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Mobile business 12   summary keynote wim decraene Accenture
Mobile business 12   summary keynote wim decraene Accenture
Mobile business 12   summary keynote wim decraene Accenture
Mobile business 12   summary keynote wim decraene Accenture
Mobile business 12   summary keynote wim decraene Accenture
Mobile business 12   summary keynote wim decraene Accenture
Mobile business 12   summary keynote wim decraene Accenture
Mobile business 12   summary keynote wim decraene Accenture
Mobile business 12   summary keynote wim decraene Accenture
Mobile business 12   summary keynote wim decraene Accenture
Mobile business 12   summary keynote wim decraene Accenture
Mobile business 12   summary keynote wim decraene Accenture
Mobile business 12   summary keynote wim decraene Accenture
Mobile business 12   summary keynote wim decraene Accenture
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Mobile business 12 summary keynote wim decraene Accenture

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For more info and the full version please contact marketing.belux@accenture.com

For more info and the full version please contact marketing.belux@accenture.com

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  • 1. Always On.Always Connected.Making Money with MobileExecutive SummaryWim DecraeneMobile Business Congress 2012
  • 2. Mobile is everywhere …Copyright © 2012 Accenture. All rights reserved. 2
  • 3. The Digital World in 2012 7.0 Billion Global Population 5.9 Billion Mobile Subscriptions 6% 76% 4.6 Billion Mobile Subscribers 48% 2.5 Billion Internet Users 84% 1.2 Billion Mobile Internet Users 354% Source: United Nations, ITU, Gartner, Portio Research Chart created and compiled by Accenture, 2012.Copyright © 2012 Accenture. All rights reserved. 3
  • 4. … only the happy few make moneyCopyright © 2012 Accenture. All rights reserved. 4
  • 5. Mobile App Business Models Post Download Revenues Pay per Download Time Based Free to Subscription Download Item Based Free Billing Business Ad-funded Benefits Marketing / Physical Sales Retail Apps Value Add Customer Acquisition & Retention Mobile App Source: Juniper Research, February 2012, Adapted by AccentureCopyright © 2012 Accenture. All rights reserved. 5
  • 6. The majority of large Belgian corporates have apps ...... very few actually make money with these apps Large Belgian Corporates with Mobile Apps Educational Services 23% Without 27% With App App 25% 75% Financial Services 11% Informational 7% Entertainment 7% Source: Accenture analysis based on Apple AppStore and Android Market, March 2012.Copyright © 2012 Accenture. All rights reserved. 6
  • 7. How come?Copyright © 2012 Accenture. All rights reserved. 7
  • 8. How to make money with mobile?The mCommerce ecosystem ... mTicket mVoucher mCoupon Mobile Device mFare mLoyalty mPayCopyright © 2012 Accenture. All rights reserved. 8
  • 9. Where is the added value for the user?Accenture, Tech Forward Survey, January 2011 Strongly agree Somewhat agree Not sure Somewhat disagree Strongly disagree Top 2 Box (labeled)1. Using my mobile phone for payments makes me 73% worry about my privacy2. Mobile phone payments increase the risk of identity 70% theft / fraudulent activities3. I would accept phone ads if this lowers my mobile 69% phone usage fees4. I am more likely to use money-off coupons if 64% received on my mobile phone5. I welcome receiving tailored money-off promotions 59% based on past purchases6. I welcome getting personalized ads when I’m near 47% the promoted product/service7. I welcome the day when most of my payments will 45% happen with my mobile phone8. I welcome receiving personalized mobile phone 45% ads based on past purchases9. My mobile phone is more convenient than other 44% forms of payment 0% 20% 40% 60% 80% 100%Q: To what extent do you agree or disagree with the following statements about the use of mobile phones (both cell phones and smartphones) to make purchases?Global sample n=1,122 Source: Accenture, Tech Forward Survey, January 2011Copyright © 2012 Accenture. All rights reserved. 9
  • 10. Overcoming the barriers…Copyright © 2012 Accenture. All rights reserved. 10
  • 11. Create an enriched offering portfolio and innovativeoffering modelThe mCommerce ecosystem ... Offering portfolio Offering model  mPayments  Daily deals  mTicketing  Geo-based offering and search nearby  mVouchers  Cross-industry Loyalty  mCoupons programs  Customer Lifestyle  Product and pricing products and services comparison  Financial offering linked  Social media integrated to non-banking products  Digital Marketing  Traditional banking services  Analytics and campaign executionCopyright © 2012 Accenture. All rights reserved. 11
  • 12. … is however not enoughCopyright © 2012 Accenture. All rights reserved. 12
  • 13. ... and jointly embrace an smart innovation approach Think ... Big Start ... small Move ... fastCopyright © 2012 Accenture. All rights reserved. 13
  • 14. Always On.Always Connected.Making Money with Mobile@WimDecraeneMobile Business Congress 2012Rights to trademarks referenced herein, other than Accenturetrademarks, belong to their respective owners. We disclaimproprietary interest in the marks and names of others.

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