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Mpipec08.Biz.Sense.Climate.Chg.V5 Mpipec08.Biz.Sense.Climate.Chg.V5 Presentation Transcript

  • Vanessa Cotton Managing Director ExCeL London Peter Turner Bus Dev Director– Institutional Division - US Market MCI Making Business Sense of Climate Change - A Practical Guide
  • Session Overview
    • Business Case - why bother?
    • Case Study: European Medical Congress
    • Case Study: ExCeL London
    • Discussion & Report Out: What you can do
    • 10 Steps to a successful department sustainability strategy
  • Climate Crisis is driving change
    • Political world
    • 227 US cities, including New York, Los Angeles, and Chicago, have joined US Mayors Climate Protection Agreement in support of Kyoto
    • Corporate world
    • CSR is evolving beyond cost efficiencies, waste management and PR spin to a triple bottom-line focus. This means “fundamental change” to business models and product service design
    • Consumer world
    • SR is of growing importance in consumer choices
    • Millenials are even more SR conscious than Boomers
  • Billion Dollar Corporate CEO Radically Rethinks His Business
  • Corporations with Sustainability Commitment
  • Associations with Sustainability Commitment
  • Our collective environmental impact from USA events and meetings
    • Conferences in the USA consume:
    • 106 billion litres of water,
    • 58 billion bio-thermal units of energy in hotels and restaurants,
    • 120 trillion bio-thermal units of energy in transportation,
    • And produce: 657 million kg of solid waste annually.
      • Source: United States Environment Protection Agency, 2000
  • The environmental impact of an individual meeting
    • A typical 5-day conference of 2,500 attendees providing a continental breakfast, two breaks, lunch and a daily evening reception will use:
      • 62,500 plates
      • 87,500 napkins
      • 75,000 cups or glasses
      • 90,000 cans or bottles
  • Why is this important for the meetings industry?
    • Carbon Disclosure Report
    • Governments will enforce standards
    • Your management may be planning to respond
    • Your clients will demand change
    • The best talent will work for organisations that care
    • Your competitors are going green
  • Planner Case Study European Medical Congress
  • Background
    • Umbrella organisation for patients, social leagues, allied health professionals and scientific/medical societies of their medical specialty.
    • Annual European Congress
      • MCI core-PCO
      • 2001: 6,500 participants
      • 2007: 12,430 participants
    • Strong leadership commitment to reduce environmental impact
  • Led client through
    • Understand the environmental impact of your event and communication strategies
    • Define strategies to reduce CO2 emissions
    • Heart and Mind activation of corporate environmental and social SR Strategies
    • Build closer relationships with local communities and stakeholders
    • Apply credible “meeting industry-centric” methodologies, reporting systems and certification
    • Assess results against industry benchmarks
    100 Guidelines covering 8 categories Minimum Green Guidelines recommended by the Convention Industry Council's Green Meetings Task Force Methodology audited by 15 leading environmental organisations Implemented in partnership with Meeting Strategies Worldwide
    • Destination Selection
      • Government Policy and regulation
      • Use of alternative, clean energy sources and for reducing CO2 emissions.
      • Green city certification and partnerships
      • Water and energy management program
      • Transportation programs (tram, bikes, hydrogen buses..)
    • Hotels
      • Sustainable design & construction
      • Green Certification
      • Recycling, linen and towel reuse program
      • Toxics (eco-friendly in-room cleaners)
      • Energy (back of house lighting energy efficient)
      • Water Management Systems
    GM Categories: Destination & Hotel Selection
    • Venue
      • Green certification (US GBC LEED, Green Globe)
      • Clear environmental and CSR policy
      • Environmental operational guidelines
      • Building Design and Maintenance
      • Waste, energy and water management systems
      • Recycling program
      • Cleaning Materials
    • Food & Beverage
      • Select local fresh food
      • Request organic and fair-trade options
      • Eliminate individual water bottles / Use jugs and large drink dispensers
      • Eliminate Plastic
    GM Categories: Venue and F&B
    • Transportation
      • Use public transport as much as possible
        • Make it easy for delegates. Free pass, free maps
      • Walk! Plan event to reduce transfers
      • Use busses fueled by hydrogen, electricity or biofuels
      • Offset your CO2 Emissions
    • Exhibition & Production
      • Reduce, reuse, recycle
      • Use rental or reusable stand design/modules
      • Use recycled, recyclable, and/or environmentally responsibly materials (FSC wood, carpets).
      • Use recyclable or biodegradable shipping and packing materials, such as paper and corrugated boxes instead of polystyrene and plastic wrap.
      • Have lots of recycling bins and place near the stands, especially during set up, breakdown
    GM Categories: Transportation / Exhibition and Production
    • Marketing & Communications
      • Communicate what you are doing to be green. At all times
      • Dematerialize: Reduce paper usage
        • Digital handouts
        • Digital conference brochure
        • Agenda by PDA
        • Networking tools like SpotMe
      • Print on recycled. Use soy inks
      • Reusable badges
      • Reduce or Use Environmentally friendly bags
    • Green Office
      • Staff Education
      • Energy Management
      • Water & Waste Management
      • Air Management
      • Health and Safety Management
      • Green Purchasing Management
    GM Categories: MarCom and Office Mgmt
  • Analysis of client’s practices x
  • Benchmarking of event x
  • Benchmarking of event x Euro Congress
  • Calculating Carbon Emissions   69,000 Number of Trees to compensate km 78.376.864 Total km traveled (airplane) tCO2 2,002 CO2 emissions per participant   12.418 Total participants     Other interesting figures:       tCO2 1.016,466 - energy usage from hotel accommodation tCO2 76,384 - energy usage at congress center tCO2 1.092,850 ENERGY USAGE EMISSIONS       tCO2 9,360 - transport arising from social activities tCO2 14,674 - daily transport to and from the congress center tCO2 54,490 - transport from the airport to the city center tCO2 78,524 CITY TRANSPORT EMISSIONS       tCO2 23.688,971 AIR TRANSPORT EMISSIONS       tCO2 24.860,344 TOTAL ESTIMATED CONGRESS CO2 EMISSIONS      
  • Outcomes for European Congress
    • Seek to become a 4-star conference by 2012
    • Reduce carbon emissions by 10% in 2008
    • Place Higher Priority for Destination and Venue Selection
      • London chosen for 2011 - ExCeL
  • Destination/Venue Case study: ExCeL London
  • ExCeL London case study
    • ExCeL London – the site, the events
    • Delivering shareholder value
    • Running creative, value-led events
    • Our challenges
    • Our initiatives
  • Some of our association events…
    • The World Congress on Intelligent Transport Systems 2006
    • Women Deliver 2007
    • Gastro 2009, UEGW/WCOG London
    • EULAR Annual European Congress of Rheumatology 2011
    • 22nd Scientific Meeting of the European Society of Hypertension 2012
    • 8th International Orthodontic Congress 2015
  • The event delivery chain
    • Organiser
    • Venue
    • Organiser’s contractors
    • Venue’s contractors
    • Exhibitors
    • Exhibitors’ contractors
    • Sub-contractors
    • Participants
  • Results
    • Energy savings
    • Reducing the cost of landfill
    • Positive P.R.
    • Improve government relations (BS8901)
    • New business opportunities
  • Group Discussion
    • What is your organization doing to reduce its environmental impact?
    • What have been: - Key challenges - Key outcomes
  • Practical Steps
    • Learn sustainability concepts and current practices
    • Align efforts with your leadership
    • Develop a business case
    • Use proven methods and tools
    • Engage your stakeholders
    • Align strategy to operations
    • Create partnerships
    • Engage your community
    • Measure and report
    • Share your experiences with others
    • Work with those who can enable your green meetings agenda
  • For More Information http://www.mci-group.meetgreen.com/ www.greenmeetings.info www.conventionindustry.org/projects/green_meetings_report.pdf
            • Contact Information :
            • Vanessa Cotton Peter Turner
            • Managing Director Institutional Division - US Market
            • ExCeL London MCI
            • +44 20 7069 4740 +1.571.275.1516
            • vanessacotton@excel-london.co.uk [email_address]
            • www.excel-london.co.uk www.mci-group.com