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Source: 2013 Blogger-Brand Relationship Study; The Social Craft6 Lessons Learned fromthe 2013 Blogger-BrandRelationship Su...
Source: 2013 Blogger-Brand Relationship Study; The Social CraftAbout the Survey
Source: 2013 Blogger-Brand Relationship Study; The Social Craft227Bloggers29 U.S. States
Source: 2013 Blogger-Brand Relationship Study; The Social Craft92% Female80% Ages 25-44
Source: 2013 Blogger-Brand Relationship Study; The Social Craft84%Blogging 3years or moreFamily/parentingFood, recipes and...
Source: 2013 Blogger-Brand Relationship Study; The Social CraftMore than halfHave 10,000+ unique visitors permonth18%Have ...
Source: 2013 Blogger-Brand Relationship Study; The Social Craft93%Have donepromotionalwork withbrands
Source: 2013 Blogger-Brand Relationship Study; The Social Craft30 questions coveredfour main topic areas:Establishing bran...
Source: 2013 Blogger-Brand Relationship Study; The Social CraftLesson 1Bloggers are business-savvy, creative contentcreato...
Source: 2013 Blogger-Brand Relationship Study; The Social Craft32%41%48%49%52%78%Record family memoriesMake money/ get fre...
Source: 2013 Blogger-Brand Relationship Study; The Social CraftLesson 2Bloggers areinundated withpitches that don’t fitthe...
Source: 2013 Blogger-Brand Relationship Study; The Social Craft97%Get emailpitches daily40%Say very few tonone of the pitc...
Source: 2013 Blogger-Brand Relationship Study; The Social CraftLesson 3Bloggers are looking forlong-term marketingpartners...
Source: 2013 Blogger-Brand Relationship Study; The Social CraftThe best experiences are ones in which the brand/PRperson f...
Source: 2013 Blogger-Brand Relationship Study; The Social CraftLesson 4Bloggers know whatcontent resonates withtheir reade...
Source: 2013 Blogger-Brand Relationship Study; The Social CraftWork Bloggers Are Asked to Dovs.WorkThey Feel is Most Succe...
Source: 2013 Blogger-Brand Relationship Study; The Social CraftLesson 5Bloggers want brandsand PR firms to lookbeyond the ...
Source: 2013 Blogger-Brand Relationship Study; The Social Craft7%18%19%22%44%66%67%68%Community involvementKlout scoreYouT...
Source: 2013 Blogger-Brand Relationship Study; The Social CraftLesson 6Compensation canvary, but should matchthe amount of...
Source: 2013 Blogger-Brand Relationship Study; The Social CraftWhat I see brands asking for isridiculous to expect: write ...
Source: 2013 Blogger-Brand Relationship Study; The Social CraftQ&A
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PRSA Boston 2013 Social Media Summit - Brand-Blogger Connection

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  • Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
  • Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
  • Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
  • Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
  • Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
  • Confidential online survey conducted in March and April of 2013. 8% outside of U.S.
  • Transcript of "PRSA Boston 2013 Social Media Summit - Brand-Blogger Connection"

    1. 1. Source: 2013 Blogger-Brand Relationship Study; The Social Craft6 Lessons Learned fromthe 2013 Blogger-BrandRelationship SurveyCindy Meltzer @cindymeltzCharlene DeLoach @CharChroniclesJodi Grundig @JodiGrundigModerator: Julie Dennehy @dennehypr
    2. 2. Source: 2013 Blogger-Brand Relationship Study; The Social CraftAbout the Survey
    3. 3. Source: 2013 Blogger-Brand Relationship Study; The Social Craft227Bloggers29 U.S. States
    4. 4. Source: 2013 Blogger-Brand Relationship Study; The Social Craft92% Female80% Ages 25-44
    5. 5. Source: 2013 Blogger-Brand Relationship Study; The Social Craft84%Blogging 3years or moreFamily/parentingFood, recipes and/or cookingProducts and reviews
    6. 6. Source: 2013 Blogger-Brand Relationship Study; The Social CraftMore than halfHave 10,000+ unique visitors permonth18%Have 50,000+
    7. 7. Source: 2013 Blogger-Brand Relationship Study; The Social Craft93%Have donepromotionalwork withbrands
    8. 8. Source: 2013 Blogger-Brand Relationship Study; The Social Craft30 questions coveredfour main topic areas:Establishing brandrelationshipsTypes of workCompensationOverall experience
    9. 9. Source: 2013 Blogger-Brand Relationship Study; The Social CraftLesson 1Bloggers are business-savvy, creative contentcreators.
    10. 10. Source: 2013 Blogger-Brand Relationship Study; The Social Craft32%41%48%49%52%78%Record family memoriesMake money/ get free productsPromote causes/social issuesMy blog is my businessBe a thought leaderI love to write“Why DoYou Blog?”
    11. 11. Source: 2013 Blogger-Brand Relationship Study; The Social CraftLesson 2Bloggers areinundated withpitches that don’t fittheir blog.
    12. 12. Source: 2013 Blogger-Brand Relationship Study; The Social Craft97%Get emailpitches daily40%Say very few tonone of the pitchesare a good matchfor their blog.
    13. 13. Source: 2013 Blogger-Brand Relationship Study; The Social CraftLesson 3Bloggers are looking forlong-term marketingpartnerships.
    14. 14. Source: 2013 Blogger-Brand Relationship Study; The Social CraftThe best experiences are ones in which the brand/PRperson forms a relationship so we continue to worktogether. I would go to the ends of the earth to helpLands End and Tide because of the on-goingrelationship weve forged.-Survey respondent
    15. 15. Source: 2013 Blogger-Brand Relationship Study; The Social CraftLesson 4Bloggers know whatcontent resonates withtheir readers.
    16. 16. Source: 2013 Blogger-Brand Relationship Study; The Social CraftWork Bloggers Are Asked to Dovs.WorkThey Feel is Most Successful in Engaging Readers60%41%6%64% 66%70%Product Reviews Giveaways Long termmarketingpartnerships"Frequently" Asked to Do"Always" or "Often"Successful
    17. 17. Source: 2013 Blogger-Brand Relationship Study; The Social CraftLesson 5Bloggers want brandsand PR firms to lookbeyond the numbers.
    18. 18. Source: 2013 Blogger-Brand Relationship Study; The Social Craft7%18%19%22%44%66%67%68%Community involvementKlout scoreYouTube subscribersInstagram followersPinterest followersBlog traffic statsFacebook fansTwitter followersBlogger Influence Statistics Most CommonlyRequested By BrandsA blogger with a smaller but loyal andtrusting readership often has moreinfluence than one with tons of pageviews. Some brands get this but many donot.-Survey respondent
    19. 19. Source: 2013 Blogger-Brand Relationship Study; The Social CraftLesson 6Compensation canvary, but should matchthe amount of workrequired.A review that involves money isnta review, its a sponsored post.-Survey respondent
    20. 20. Source: 2013 Blogger-Brand Relationship Study; The Social CraftWhat I see brands asking for isridiculous to expect: write apost, include photos, run agiveaway then mail the productthemselves, share on all socialchannels multiple times--itamounts to hours of the bloggerstime and also multiple "asks" oftheir audiences.-Survey respondent34%Saycompensation“rarely” or“never” matchesthe amount ofwork required.
    21. 21. Source: 2013 Blogger-Brand Relationship Study; The Social CraftQ&A
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