Innovation Foundations Course 102 - Idea Management Concepts
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Innovation Foundations Course 102 - Idea Management Concepts

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Innovation Foundations Course 102 - Idea Management Concepts Innovation Foundations Course 102 - Idea Management Concepts Presentation Transcript

  • Innovation ManagementFoundations Course No. 102 – Idea Management Concepts Presented By: Think For A Change
  • Course 102 – Idea Management Concepts Target Student Audience: Little to no experience with: – Creative Problem Solving Concepts – Idea Management Concepts – Idea Suggestion Schemes – Organized Idea Campaigns • Frustrated with: – Lack of quality ideas – Lack of ideas targeted to actual business problems – Lack of action after idea generation sessions – Limitations of the “Suggestion Box” – Sustainability of idea campaigns
  • Course 102 – Idea Management Concepts Course Objectives: • At the conclusion of this training, the student should have: – Working knowledge of the Idea Management process – Understanding of various idea sourcing strategies – Understanding of difference between creative problem solving, idea management and innovation management – Actionable steps to developing an idea management initiative
  • Course 102 – Idea Management Concepts Course Syllabus: Segment Introduction to Idea Management One Segment Idea Management Process Two Segment Tools / Benefits / Risks Three Quiz Review and Demonstrate What You’ve Learned
  • Segment Introduction to Idea One Management
  • Introduction to Idea Management• Creative Problem Solving vs. Idea Management vs. Innovation Management: – Creative Problem Solving • Creative problem solving is the mental process of creating a solution to a problem – “Coming up with an idea” – Idea Management • Provides an organized method for collecting and moving ideas from conception to selection – “Capturing the idea so it can be made “real” – Innovation Management • The discipline of managing the innovation process – “Taking action on the idea to create it in such as way that it has value to someone.”
  • Introduction to Idea Management• What is “Idea Management?” – A structured process for: • Developing a targeted idea search strategy • Soliciting ideas that address the defined problem • Develop a methodology for capturing ideas • Establishing idea evaluation criteria • Evaluating and scoring/ranking ideas • Determine which ideas have the greatest potential to add value to the organization • Taking action on the most promising ideas
  • Introduction to Idea Management• Two main models for idea management: 1. Open Suggestion Scheme 2. Targeted Idea Campaign  Many organizations will use a blend of both types
  • Introduction to Idea Management• Idea Management…A History – Suggestion Box • Traditionally a physical box with a slot in the top to submit ideas, comments, concerns anonymously • First used in 1880 at the William Denny & Brothers Shipyard in Scotland to anonymously report safety and quality concerns along with soliciting cost savings ideas from employees • NCR was the first major organization (1892) to use the suggestion box as a source of employee ideas for new product development • Concept was moved beyond internal suggestions to customer suggestions in the 1970s • Physical suggestion boxes began to be replaced by email or other electronic submission methods beginning in 1994 • Still in use today across all industry/business categories. – However, an estimated 85% of all suggestion “schemes” are completely ineffective
  • Introduction to Idea Management• Idea Management…A History – Suggestion Box (Benefits & Failures) • Benefits: – Allows for anonymous contribution – Provides mechanism for feedback • Failures: – Allows for suggestions that do not align with actual business problems – Allows for suggestions that do not apply to the business at all – Frequently results in duplicate ideas/suggestions – Once submitted, feedback regarding status of the suggestion is rarely provided – Results in “suggestion overload” which requires significant resource commitment to review and determine the disposition of each suggestion
  • Introduction to Idea Management• Idea Management…A History – Idea Campaigns • Event focused on generating ideas and solutions relating to a specific business problem and/or need • Begins with an identification of the “Problem to be Solved” – Root cause defined • A challenge is then issued to a pool of potential participants – Employees, customers, general public, etc. • Evaluation and selection criteria are established and published to focus ideas solely on the problem defined in the challenge • The Idea Campaign is communicated, marketed and promoted to increase participation • Ideas are captured, assessed, scored and selected • Ideas are shared to avoid duplication and to allow collaborative recombination • Ideas selected are forwarded to development teams who are ready to accept them and determine feasibility • Continuous communication and feedback on the status of idea submissions
  • Introduction to Idea Management• Idea Management…A History – Idea Campaigns (Benefits & Failures) • Benefits: – Focuses idea generation activity on key business problems – Promotes collaborative problem solving and teamwork – Provides an organized, repeatable process for managing ideas – Auto-screens unworkable ideas based on evaluation and selection criteria • Failures: – Ignores potentially valuable ideas for problems that are not yet known or identified – Limits creative problem solving activity and energy to only the current idea campaign – Places limitations on idea submissions based on evaluation and selection criteria
  • Segment Idea Management Two Process
  • Introduction to Idea Management
  • Introduction to Idea Management• Idea Management Process – Problem Definition • In Open Suggestion Schemes: – Generalized problem themes may be communicated – Looking for: » Improvement ideas » Quality issues » Safety concerns » “Next Big Thing” ideas • In Targeted Idea Campaigns – Root Cause Analysis – Strategic Alignment – Cost/Benefit Analysis – Problem Statements – Challenge Questions – Looking for: » Solutions to known problems
  • Introduction to Idea Management• Idea Management Process – Idea Capture and Collaboration • In Open Suggestion Schemes: – Suggestion Box (physical and/or electronic) » Traditionally little to no collaboration » All ideas/suggestions moved forward to review • In Targeted Idea Campaigns: – Suggestion Box (physical and/or electronic) » Collection or capture is pretty straight-forward – Idea publication/sharing » Helps to avoid idea duplication » Helps stimulate new ideas – Idea building/combining/collaborating » Promotes new ideas via combination, addition, subtraction, etc. » Gives everyone a “voice” on the ideas
  • Introduction to Idea Management• Idea Management Process – Idea Review and Scoring • In Open Suggestion Schemes: – Traditionally, little to no review criteria or scoring mechanisms are pre-established » Each idea is reviewed on its own merit » Ideas may be categorized by type (improvement, safety, etc.) – May be very time consuming due to review of duplicate ideas and initial volume of ideas • In Targeted Idea Campaigns: – Ideas are mostly pre-filtered based on the publication of the review and scoring criteria at the beginning of the campaign – Ideas are categorized and duplicates are removed – Ideas are scored against the pre-determined review criteria – Based on the goal, the highest scoring ideas are moved to the next stage
  • Introduction to Idea Management• Idea Management Process – Idea Disposition • In Open Suggestion Schemes: – May be communicated if selected for execution – Rarely communicated if idea was not selected • In Targeted Idea Campaigns: – As the idea travels through the idea management process, it is tracked and it’s current status is openly communicated – Following the assessment and scoring, final idea disposition will be determined: » Approved; with next step recommendation » Denied; with reasoning » Hold; with reasoning (timing, more info, etc.) – Disposition is communicated to the original idea generator first, then to the rest of the organization » The original idea generator has multiple opportunities for additional comment and questions
  • Introduction to Idea Management• Idea Management Process – Idea Feedback • In Open Suggestion Schemes: – Rarely provides feedback to the original idea generator or organization at large » This is the traditional complaint and frustration surrounding open suggestion schemes • In Targeted Idea Campaigns: – Feedback is provided to the original idea generator continuously throughout the idea management process: » In progress tracking mechanism » Review and assessment scores » Disposition decision – Recognition and reward programs established to thank all contributors, promote creative and innovative culture and ensure repeat idea submission
  • Segment Tools / Benefits / Risks Three
  • Introduction to Idea Management • Software/Internet Based Idea Management Tools:
  • Introduction to Idea Management • Software/Internet Based Idea Management Tools: – All follow an overall similar methodology but have unique market and value propositions:
  • Introduction to Idea Management• Idea Management Benefits: – Organize and manage the solicitation and collection of ideas – Ensure ideas solve real business problems – Discover new, better ideas – Increase revenue through new, better ideas – Provides a creative outlet for employees, customers, vendors and others – Increase employee morale/customer engagement – Provides process, oversight and discipline – Provides for repeatability and actionable ideas
  • Introduction to Idea Management• Idea Management Issues/Risks: – It is just a process…make it fit your specific needs and circumstances – Idea Management Software is just a tool…its not a “silver bullet” – Requires dedicated leadership engagement in order to be successful – Requires dedicated resources to manage in order to be successful
  • Introduction to Idea Management• Suggested Idea Management Document Artifacts: – Idea Campaign Strategy – Idea Filtering/Criteria Plan – Reward & Recognition Plan – Idea Capture Process Map – Idea Owners/Champion Roster – Risk Analysis Document – Idea Charter – Communications Plan – Change Management Plan – Idea Management Process Map or Storyboard
  • QUIZ Demonstrate What You’ve Learned!
  • Idea Management ConceptsQuiz – Question 1: Q1. What are the two (2) traditional models of idea management?
  • Idea Management ConceptsQuiz – Question 1: Q1. A1. What are the two (2) traditional models of 1. Suggestion idea management? Schemes 2. Targeted Idea Campaigns
  • Idea Management ConceptsQuiz – Question 2: Q2. Formal Idea Management provides an organized method for ____________ and ____________ ideas from conception to selection.
  • Idea Management ConceptsQuiz – Question 2: Q2. A2. Formal Idea Management provides an organized method for ____________ • Collecting and ____________ ideas from conception to selection. • Moving
  • Idea Management ConceptsQuiz – Question 3: Q3. Name one (1) benefit and one (1) failure associated with open idea suggestion schemes.
  • Idea Management ConceptsQuiz – Question 3: A3. Includes any of the following: Q3. • Benefits: – Allows for anonymous Name one (1) benefit contribution – Provides mechanism for feedback and one (1) failure • Failures: associated with open – Allows for suggestions that do not align with actual business idea suggestion problems schemes. – Allows for suggestions that do not apply to the business at all – Frequently results in duplicate ideas/suggestions – Once submitted, feedback regarding status of the suggestion is rarely provided – Results in “suggestion overload” which requires significant resource commitment to review and determine the disposition of each suggestion
  • Idea Management ConceptsQuiz – Question 4: Q4. Put the five (5) phases of idea management in the correct order: ____________________ Idea Review & Scoring Idea Feedback Problem Definition Idea Capture & Collaboration Idea Disposition
  • Idea Management ConceptsQuiz – Question 4: Q4. A4. Put the five (5) phases of idea 1. Problem Definition 2. Idea Capture & management in the Collaboration correct order: 3. Idea Review & Scoring ____________________ 4. Idea Disposition Idea Review & Scoring 5. Idea Feedback Idea Feedback Problem Definition Idea Capture & Collaboration Idea Disposition
  • Idea Management ConceptsQuiz – Question 5: Q5. A software-based tool is all you need for successful idea management. TRUE or FALSE?
  • Idea Management ConceptsQuiz – Question 5: Q5. A5. A software-based FALSE… tool is all you need Idea Management Software is for successful idea only a tool, and therefore, is management. only as good as the process, people and data that surround it TRUE or FALSE?
  • Congratulations! You have completed: Innovation Management Foundational Concepts Course No. 102 – Idea Management Concepts Presented By: Think For A Change
  • For more information on best/next practices, educational training, tools, techniques and process models for: •Creative Problem Solving •Idea Management •Innovation Management Please visit: http://www.thinkforachange.com