We should be designing amazing experiences that excitepeople with their fun and technical wizardry, and have them running in the square, telling their friends to go play too!
How to make a viralFacebook applicationIn 3 succesive steps!
1. Use a technological gimmick Leverage TechnologyLike “magic mirrors” in a fun house, you have to dazzleaudiences with a trick. Be it something as innovative asAugmented Reality or as simple enough as writing yourname on a chocolate wrapper!
2. Make users part of the brand story Leverage Make users Technology part of the storyInstead of urging people to simply share your content, youshould prepare a branded “template” for them to tell theirstory. Only then, they keep doing what they came to do inthe “square”: To talk about themselves to their friends.
3. Enhance with their Social connections Leverage Make users Use Social Technology part of the story connectionsUse Facebook’s building blocks to your advantage, byletting people bring their friends into your experiences. Thatway, you will gain a greater audience for your messages.
Making it viral... Leverage • Photo insertion in video. Text to speech. Technology Make users • Users stared in the lead role. Wrote the script. part of the story Use Social • Made their friends the co-stars. More than once. connections