Public Relations Means Business     If you ask business executives how important organizational     and brand reputation a...
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PRSA MBA Initiative Infographic — Public Relations Means Business

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An infographic detailing the state of public relations education and skills training among current MBA graduates and the perceptions of senior business executives of those skills.

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PRSA MBA Initiative Infographic — Public Relations Means Business

  1. 1. Public Relations Means Business If you ask business executives how important organizational and brand reputation are to their jobs, they’re likely to answer ‘extremely’. The di culty is, if you ask them how much formal business leaders surveyed education they’ve had in these disciplines, the answer usually admitted that executives at their falls between very little and a blank stare. companies need greater training Anthony D’Angelo, ITT Senior Communications Manager, APR, Fellow PRSA in core communication disciplines 2013 Launch of MBA initiative In today’s world, business leaders must build trust and relevance among stakeholders to succeed, and those skills can’t be learned exclusively on the job.with programs nationwide Michael Kempner, MWW Group President and CEO 59% of business leaders say their 98% of business leaders 93% of survey companies have hired agree existing MBA programs respondents indicated lack much needed instruction that PR is just as important recent MBA graduates, on corporate communications to their companies as only and reputation management other forms of strategy communication nd the skill sets of these graduates to Four charter schools, in addition to Dartmouth be extremely College’s Tuck School of Business, will take part strong in building in a pilot program, and integrate and protecting the company’s the PR course into their MBA reputation and programs for their fall credibility 2012 semesters Download the press release Download key survey ndings

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