Propaganda and George Orwell's Animal Farm
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Propaganda and George Orwell's Animal Farm

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Powerpoint that goes along with "Animal Farm" discussing the ideas and techniques

Powerpoint that goes along with "Animal Farm" discussing the ideas and techniques

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Propaganda and George Orwell's Animal Farm Propaganda and George Orwell's Animal Farm Presentation Transcript

  • Propaganda The meaning and usage in George Orwell’s Animal Farm
  • What is Propaganda?
    • Propaganda is generally an appeal to emotion, not intellect.
    • It shares techniques with advertising and public relations, each of which can be thought of as propaganda that promotes a commercial product or shapes the perception of an organization, person, or brand.
    • Post World War II usage the word "propaganda" more typically refers to political or nationalist uses of these techniques or to the promotion of a set of ideas.
  • Techniques of Propaganda
    • Common media for getting across to people the propaganda messages include
    • news reports
    • government reports
    • historical revision books
    • leaflets
    • movies, radio, television
    • Emails and blogs.
  • Types of Propaganda
    • Ad hominem :
    • Attacking the opponent personally instead of their ideas
  • Types of Propaganda
    • Ad nauseam
    • tireless repetition of an idea; slogan
  • Types of Propaganda
    • Appeal to Authority
    • Shows important people to support a position, idea, argument, or course of action.
  • Types of Propaganda
    • Appeal to fear
  • Types of Propaganda
    • Appeal to Prejudice
    • Based on race, ethnicity, social-class
  • Types of Propaganda
    • Bandwagon:
    • This technique reinforces people's natural desire to be on the winning side. This technique is used to convince the audience that a program is an expression of an irresistible mass movement and that it is in their best interest to join.
  • Types of Propaganda
    • Common man
    • The "' plain folks' " or "common man" approach attempts to convince the audience that the propagandist's positions reflect the common sense of the people.
  • Propaganda used in Animal Farm
    • Old Major’s original speech (pg.3-8)
    • Mystery of the milk (pg.16, 22-23)
    • The apples for the pigs (pg.23)
    • The military decorations given (pg.28-29)
    • The debate over the windmill (pg.33-34)
    • Squealer talking to the animals about Napoleon seizing control of the farm (pg.36-37)
    • Squealer explaining the idea of the windmill being Napoleon’s idea. (pg.38)
  • Propaganda used in Animal Farm
    • The sheep repeating “Four legs good, two legs bad” throughout the 2 nd half of the novel.
    • Animal Farm trading with humans (pg.42)
    • The pigs moving into the farmhouse (pg.44)
    • Blaming Snowball for the ills of the farm (pg.46,51-53,59)
    • Ending the song of “Beasts of England” (pg.54)
    • Napoleon conferring a medal upon himself (pg.68)
    • Boxer being taken by the knacker (pg.81)
  • Examples of Propaganda
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