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  • Mpipec08.Biz.Sense.Climate.Chg.V5

    1. 1. Vanessa Cotton Managing Director ExCeL London Peter Turner Bus Dev Director– Institutional Division - US Market MCI Making Business Sense of Climate Change - A Practical Guide
    2. 2. Session Overview <ul><li>Business Case - why bother? </li></ul><ul><li>Case Study: European Medical Congress </li></ul><ul><li>Case Study: ExCeL London </li></ul><ul><li>Discussion & Report Out: What you can do </li></ul><ul><li>10 Steps to a successful department sustainability strategy </li></ul>
    3. 3. Climate Crisis is driving change <ul><li>Political world </li></ul><ul><li>227 US cities, including New York, Los Angeles, and Chicago, have joined US Mayors Climate Protection Agreement in support of Kyoto </li></ul><ul><li>Corporate world </li></ul><ul><li>CSR is evolving beyond cost efficiencies, waste management and PR spin to a triple bottom-line focus. This means “fundamental change” to business models and product service design </li></ul><ul><li>Consumer world </li></ul><ul><li>SR is of growing importance in consumer choices </li></ul><ul><li>Millenials are even more SR conscious than Boomers </li></ul>
    4. 4. Billion Dollar Corporate CEO Radically Rethinks His Business
    5. 5. Corporations with Sustainability Commitment
    6. 6. Associations with Sustainability Commitment
    7. 7. Our collective environmental impact from USA events and meetings <ul><li>Conferences in the USA consume: </li></ul><ul><li>106 billion litres of water, </li></ul><ul><li>58 billion bio-thermal units of energy in hotels and restaurants, </li></ul><ul><li>120 trillion bio-thermal units of energy in transportation, </li></ul><ul><li>And produce: 657 million kg of solid waste annually. </li></ul><ul><ul><li>Source: United States Environment Protection Agency, 2000 </li></ul></ul>
    8. 8. The environmental impact of an individual meeting <ul><li>A typical 5-day conference of 2,500 attendees providing a continental breakfast, two breaks, lunch and a daily evening reception will use: </li></ul><ul><ul><li>62,500 plates </li></ul></ul><ul><ul><li>87,500 napkins </li></ul></ul><ul><ul><li>75,000 cups or glasses </li></ul></ul><ul><ul><li>90,000 cans or bottles </li></ul></ul>
    9. 9. Why is this important for the meetings industry? <ul><li>Carbon Disclosure Report </li></ul><ul><li>Governments will enforce standards </li></ul><ul><li>Your management may be planning to respond </li></ul><ul><li>Your clients will demand change </li></ul><ul><li>The best talent will work for organisations that care </li></ul><ul><li>Your competitors are going green </li></ul>
    10. 10. Planner Case Study European Medical Congress
    11. 11. Background <ul><li>Umbrella organisation for patients, social leagues, allied health professionals and scientific/medical societies of their medical specialty. </li></ul><ul><li>Annual European Congress </li></ul><ul><ul><li>MCI core-PCO </li></ul></ul><ul><ul><li>2001: 6,500 participants </li></ul></ul><ul><ul><li>2007: 12,430 participants </li></ul></ul><ul><li>Strong leadership commitment to reduce environmental impact </li></ul>
    12. 12. Led client through <ul><li>Understand the environmental impact of your event and communication strategies </li></ul><ul><li>Define strategies to reduce CO2 emissions </li></ul><ul><li>Heart and Mind activation of corporate environmental and social SR Strategies </li></ul><ul><li>Build closer relationships with local communities and stakeholders </li></ul><ul><li>Apply credible “meeting industry-centric” methodologies, reporting systems and certification </li></ul><ul><li>Assess results against industry benchmarks </li></ul>100 Guidelines covering 8 categories Minimum Green Guidelines recommended by the Convention Industry Council's Green Meetings Task Force Methodology audited by 15 leading environmental organisations Implemented in partnership with Meeting Strategies Worldwide
    13. 13. <ul><li>Destination Selection </li></ul><ul><ul><li>Government Policy and regulation </li></ul></ul><ul><ul><li>Use of alternative, clean energy sources and for reducing CO2 emissions. </li></ul></ul><ul><ul><li>Green city certification and partnerships </li></ul></ul><ul><ul><li>Water and energy management program </li></ul></ul><ul><ul><li>Transportation programs (tram, bikes, hydrogen buses..) </li></ul></ul><ul><li>Hotels </li></ul><ul><ul><li>Sustainable design & construction </li></ul></ul><ul><ul><li>Green Certification </li></ul></ul><ul><ul><li>Recycling, linen and towel reuse program </li></ul></ul><ul><ul><li>Toxics (eco-friendly in-room cleaners) </li></ul></ul><ul><ul><li>Energy (back of house lighting energy efficient) </li></ul></ul><ul><ul><li>Water Management Systems </li></ul></ul>GM Categories: Destination & Hotel Selection
    14. 14. <ul><li>Venue </li></ul><ul><ul><li>Green certification (US GBC LEED, Green Globe) </li></ul></ul><ul><ul><li>Clear environmental and CSR policy </li></ul></ul><ul><ul><li>Environmental operational guidelines </li></ul></ul><ul><ul><li>Building Design and Maintenance </li></ul></ul><ul><ul><li>Waste, energy and water management systems </li></ul></ul><ul><ul><li>Recycling program </li></ul></ul><ul><ul><li>Cleaning Materials </li></ul></ul><ul><li>Food & Beverage </li></ul><ul><ul><li>Select local fresh food </li></ul></ul><ul><ul><li>Request organic and fair-trade options </li></ul></ul><ul><ul><li>Eliminate individual water bottles / Use jugs and large drink dispensers </li></ul></ul><ul><ul><li>Eliminate Plastic </li></ul></ul>GM Categories: Venue and F&B
    15. 15. <ul><li>Transportation </li></ul><ul><ul><li>Use public transport as much as possible </li></ul></ul><ul><ul><ul><li>Make it easy for delegates. Free pass, free maps </li></ul></ul></ul><ul><ul><li>Walk! Plan event to reduce transfers </li></ul></ul><ul><ul><li>Use busses fueled by hydrogen, electricity or biofuels </li></ul></ul><ul><ul><li>Offset your CO2 Emissions </li></ul></ul><ul><li>Exhibition & Production </li></ul><ul><ul><li>Reduce, reuse, recycle </li></ul></ul><ul><ul><li>Use rental or reusable stand design/modules </li></ul></ul><ul><ul><li>Use recycled, recyclable, and/or environmentally responsibly materials (FSC wood, carpets). </li></ul></ul><ul><ul><li>Use recyclable or biodegradable shipping and packing materials, such as paper and corrugated boxes instead of polystyrene and plastic wrap. </li></ul></ul><ul><ul><li>Have lots of recycling bins and place near the stands, especially during set up, breakdown </li></ul></ul>GM Categories: Transportation / Exhibition and Production
    16. 16. <ul><li>Marketing & Communications </li></ul><ul><ul><li>Communicate what you are doing to be green. At all times </li></ul></ul><ul><ul><li>Dematerialize: Reduce paper usage </li></ul></ul><ul><ul><ul><li>Digital handouts </li></ul></ul></ul><ul><ul><ul><li>Digital conference brochure </li></ul></ul></ul><ul><ul><ul><li>Agenda by PDA </li></ul></ul></ul><ul><ul><ul><li>Networking tools like SpotMe </li></ul></ul></ul><ul><ul><li>Print on recycled. Use soy inks </li></ul></ul><ul><ul><li>Reusable badges </li></ul></ul><ul><ul><li>Reduce or Use Environmentally friendly bags </li></ul></ul><ul><li>Green Office </li></ul><ul><ul><li>Staff Education </li></ul></ul><ul><ul><li>Energy Management </li></ul></ul><ul><ul><li>Water & Waste Management </li></ul></ul><ul><ul><li>Air Management </li></ul></ul><ul><ul><li>Health and Safety Management </li></ul></ul><ul><ul><li>Green Purchasing Management </li></ul></ul>GM Categories: MarCom and Office Mgmt
    17. 17. Analysis of client’s practices x
    18. 18. Benchmarking of event x
    19. 19. Benchmarking of event x Euro Congress
    20. 20. Calculating Carbon Emissions   69,000 Number of Trees to compensate km 78.376.864 Total km traveled (airplane) tCO2 2,002 CO2 emissions per participant   12.418 Total participants     Other interesting figures:       tCO2 1.016,466 - energy usage from hotel accommodation tCO2 76,384 - energy usage at congress center tCO2 1.092,850 ENERGY USAGE EMISSIONS       tCO2 9,360 - transport arising from social activities tCO2 14,674 - daily transport to and from the congress center tCO2 54,490 - transport from the airport to the city center tCO2 78,524 CITY TRANSPORT EMISSIONS       tCO2 23.688,971 AIR TRANSPORT EMISSIONS       tCO2 24.860,344 TOTAL ESTIMATED CONGRESS CO2 EMISSIONS      
    21. 21. Outcomes for European Congress <ul><li>Seek to become a 4-star conference by 2012 </li></ul><ul><li>Reduce carbon emissions by 10% in 2008 </li></ul><ul><li>Place Higher Priority for Destination and Venue Selection </li></ul><ul><ul><li>London chosen for 2011 - ExCeL </li></ul></ul>
    22. 22. Destination/Venue Case study: ExCeL London
    23. 23. ExCeL London case study <ul><li>ExCeL London – the site, the events </li></ul><ul><li>Delivering shareholder value </li></ul><ul><li>Running creative, value-led events </li></ul><ul><li>Our challenges </li></ul><ul><li>Our initiatives </li></ul>
    24. 26. Some of our association events… <ul><li>The World Congress on Intelligent Transport Systems 2006 </li></ul><ul><li>Women Deliver 2007 </li></ul><ul><li>Gastro 2009, UEGW/WCOG London </li></ul><ul><li>EULAR Annual European Congress of Rheumatology 2011 </li></ul><ul><li>22nd Scientific Meeting of the European Society of Hypertension 2012 </li></ul><ul><li>8th International Orthodontic Congress 2015 </li></ul>
    25. 29. The event delivery chain <ul><li>Organiser </li></ul><ul><li>Venue </li></ul><ul><li>Organiser’s contractors </li></ul><ul><li>Venue’s contractors </li></ul><ul><li>Exhibitors </li></ul><ul><li>Exhibitors’ contractors </li></ul><ul><li>Sub-contractors </li></ul><ul><li>Participants </li></ul>
    26. 34. Results <ul><li>Energy savings </li></ul><ul><li>Reducing the cost of landfill </li></ul><ul><li>Positive P.R. </li></ul><ul><li>Improve government relations (BS8901) </li></ul><ul><li>New business opportunities </li></ul>
    27. 35. Group Discussion <ul><li>What is your organization doing to reduce its environmental impact? </li></ul><ul><li>What have been: - Key challenges - Key outcomes </li></ul>
    28. 36. Practical Steps <ul><li>Learn sustainability concepts and current practices </li></ul><ul><li>Align efforts with your leadership </li></ul><ul><li>Develop a business case </li></ul><ul><li>Use proven methods and tools </li></ul><ul><li>Engage your stakeholders </li></ul><ul><li>Align strategy to operations </li></ul><ul><li>Create partnerships </li></ul><ul><li>Engage your community </li></ul><ul><li>Measure and report </li></ul><ul><li>Share your experiences with others </li></ul><ul><li>Work with those who can enable your green meetings agenda </li></ul>
    29. 37. For More Information
    30. 38. <ul><ul><ul><ul><ul><li>Contact Information : </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Vanessa Cotton Peter Turner </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Managing Director Institutional Division - US Market </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>ExCeL London MCI </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>+44 20 7069 4740 +1.571.275.1516 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> [email_address] </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>