presents

The Ladder Of Engagement

        www.PRSmith.org
Social media is
the biggest change
since the
industrial revolution.
Business Week (2005)
Ladder Of Engagement

• Embraces Web2.0/Social Media
• Nurtures Customer Engagement %
• Strengthens Brand Loyalty

• Asks ...
even Alien Implant Removals
are in a hyper competitive market




                              And
                      ...
This is
a far
better
gift!
          Let’s see
          how the ‘Ladder
          of Engagement’
          can develop th...
Secures Customer
                               Engagement

                               Strengthens Brand
             ...
Products
                    Processes ↑
                     Brands ↑
                        Ads
                       ...
Products
 Collab-            Processes ↑
 orative
 Co-                 Brands ↑
 Creation
                        Ads
    ...
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




 ...
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




 ...
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




 ...
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




 ...
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




 ...
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




 ...
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




 ...
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




 ...
Now let’s
apply the
ladder to
this sportsmanship
book,
club & campaign
Excerpt:
When war
stopped &
enemies
played football
together on
Christmas Day
1914




  www.Great
 MomentsOf
Sportsmanshi...
Style:
   emotional
   stories
   tapping into
   something
   deep inside
   us…….
   The Mexican
   goalkeeper’s
   fath...
Style:
   2 minute short
   stories supported
   by interesting
   visuals. Yes, the
   unidentified
   flying object in
 ...
Download
the stories &
pass them
    on




   Download
   Book cover &
   pass it on



                Download
        ...
www.PRSmith.org   www.GreatMomentsofSportsmanship.com
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
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V8.1 Ladder Engagement & Sports Case 11 Dec 09

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A fast moving explanation of the new digital ladder of engagement. Also a short case called Great Moments Of Sportsmanship www.GreatMomentsOfSportsmanship.com by PR Smith www.prsmith.org

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V8.1 Ladder Engagement & Sports Case 11 Dec 09

  1. 1. presents The Ladder Of Engagement www.PRSmith.org
  2. 2. Social media is the biggest change since the industrial revolution. Business Week (2005)
  3. 3. Ladder Of Engagement • Embraces Web2.0/Social Media • Nurtures Customer Engagement % • Strengthens Brand Loyalty • Asks What Business Are We In ….value chain …..value network …amidst Hyper Competition……..
  4. 4. even Alien Implant Removals are in a hyper competitive market And although it might make a great gift For your mother- in-law.....
  5. 5. This is a far better gift! Let’s see how the ‘Ladder of Engagement’ can develop the appetite for sportsmanship
  6. 6. Secures Customer Engagement Strengthens Brand Loyalty As customers move up Ladder Of © PR Smith.org Engagement www.prsmith.org
  7. 7. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions (& sharing) ↑ Reviews ↑ Ratings Ladder Of © PR Smith.org www.prsmith.org Engagement
  8. 8. Products Collab- Processes ↑ orative Co- Brands ↑ Creation Ads ↑ Ideas ↑ Discussions (& sharing) ↑ Reviews ↑ Ratings Ladder Of © PR Smith.org www.prsmith.org Engagement
  9. 9. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.homedepot.ca
  10. 10. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.ideastorm.com
  11. 11. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.chevrolet.com/tahoe/
  12. 12. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.boeing.com/commercial/787family/
  13. 13. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.pods4jobs.com
  14. 14. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.innocentive.com
  15. 15. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.myelinrepair.org
  16. 16. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.threadless.com
  17. 17. Now let’s apply the ladder to this sportsmanship book, club & campaign
  18. 18. Excerpt: When war stopped & enemies played football together on Christmas Day 1914 www.Great MomentsOf Sportsmanship. com
  19. 19. Style: emotional stories tapping into something deep inside us……. The Mexican goalkeeper’s father had just died & the Iranian keeper showed his respect . 2006 www.Great MomentsOf Sportsmanship. com
  20. 20. Style: 2 minute short stories supported by interesting visuals. Yes, the unidentified flying object in the back-ground is a streaker diving into the lake during a crucial Ryder Cup golf match in Ireland 2006. www.Great MomentsOf Sportsmanship. com
  21. 21. Download the stories & pass them on Download Book cover & pass it on Download the poster & pass it on
  22. 22. www.PRSmith.org www.GreatMomentsofSportsmanship.com

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