Vanessa Cotton Managing Director ExCeL London Peter Turner Bus Dev Director– Institutional Division - US Market MCI Mega Trends and Their Influence on Association Meetings

Session Overview Mega Trends Trends in Associations Table Discussion - Report Out Trends in Association Meetings Table Discussion - Report Out

Mega Trends

Trends in Associations

Table Discussion - Report Out

Trends in Association Meetings

Table Discussion - Report Out

Mega Trends Global Economy Demographic Shifts Scientific and Technological Advancements Sustainability Open vs Closed Systems

Global Economy

Demographic Shifts

Scientific and Technological Advancements

Sustainability

Open vs Closed Systems

Global Economy Outsourcing (Asia) spreads to white collar BPO - from admin (call centers) to the more professional (engineers) 24/7 Project mgmt requiring interoperable standards & practices from body of knowledge to practices (e.g CMP applied globally) Asian skill “gaps” in knowledge application millions graduating with degrees and English skills BUT lacking Customer service expectation is becoming global same quality expectation whether NY, London, Dubai, Singapore Bottom billion - serving the world's poor innovation in product, pricing, distribution models

Outsourcing (Asia) spreads to white collar

BPO - from admin (call centers) to the more professional (engineers)

24/7 Project mgmt requiring interoperable standards & practices

from body of knowledge to practices (e.g CMP applied globally)

Asian skill “gaps” in knowledge application

millions graduating with degrees and English skills BUT lacking

Customer service expectation is becoming global

same quality expectation whether NY, London, Dubai, Singapore

Bottom billion - serving the world's poor

innovation in product, pricing, distribution models

Demographic Shifts Massive fluctuation in youth and aged cultures consumer habits, learning modes, supply of labor Global tsunami - “NetGeneration” impose authority options, “remix”, analyze, innovation, speed immediacy, integrity, interactive/inclusive, experience vs outcome, authenticity, trust, social good Workforce mobility & diversity acceleration of expats working around the world; cultural assimilation Asia’s growing middle class fueling massive consumption in goods and services

Massive fluctuation in youth and aged cultures

consumer habits, learning modes, supply of labor

Global tsunami - “NetGeneration” impose authority

options, “remix”, analyze, innovation, speed immediacy, integrity, interactive/inclusive, experience vs outcome, authenticity, trust, social good

Workforce mobility & diversity

acceleration of expats working around the world; cultural assimilation

Asia’s growing middle class

fueling massive consumption in goods and services

Demographic Shifts Massive fluctuation in youth and aged cultures consumer habits, learning modes, supply of labor Global tsunami - “NetGeneration” impose authority options, “remix”, analyze, innovation, speed immediacy, integrity, interactive/inclusive, experience vs outcome, authenticity, trust, social good Workforce mobility & diversity acceleration of expats working around the world; cultural assimilation Asia’s growing middle class fueling massive consumption in goods and services

Massive fluctuation in youth and aged cultures

consumer habits, learning modes, supply of labor

Global tsunami - “NetGeneration” impose authority

options, “remix”, analyze, innovation, speed immediacy, integrity, interactive/inclusive, experience vs outcome, authenticity, trust, social good

Workforce mobility & diversity

acceleration of expats working around the world; cultural assimilation

Asia’s growing middle class

fueling massive consumption in goods and services

Scientific and Technological Advancements End of hegemony of "mega hit" 80/20 rule of mass marketing Internet search and e-commerce give consumers ability to satisfy personal taste Rise of the “citizen producer” DIY “ do it yourself” tools unlock “power to associate” on their terms Knowledge becoming more diffuse greater proportion of papers from Asia Life long learning as standards of living rise demand for "non formal" education grows At Amazon, more than half of its book sales come from outside its top 130,000 titles. This means the market for books on Amazon not sold in a book store is larger than the market of books that are.

End of hegemony of "mega hit" 80/20 rule of mass marketing

Internet search and e-commerce give consumers ability to satisfy personal taste

Rise of the “citizen producer” DIY

“ do it yourself” tools unlock “power to associate” on their terms

Knowledge becoming more diffuse

greater proportion of papers from Asia

Life long learning

as standards of living rise demand for "non formal" education grows

Sustainability Data incontrovertible US state and local leaders push Mounting pressure to do more than simple CSR customer demand, business innovators Rethinking the business model and product design sustainability is innovation

Data incontrovertible

US state and local leaders push

Mounting pressure to do more than simple CSR

customer demand, business innovators

Rethinking the business model and product design

sustainability is innovation

Rise of Open versus Closed Systems Notion of “open source” began with Linux and spread networks trump hierarchies Innovations in biz models new customer communities & markets Power of Customer Networks network-centric product development (crowdfunding, crowdsourcing)

Notion of “open source” began with Linux and spread

networks trump hierarchies

Innovations in biz models

new customer communities & markets

Power of Customer Networks

network-centric product development

(crowdfunding, crowdsourcing)

Association Trends Global Strategy Standard Product Development Business Metrics & Measures Customer Attention Deficit ISO Credible Sources Customer Experience Management Regionalization (Planning/Infrastructure) Hot Regions

Global Strategy

Standard Product Development

Business Metrics & Measures

Customer Attention Deficit

ISO Credible Sources

Customer Experience Management

Regionalization (Planning/Infrastructure)

Hot Regions

Trends in Associations Forming global strategy, business model and infrastructure think "start up": market sizing, biz planning, customer and partner dev Standardized product management (all LOB) speed to market, quality, customization Multi-level focus on business metrics and measurement org strategy, product, customer engagement (strategy maps, balanced score card)

Forming global strategy, business model and infrastructure

think "start up": market sizing, biz planning, customer and partner dev

Standardized product management (all LOB)

speed to market, quality, customization

Multi-level focus on business metrics and measurement

org strategy, product, customer engagement (strategy maps, balanced score card)

Trends in Associations Attention “competition” bleeding member, customer interest Customer ISO credible reference groups associations no guarantee Customer experience management study how ppl consume your product or service

Attention “competition”

bleeding member, customer interest

Customer ISO credible reference groups

associations no guarantee

Customer experience management

study how ppl consume your product or service

Trends in Associations Regionalisation think platforms for growing local demand, content, promotion, sales Hot Regions Asia (especially China and India), Arabia (Dubai)

Regionalisation

think platforms for growing local demand, content, promotion, sales

Hot Regions

Asia (especially China and India), Arabia (Dubai)

Group Discussion - MEGA & Association Trends What do you see as… - Key challenges - Key outcomes How must your products and services need to adapt? How must your methods for designing and delivering meeting services change? What new skills or expertise must we develop?

What do you see as…

- Key challenges - Key outcomes

How must your products and services need to adapt?

How must your methods for designing and delivering meeting services change?

What new skills or expertise must we develop?

Trends in Association Meetings High Touch More production More & smaller break-outs More experiential Exhibitions More ambitious Learning centres Timing Shorter Less Weekends Family & Spouse programmes

High Touch

More production

More & smaller break-outs

More experiential

Exhibitions

More ambitious

Learning centres

Timing

Shorter

Less Weekends

Family & Spouse programmes

Destination Green meeting services Planner demand Facilities, services etc. Easy to reach Low cost airlines Bookability Hotels Moving to sellers market Focus on RevPAR Challenge of block management

Green meeting services

Planner demand

Facilities, services etc.

Easy to reach

Low cost airlines

Bookability

Hotels

Moving to sellers market

Focus on RevPAR

Challenge of block management

Management Alliance and partnership development ongoing conf business (co-branding, outreach, BD, sponsor channels) Product development process event business strategy, end user integration Customer “value add” experience design mapping before, during and after experiences Digitizing and monetizing conference content taking face 2 face content and distributing it widely

Alliance and partnership development

ongoing conf business (co-branding, outreach, BD, sponsor channels)

Product development process

event business strategy, end user integration

Customer “value add” experience design

mapping before, during and after experiences

Digitizing and monetizing conference content

taking face 2 face content and distributing it widely

Group Discussion - Association Meeting Trends What do you see as… - Key challenges - Key outcomes How must your products and services need to adapt? How must your methods for designing and delivering meeting services change? What new skills or expertise must we develop?

What do you see as…

- Key challenges - Key outcomes

How must your products and services need to adapt?

How must your methods for designing and delivering meeting services change?

What new skills or expertise must we develop?

Contact Information : Vanessa Cotton Peter Turner Managing Director Institutional Division - US Market ExCeL London MCI +44 20 7069 4740 +1.571.275.1516 vanessacotton@excel-london.co.uk [email_address] www.excel-london.co.uk www.mci-group.com

Contact Information :

Vanessa Cotton Peter Turner

Managing Director Institutional Division - US Market

ExCeL London MCI

+44 20 7069 4740 +1.571.275.1516

vanessacotton@excel-london.co.uk [email_address]

www.excel-london.co.uk www.mci-group.com

For More Information www.excel-london.co.uk www.mci-group.com / opensource.association – http://freethinkr.wordpress.com