Social media, mobile applications and the perception of environmental risk.

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The purpose of this research is to share a methodology for analyzing how social media and mobile applications are used to communicate the perception of environmental risk: from a storm to a picture shared online from an user through a mobile phone.This research was presented at IV #Eugeo2013 Congress in Rome, #S31, on day September 7, 2013.

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Social media, mobile applications and the perception of environmental risk.

  1. 1. Social media, mobile applications and the perception of environmental risk Session: S31: The Air, the Water, the Earthquake: perceived “threats” from the environment and the shaping of landscape. Alessandro Prunesti @prunesti
  2. 2. Purpose of the research
  3. 3. •Immediacy of contents •Personalization •Geolocation •Engagement •Stickyness effect
  4. 4. Methodology Steps 1. Selection of the environmental events that provide the context of the research 2. Identification of social media platforms more relevant for the research; 3. Identification of semantics to be investigated; 4. Data analysis;
  5. 5. Step 1: Identification of social media platforms more relevant for the research This research has been focused on the weather perturbations that occurred in Italy from 24th to 27th August 2013.
  6. 6. Step 2: Identification of social media platforms • Strong diffusion and pervasiveness among internet users; •Presence of the 3 basic features of social media communication: lifestream, following, engagement; •Wide availability of public data can be analyzed, not excessively restricted by privacy settings set by each individual user; •Use of social media platforms through mobile app; •Availability of geo-localized user-generated contents.
  7. 7. Step 3: Identification of semantics under investigation #temporale
  8. 8. #temporale
  9. 9. Step 4: Data analysis 500’000’000 45’000’000
  10. 10. http://worldmap.harvard.edu/tweetmap/ TweetMap http://followgram.me Followgram
  11. 11. How social media and mobile applications are used to communicate the perception of environmental risk. The case of a thunderstorm disturbance in Italy from 23th until 27th August, 2013.
  12. 12. Day 1. August 24, 2013
  13. 13. Day one. August 24, 2013
  14. 14. 88 Tweets
  15. 15. Concern 36% Information 31% Hilarity 19% Exitation 14% August 24, 2013: 88 tweets
  16. 16. Day 2. August 25, 2013
  17. 17. 221 Tweets
  18. 18. Concern 46% Information 27% Hilarity 10% Exitation 17% August 25, 2013: 221 tweets
  19. 19. Day 3. August 26, 2013
  20. 20. 71 Tweets
  21. 21. Concern 42% Information 29% Hilarity 12% Exitation 17% August 26, 2013: 71 tweets
  22. 22. Day 4. August 27, 2013
  23. 23. 106 Tweets
  24. 24. Concern 37% Information 33% Hilarity 17% Exitation 13% August 27, 2013: 106 tweets
  25. 25. 24/08/13 25/08/13 26/08/13 27/08/13 Overall geolocalized tweets 76.844 83.054 82.597 75.035 Tweets about "Temporale" 88 221 72 106 70,000 72,000 74,000 76,000 78,000 80,000 82,000 84,000 24/08/13 25/08/13 26/08/13 27/08/13 Tweets about "Temporale" Overall Geolocalized tweets
  26. 26. 36% 46% 42% 37% 31% 27% 29% 33% 14% 17% 17% 13% 19% 10% 12% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 24-Aug 25-Aug 26-Aug 27-Aug Concern Information Exitation Hilarity Overall sentiment
  27. 27. Photo 79% Video 21% Instagram post
  28. 28. No Filter 66% Mayfair 12% Rise 7% Amaro 5% Brannan 5%X-Pro II 5% Instagram Filters
  29. 29. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Twitter Instagram Indication of the city in the hashtags Yes No
  30. 30. Alessandro Prunesti @prunesti Session: S31: The Air, the Water, the Earthquake: perceived “threats” from the environment and the shaping of landscape.

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