Innovation Foundations Course 102 - Idea Management Concepts

2,075 views
1,990 views

Published on

Published in: Education
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,075
On SlideShare
0
From Embeds
0
Number of Embeds
612
Actions
Shares
0
Downloads
64
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Innovation Foundations Course 102 - Idea Management Concepts

  1. 1. Innovation ManagementFoundations Course No. 102 – Idea Management Concepts Presented By: Think For A Change
  2. 2. Course 102 – Idea Management Concepts Target Student Audience: Little to no experience with: – Creative Problem Solving Concepts – Idea Management Concepts – Idea Suggestion Schemes – Organized Idea Campaigns • Frustrated with: – Lack of quality ideas – Lack of ideas targeted to actual business problems – Lack of action after idea generation sessions – Limitations of the “Suggestion Box” – Sustainability of idea campaigns
  3. 3. Course 102 – Idea Management Concepts Course Objectives: • At the conclusion of this training, the student should have: – Working knowledge of the Idea Management process – Understanding of various idea sourcing strategies – Understanding of difference between creative problem solving, idea management and innovation management – Actionable steps to developing an idea management initiative
  4. 4. Course 102 – Idea Management Concepts Course Syllabus: Segment Introduction to Idea Management One Segment Idea Management Process Two Segment Tools / Benefits / Risks Three Quiz Review and Demonstrate What You’ve Learned
  5. 5. Segment Introduction to Idea One Management
  6. 6. Introduction to Idea Management• Creative Problem Solving vs. Idea Management vs. Innovation Management: – Creative Problem Solving • Creative problem solving is the mental process of creating a solution to a problem – “Coming up with an idea” – Idea Management • Provides an organized method for collecting and moving ideas from conception to selection – “Capturing the idea so it can be made “real” – Innovation Management • The discipline of managing the innovation process – “Taking action on the idea to create it in such as way that it has value to someone.”
  7. 7. Introduction to Idea Management• What is “Idea Management?” – A structured process for: • Developing a targeted idea search strategy • Soliciting ideas that address the defined problem • Develop a methodology for capturing ideas • Establishing idea evaluation criteria • Evaluating and scoring/ranking ideas • Determine which ideas have the greatest potential to add value to the organization • Taking action on the most promising ideas
  8. 8. Introduction to Idea Management• Two main models for idea management: 1. Open Suggestion Scheme 2. Targeted Idea Campaign  Many organizations will use a blend of both types
  9. 9. Introduction to Idea Management• Idea Management…A History – Suggestion Box • Traditionally a physical box with a slot in the top to submit ideas, comments, concerns anonymously • First used in 1880 at the William Denny & Brothers Shipyard in Scotland to anonymously report safety and quality concerns along with soliciting cost savings ideas from employees • NCR was the first major organization (1892) to use the suggestion box as a source of employee ideas for new product development • Concept was moved beyond internal suggestions to customer suggestions in the 1970s • Physical suggestion boxes began to be replaced by email or other electronic submission methods beginning in 1994 • Still in use today across all industry/business categories. – However, an estimated 85% of all suggestion “schemes” are completely ineffective
  10. 10. Introduction to Idea Management• Idea Management…A History – Suggestion Box (Benefits & Failures) • Benefits: – Allows for anonymous contribution – Provides mechanism for feedback • Failures: – Allows for suggestions that do not align with actual business problems – Allows for suggestions that do not apply to the business at all – Frequently results in duplicate ideas/suggestions – Once submitted, feedback regarding status of the suggestion is rarely provided – Results in “suggestion overload” which requires significant resource commitment to review and determine the disposition of each suggestion
  11. 11. Introduction to Idea Management• Idea Management…A History – Idea Campaigns • Event focused on generating ideas and solutions relating to a specific business problem and/or need • Begins with an identification of the “Problem to be Solved” – Root cause defined • A challenge is then issued to a pool of potential participants – Employees, customers, general public, etc. • Evaluation and selection criteria are established and published to focus ideas solely on the problem defined in the challenge • The Idea Campaign is communicated, marketed and promoted to increase participation • Ideas are captured, assessed, scored and selected • Ideas are shared to avoid duplication and to allow collaborative recombination • Ideas selected are forwarded to development teams who are ready to accept them and determine feasibility • Continuous communication and feedback on the status of idea submissions
  12. 12. Introduction to Idea Management• Idea Management…A History – Idea Campaigns (Benefits & Failures) • Benefits: – Focuses idea generation activity on key business problems – Promotes collaborative problem solving and teamwork – Provides an organized, repeatable process for managing ideas – Auto-screens unworkable ideas based on evaluation and selection criteria • Failures: – Ignores potentially valuable ideas for problems that are not yet known or identified – Limits creative problem solving activity and energy to only the current idea campaign – Places limitations on idea submissions based on evaluation and selection criteria
  13. 13. Segment Idea Management Two Process
  14. 14. Introduction to Idea Management
  15. 15. Introduction to Idea Management• Idea Management Process – Problem Definition • In Open Suggestion Schemes: – Generalized problem themes may be communicated – Looking for: » Improvement ideas » Quality issues » Safety concerns » “Next Big Thing” ideas • In Targeted Idea Campaigns – Root Cause Analysis – Strategic Alignment – Cost/Benefit Analysis – Problem Statements – Challenge Questions – Looking for: » Solutions to known problems
  16. 16. Introduction to Idea Management• Idea Management Process – Idea Capture and Collaboration • In Open Suggestion Schemes: – Suggestion Box (physical and/or electronic) » Traditionally little to no collaboration » All ideas/suggestions moved forward to review • In Targeted Idea Campaigns: – Suggestion Box (physical and/or electronic) » Collection or capture is pretty straight-forward – Idea publication/sharing » Helps to avoid idea duplication » Helps stimulate new ideas – Idea building/combining/collaborating » Promotes new ideas via combination, addition, subtraction, etc. » Gives everyone a “voice” on the ideas
  17. 17. Introduction to Idea Management• Idea Management Process – Idea Review and Scoring • In Open Suggestion Schemes: – Traditionally, little to no review criteria or scoring mechanisms are pre-established » Each idea is reviewed on its own merit » Ideas may be categorized by type (improvement, safety, etc.) – May be very time consuming due to review of duplicate ideas and initial volume of ideas • In Targeted Idea Campaigns: – Ideas are mostly pre-filtered based on the publication of the review and scoring criteria at the beginning of the campaign – Ideas are categorized and duplicates are removed – Ideas are scored against the pre-determined review criteria – Based on the goal, the highest scoring ideas are moved to the next stage
  18. 18. Introduction to Idea Management• Idea Management Process – Idea Disposition • In Open Suggestion Schemes: – May be communicated if selected for execution – Rarely communicated if idea was not selected • In Targeted Idea Campaigns: – As the idea travels through the idea management process, it is tracked and it’s current status is openly communicated – Following the assessment and scoring, final idea disposition will be determined: » Approved; with next step recommendation » Denied; with reasoning » Hold; with reasoning (timing, more info, etc.) – Disposition is communicated to the original idea generator first, then to the rest of the organization » The original idea generator has multiple opportunities for additional comment and questions
  19. 19. Introduction to Idea Management• Idea Management Process – Idea Feedback • In Open Suggestion Schemes: – Rarely provides feedback to the original idea generator or organization at large » This is the traditional complaint and frustration surrounding open suggestion schemes • In Targeted Idea Campaigns: – Feedback is provided to the original idea generator continuously throughout the idea management process: » In progress tracking mechanism » Review and assessment scores » Disposition decision – Recognition and reward programs established to thank all contributors, promote creative and innovative culture and ensure repeat idea submission
  20. 20. Segment Tools / Benefits / Risks Three
  21. 21. Introduction to Idea Management • Software/Internet Based Idea Management Tools:
  22. 22. Introduction to Idea Management • Software/Internet Based Idea Management Tools: – All follow an overall similar methodology but have unique market and value propositions:
  23. 23. Introduction to Idea Management• Idea Management Benefits: – Organize and manage the solicitation and collection of ideas – Ensure ideas solve real business problems – Discover new, better ideas – Increase revenue through new, better ideas – Provides a creative outlet for employees, customers, vendors and others – Increase employee morale/customer engagement – Provides process, oversight and discipline – Provides for repeatability and actionable ideas
  24. 24. Introduction to Idea Management• Idea Management Issues/Risks: – It is just a process…make it fit your specific needs and circumstances – Idea Management Software is just a tool…its not a “silver bullet” – Requires dedicated leadership engagement in order to be successful – Requires dedicated resources to manage in order to be successful
  25. 25. Introduction to Idea Management• Suggested Idea Management Document Artifacts: – Idea Campaign Strategy – Idea Filtering/Criteria Plan – Reward & Recognition Plan – Idea Capture Process Map – Idea Owners/Champion Roster – Risk Analysis Document – Idea Charter – Communications Plan – Change Management Plan – Idea Management Process Map or Storyboard
  26. 26. QUIZ Demonstrate What You’ve Learned!
  27. 27. Idea Management ConceptsQuiz – Question 1: Q1. What are the two (2) traditional models of idea management?
  28. 28. Idea Management ConceptsQuiz – Question 1: Q1. A1. What are the two (2) traditional models of 1. Suggestion idea management? Schemes 2. Targeted Idea Campaigns
  29. 29. Idea Management ConceptsQuiz – Question 2: Q2. Formal Idea Management provides an organized method for ____________ and ____________ ideas from conception to selection.
  30. 30. Idea Management ConceptsQuiz – Question 2: Q2. A2. Formal Idea Management provides an organized method for ____________ • Collecting and ____________ ideas from conception to selection. • Moving
  31. 31. Idea Management ConceptsQuiz – Question 3: Q3. Name one (1) benefit and one (1) failure associated with open idea suggestion schemes.
  32. 32. Idea Management ConceptsQuiz – Question 3: A3. Includes any of the following: Q3. • Benefits: – Allows for anonymous Name one (1) benefit contribution – Provides mechanism for feedback and one (1) failure • Failures: associated with open – Allows for suggestions that do not align with actual business idea suggestion problems schemes. – Allows for suggestions that do not apply to the business at all – Frequently results in duplicate ideas/suggestions – Once submitted, feedback regarding status of the suggestion is rarely provided – Results in “suggestion overload” which requires significant resource commitment to review and determine the disposition of each suggestion
  33. 33. Idea Management ConceptsQuiz – Question 4: Q4. Put the five (5) phases of idea management in the correct order: ____________________ Idea Review & Scoring Idea Feedback Problem Definition Idea Capture & Collaboration Idea Disposition
  34. 34. Idea Management ConceptsQuiz – Question 4: Q4. A4. Put the five (5) phases of idea 1. Problem Definition 2. Idea Capture & management in the Collaboration correct order: 3. Idea Review & Scoring ____________________ 4. Idea Disposition Idea Review & Scoring 5. Idea Feedback Idea Feedback Problem Definition Idea Capture & Collaboration Idea Disposition
  35. 35. Idea Management ConceptsQuiz – Question 5: Q5. A software-based tool is all you need for successful idea management. TRUE or FALSE?
  36. 36. Idea Management ConceptsQuiz – Question 5: Q5. A5. A software-based FALSE… tool is all you need Idea Management Software is for successful idea only a tool, and therefore, is management. only as good as the process, people and data that surround it TRUE or FALSE?
  37. 37. Congratulations! You have completed: Innovation Management Foundational Concepts Course No. 102 – Idea Management Concepts Presented By: Think For A Change
  38. 38. For more information on best/next practices, educational training, tools, techniques and process models for: •Creative Problem Solving •Idea Management •Innovation Management Please visit: http://www.thinkforachange.com

×