Mobile Marketing SlideShare Stats

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A compilation of mobile marketing statistics by Pop Results.

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Mobile Marketing SlideShare Stats

  1. 1. THE POWER INTHEIR POCKETOR
  2. 2. 

POCKETBOOK
  3. 3. 

OR
  4. 4. 

HOLSTER
  5. 5. 

THINGYThe
  6. 6. 

following
  7. 7. 

statistics
  8. 8. 

show
  9. 9. 

why
  10. 10. 

mobile
  11. 11. 

marketing
  12. 12. 

is
  13. 13. 

proving
  14. 14. 

to
  15. 15. 

be
  16. 16. 

the
  17. 17. 

best
  18. 18. 

way
  19. 19. 

to
  20. 20. 

reach
  21. 21. 

customers
  22. 22. 

 and
  23. 23. 

get
  24. 24. 

them
  25. 25. 

to
  26. 26. 

take
  27. 27. 

action. PopResults.com
  28. 28. 


  29. 29. 

 @prwebmarketing
  30. 30. More
  31. 31. 

than HALFof
  32. 32. 

a
  33. 33. 

person’s
  34. 34. 

mobile
  35. 35. 

phone
  36. 36. 

usage is
  37. 37. 

spent
  38. 38. 

on
  39. 39. 

apps.
  40. 40. Adults
  41. 41. 

spend
  42. 42. 

more
  43. 43. 

time
  44. 44. 

accessing
  45. 45. 

 media
  46. 46. 

through
  47. 47. 

a
  48. 48. 

mobile
  49. 49. 

devicethan
  50. 50. 

they
  51. 51. 

do
  52. 52. 

with
  53. 53. 

magazines
  54. 54. 

and
  55. 55. 

 newspapersCOMBINED
  56. 56. The
  57. 57. 

average
  58. 58. 

response
  59. 59. 

time to
  60. 60. 

an
  61. 61. 

email
  62. 62. 

is 90
  63. 63. 

minutes.The
  64. 64. 

average
  65. 65. 

response
  66. 66. 

time to
  67. 67. 

a
  68. 68. 

text
  69. 69. 

message
  70. 70. 

is90
  71. 71. 

seconds.
  72. 72. of
  73. 73. 

people
  74. 74. 

said
  75. 75. 

that 61 % if
  76. 76. 

they
  77. 77. 

tried to
  78. 78. 

access
  79. 79. 

a website
  80. 80. 

on
  81. 81. 

their
  82. 82. 

mobile
  83. 83. 

device
  84. 84. 

but
  85. 85. 

couldn’t
  86. 86. 

because
  87. 87. 

the
  88. 88. 

site
  89. 89. 

isn’t
  90. 90. 

optimized
  91. 91. 

for
  92. 92. 

mobile, they
  93. 93. 

would
  94. 94. 

visit
  95. 95. 

the
  96. 96. 

website
  97. 97. 

of
  98. 98. 

a
  99. 99. 

 COMPETITOR.
  100. 100. 1
  101. 101. 

 of
  102. 102. 

every
  103. 103. 

8
  104. 104. 

smartphone
  105. 105. 

users
  106. 106. 

 out
  107. 107. 

 will
  108. 108. 

search
  109. 109. 

for
  110. 110. 

better
  111. 111. 

pricing on
  112. 112. 

a
  113. 113. 

product
  114. 114. 

or
  115. 115. 

service
  116. 116. 

while
  117. 117. 

at
  118. 118. 

 the
  119. 119. 

store.
  120. 120. 61 % of
  121. 121. 

smartphone
  122. 122. 

usersuse
  123. 123. 

their
  124. 124. 

smartphone
  125. 125. 

to
  126. 126. 

make LOCAL
  127. 127. 

 SEARCHES.
  128. 128. Users
  129. 129. 

are
  130. 130. 

watching
  131. 131. 

longer
  132. 132. 

videos
  133. 133. 

 across
  134. 134. 

all
  135. 135. 

devices and
  136. 136. 

watching
  137. 137. 

a
  138. 138. 

greater proportion
  139. 139. 

of
  140. 140. 

their
  141. 141. 

video ON
  142. 142. 

MOBILE.
  143. 143. 75 % of
  144. 144. 

customers
  145. 145. 

prefer
  146. 146. 

a MOBILEFRIENDLY
  147. 147. 

 SITE.
  148. 148. Mobile
  149. 149. 

video
  150. 150. 

ad
  151. 151. 

bookings are
  152. 152. 

growing
  153. 153. 

atTRIPLE-DIGIT RATES.
  154. 154. In
  155. 155. 

2012,
  156. 156. 

there
  157. 157. 

was
  158. 158. 

a55%
  159. 159. 

INCREASE in
  160. 160. 

smartphone
  161. 161. 

subscriptions.
  162. 162. The
  163. 163. 

average
  164. 164. 

person
  165. 165. 

will
  166. 166. 

wait 26
  167. 167. 

hours
  168. 168. 

before
  169. 169. 

reporting a
  170. 170. 

lost
  171. 171. 

wallet. The
  172. 172. 

average
  173. 173. 

person
  174. 174. 

will
  175. 175. 

wait68
  176. 176. 

MINUTESbefore
  177. 177. 

reporting
  178. 178. 

a
  179. 179. 

lost
  180. 180. 

phone.
  181. 181. 61 % of
  182. 182. 

smartphone
  183. 183. 

users will
  184. 184. 

only
  185. 185. 

look
  186. 186. 

at
  187. 187. 

the FIRST
  188. 188. 

PAGEof
  189. 189. 

a
  190. 190. 

search
  191. 191. 

engine
  192. 192. 

results
  193. 193. 

page.
  194. 194. 1
  195. 195. 

IN
  196. 196. 

8 pageviewsare
  197. 197. 

from
  198. 198. 

mobile
  199. 199. 

devices.
  200. 200. 91 %of
  201. 201. 

smartphone
  202. 202. 

ownershave
  203. 203. 

their
  204. 204. 

phone
  205. 205. 

within 3
  206. 206. 

FEET at
  207. 207. 

all
  208. 208. 

times.
  209. 209. SOURCES smartmediatips.com businessinsider.com emarketer.com google.com CTIA iab.netcomscoredatamine.comcomsco

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