliticians9226138 7 6 5 49227128 7 6 5 420122013
  45. 45. Majority ofArab youthbelieve that“our bestdays areahead of us”.Arab youthhave morenationalpride sincethe ArabSpring.Fair payremains thetop priorityof Arabyouth.Homeownershipis increasinglyimportant.Rising livingcosts continueto be the topconcernamong MiddleEast youth.Civil unrestand lack ofdemocracy arethe biggestbarriers facingthe region.e UAEcontinues tobe seen as amodelnation.Among nationsoutside MENA,France viewedmostfavourably byArab youth.Newsconsumptionis falling andnewspaperreadership ishardest hit.Social mediais becomingincreasinglyinfluential.1 2 3 4 56 7 8 9 10
  46. 46. OUR BEST DAYSARE AHEAD OF USAlgeria Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Qatar Saudi Arabia Tunisia UAE YemenApril 9, 2013www.arabyouthsurvey.com

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