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Summer Training Project Report                     on     COMPARATIVE ANALYSIS OF INVESTMENT OPTIONS AVAILABLE INTHE MARKE...
PROJECT CONCLUDED                             AT:                   HAZRAT GANJ BRANCH, LUCKNOW      Submitted in partial ...
OBJECTIVES OF THE PROJECT•   To understand all about different investment avenues available in India.•   To find out how t...
LIMITATIONS OF THE STUDY• Total number of financial instrument in the market is so large that it needs a lot  of resources...
INTRODUCTION   TO THE  INDUSTRY
• The Stock Exchange, Mumbai, popularly known as "BSE"  was established in 1875 as "The Native Share and Stock  Brokers As...
NSE (NATIONAL STOCK EXCHANGE)• NSE was incorporated in 1992 and was given recognition as  a stock exchange in April 1993. ...
INTRODUCTION TO
• KARVY, is a premier integrated financial services provider,  and ranked among the top five in the country in all its  bu...
MILESTONES
ACHIEVEMENTS•   Among the top 5 stock brokers in India (4% of NSE volumes)•   Indias No. 1 Registrar & Securities Transfer...
MAJOR AREAS OF OPERATIONS•   Karvy Consultants Limited•   Karvy Stock Broking Limited•   Karvy Investors Services Limited•...
INTRODUCTION TO THE TOPIC
TYPES OF INVESTMENT OPTIONS                           AVAILABLE IN THE MARKET•   Mutual Funds•   Bond/IPO’s•   Insurance• ...
RESEARCHMETHODOLOGY
RESEARCH OBJECTIVE• To analyze the COMPARATIVE ANALYSIS OF INVESTMENT OPTIONS AVAILABLE IN THE MARKET IN ACCORDANCE WITH T...
SAMPLING DESIGN• Sampling Area             :      Lucknow city• Sample Population         :      above 15,000• Sample Size...
RESEARCH DESIGN•   Research                :   Descriptive & Objective•   Data Source             :   Primary data•   Rese...
DATAANALYSIS
Ques 1. Do you know about the following Financial                                           Instrument?                   ...
Ques 2. How do you get information regarding these                                      Financial Instruments?Response Rat...
Ques 3. Ratings of Investment options as per the customers                                                    preferenceSc...
Ques 4. Do you invest in Financial Instruments?                100Response Rate                80                 60      ...
Ques 5. Where do you invest your savings?Response Rate                80                60                40              ...
Ques 6. What are the factors which you consider while                                investing in any Financial Instrument...
Ques 7. On what basis you will invest in any particular                                     Financial Instrument?Response ...
Ques 8. How will you invest your money in any Financial                                             Instrument?           ...
Ques 9. How long you prefer to keep your money in any                                      Financial Instrument?Response R...
Ques 10. If you select a broker or agent then which broker company would you                                              ...
FINDINGS• This is probably the most important question of the  questionnaire; the result of this question is that most of ...
RECOMMENDATIONS• Mutual Funds can also be offered as they have high risk profile.  Company should take initiative to get d...
SUGGESTIONS• Return on Investment is must but the risk also should be  minimizing at the same time.• No one loves to lose ...
CONCLUSIONS• Karvy has enough number of branches all over India and therefore it is a  great advantage for the company and...
REFERENCES• (n.d.). Business Today.                  •   www.karvy/about.asp. (n.d.).• (n.d.). The Economic Times.        ...
THANK YOU!
Summer Internship Project Report on Comparative Analysis of Investment Options available in the Market on the basis of Cus...
Summer Internship Project Report on Comparative Analysis of Investment Options available in the Market on the basis of Cus...
Summer Internship Project Report on Comparative Analysis of Investment Options available in the Market on the basis of Cus...
Summer Internship Project Report on Comparative Analysis of Investment Options available in the Market on the basis of Cus...
Summer Internship Project Report on Comparative Analysis of Investment Options available in the Market on the basis of Cus...
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Summer Internship Project Report on Comparative Analysis of Investment Options available in the Market on the basis of Customer Buying Preference

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For every Stock Broking Company one has to compulsorily know how the people are taking their decision regarding the investments. Herewith, I have tried to compile the COMPARATIVE ANALYSIS OF INVESTMENT OPTIONS AVAILABLE IN THE MARKET AND CUSTOMER BUYING PREFERENCE. in Lucknow City. Therefore I have selected this topic in order to know the mindset of the people and how they decide with which company, they should deal with. Ieve tried to find out various aspect of the investor in Lucknow City. For that I have taken the help of graphs to represent the research data in a graphical manner. This project report also gives brief information of the other companies and all the four-departmental activities of Karvy Ltd.This project will also help to understand the investors facet before investing in any of the investment tools and thus to scrutinize the important aspects for the investors before investing that further helped in analyzing the relation between the features of the products and the investors‘ requirements.

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Transcript of "Summer Internship Project Report on Comparative Analysis of Investment Options available in the Market on the basis of Customer Buying Preference"

  1. 1. Summer Training Project Report on COMPARATIVE ANALYSIS OF INVESTMENT OPTIONS AVAILABLE INTHE MARKET AND CUSTOMER BUYING PREFERENCE Project Report submitted by: PRAKHAR SRIVASTAVA 2011MB34
  2. 2. PROJECT CONCLUDED AT: HAZRAT GANJ BRANCH, LUCKNOW Submitted in partial fulfillment for the Award of degree of Master of Business Administration SUBMITTED BY: - SUBMITTED TO:-PRAKHAR SRIVASTAVA DR. PEEUSH RANJAN AGRAWAL 2011MB34 (HEAD OF DEPARTMENT) MBA 3RD SEM Academic Year 2012-2013
  3. 3. OBJECTIVES OF THE PROJECT• To understand all about different investment avenues available in India.• To find out how the investors get information about the various financial instrument• To find out how the investor wants to invest i.e. on his own or through a broker.• To find out the saving habits of the different customers and the amount they invest in various financial instruments.• In which type of financial instrument they like to invest.• How long they prefer to keep their money invested.• What is the return that they expect from the investment?• What are the various factors that they consider before investing?• To find out the risk profile of the investor.• To give a recommendation to the investors that where they should invest.• To give a suggestion to the company where its funds lack in the market & how it should be rectified.• After all as a management trainee I will try to get some valuable knowledge from my seniors in the organization as well as from my faculty guide which will help me in the future.• To evaluate the consumer attitude towards saving and decision making regarding investments.
  4. 4. LIMITATIONS OF THE STUDY• Total number of financial instrument in the market is so large that it needs a lot of resources to analyze them all. There are various companies providing these financial instruments to the public. Handling and analyzing such a varied and diversified data needs a lot of time and resources.• As the project is based on secondary data, possibility of unauthorized information cannot be avoided.• Reluctance of the people to provide complete information about them can affect the validity of responses.• Due to time and cost constraint study will be conducted in only selected area of Lucknow.• The lack of knowledge in customers about the financial instruments can be a major limitation.• The information can be biased due to use of questionnaires.
  5. 5. INTRODUCTION TO THE INDUSTRY
  6. 6. • The Stock Exchange, Mumbai, popularly known as "BSE" was established in 1875 as "The Native Share and Stock Brokers Association".• It is the oldest one in Asia, even older than the Tokyo Stock Exchange, which was established in 1878• It is the first Stock Exchange in the Country to have obtained permanent recognition in 1956 from the Govt. of India under the Securities Contracts (Regulation) Act, 1956.
  7. 7. NSE (NATIONAL STOCK EXCHANGE)• NSE was incorporated in 1992 and was given recognition as a stock exchange in April 1993. It started operations in June 1994, with trading on the Wholesale Debt Market Segment.• It has been playing a leading role as a change agent in transforming the Indian Capital Markets to its present form.• The Indian Capital Markets are a far cry from what they used to be a decade ago in terms of market practices, infrastructure, technology, risk management, clearing and settlement and investor service.
  8. 8. INTRODUCTION TO
  9. 9. • KARVY, is a premier integrated financial services provider, and ranked among the top five in the country in all its business segments, services over 16 million individual investors in various capacities, and provides investor services to over 300 corporate, comprising the who is who of Corporate India.• The birth of Karvy was on a modest scale in 1981. It began with the vision and enterprise of a small group of practicing Chartered Accountants who founded the flagship company.• KARVY----- with the help of highly qualified manpower, cutting-edge technology, comprehensive infrastructure and total customer-focus has secured for the position of an emerging financial services giant enjoying the confidence and support of an enviable clientele across diverse fields in the financial world.
  10. 10. MILESTONES
  11. 11. ACHIEVEMENTS• Among the top 5 stock brokers in India (4% of NSE volumes)• Indias No. 1 Registrar & Securities Transfer Agents• Among the top 3 Depository Participants• Largest Network of Branches & Business Associates• ISO 9002 certified operations by DNV• Among top 10 Investment bankers• Largest Distributor of Financial Products• Adjudged as one of the top 50 IT uses in India by MIS Asia• Fully Fledged IT driven operations
  12. 12. MAJOR AREAS OF OPERATIONS• Karvy Consultants Limited• Karvy Stock Broking Limited• Karvy Investors Services Limited• Karvy Computershare Pvt. Limited• Karvy Global Services Limited• Karvy Comtrade Limited• Karvy Insurance Broking Private Limited
  13. 13. INTRODUCTION TO THE TOPIC
  14. 14. TYPES OF INVESTMENT OPTIONS AVAILABLE IN THE MARKET• Mutual Funds• Bond/IPO’s• Insurance• Fixed Deposits• Govt. Securities• Real Estate• Commodities
  15. 15. RESEARCHMETHODOLOGY
  16. 16. RESEARCH OBJECTIVE• To analyze the COMPARATIVE ANALYSIS OF INVESTMENT OPTIONS AVAILABLE IN THE MARKET IN ACCORDANCE WITH THE CUSTOMER BUYING PREFERENCE and their potential market among the people of Lucknow City.
  17. 17. SAMPLING DESIGN• Sampling Area : Lucknow city• Sample Population : above 15,000• Sample Size : 100 METHODS• The method used in the research (survey) is of probability type as we are unaware about the results. It can be either of the side. It is area of Lucknow city under which we have to conduct the research.• The research is based on Convenience Method s. and the take the sample from to various stock broking company.
  18. 18. RESEARCH DESIGN• Research : Descriptive & Objective• Data Source : Primary data• Research Method : Survey Method• Research Technique : Questionnaire• Type of Questionnaire : Structured• Type of Questions : Closed & Open ended Questions• No of Questions : 15
  19. 19. DATAANALYSIS
  20. 20. Ques 1. Do you know about the following Financial Instrument? 92 100Response Rate 76 76 80 60 54 54 62 40 56 20 0 Series1 Mutual Bonds/IPO Fixed Govt. Commoditi Insurance Real Estate Funds s Deposits Securities es Series1 92 76 76 54 54 62 56
  21. 21. Ques 2. How do you get information regarding these Financial Instruments?Response Rate 60 40 20 0 Advertisement Series1 Company Sales Friends / force Relatives Magazines /Newspaper Company Sales Magazines Advertisement Friends / Relatives force /Newspaper Series1 52 44 36 50
  22. 22. Ques 3. Ratings of Investment options as per the customers preferenceScale of preference 3 2 1 0 Series1 Mutual Govt. Real Commodi Bonds Insurance FD IPO Funds Securities Estate ties Series1 3 2 2 3 2 1 2 1
  23. 23. Ques 4. Do you invest in Financial Instruments? 100Response Rate 80 60 40 20 0 Series1 Yes No Yes No Series1 87 13
  24. 24. Ques 5. Where do you invest your savings?Response Rate 80 60 40 20 0 Series1 Fixed Mutual Post Commodi Derivativ Equity Insurance Others Deposits Funds Office ties es Series1 74 26 36 40 46 48 16 26
  25. 25. Ques 6. What are the factors which you consider while investing in any Financial Instrument?Response Rate 80 60 40 20 0 Series1 Return Regular (capital Tax saving Liquidity Safety Risk income flow appreciation) Series1 70 52 28 16 44 26
  26. 26. Ques 7. On what basis you will invest in any particular Financial Instrument?Response Rate 50 40 30 20 10 0 Series1 Past Fundamental/Te Market Portfolio Fund Manager Performance chnical Analysis Sentiment Series1 38 50 10 40 44
  27. 27. Ques 8. How will you invest your money in any Financial Instrument? 60Response Rate 50 40 30 20 10 0 Series1 Yourself Sub broker / Agents Through banks Yourself Sub broker / Agents Through banks Series1 56 60 30
  28. 28. Ques 9. How long you prefer to keep your money in any Financial Instrument?Response Rate 60 40 20 0 Less than 6 Series1 months 6 months to 1 year 1 year to 3 year More than 3 years Less than 6 months 6 months to 1 year 1 year to 3 year More than 3 years Series1 12 46 32 10
  29. 29. Ques 10. If you select a broker or agent then which broker company would you select? 60Response Rate 50 40 30 20 10 0 Series1 Kotak HDFC Share ICICI Motilal Indiabull Angel Just Karvy Securitie Marwadi Religare Securitie Others Khan Direct Oswal s Broking Trade s s Series1 20 60 20 14 50 20 20 28 14 8 10 0
  30. 30. FINDINGS• This is probably the most important question of the questionnaire; the result of this question is that most of the people think of (RISK TAKING ABILITY) because it is the most crucial constraint. Next comes is the facilities given to them under the funds and also the ROI (return on investment). There are other factors also like time duration of their investment and Company reputation in the market.
  31. 31. RECOMMENDATIONS• Mutual Funds can also be offered as they have high risk profile. Company should take initiative to get demat account of these customers.• The age group of 41-50 years, investors are from the 15,000- 20,000 Rs disposable income group. Investor in this group are invested in Insurance sector, the primary focus of these investors are retirement and time horizon is likely to be 6-9 years. This is also good potential group for the retirement plan in ULIPs. Fixed deposits can be a good option for them.• In the survey there were lot of people who were in the age group of above 60. For this group of people the company can target Fixed deposits which gives continues return like monthly interests so that they can keep on getting returns.
  32. 32. SUGGESTIONS• Return on Investment is must but the risk also should be minimizing at the same time.• No one loves to lose his hard earned money therefore it should be invested in safer place.• Services are must for them and therefore the company must also concentrate on this aspect.• Good advisory services, secrecy of the data given to the company as well as every people must treated as they all are equal i.e. no biasness.• Charges of the services provided to them should be reasonable and viable.
  33. 33. CONCLUSIONS• Karvy has enough number of branches all over India and therefore it is a great advantage for the company and the company also planning to expand its network.• Karvy also provides the facility of trading in almost all the exchanges and therefore whatever the customer demands the company has in its package.• The company also has a very good research team at its Head Office and this is meant for the better working as well as for the customer of Karvy only.• The company also has the advantage of the existing customers where their level of faith and their view about the company to the outside world will be a helping hand for the company to expand its business.
  34. 34. REFERENCES• (n.d.). Business Today. • www.karvy/about.asp. (n.d.).• (n.d.). The Economic Times. • www.bseindia/about.asp (n.d.).• (n.d.). The Mint. • www.nseindia.com (n.d.).• (n.d.). Karvy Finapolis. • www.mcx.com (n.d.).• Aswathapa, K. (n.d.). 3rd edition • www.ncdex.com (n.d.). "Human Resource and Personnel • www.karvy.com (n.d.). Management". New Delhi: Tata • www.icicidirect.com (n.d.). McGraw-Hill Publishing Company Ltd. • www.mutualfundsindia.com (n.d.).• Cooper. (n.d.). 8th Edition "Business Research Methods". New Delhi: Tata • www.nseindia.com (n.d.). McGraw-Hill Publishing Company Ltd. • www.bseindia.com (n.d.).• Kotler, P. (n.d.). The Millenium Edition • www.scribd.com (n.d.). "Marketing Management". New Delhi: • www.mcx.com (n.d.). Prentice Hall of India Pvt. Ltd. • www.equitymaster.com (n.d.).
  35. 35. THANK YOU!
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