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Peter And Chuck's Tuesday Crowdsourcing Slides
 

Peter And Chuck's Tuesday Crowdsourcing Slides

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From ASAE & Center AGM08 session titled "Associations Next Crowdsourcing the Creation of Value"

From ASAE & Center AGM08 session titled "Associations Next Crowdsourcing the Creation of Value"

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    Peter And Chuck's Tuesday Crowdsourcing Slides Peter And Chuck's Tuesday Crowdsourcing Slides Presentation Transcript

    • Associations Next Crowdsourcing the Creation of Value Moshe Pritsker, Ph.D, JoVE Chuck Davis, InnoCentive Jeff De Cagna, Principled Innovation Peter Turner, MCI Group August 19, 830-945am Connecting Great Ideas and Great People
    • Session Flow
      • What would you like to takeaway?
      • The what & why of crowdsourcing
      • How it could work for associations?
      • JoVE case study
      • InnoCentive case study
      • Q&A
      • Players to watch & learn
      • Research on Co-creation
      • For more information
    • What is crowdsourcing?
      • Benefits
      • Taps a wider network for knowledge & skill
      • Lowers costs to create products/services
      • Speeds time to market
      • Promotes shared risk & rewards with others
      • Builds stronger customer loyalty
      • Could help with
      • Attracting younger members
      • Solving the volunteer leader drain
      • Sources of funding
      • Fresh ideas and knowledge
      • Improves the member experience
      • Increases participation
      Content or Product Co-creation Peer Production Crowdsourcing Crowdfunding
    • How it could work in associations?
    • Moshe Pritsker, Ph.D. Journal of Visualized Experiments JoVE
    • InnoCentive Case Study – How It Works Tuesday August 19, 2008 Chuck Davis Director, Open Innovation Solutions Region: Western USA & Canada and APAC [email_address]
    • Product Development Life Cycle & InnoCentive Front-End of Innovation New Product Development Launch to End of Life Apply InnoCentive Here to Find Solutions Internal Sources Employees Databases External Sources Customers Partners Internet Patent Searches Competitive Info $ $ $ $ $ $ $ $ $ $ $ $ $
    • InnoCentive.com Website Overview
    • Meet A Seeker You Tube: http://www.youtube.com/watch?v=gGaLUTpfxxo Local: C:UserscdavisDesktopSolver VideosOSRI Case Study 5MB.mov
      • 1. Challenge Ideas
      • Seeker team members and InnoCentive collaborate on ideas
      • InnoCentive helps formulate Challenge
      Step 1: Challenge Formulation & Posting
      • 3. Abstract Developed
      • Open to Global Solver
      • community
      • Publicly available
      • information
      • Objective: attract interest
      • 2. Seeker Review
      • Standard disclosure process
      • Legal, scientific, technical and commercial issues resolved
      • Seeker approved final version
      Protecting anonymity and confidentiality POSTING
      • 2. Confidentiality Agreement Signed by Solver
      • Binding confidentiality between Seeker and Solver
      • License to evaluate (transfer to full license on award)
      • Standard contract terms outlined
      • 3. Solver Opens Project Room
      • Full confidential details
      • Anonymity preserved
      • Project Room: secure, private communications
      Step 2: Information Access
      • 1. Posted Challenge Viewed by Solvers
      • Solvers evaluate abstract
      • Solvers decide to work on challenge
      Details gated by binding agreements, online security
    • Step 3: Support, Submission & Award
      • 1. Support & Submissions
      • From Solver to InnoCentive
      • Via individual Project Room only
      • InnoCentive reviews and organizes
      • InnoCentive answers Solver questions to increase solution quality and success potential
      • 2. Submission Evaluation
      • Seeker reviews all submissions
      • Can ask for clarification from Solvers
      • 3. Submission Selection
      • Vetting by InnoCentive
      • Validation by Seeker
      • Seeker chooses best solution
      • Auditable process ensures integrity
      Facilitated evaluation, verification, and IP transfer
    • Step 3: Support, Submission & Award
      • 4. Solver Verification
      • Solver authority verified
      • Appropriate employer waiver
      • Wet signatures
      • 5. Award
      • Awardees transfer Intellectual Property Rights
      • Non-Awardees retain their Intellectual Property Rights
      • InnoCentive administers payment
      Facilitated evaluation, verification, and IP transfer
    • Meet A Winning Solver
      • YouTube:
      • http://www.youtube.com/watch?v=5_ucQKWmxdk
      • Local:
      • C:UserscdavisDesktopSolver Videos OSRI Meet the Solver 5MB.mov
    • Your Questions
    • Players to Watch & Learn
      • New Players
      • JoVE
      • InnoCentive
      • ArtistShare
      • SellaBand
      • Nature’s Precedings
      • Open Architecture Network
      • Radio Open Source
      • Corporate World
      • Gannett’s New Production Model
      • NikePlus
      • Mn Public Radio’s Public Insight Network
      • Slim Devices
    • Research on Co-creation
      • Bain & Co - Customer-Focused Innovation
      • Forrester Study - Customer Content, Participation, Purchasing
      • Forrester Study 2006 - Audience Segmentation
      • Gallup 2006: Strengths Development Culture & People Engagement
      • HBR Study: Community Built Around Product Sells More Product
      • How Business Uses Web 2.0 Tools - McKinsey Study
      • Incentivizing Online Community - Various
      • Innovation Using Emerging Business Units - London School of Business 2003
      • Innovative Service Concepts in the US - PeerInsight
      • Lead User Method - MIT Sloan
      • Rosabeth Moss Kanter - DNA of Organizational Confidence
      • User Generated Content Motivators - BCG 2002
      • We the Media: Grassroots Journalism - Center for Citizen Media
    •