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Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges
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Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges

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Nikki's morning slides

Nikki's morning slides

Published in: Business, Education
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  • 1. OPPORTUNITIESGLOBAL ECONOMIC & BUSINESS TRENDS CESSE Management Institute
  • 2. Opportunities for Growth Growth in Collaboration, international journal partnerships, contribution vs alliances/JVs membership Demand for Untapped markets products: education need servicing & training Sharing data, Selling products in knowledge & new markets resources
  • 3. Challenges to Growth Global presence or Lack of local (non Choosing where & internationally US) expertise & with whom to work accessible? experience Communications, l International investment vs Local pricing anguages, local domestic market strategy & relevance/ subsidies culture/perceptions Start up/ROI? Lack of value to IP/copyright Current products vs attract demand infringement customized?
  • 4. Growth and sustainability North American Associations- July 2011 12% OtherEuropean Associations- December 2010 10% Global role 44% explore new Grow sectors revenues/ membership by access new 17% markets Exchange information/re search/ 17% collaboration Potential for training/ education 4
  • 5. Global business/economic trends Power shift from West to East Global skills shortage Changing demographics Frugal innovation Implications ? for your association
  • 6. Power shift from West to East US, EU & Japan losing world dominance to emerging giants – eg China, India, Brazil, all Asia Downturn brief in Asia: record/continued growth; consumer demand high Bulk of future global growth will be from emerging markets (#1 China; #2 India) 6
  • 7. Implications Asia = key growth opportunity. Do you understand it? How will it change your association? Associations - not understood as in West (don’t lead with membership) Individuals don’t make training decisions – expect corporate management to (hierarchical, traditional) Certification/certificates highly “sought” after – fast track Truly global?? More share>>>>more demand for regional leadership/governance role 7
  • 8. 72% of CEOs state that EDUCATION is the most criticalGlobal skills shortage factor to ensure future success of their business United Nations Global Compact CEO Survey 2010
  • 9. Implications Importance of training & education Who should you talk to? Corporations vs individuals Products vs membership Globally accepted standards/certification – competitive advantage Right format for right audience 9
  • 10. Changing globaldemographics Growth of Middle Class  > 50% of world’s population Massive fluctuation in old & young generations Mounting pressure on working age “sandwich” generation 10
  • 11. Implications Demand for training & education Certification as key to career advancement/salary increase Know your market: aging or massive youth influx Changing urban landscape, population tsunami Communications & learning format 11
  • 12. #3: Commercialization ofInnovation New innovative product design strategy “frugal innovation” creating more locally relevant products aligned to special needs of developing world consumers 12
  • 13. Implications Frugal innovation concept key for product development Buying power in emerging economies ≠ US Local relevance of programs + packaging, delivery and pricing are KEY to success Don’t expect fast track revenue generation from emerging markets Particularly India, Brazil, China 13
  • 14. Growing your global community Understand the markets Know their diverse needs Understand their motivation/perception s Understand who are  Products, programs in right the customers/how format: online learning vs F2F; they perceive value webinar at 03:00???? Customize/be relevant to your target audience – one size #cesse12

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