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Social media, mobile applications and the perception of environmental risk.

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The purpose of this research is to share a methodology for analyzing how social media and mobile applications are used to communicate the perception of environmental risk: from a storm to a picture …

The purpose of this research is to share a methodology for analyzing how social media and mobile applications are used to communicate the perception of environmental risk: from a storm to a picture shared online from an user through a mobile phone.This research was presented at IV #Eugeo2013 Congress in Rome, #S31, on day September 7, 2013.

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  • 1. Social media, mobile applications and the perception of environmental risk Session: S31: The Air, the Water, the Earthquake: perceived “threats” from the environment and the shaping of landscape. Alessandro Prunesti @prunesti
  • 2. Purpose of the research
  • 3. •Immediacy of contents •Personalization •Geolocation •Engagement •Stickyness effect
  • 4. Methodology Steps 1. Selection of the environmental events that provide the context of the research 2. Identification of social media platforms more relevant for the research; 3. Identification of semantics to be investigated; 4. Data analysis;
  • 5. Step 1: Identification of social media platforms more relevant for the research This research has been focused on the weather perturbations that occurred in Italy from 24th to 27th August 2013.
  • 6. Step 2: Identification of social media platforms • Strong diffusion and pervasiveness among internet users; •Presence of the 3 basic features of social media communication: lifestream, following, engagement; •Wide availability of public data can be analyzed, not excessively restricted by privacy settings set by each individual user; •Use of social media platforms through mobile app; •Availability of geo-localized user-generated contents.
  • 7. Step 3: Identification of semantics under investigation #temporale
  • 8. #temporale
  • 9. Step 4: Data analysis 500’000’000 45’000’000
  • 10. http://worldmap.harvard.edu/tweetmap/ TweetMap http://followgram.me Followgram
  • 11. How social media and mobile applications are used to communicate the perception of environmental risk. The case of a thunderstorm disturbance in Italy from 23th until 27th August, 2013.
  • 12. Day 1. August 24, 2013
  • 13. Day one. August 24, 2013
  • 14. 88 Tweets
  • 15. Concern 36% Information 31% Hilarity 19% Exitation 14% August 24, 2013: 88 tweets
  • 16. Day 2. August 25, 2013
  • 17. 221 Tweets
  • 18. Concern 46% Information 27% Hilarity 10% Exitation 17% August 25, 2013: 221 tweets
  • 19. Day 3. August 26, 2013
  • 20. 71 Tweets
  • 21. Concern 42% Information 29% Hilarity 12% Exitation 17% August 26, 2013: 71 tweets
  • 22. Day 4. August 27, 2013
  • 23. 106 Tweets
  • 24. Concern 37% Information 33% Hilarity 17% Exitation 13% August 27, 2013: 106 tweets
  • 25. 24/08/13 25/08/13 26/08/13 27/08/13 Overall geolocalized tweets 76.844 83.054 82.597 75.035 Tweets about "Temporale" 88 221 72 106 70,000 72,000 74,000 76,000 78,000 80,000 82,000 84,000 24/08/13 25/08/13 26/08/13 27/08/13 Tweets about "Temporale" Overall Geolocalized tweets
  • 26. 36% 46% 42% 37% 31% 27% 29% 33% 14% 17% 17% 13% 19% 10% 12% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 24-Aug 25-Aug 26-Aug 27-Aug Concern Information Exitation Hilarity Overall sentiment
  • 27. Photo 79% Video 21% Instagram post
  • 28. No Filter 66% Mayfair 12% Rise 7% Amaro 5% Brannan 5%X-Pro II 5% Instagram Filters
  • 29. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Twitter Instagram Indication of the city in the hashtags Yes No
  • 30. Alessandro Prunesti @prunesti Session: S31: The Air, the Water, the Earthquake: perceived “threats” from the environment and the shaping of landscape.