“We don’t have a choiceon whether we DO socialmedia, the question ishow well we DO it.” - Erik Qualman
Harnessing the Power of SocialMedia means moving from simplylistening, monitoring and pushing out content.
28 ...of companies have corporate blogs %73 ...have somewhat active Twitter accounts %66 ...have a Facebook page %62 ...have YouTube accounts % “Social Media Surge by the 2012 Fortune 500” – Dartmouth & UMass
Amplify Marketing Crowdsourcing Focus Groups Drive Sales
Amplify Marketing WebinarPreview Blog Slideshare
Amplify Marketing Twitter Take questions via Twitter Engage w/ live tweeting Promote on-demand webinar/blog Facebook Take questions via FB Engage w/ live FB updates Promote on-demand webinar/blog LinkedIn Pre-promote events/webinar Promote on-demand webinar/blog Slideshare Post slides to Slideshare Promote across SM channels Blog about it…
Customer Service: Brands use social media to connect and support customers.
Ford Motor Co. uses social media to bemore proactive with customer issues and concerns –an average of 2,000 people weekly via social media.
Streamline: Customer service mustbe end-to-end from social to traditional
Social Media goes beyondCustomer Service…to drive Innovation
GE brings social collaboration to life…with Colab – 60,000 of those 300,000 employees are using the platform.