3<br />PROPRIETARY & CONFIDENTIAL - NOT FOR PUBLIC DISTRIBUTION<br /><ul><li>Use of web 2.0 applications is growing within enterprises at astonishing rates as companies take advantage of increased productivity and younger workers demand access.
Web 2.0 opens new risk vectors to cybercriminals as they can quickly exploit the desire of the community members to “trust” each other in order to quickly gain control of passwords and further infiltrate the community and/or endpoint of the of the end-user.
As TCO pressures mount enterprises will turn increasingly towards the use of web 2.0 and laptop subsidy programs where company employees can go and purchase any PC or mobile phone they desire from retail store fronts.
IT now finds itself in the role of saying yes, and in doing so must look to educate the organization in defining what its appetite for risk is.</li></li></ul><li>4<br />PROPRIETARY & CONFIDENTIAL - NOT FOR PUBLIC DISTRIBUTION<br />It’s a Web 2.0 World Today<br />
Web 2.0<br />The applications we use today for productivity<br />Collaborative / Browser-based / Open Source<br />Social Communities, Gadgets,Blogging and Widgets <br />open up our networks to increasing risk everyday.<br />
6<br />PROPRIETARY & CONFIDENTIAL - NOT FOR PUBLIC DISTRIBUTION<br />38<br />13<br />4<br />3<br />Years to Reach 50M Users:<br />
Security the Achilles Heel of Social Media?<br />
The number of people using the Web will increase by 45% to 2.2B by 2013<br />Total global Internet audience is 625M<br />2/3 have joined social networking (427M)<br />Security risks are equally substantial<br />*Forrester Research, 2009 <br />