Public Relations Defined — Voting Data

Public Relations Defined — Candidate DefinitionsVote1. Which is the best definition of public relations? Response Response Percent CountPublic relations is the management function of researching, communicating and collaborating 23.6% 341 with publics to build mutually beneficial relationships. Public relations is a strategic communication process that builds mutually beneficial 46.4% 671 relationships betweenorganizations and their publics. Public relations is the strategic process of engagement between organizations and publics to 30.1% 435achieve mutual understanding and realize goals. answered question 1,447 skipped question 0 1 of 5

2. In analyzing the definitions and feedback received, some participants felt that themodern definition of public relations should explicitly reference ethics. Others argued thatethics guides the profession rather than defines it. Do you think the word “ethics” shouldbe explicitly included in this definition, as follows: “Public relations is the managementfunction of ethically researching, communicating and collaborating with publics to buildmutually beneficial relationships.” Response Response Percent Count Yes 47.4% 157 No 52.6% 174 answered question 331 skipped question 1,1163. In analyzing the definitions and feedback received, some participants felt that themodern definition of public relations should explicitly reference ethics. Others argued thatethics guides the profession rather than defines it. Do you think the word “ethics” shouldbe explicitly included in this definition, as follows: "Public relations is a strategic, ethicalcommunication process that builds mutually beneficial relationships betweenorganizations and their publics.” Response Response Percent Count Yes 39.7% 261 No 60.3% 397 answered question 658 skipped question 789 2 of 5

4. In analyzing the definitions and feedback received, some participants felt that themodern definition of public relations should explicitly reference ethics. Others argued thatethics guides the profession rather than defines it. Do you think the word “ethics” shouldbe explicitly included in this definition, as follows: "Public relations is the strategic, ethicalprocess of engagement between organizations and publics to achieve mutualunderstanding and realize goals.” Response Response Percent Count Yes 41.1% 174 No 58.9% 249 answered question 423 skipped question 1,024 3 of 5

5. Are you member of any of these organizations that partnered with PRSA on the "PublicRelations Defined Initiative? (select all that apply) Response Response Percent Count N/A 45.0% 605 Arthur W. Page Society 0.7% 10 Canadian Public Relations Society 3.3% 44 Chartered Institute of Public 1.2% 16 RelationsGlobal Alliance for Public Relations 0.6% 8 and Communication Management Hispanic Public Relations 0.4% 5 Association Institute for Public Relations 1.1% 15 International Association of 5.1% 69 Business Communicators International Association for the Measurement and Evaluation of 0.1% 1 Communication (AMEC) National Association of 0.6% 8 Government Communicators National Black Public Relations 0.5% 7 Society Public Relations Society of 35.4% 476 AmericaPublic Relations Student Society of 13.5% 182 America Word of Mouth Marketing 0.7% 10 Association Other (please specify) 78 answered question 1,344 4 of 5

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Public Relations Defined — Voting Data

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Public Relations Defined — Voting Data Document Transcript