Emerging Markets China & Middle East Vivian Friess, MCI China Ajay Bhojwani, MCI Dubai Peter Turner, MCI Business Dev US Market August 2009

Vivian Friess, MCI China

Ajay Bhojwani, MCI Dubai

Peter Turner, MCI Business Dev US Market

August 2009

Session Focus Why Emerging Markets? Global growth trends & impact on associations Global partner model – EMEA, Asia, Latin American

Why Emerging Markets?

Global growth trends & impact on associations

Global partner model – EMEA, Asia, Latin American

Global + Local MCI Offices in the World 35 Office in 19 countries 4 Offices via the SmithBucklin - MCI Global Partnership ID Regional Offices Brussels, Dubai, Singapore, Buenos Aires, Rio de Janeiro ID National Offices London, Paris, Mumbai, Beijing, Shanghai, Tokyo

AM&C Practice - 19 Years of Expertise & Experience B G AM&C Research & Bus. Planning Product Development Membership Development Member Services Business Development Marketing & Communications Chapter Management Meetings Advocacy

AM&C

Research & Bus. Planning

Product Development

Membership Development

Member Services

Business Development

Marketing & Communications

Chapter Management

Meetings

Advocacy

MCI – Operational Scale 22 Associations under Management 60 Core PCO assignments 12 Preferred Vendor Agreements More than 150 Corporate References EUR 210 M budget under management 1’500+ projects 300’000 delegates managed 1’000’000 room nights 800+ Multicultural Multilingual Team mates 24 Offices in Europe & Latin American 10 Offices in Asia & Middle East 4 Offices in the USA Global Alliance 5

100+ Association clients of which 77 are long-term relationships Engineering & ICT Professional Services Healthcare & Science

Why Emerging Markets?

Ability to Scale operations to local demand growth Capacity to Deliver locally relevant products & services Key Takeaway - Common Success Factors

What region grew the fastest since 2001?

What region grew the fastest since 2001?

Why? ….. Rapidly Expanding Middle Class

Why? ….. Rapidly Expanding Middle Class

Why? ….. Rapidly Expanding Middle Class Codes & Standards Generally Accepted Practices

Global Growth Trends 24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai, Singapore Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural assimilation Emerging market’s growing middle class demands for goods and services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO)

Asian skill “gaps” in knowledge application

Customer service expectation is global whether NY, London, Dubai, Singapore

Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor

Workforce mobility & diversity acceleration – global expats; cultural assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia)

As standards of living rise demand for "non formal" education grows

Global Growth Trends 24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai, Singapore Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural assimilation Emerging market’s growing middle class demands for goods and services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO)

Asian skill “gaps” in knowledge application

Customer service expectation is global whether NY, London, Dubai, Singapore

Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor

Workforce mobility & diversity acceleration – global expats; cultural assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia)

As standards of living rise demand for "non formal" education grows

Global Growth Trends 24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai, Singapore Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural assimilation Emerging market’s growing middle class demands for goods and services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO)

Asian skill “gaps” in knowledge application

Customer service expectation is global whether NY, London, Dubai, Singapore

Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor

Workforce mobility & diversity acceleration – global expats; cultural assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia)

As standards of living rise demand for "non formal" education grows

Global Growth Trends 24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai, Singapore Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural assimilation Emerging market’s growing middle class demands for goods and services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO)

Asian skill “gaps” in knowledge application

Customer service expectation is global whether NY, London, Dubai, Singapore

Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor

Workforce mobility & diversity acceleration – global expats; cultural assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia)

As standards of living rise demand for "non formal" education grows

Global Growth Trends 24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai, Singapore Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural assimilation Emerging market’s growing middle class demands for goods and services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO)

Asian skill “gaps” in knowledge application

Customer service expectation is global whether NY, London, Dubai, Singapore

Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor

Workforce mobility & diversity acceleration – global expats; cultural assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia)

As standards of living rise demand for "non formal" education grows

Global Growth Trends 24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai, Singapore Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural assimilation Emerging market’s growing middle class demands for goods and services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO)

Asian skill “gaps” in knowledge application

Customer service expectation is global whether NY, London, Dubai, Singapore

Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor

Workforce mobility & diversity acceleration – global expats; cultural assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia)

As standards of living rise demand for "non formal" education grows

Global Growth Trends 24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai, Singapore Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural assimilation Emerging market’s growing middle class demands for goods and services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO)

Asian skill “gaps” in knowledge application

Customer service expectation is global whether NY, London, Dubai, Singapore

Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor

Workforce mobility & diversity acceleration – global expats; cultural assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia)

As standards of living rise demand for "non formal" education grows

Global Growth Trends

Global Growth Trends 24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai, Singapore Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural assimilation Emerging market’s growing middle class demands for goods and services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO)

Asian skill “gaps” in knowledge application

Customer service expectation is global whether NY, London, Dubai, Singapore

Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor

Workforce mobility & diversity acceleration – global expats; cultural assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia)

As standards of living rise demand for "non formal" education grows

Global Growth Trends

Global Growth Trends 24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai, Singapore Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural assimilation Emerging market’s growing middle class demands for goods and services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO)

Asian skill “gaps” in knowledge application

Customer service expectation is global whether NY, London, Dubai, Singapore

Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor

Workforce mobility & diversity acceleration – global expats; cultural assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia)

As standards of living rise demand for "non formal" education grows

Global Growth Trends

Global Growth Trends 24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai, Singapore Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural assimilation Emerging market’s growing middle class demands for goods and services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO)

Asian skill “gaps” in knowledge application

Customer service expectation is global whether NY, London, Dubai, Singapore

Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor

Workforce mobility & diversity acceleration – global expats; cultural assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia)

As standards of living rise demand for "non formal" education grows

Global Growth Trends

Global Growth Trends 24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai, Singapore Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural assimilation Emerging market’s growing middle class demands for goods and services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO)

Asian skill “gaps” in knowledge application

Customer service expectation is global whether NY, London, Dubai, Singapore

Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor

Workforce mobility & diversity acceleration – global expats; cultural assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia)

As standards of living rise demand for "non formal" education grows

Global Growth Trends

Global Growth Trends 24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai, Singapore Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural assimilation Emerging market’s growing middle class demands for goods and services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO)

Asian skill “gaps” in knowledge application

Customer service expectation is global whether NY, London, Dubai, Singapore

Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor

Workforce mobility & diversity acceleration – global expats; cultural assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia)

As standards of living rise demand for "non formal" education grows

Global Growth Trends

Globalization’s Impact on Associations Global Scale 370,000 96,300 95,000 85,000 84,000 64,000

Indian university system couldn’t supply enough “qualified” engineers On WIPRO Campus 300 professors 350 new employees every MONDAY! (constant 3150 students) Track 1: 12-14 week mandatory programs Track 2: “graduate level” voluntary (career dependent) Weeds out Builds “project ready” staff Reduces staff turnover to 1%

Global Partner Model Serving nearly 40,000 members globally – but business (certification, training and membership growing outside US) Standard in production and inventory management, operations management, and supply chain management Certification CPIM Certified in Production and Inventory Management - introduced over 30 years ago more than 85,000 certified individuals CSCP Certified Supply Chain Professional – introduced in 2006 and has grown dramatically

Serving nearly 40,000 members globally – but business (certification, training and membership growing outside US)

Standard in production and inventory management, operations management, and supply chain management

Certification

CPIM Certified in Production and Inventory Management - introduced over 30 years ago more than 85,000 certified individuals

CSCP Certified Supply Chain Professional – introduced in 2006 and has grown dramatically

American Production & Inventory Control Society Partner infrastructure International Associates (IAs) Non-profit Membership Distribution of materials Exam support and administration National conferences Seminars Authorized Education Providers (AEPs) For-profit or non-profit Course delivery Workshops Seminars

International Associates (IAs)

Non-profit

Membership

Distribution of materials

Exam support and administration

National conferences

Seminars

Authorized Education Providers (AEPs)

For-profit or non-profit

Course delivery

Workshops

Seminars