• Share
  • Email
  • Embed
  • Like
  • Private Content
Asae Agm Panel 2008.V3
 

Asae Agm Panel 2008.V3

on

  • 1,024 views

ASAE & Center AGM 2008 -

ASAE & Center AGM 2008 -
"Local Business Strategy and Infrastructure Can Grow Business Globally"

Statistics

Views

Total Views
1,024
Views on SlideShare
989
Embed Views
35

Actions

Likes
0
Downloads
1
Comments
0

2 Embeds 35

http://growglobally.org 30
http://www.slideshare.net 5

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Asae Agm Panel 2008.V3 Asae Agm Panel 2008.V3 Presentation Transcript

    • ASAE 2008 Local Business Strategy and Infrastructure Can Grow Business Globally
      • Tom Reiser, ISN, Brussels
      • Helen van Oers, World at Work, Singapore
      • Matteo Pederzoli, MDRT Brussels
    • Session outline
      • Define your session outcomes
      • Global growth: What’s the right strategy?
        • Mistakes most often made
        • Questions that associations are asking
      • Share proven practice knowledge:
        • Outreach & Global Brand Awareness - World Kidney Day – Tom Reiser
        • Pan-Asian Conference Start-up - World at Work – Helen van Oers
        • Business Development in New Europe - MDRT – Matteo Pederzoli
      • Open discussion
        • Answer questions
        • Ensure we addressed your session outcomes
      • Session takeaways
      • For more information
    • But first….how many of you
      • Work for
        • a US association with international members?
        • OR a US-based international association?
      • From professional societies?
      • From trade associations?
      • What challenges do you most often face in growing your business outside the US?
      • And finally…what outcomes would you like to take away from this session ?
    • MCI Group 27 Offices in 18 countries Plus 4 Offices via the SmithBucklin - MCI Global Partnership ID Regional Offices Brussels, Dubai, Singapore, Buenos Aires ID National Offices London, Paris, Mumbai, Shanghai
    • Mistakes most often made
      • Sell them what we have, not what they want…..
      • Communications, promotions or product design/delivery US-centric E.g. Live webinars at 1100pm in Mumbai?
      • Taking revenues out of a region versus managing revenue and expenses within the region E.g. losing on currency exchange, not building wealth locally
      • No HQ international staff leader to help drive international orientation across business units
      • Centrally run, no regional presence
      • Treating “international” as one “thing” e.g. 50 US chapters and 1 international chapter of 50 countries
      • “ Going global” without a real reason, strategy, plan
      • Not seeing a region as profit center (particularly as the USD is weak)
      • Little if any integration of leadership composition (95% US 5% international) often doesn’t reflect member ratio
      • Little if any consideration of non-US perspective in agendas, planning and decision-making processes E.g. “diversity”… not an issue outside US
    • Questions that associations are asking…How
      • Do we grow globally?
      • Pick the right regions to serve?
      • Lead with membership or product?
      • Adapt membership or product to local needs?
      • Do we develop the right regional model to deploy them?
      • Do we create or sustain chapters and local participation?
      • Do we develop partnerships, sponsors?
      • Manage expenses while mitigating risk (e.g. currency)?
    • World Kidney Day Tom Reiser – ISN Executive Director
      • Tom "has" +15 years experience working with an in many "cases led" international medical professional societies
      • He currently serves as MCI’s Institutional Healthcare Practice Leader as well as the Executive Director of the International Liver Cancer Association and the International Society of Nephrology
      • Tom has lived and worked in Europe and the United States and speaks frequently on topics related to professional association and conference management
    • World at Work Helen van Oers – Director of Asia Pacific Development
      • Served several US-based associations covering member and chapter relations, certification program management, overall daily operations including business and budget planning, event and marketing management, and team director
      • Six years at MCI Brussels then open MCI Singapore
      • Now a member of the MCI Asia Pacific leadership team based in India
      • Helen received her Bachelor Business Administration in Hotel Management from the Hotel School The Hague, Netherlands
    • Million Dollar Roundtable Matteo Pederzoli – European Regional Director
      • As European Regional Director for the Million Dollar Roundtable, Matteo focuses on Central & Southeastern Europe and Commonwealth of Independent States to develop MDRT membership among top management in life insurance corporations
      • Previously served at
        • The Center for Strategic and International Studies developing economic and foreign policy for Central and Eastern European countries.
        • Print Services & Distribution Association
        • Past board member of the Society of National Association Publications
      • Served as International Ticket Sales Manager for the Torino 2006 Winter Olympic Games Organizing Committee
      • Matteo holds a BA in Communication/Political Science from Arizona State University and a Master's in International Affairs from George Washington University
    • Your Questions!
      • Flip Chart (your session outcomes)
      • Other thoughts…
        • What challenges have you met with your own global membership campaigns?
        • Do you adapt the content and/or delivery of your products and services to meet local needs?
        • Are you conducting regional/local market feasibility studies and an event business plan to establish a sustainable conference model?
    • Session Takeaways – “Think Like a Start up”
      • An active and visible local presence – depending on the strategy and goals – to project into a region and demonstrate your commitment to stakeholders that you are there not to “take out” value but to “invest” value that returns for everyone
      • Management on the ground with fully integrated practices and procedures with international HQ
      • Technology integration – Whether it’s managing detailed member records, collaborative systems, or database marketing initiatives
      • Lower communication and cultural barriers
      • Integrate local volunteer leaders into your management process (“real” self-determination” with ability for them to have a stake in building “locally relevant” products and services)
      • Treat the market as an investment with a tangible, measurable locally relevant strategy and implementation plan (3 year time horizon)
      • Calculated risk management (keeping the costs to enter/exit a market manageable); revenues collected and expenses paid in local currency ; get shielded from local personnel laws concerning hiring, discipline, or HR benefit costs
      • Accelerate time to market (with on the ground resources to respond quickly)
      • Scalable operations – Having the ability to adapt resource needs quickly any where in the world by project or for other purposes with the proper expertise when needed.
    • For more information Contact information : Peter Turner MCI Institutional Division – US Market +1 571 275 1516 [email_address]