Associations Next  Crowdsourcing the Creation of Value Moshe Pritsker, Ph.D, JoVE Chuck Davis, InnoCentive Jeff De Cagna, ...
Session Flow <ul><li>What would you like to takeaway? </li></ul><ul><li>The what & why of crowdsourcing </li></ul><ul><li>...
What is crowdsourcing? <ul><li>Benefits </li></ul><ul><li>Taps a wider network for knowledge & skill </li></ul><ul><li>Low...
How it could work in associations?
Moshe Pritsker, Ph.D. Journal of Visualized Experiments JoVE
InnoCentive Case Study – How It Works Tuesday August 19, 2008 Chuck Davis Director, Open Innovation Solutions Region: West...
Product Development Life Cycle & InnoCentive Front-End of Innovation New Product Development Launch to End of Life Apply I...
InnoCentive.com Website Overview
Meet A Seeker You Tube:  http://www.youtube.com/watch?v=gGaLUTpfxxo Local:  C:UserscdavisDesktopSolver VideosOSRI Case Stu...
<ul><li>1. Challenge Ideas </li></ul><ul><li>Seeker team members and InnoCentive collaborate on ideas </li></ul><ul><li>In...
<ul><li>2. Confidentiality Agreement Signed by Solver </li></ul><ul><li>Binding confidentiality between Seeker and Solver ...
Step 3: Support, Submission & Award <ul><li>1. Support & Submissions </li></ul><ul><li>From Solver to InnoCentive </li></u...
Step 3: Support, Submission & Award <ul><li>4. Solver Verification </li></ul><ul><li>Solver authority verified </li></ul><...
Meet A Winning Solver <ul><li>YouTube: </li></ul><ul><li>http://www.youtube.com/watch?v=5_ucQKWmxdk </li></ul><ul><li>Loca...
Your Questions
Players to Watch & Learn <ul><li>New Players </li></ul><ul><li>JoVE </li></ul><ul><li>InnoCentive </li></ul><ul><li>Artist...
Research on Co-creation <ul><li>Bain & Co - Customer-Focused Innovation </li></ul><ul><li>Forrester Study - Customer Conte...
 
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Peter And Chuck's Tuesday Crowdsourcing Slides

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From ASAE & Center AGM08 session titled "Associations Next Crowdsourcing the Creation of Value"

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Peter And Chuck's Tuesday Crowdsourcing Slides

  1. 1. Associations Next Crowdsourcing the Creation of Value Moshe Pritsker, Ph.D, JoVE Chuck Davis, InnoCentive Jeff De Cagna, Principled Innovation Peter Turner, MCI Group August 19, 830-945am Connecting Great Ideas and Great People
  2. 2. Session Flow <ul><li>What would you like to takeaway? </li></ul><ul><li>The what & why of crowdsourcing </li></ul><ul><li>How it could work for associations? </li></ul><ul><li>JoVE case study </li></ul><ul><li>InnoCentive case study </li></ul><ul><li>Q&A </li></ul><ul><li>Players to watch & learn </li></ul><ul><li>Research on Co-creation </li></ul><ul><li>For more information </li></ul>
  3. 3. What is crowdsourcing? <ul><li>Benefits </li></ul><ul><li>Taps a wider network for knowledge & skill </li></ul><ul><li>Lowers costs to create products/services </li></ul><ul><li>Speeds time to market </li></ul><ul><li>Promotes shared risk & rewards with others </li></ul><ul><li>Builds stronger customer loyalty </li></ul><ul><li>Could help with </li></ul><ul><li>Attracting younger members </li></ul><ul><li>Solving the volunteer leader drain </li></ul><ul><li>Sources of funding </li></ul><ul><li>Fresh ideas and knowledge </li></ul><ul><li>Improves the member experience </li></ul><ul><li>Increases participation </li></ul>Content or Product Co-creation Peer Production Crowdsourcing Crowdfunding
  4. 4. How it could work in associations?
  5. 5. Moshe Pritsker, Ph.D. Journal of Visualized Experiments JoVE
  6. 6. InnoCentive Case Study – How It Works Tuesday August 19, 2008 Chuck Davis Director, Open Innovation Solutions Region: Western USA & Canada and APAC [email_address]
  7. 7. Product Development Life Cycle & InnoCentive Front-End of Innovation New Product Development Launch to End of Life Apply InnoCentive Here to Find Solutions Internal Sources Employees Databases External Sources Customers Partners Internet Patent Searches Competitive Info $ $ $ $ $ $ $ $ $ $ $ $ $
  8. 8. InnoCentive.com Website Overview
  9. 9. Meet A Seeker You Tube: http://www.youtube.com/watch?v=gGaLUTpfxxo Local: C:UserscdavisDesktopSolver VideosOSRI Case Study 5MB.mov
  10. 10. <ul><li>1. Challenge Ideas </li></ul><ul><li>Seeker team members and InnoCentive collaborate on ideas </li></ul><ul><li>InnoCentive helps formulate Challenge </li></ul>Step 1: Challenge Formulation & Posting <ul><li>3. Abstract Developed </li></ul><ul><li>Open to Global Solver </li></ul><ul><li>community </li></ul><ul><li>Publicly available </li></ul><ul><li>information </li></ul><ul><li>Objective: attract interest </li></ul><ul><li>2. Seeker Review </li></ul><ul><li>Standard disclosure process </li></ul><ul><li>Legal, scientific, technical and commercial issues resolved </li></ul><ul><li>Seeker approved final version </li></ul>Protecting anonymity and confidentiality POSTING
  11. 11. <ul><li>2. Confidentiality Agreement Signed by Solver </li></ul><ul><li>Binding confidentiality between Seeker and Solver </li></ul><ul><li>License to evaluate (transfer to full license on award) </li></ul><ul><li>Standard contract terms outlined </li></ul><ul><li>3. Solver Opens Project Room </li></ul><ul><li>Full confidential details </li></ul><ul><li>Anonymity preserved </li></ul><ul><li>Project Room: secure, private communications </li></ul>Step 2: Information Access <ul><li>1. Posted Challenge Viewed by Solvers </li></ul><ul><li>Solvers evaluate abstract </li></ul><ul><li>Solvers decide to work on challenge </li></ul>Details gated by binding agreements, online security
  12. 12. Step 3: Support, Submission & Award <ul><li>1. Support & Submissions </li></ul><ul><li>From Solver to InnoCentive </li></ul><ul><li>Via individual Project Room only </li></ul><ul><li>InnoCentive reviews and organizes </li></ul><ul><li>InnoCentive answers Solver questions to increase solution quality and success potential </li></ul><ul><li>2. Submission Evaluation </li></ul><ul><li>Seeker reviews all submissions </li></ul><ul><li>Can ask for clarification from Solvers </li></ul><ul><li>3. Submission Selection </li></ul><ul><li>Vetting by InnoCentive </li></ul><ul><li>Validation by Seeker </li></ul><ul><li>Seeker chooses best solution </li></ul><ul><li>Auditable process ensures integrity </li></ul>Facilitated evaluation, verification, and IP transfer
  13. 13. Step 3: Support, Submission & Award <ul><li>4. Solver Verification </li></ul><ul><li>Solver authority verified </li></ul><ul><li>Appropriate employer waiver </li></ul><ul><li>Wet signatures </li></ul><ul><li>5. Award </li></ul><ul><li>Awardees transfer Intellectual Property Rights </li></ul><ul><li>Non-Awardees retain their Intellectual Property Rights </li></ul><ul><li>InnoCentive administers payment </li></ul>Facilitated evaluation, verification, and IP transfer
  14. 14. Meet A Winning Solver <ul><li>YouTube: </li></ul><ul><li>http://www.youtube.com/watch?v=5_ucQKWmxdk </li></ul><ul><li>Local: </li></ul><ul><li>C:UserscdavisDesktopSolver Videos OSRI Meet the Solver 5MB.mov </li></ul>
  15. 15. Your Questions
  16. 16. Players to Watch & Learn <ul><li>New Players </li></ul><ul><li>JoVE </li></ul><ul><li>InnoCentive </li></ul><ul><li>ArtistShare </li></ul><ul><li>SellaBand </li></ul><ul><li>Nature’s Precedings </li></ul><ul><li>Open Architecture Network </li></ul><ul><li>Radio Open Source </li></ul><ul><li>Corporate World </li></ul><ul><li>Gannett’s New Production Model </li></ul><ul><li>NikePlus </li></ul><ul><li>Mn Public Radio’s Public Insight Network </li></ul><ul><li>Slim Devices </li></ul>
  17. 17. Research on Co-creation <ul><li>Bain & Co - Customer-Focused Innovation </li></ul><ul><li>Forrester Study - Customer Content, Participation, Purchasing </li></ul><ul><li>Forrester Study 2006 - Audience Segmentation </li></ul><ul><li>Gallup 2006: Strengths Development Culture & People Engagement </li></ul><ul><li>HBR Study: Community Built Around Product Sells More Product </li></ul><ul><li>How Business Uses Web 2.0 Tools - McKinsey Study </li></ul><ul><li>Incentivizing Online Community - Various </li></ul><ul><li>Innovation Using Emerging Business Units - London School of Business 2003 </li></ul><ul><li>Innovative Service Concepts in the US - PeerInsight </li></ul><ul><li>Lead User Method - MIT Sloan </li></ul><ul><li>Rosabeth Moss Kanter - DNA of Organizational Confidence </li></ul><ul><li>User Generated Content Motivators - BCG 2002 </li></ul><ul><li>We the Media: Grassroots Journalism - Center for Citizen Media </li></ul>
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