• Like
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
458
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. World at Work
    • 17 August 2008
    • Helen van Oers
    • Director of Asia Pacific Development
    • MCI Asia Pacific (Singapore, India )
    The Total Rewards Association European / Asia Pacific Total Rewards Conferences
  • 2. Contents
    • Background
    • Objective
    • Challenges
    • Business Opportunity
    • Goals
    • Approach
    • Results
    • Take away
    3 3
  • 3. Background
    • WorldatWork is the world’s largest leading not-for-profit association dedicated to knowledge leadership in compensation, benefits and total rewards.
    • Focus on HR disciplines associated with attracting, retaining and motivating employees
    • Founded in 1955
    • Membership of 30,000 over 75 countries
    • Community consists of 3 affiliated HR societies, 3 academic partnerships and 75 local Networks
    • Provides education programs, conferences, certification, networking opportunities, monthly magazine, online information resources, publications, research and surveys
    • 26.3 million US$ revenue in 2007
  • 4. Objective
    • WorldatWork’s 2005 NA conference was attended by 200 international delegates. This lead to the initiative to expand into a European, and later an Asia Pacific Conference
    • Raise awareness of WorldatWork in Europe and Asia Pacific
    • Establish brand recognition outside of North America.
    • Position WorldatWork as a global player and objective knowledge provider
    • Continue Membership growth outside of North America
    • More clearly identify human resources issues in Europe and Asia
  • 5. Challenges
    • First venture outside North America
    • Total Rewards a relatively new concept in Europe and Asia
    • Low membership constituency outside North America
    • Few existing partnerships
    • Short lead time for first event (7 months ahead for 2006 European conference)
    • High-end registration fees for Asia
    • Asia geographically dispersed
    • Break-even target
  • 6. Business Opportunity
    • Raise awareness of WorldatWork in Europe and Asia
    • Establish leading position as knowledge provider
    • Develop brand as point of reference for HR professionals
    • Continue international conferences annually
    • Grow membership internationally
    • Increase customer base for certification and other products/services
  • 7. Goals
    • Europe 06 -> 100 delegates
    • Europe 07 -> 250 delegates
    • Asia Pacific 07 -> 200 delegates
    • Financially break-even outcome
    • Target Audience; Senior level human resources professionals
  • 8. Approach
    • Regionally recognized key-note speakers
      • Europeans in Europe
      • Westerners with Asian profile in Asia
    • Coincide certification programmes
    • Tailored marketing strategy and execution
      • Programme fine tuning
      • Design and composition of promotional materials
      • Database compilation
    • Partnerships for 3 rd party marketing
    • Sponsorship strategy
    • Web site
  • 9. Results Over estimated 70% 176 250 Attendance Europe 2007 125 % 100K US$ 80K US$ Sponsorship Shortfall in Net Revenue Budget Financial 110 % 219 200 Attendance Asia Pacific 2007 120 % 90K US$ 75K US$ Sponsorship Exceeded Net Revenue Budget Financial Exceeded Net Revenue Budget Financial 125 % 173 % Success 100K US$ 80K US$ Sponsorship 173 100 Attendance Europe 2006 Result Goal Attendance Targets
  • 10. Results
    • International Membership increased with 30% since 2006
    • 41% growth in non-US Certification (GRP) over 2006/07
    • Level and profile of attendees at par with membership stituancy
    • Raise in awareness of WorldatWork as trusted source of information
    • Ongoing increase of brand recognition, establishing the association as a point of reference for HR professionals
    • Enhanced recognition as knowledge provider (especially Asia Pacific)
    • Strengthen the non-competitive position
    • Foundation for further partnership development
  • 11. Take away
    • The ROI of internationally development cannot only be financial, but should be seen in a broader scope of development leading to returns on the long run
    • Engage in a strategic research / feasibility study to capture market size and needs
    • Form regional committee for programme input and to function as local multipliers
    • Adapt programme as per the respective point in the knowledge life cycle
    • Invest time and allow resources in building 3 rd party relationships
    • Allow for local adaptations in price, programme structure, speaker selection and networking opportunities
  • 12. THANK YOU ! www.mci-group.com MCI – Mumbai Office 401 Everest Classic 390 V.P. (Linking) Road Khar (W), Mumbai 400 052, India Phone: + 91 22 6710 1183 Fax: +91 22 6710 1184 Email: helen.vanoers@mci-group.com