Data to Insight to ActionHow Analytics can drive High PerformanceChristelle GobletBelux Marketing & Analytics Lead@cgoblet
Analytics is a key source ofcompetitive advantage
Analytics is a key ingredient of High Performance250%                 Analytical Shakers                                  ...
New data sources and technologies make theAnalytics opportunity bigger     New data sources are available for             ...
However, for most companies, data remains anunderused and underappreciated asset                                        co...
What prevent those companies tounlock the value of Analytics?
“Not everything that can be                                                  counted counts, and not                      ...
Wrong metrics or too many metricsSport has been leading the way on analytics for many years. Leveragingdata is simply “par...
Inability to validate insightsData analysis usually generates many possible insights,some more useful than others. A criti...
Slow & hesitant execution                                                  One attribute shared by high-                  ...
Cultural resistance   40%                                  of business decisions are still made                           ...
How high performing companies do it Although the development of analytical capabilities and capacity is obviously importan...
When they improve on this journey, they can graspthe value of more and more sophisticated analyticsCopyright © 2012 Accent...
Some innovative examples fromacross industries
Artificial Intelligence in a Natural LanguageFinancial Services How to bring relevant messages to your customers while sup...
Mobile Marketing Use Case in Retail How do I interact with my connected customers to maximize cross sell opportunities?Cop...
Final thoughts
Data                                         Evaluate the opportunity offered by new data sources                         ...
Thank you                                                  Let’s stay connected                                           ...
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Data to Insight to Action: How Analytics can drive High Performance

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Data to Insight to Action: How Analytics can drive High Performance

High performers are five times more likely to aggressively use information and analytics to improve decision making and business performance than lower performers
Companies that invest heavily in advanced analytical capabilities outperform the S&P 500 on average by 64%
Companies that invest heavily in developing analytical skills and adopting an analytical mindset recover quicker from economic downturns

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Data to Insight to Action: How Analytics can drive High Performance

  1. 1. Data to Insight to ActionHow Analytics can drive High PerformanceChristelle GobletBelux Marketing & Analytics Lead@cgoblet
  2. 2. Analytics is a key source ofcompetitive advantage
  3. 3. Analytics is a key ingredient of High Performance250% Analytical Shakers • High performers are five times more S&P 500 Index likely to aggressively use220% information and analytics to190% improve decision making and160% business performance than lower130% performers100% • Companies that invest heavily in 70% advanced analytical capabilities Source: Accenture research outperform the S&P 500 on average 40% by 64% 2002 2003 2004 2005 2006 2007 2008 2009 • Companies that invest heavily in developing analytical skills and adopting an analytical mindset recover quicker from economic downturnsCopyright © 2012 Accenture All rights reserved. 3
  4. 4. New data sources and technologies make theAnalytics opportunity bigger New data sources are available for … whereas new technologies extend virtually every industry… the boundaries of possible applications Utilities Health & Lifesciences Commodity priced storage and computation Communications Retail Network speed Cloud architectures Financial Services Public Services Open source and big data technologies New approach to unstructured data analysisCopyright © 2012 Accenture All rights reserved. 4
  5. 5. However, for most companies, data remains anunderused and underappreciated asset companies having invested in reporting and 8 of 10 business intelligence technology solutions are not achieving the desired goals of those companies have not achieved their 90% anticipated return on investments for these technology solutions of U.S. companies surveyed acknowledge that 65% they need to improve their analytical capabilities Source : Accenture research, based on a survey of more than 600 C-level and otherCopyright © 2012 Accenture All rights reserved. senior executives of large companies in the U.S. and U.K. 5
  6. 6. What prevent those companies tounlock the value of Analytics?
  7. 7. “Not everything that can be counted counts, and not everything that counts can be counted” Albert EinsteinCopyright © 2012 Accenture All rights reserved. 7
  8. 8. Wrong metrics or too many metricsSport has been leading the way on analytics for many years. Leveragingdata is simply “part of the game” and often a minimum to remaincompetitive. They are now showing the way to ensure the right metrics are being selected and integrated in the decision process to generate actual business outcomesCopyright © 2012 Accenture All rights reserved. 8
  9. 9. Inability to validate insightsData analysis usually generates many possible insights,some more useful than others. A critical review of thestatistical analysis through the filter of managementexperience is what makes the differenceCopyright © 2012 Accenture All rights reserved. 9
  10. 10. Slow & hesitant execution One attribute shared by high- performing companies is the speed with which managers make decisionsCopyright © 2012 Accenture All rights reserved. 10
  11. 11. Cultural resistance 40% of business decisions are still made based on judgement alone "In God we trust. All others must bring data.” – W. Edwards DemingCopyright © 2012 Accenture All rights reserved. 11
  12. 12. How high performing companies do it Although the development of analytical capabilities and capacity is obviously important, a focus on data, methods and technology alone will not magically deliver the insights needed for competitive edge. Tools & People, Leadership ProcessTechnology & Organization Data Methods Decisions Outcomes • Access to and extraction of data • Insights driving processes and • Moving from data to insight actions to impact resultsCopyright © 2012 Accenture All rights reserved. 12
  13. 13. When they improve on this journey, they can graspthe value of more and more sophisticated analyticsCopyright © 2012 Accenture All rights reserved. 13
  14. 14. Some innovative examples fromacross industries
  15. 15. Artificial Intelligence in a Natural LanguageFinancial Services How to bring relevant messages to your customers while supporting your relationship managers to work more efficiently client meeting Effective preparation, contextualizing offers Via workstation in the client situation Ready to send client meeting summary, respecting compliance restrictions Tablet PC Paper based or emailCopyright © 2012 Accenture All rights reserved. 15
  16. 16. Mobile Marketing Use Case in Retail How do I interact with my connected customers to maximize cross sell opportunities?Copyright © 2012 Accenture All rights reserved. 16
  17. 17. Final thoughts
  18. 18. Data Evaluate the opportunity offered by new data sources Insight Focus on the right metrics Action Create a favorable culture and processesCopyright © 2012 Accenture All rights reserved. 18
  19. 19. Thank you Let’s stay connected christelle.goblet@accenture.com @cgoblet www.accenture.com/analytics @accenturebelux @ispeakanalyticsCopyright © 2012 Accenture All rights reserved. 19
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