PRSA Ethics Month Tweet Chat — PR as Corporate Ethical Conscience

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html #PRethics Share | — All Tweets 2011-09-27 to 2011-09-27 71 contributors 226 Twitter search results 93 retweets 68 @replies 16 links Results include 0 tw eets from our archive. @jlomas7: RT @KeithTrivitt: RT @arthury: #PRSA Ethics Month concludes Thursday w/ FREE webinar on social media ethics. Join us at 1 pm ET http://t.co/R9Xjtd6i #PRethics September 27, 2011, 1:14 am @KeithTrivitt: RT @prsa: Should #PR be the ethical conscience of a company? Give us your thoughts during #PRethics chat. 3pm ET Tues September 27, 2011, 1:57 am @PRSA: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. Join us! September 27, 2011, 1:00 pm @AU_PRSSA: RT @PRSA: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. Join us! September 27, 2011, 1:05 pm @KeithTrivitt: Discuss the state of ethics in #PR RT @prsa: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. Join us! September 27, 2011, 1:06 pm @DuffyGroupLLC: PRSA tweeted something that we are proud to follow #PRethics PR ethics is important, you must be honest, and upfront with the public.. September 27, 2011, 1:07 pm @jangles: RT @PRSA: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. Join us! September 27, 2011, 1:09 pm @ColorbarsNtwk: Join @PRSA for #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. September 27, 2011, 1:26 pm @FriendsofEbonie: @Egghead_NYU----> @RT @ColorbarsNtwk: Join @PRSA for #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. September 27, 2011, 1:30 pm @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY September 27, 2011, 3:00 pm @OmalleyHansen: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY September 27, 2011, 3:01 pm1 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @krislemons: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY September 27, 2011, 3:04 pm @krislemons: RT @PRSA Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY #untj4460 September 27, 2011, 3:04 pm @cherylpmleung: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY September 27, 2011, 3:05 pm @msmedia: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY September 27, 2011, 3:20 pm @gomezdm: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY September 27, 2011, 4:32 pm @PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY September 27, 2011, 5:00 pm @PRSAPhilly: RT @PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY September 27, 2011, 5:02 pm @gchesman: RT @prsa: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY September 27, 2011, 5:05 pm @LAVISISLIFE: RT @PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY September 27, 2011, 5:07 pm @KeithTrivitt: #PRethics chat starts at 3pm ET TODAY! RT @prsa: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY September 27, 2011, 5:26 pm @chillygal: PR ethics discussion continues today: “@PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY” September 27, 2011, 5:29 pm @PRSA: We’ll be discussing building trust btw brands & consumers at 3pm ET TODAY. Hashtag: #PRethics Join us! September 27, 2011, 5:30 pm @PRSACentralCA: RT @PRSA: We’ll be discussing building trust btw brands & consumers at 3pm ET TODAY. Hashtag: #PRethics Join us! September 27, 2011, 5:30 pm @JRTheOneandOnly: RT @KeithTrivitt: #PRethics chat starts at 3pm ET TODAY! RT @prsa: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY September 27, 2011, 5:34 pm2 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @jacogallarde: RT @PRSA: We’ll be discussing building trust btw brands & consumers at 3pm ET TODAY. Hashtag: #PRethics Join us! September 27, 2011, 5:48 pm @PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input! September 27, 2011, 6:00 pm @KABagley: Join in friends~~> “@PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!” September 27, 2011, 6:13 pm @MoStatePRSSA: Join in friends~~> “@PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!” September 27, 2011, 6:14 pm @prbizdaily: RT @prsa: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input! September 27, 2011, 6:15 pm @socialmediaCMO: RT @prsa: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input! September 27, 2011, 6:15 pm @arthury: Should #PR firms advise their clients’ on ethics? Weigh in on #PRethics chat TODAY at 3 p.m. ET. #PRSA September 27, 2011, 6:17 pm @JasMollica: RT @arthury: Should #PR firms advise their clients’ on ethics? Weigh in on #PRethics chat TODAY at 3 p.m. ET. #PRSA September 27, 2011, 6:17 pm @EmmasReallyTall: RT @PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input! September 27, 2011, 6:18 pm @BrookeUSC: RT @PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input! September 27, 2011, 6:24 pm @PaigeTwillmann: Hey PR majors #PSUCOMM4206.. RT @PRSA We’ll be discussing building trust btw brands & consumers at 3pm ET TODAY. Hashtag: #PRethics Join us! September 27, 2011, 6:28 pm @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms September 27, 2011, 6:30 pm @EAHolz: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms September 27, 2011, 6:30 pm @BTaylor_PR: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms September 27, 2011, 6:33 pm @JensenMoore: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms September 27, 2011, 6:38 pm3 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @PRSA: #PRethics chat starts in 15 minutes (3pm ET). Are you ready? #PRSA September 27, 2011, 6:45 pm @KeithTrivitt: Should #PR firms be the ethical conscience of their clients? Discuss during @prsa #PRethics chat at 3pm ET September 27, 2011, 6:48 pm @JRTheOneandOnly: RT @KeithTrivitt: Should #PR firms be the ethical conscience of their clients? Discuss during @prsa #PRethics chat at 3pm ET September 27, 2011, 6:54 pm @KeithTrivitt: @sportmarketing1 @PRSA Great question. Hope you will ask that question about 5 minutes during #PRethics chat September 27, 2011, 6:56 pm @criticalmention: #PRethics @PRSA firms should be ethically conscience of clients. Ethical issues can damage both your & your clients rep. & trust #PR September 27, 2011, 6:58 pm @jgombita: Final #PRethics chat! RT @KeithTrivitt: Should #PR firms be the ethical conscience of clients? Discuss during @prsa #PRethics chat at 3pm ET September 27, 2011, 6:58 pm @PRSA: Hi, this is Deb Silverman, chair of PRSAs Board of Ethics and Professional Standards. Ill be leading todays #PRethics chat. #PRethics September 27, 2011, 6:59 pm @PRSA: Todays chat will focus on building trust between brands and consumers using ethical comms. First Q coming up now . #PRethics September 27, 2011, 7:00 pm @KeithTrivitt: Were live! RT @prsa This is Deb Silverman, chair of PRSAs Board of Ethics & Professional Standards. Ill be leading todays #PRethics chat September 27, 2011, 7:00 pm @DanniJEvents: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms September 27, 2011, 7:00 pm @PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics September 27, 2011, 7:00 pm @KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. Its #PRethics chat, hosted by #PRSA September 27, 2011, 7:01 pm @fiuprssa: RT @PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics September 27, 2011, 7:01 pm @ThinkBluePR: Q1. In my opinion, social media is a great way to build trust btw brands & consumers. Its all about transparency. #PRethics #PRSA September 27, 2011, 7:01 pm4 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @KeithTrivitt: Openness in brand comms, IMO. Openness btw both parties RT @prsa What is the best way to build trust between brands and consumers? #PRethics September 27, 2011, 7:01 pm @CarolinaMadrid: Honesty - as difficult as it may be at times. RT @PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics September 27, 2011, 7:02 pm @PRSA: @ThinkBluePR Good point. Can you give an example? #PRethics September 27, 2011, 7:02 pm @jangles: RT @KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. Its #PRethics chat, hosted by #PRSA September 27, 2011, 7:02 pm @jfouts: RT @KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. Its #PRethics chat, hosted by #PRSA September 27, 2011, 7:03 pm @KeithTrivitt: @carolinamadrid Interesting pt re difficulty of honesty when representing brands. Do u find this more on agency or in-house side? #PRethics September 27, 2011, 7:03 pm @slbeatty: Im here to listen and learn. #mnprsa #PRethics September 27, 2011, 7:03 pm @KeithTrivitt: RT @carolinamadrid: Honesty - as difficult as it may be at times. RT @PRSA. What is best way 2 build trust btw brands & consumers? #PRethics September 27, 2011, 7:04 pm @ThinkBluePR: @PRSA Sure. Q1. @IBM our social media policy states we always identify ourselves as IBMers on social netwks. #PRethics http://t.co/xTHSAgMs September 27, 2011, 7:04 pm @MinnesotaPRSA: RT @slbeatty: Im here to listen and learn. #mnprsa #PRethics September 27, 2011, 7:04 pm @KeithTrivitt: @jangles Good to have you on todays #PRethics chat, Neville! Always happy when your voice is part of the discussion September 27, 2011, 7:04 pm @j_braner: Quality and reliability RT: @PRSA "Q1. Whats the best way to build trust between brands and consumers?" #PRethics September 27, 2011, 7:04 pm @KeithTrivitt: RT @thinkbluepr @IBM our social media policy states we always identify ourselves as IBMers on social netwks. #PRethics http://t.co/D1DNsgkX September 27, 2011, 7:04 pm @PRSA: @ThinkBluePR Excellent example, and completely in keeping with our Code of Ethics, which mentions honesty. #PRethics September 27, 2011, 7:05 pm5 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @SPRA_wpunj: Follow @PRSA to take part in their #PRethics chat going on now! #pr September 27, 2011, 7:05 pm @Fiskey: Being upfront about what each wants - the brand & the consumer relationship (Q1) #prethics September 27, 2011, 7:05 pm @PRSA: @j_braner Yes, high quality goods and services are key. #PRethics September 27, 2011, 7:06 pm @rachaelpeli: RT @CarolinaMadrid: Honesty - as difficult as it may be at times. RT @PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics September 27, 2011, 7:06 pm @shari_blalock: RT @PRSA Q1. Continuous and straightforward communication between both entities #PRethics September 27, 2011, 7:06 pm @ThinkBluePR: Q1. Certain industries in the marketplace are dealing with a lack of consumer trust, so the ethical way is the only way in PR. #PRethics September 27, 2011, 7:07 pm @jgombita: A1. Simple: Dont lie. Dont spin. Ensure the organizational narrative is honest and that communication is frequent. #PRethics September 27, 2011, 7:07 pm @PRSA: @Fiskey Good point! Honesty and disclosure of information, as our Code states. #PRethics September 27, 2011, 7:07 pm @EmmasReallyTall: RT @ThinkBluePR: Q1. Certain industries in the marketplace are dealing with a lack of consumer trust, so the ethical way is the only way in PR. #PRethics September 27, 2011, 7:08 pm @CarolinaMadrid: @KeithTrivitt More on agency, since there may be inside-culture disconnects w/ clients, more struggle for transparency #PRethics September 27, 2011, 7:08 pm @criticalmention: @Fiskey Great answer! Part of being honest to the consumer is delivering a product/service you believe in and works! #PRethics September 27, 2011, 7:09 pm @sportmarketing1: #PRethics @prsa are PR consultants/agencies guardians/Protectors to clients or moral benchmark for social/societal norms/traditions? September 27, 2011, 7:09 pm @PRSA: @ThinkBluePR Which industries , do you think, are dealing with consumer trust issues, more than others right now? #PRethics September 27, 2011, 7:09 pm @KeithTrivitt: RT @prsa: @ThinkBluePR Which industries , do you think, are dealing with consumer trust issues, more than others right now? #PRethics September 27, 2011, 7:09 pm6 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @CarolinaMadrid: @KeithTrivitt What do your experiences tell you, Keith? #PRethics September 27, 2011, 7:10 pm @KeithTrivitt: RT @jgombita: A1. Simple: Dont lie. Dont spin. Ensure the organizational narrative is honest and that communication is frequent. #PRethics September 27, 2011, 7:10 pm @jgombita: @KeithTrivitt @prsa @ThinkBluePR nuclear power. Gun manufacturers. Cigarette makers. Shall I go on? #PRethics September 27, 2011, 7:10 pm @KeithTrivitt: @carolinamadrid Id have to agree with your assessment. Having multiple clients w/ multiple conflicts of interest can cause #PRethics issues September 27, 2011, 7:10 pm @KeithTrivitt: @carolinamadrid Ive worked both sides. Agency in past & in-house now (at @PRSA). Ability to focus on 1 org def helps re #PRethics September 27, 2011, 7:11 pm @jgombita: @sportmarketing1 @prsa of course. They are also responsible for making sure all staff brush their teeth and floss. :-) #PRethics September 27, 2011, 7:11 pm @prCarrS: Honesty & transparency, yes. Also? Taking action on their concerns. Fix whats wrong & tell them it was done. Or cant be fixed. #PRethics September 27, 2011, 7:11 pm @ThinkBluePR: @PRSA Q1. I think to some degree every industry is dealing with consumer trust bc consumers are more connected & curious. #PRethics September 27, 2011, 7:12 pm @danielledrolet: RT @KeithTrivitt: RT @jgombita: A1. Simple: Dont lie. Dont spin. Ensure the organizational narrative is honest and that communication is frequent. #PRethics September 27, 2011, 7:12 pm @PRSA: @ThinkBluePR Yes, especially in this economy. #PRethics September 27, 2011, 7:12 pm @CarolinaMadrid: RT @KeithTrivitt: @carolinamadrid Ive worked both sides. Agency in past & in-house now (at @PRSA). Ability to focus on 1 org def helps re #PRethics September 27, 2011, 7:13 pm @jgombita: A1. Oh! Based on the recent #tiff11 screening of @thenfbs Pink Ribbons, Inc., pharmaceutical companies & cosmetic manufacturers. #PRethics September 27, 2011, 7:13 pm @KeithTrivitt: @danielledrolet Great to see you on the chat, Danielle! Thanks for sharing your perspective on #PRethics September 27, 2011, 7:13 pm @tsarzar: Consistency, honesty and feedback RT @PRSA Q1. What is the best way to build trust between brands and consumers? #PRethics7 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html September 27, 2011, 7:14 pm @PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate? #PRethics September 27, 2011, 7:14 pm @afblair: RT @jgombita: A1. Simple: Dont lie. Dont spin. Ensure the organizational narrative is honest and that communication is frequent. #PRethics September 27, 2011, 7:14 pm @KeithTrivitt: Yep RT @tsarzar: Consistency, honesty and feedback RT @PRSA Q1. What is the best way to build trust between brands and consumers? #PRethics September 27, 2011, 7:14 pm @KeithTrivitt: RT @prsa: Q2. Journalism is facing plagiarism issues (see: http://t.co/Elvrk0AU) How does #PR avoid same fate? #PRethics September 27, 2011, 7:15 pm @Inthezone23: RT @PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate? #PRethics September 27, 2011, 7:16 pm @CarolinaMadrid: @KeithTrivitt I can see how how being fully committed to only one "client" would improve #PRethics September 27, 2011, 7:16 pm @msmedia: RT @PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate? #PRethics September 27, 2011, 7:16 pm @PRSA: @bworden Thats great! I also have my code card, too. #PRethics September 27, 2011, 7:16 pm @JRTheOneandOnly: RT @PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate? #PRethics September 27, 2011, 7:16 pm @prCarrS: Q2: Teaching what plagiarism is in college & reminding ourselves constantly. So much PR comm is re-tooled it can be easy to slip. #prethics September 27, 2011, 7:17 pm @PRSA: Can you draw parallels between plagiarism in the PR classroom and in the PR workplace? #PRethics September 27, 2011, 7:17 pm @msmedia: RT @PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics September 27, 2011, 7:17 pm @eRaffield: RT @KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. Its #PRethics chat, hosted by #PRSA September 27, 2011, 7:18 pm8 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @PRSA: @prCarrS I agree that teaching what plagiarism is to college students is helpful? #PRethics September 27, 2011, 7:18 pm @ThinkBluePR: We are inundated with massive amounts of data daily and theres nothing new under the sun but its how you tell the story in PR. #PRethics September 27, 2011, 7:19 pm @prCarrS: @PRSA I had a prof who said there is 1 original piece of writing in PR & the rest has just been tailored to fit another audience. #prethics September 27, 2011, 7:19 pm @criticalmention: Q2: @PRSA #PRethics - it all goes back to honesty, be honest to yourself, your product, your clients and yes, even the competition #PR September 27, 2011, 7:19 pm @PRSA: Lets move to Q3. Should #PR be the ethical conscience of a company? Why or why not? #PRethics September 27, 2011, 7:19 pm @PRPalPaul: A2: Giving credit to sources is easiest thing to do. It should be second nature. W/so many media, impossible not to get caught. #PRethics September 27, 2011, 7:19 pm @ThinkBluePR: @PRSA Q3. I think to some degree yes, but it really is about the corporate character of what the company itself stands for. #PRethics September 27, 2011, 7:20 pm @PRSA: @prCarrS Your prof has a point! #PRethics September 27, 2011, 7:21 pm @KeithTrivitt: Biggest question, IMO RT @prsa: Lets move to Q3. Should #PR be the ethical conscience of a company? Why or why not? #PRethics September 27, 2011, 7:21 pm @prCarrS: Q3 Not *the* ethical conscience of a company. Ethics should run throughout & be part of the culture. #prethics #pr September 27, 2011, 7:21 pm @PRSA: @prCarrS How can ethics become part of the corporate culture? Suggestions? #PRethics September 27, 2011, 7:21 pm @AdvertGirl: PR should champion company conscience but it cant be sole voice. RT @PRSA: Q3. Should #PR be the ethical conscience of a company? #PREthics September 27, 2011, 7:22 pm @PRSA: @AdvertGirl Right! Top management needs to be part of the conversation about ethics. #PRethics September 27, 2011, 7:22 pm @prCarrS: @PRSA Accountability at every level is a good start to having strong ethics at every level, then becomes part of culture. #prethics #pr September 27, 2011, 7:23 pm9 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @PRPalPaul: A3: without a doubt PR is ethical conscience of company. Ties to corporate reputation directly. #PREthics September 27, 2011, 7:23 pm @PRSA: @prCarrS Thats a good point! Accountability is key. #PRethics September 27, 2011, 7:23 pm @KeithTrivitt: RT @prcarrs: Q3 Not *the* ethical conscience of a company. Ethics should run throughout & be part of the culture. #prethics September 27, 2011, 7:23 pm @ThinkBluePR: Q3. @ #IBM our CMO Jon Iwata (@coastw) says that corporate character is the purpose of the enterprise. http://t.co /zr0i2nEQ #PRethics September 27, 2011, 7:24 pm @prCarrS: A3: The trick is that every part of your company/org should be able to represent which includes being ethical every day. #prethics September 27, 2011, 7:24 pm @KeithTrivitt: The #PRethics chat Q3 on whether #PR should be ethical conscience of a company is drawing lots of great responses. Big debate in PR biz September 27, 2011, 7:24 pm @prCarrS: I also may believe in unicorns. #prethics September 27, 2011, 7:24 pm @sportmarketing1: #PRethics recent comment by well respected UK news broadcast journalist suggests journalism now a trade more than opinion forming culture September 27, 2011, 7:24 pm @PRSA: @ThinkBluePR Your CMO has it right! That attitude will permeate throughout the organization. #PRethics September 27, 2011, 7:25 pm @PRSA: @AdvertGirl True - which other departments should be involved? #PRethics September 27, 2011, 7:25 pm @PRSA: @prCarrS Yes, good point. Do they have the experience or knowledge of ethics, though? #PRethics September 27, 2011, 7:27 pm @AdvertGirl: @PRSA PR is the voice of the company; all of the "actions" must be done with ethics in order to create an ethical culture. #PRethics September 27, 2011, 7:28 pm @jgombita: Think its preferable to say that PR should "counsel" re: company conscience/ethics, rather than "champion" @AdvertGirl @PRSA #PRethics September 27, 2011, 7:28 pm @prCarrS: @PRSA Im in a faith-based health system which has a very strong code of ethics, so its a must-have for our folks. #PRethics #PR September 27, 2011, 7:29 pm @CarolinaMadrid: RT @jgombita: Think its preferable to say that PR should "counsel" re: company conscience/ethics, rather than10 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html "champion" @AdvertGirl @PRSA #PRethics September 27, 2011, 7:29 pm @PRSA: @prCarrS Thats good to hear! How does your systems code compare to the PRSA code? #PRethics September 27, 2011, 7:29 pm @KeithTrivitt: RT @jgombita: Preferable to say that PR should "counsel" re: company conscience/ethics, rather than "champion" @AdvertGirl @PRSA #PRethics September 27, 2011, 7:29 pm @jgombita: Favorited! RT @prCarrS: I also may believe in unicorns. #prethics September 27, 2011, 7:30 pm @prCarrS: @PRSA That doesnt me we dont counsel often. The PRSA code syncs with ours, which makes it easy to work here :) #PRethics #PR September 27, 2011, 7:30 pm @PRSA: @prCarrS Thats good! Always interesting to hear from orgs about their ethical codes. #PRethics September 27, 2011, 7:31 pm @jkaysee: @PRSA Just deliver on the brand promise & we R through :) Thought #PRethics were dead! :-( September 27, 2011, 7:31 pm @KeithTrivitt: Question for #PRethics chatters: DoPR ethics in corporate sector differ from that at agencies? Or are core values the same? September 27, 2011, 7:31 pm @PRSA: Q4. What role should #PR firms play in patrolling a clients ethical transgressions? #PRethics September 27, 2011, 7:32 pm @JessBayerDC: RT @PRSA: Q4. What role should #PR firms play in patrolling a clients ethical transgressions? #PRethics September 27, 2011, 7:32 pm @KelByrd: @KeithTrivitt Agency ethics cover more issues re: representing more than one entity #PRethics September 27, 2011, 7:33 pm @PRSA: @KelByrd So it can be challenging for a PR agency to maintain high ethical standards? #PRethics September 27, 2011, 7:34 pm @jgombita: @AdvertGirl would stick w/ "counsel." Part of PRs job: gathering various opinions of stakeholders/monitoring/COUMSELLING C-suite. #PRethics September 27, 2011, 7:34 pm @jgombita: @AdvertGirl would stick w/ "counsel." Part of PRs job: gathering various opinions of stakeholders/monitoring/COUNSELLING C-suite. #PRethics September 27, 2011, 7:34 pm @AdvertGirl: Ethics for the agency or clients? RT @PRSA: @KelByrd So it can be challenging for a PR agency to maintain high ethical standards? #PRethics11 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html September 27, 2011, 7:34 pm @KeithTrivitt: @kelbyrd Good point. Back in my agency days, I remember that struggle of managing multiple client issues. Tough any day of wk #PRethics September 27, 2011, 7:35 pm @PRSA: @AdvertGirl Both. Can you think of a PR agency that wanted to be ethical, but had a tough time convincing its client? #PRethics September 27, 2011, 7:36 pm @AdvertGirl: @jgombita Sometimes counsel, sometimes reflect, I think. Can lean more 1 way than other for corp communications vs PR agency. #PRethics September 27, 2011, 7:36 pm @KelByrd: @PRSA It is a longer process for agencies to establish ethical guidelines #PRethics cc @AdvertGirl September 27, 2011, 7:36 pm @prCarrS: Seems that the ethics are most effective when they are layered. #PRSA ethics as personal code, then agency/org as another layer #PRethics September 27, 2011, 7:36 pm @PRSA: @KelByrd Why do you think thats the case? #PRethics September 27, 2011, 7:37 pm @tsarzar: #PR pract should belong to an industry org like @PRSA . @PRSA: Q2. Journalism... plagiarism issues How does #PR avoid same fate? #PRethics" September 27, 2011, 7:37 pm @jgombita: @AdvertGirl perhaps. But pretty hard to put "reflect" in the job description. Rather nebulous, especially in regards to ethics. #PRethics September 27, 2011, 7:37 pm @AdvertGirl: Agree. Always vet. Guide when poss. RT @KelByrd: @PRSA It is a longer process for agencies to establish ethical guidelines #PRethics September 27, 2011, 7:37 pm @PRSA: @prCarrS That sounds like a feasible approach. What about the rest of you? #PRethics September 27, 2011, 7:37 pm @KeithTrivitt: RT @prcarrs: Ethics are most effective when they are layered. #PRSA ethics as personal code, then agency/org as another layer #PRethics September 27, 2011, 7:38 pm @KeithTrivitt: Quick synopsis of #PRethics chat: Differences btw agency & corp #PR ethics. Diff layers & nuance factor into PR pros decisions September 27, 2011, 7:38 pm @KelByrd: @PRSA Because agency employees represent themselves, the agency and their clients, which are often multiple businesses #PRethics September 27, 2011, 7:39 pm @AdvertGirl: RT @KeithTrivitt: Quick synopsis of #PRethics chat: Differences btw agency & corp #PR ethics. Diff layers & nuance factor12 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html into PR pros decisions September 27, 2011, 7:39 pm @prCarrS: @KelByrd Do most agencies vet the clients ethics before taking them on? #PRethics September 27, 2011, 7:39 pm @AdvertGirl: As an agency, we only take on clients we can believe in -- but their ethical cultures are all unique. #PRethics September 27, 2011, 7:40 pm @sportmarketing1: #PRethics DoPR ethics in corporate sector differ from that at agencies? Or are core values the same?nValues are values period! Golden rule! September 27, 2011, 7:40 pm @KelByrd: @prCarrS In my experience it is not standard, but should be. RT Do most agencies vet the clients ethics before taking them on? #PRethics September 27, 2011, 7:41 pm @PRSA: Q5. State of #PRethics: Going up, down or sideways? What do you think? #PRethics September 27, 2011, 7:42 pm @criticalmention: @PRSA #PRethics Rather than patrol a clients activity to see if they are ethical, a pr agency should act as a guide September 27, 2011, 7:43 pm @KeithTrivitt: Final question. Weigh in w/ your thoughts RT @prsa: Q5. State of #PRethics: Going up, down or sideways? What do you think? #PRethics September 27, 2011, 7:43 pm @KelByrd: @PRSA Q5. Going sideways and up: being reviewed and reconsidered/rewritten, with rapid increase in social media use/representation #PRethics September 27, 2011, 7:43 pm @KeithTrivitt: RT @criticalmention: @PRSA #PRethics Rather than patrol a clients activity to see if they are ethical, a pr agency should act as a guide September 27, 2011, 7:43 pm @prCarrS: RT @KelByrd Going sideways & up: being reviewed & reconsidered/rewritten, with rapid increase in social media use/representation #PRethics September 27, 2011, 7:44 pm @KelByrd: RT @criticalmention: @PRSA #PRethics Rather than patrol a clients activity to see if they are ethical, a PR agency should act as a guide. September 27, 2011, 7:44 pm @KeithTrivitt: @kelbyrd The effect of social media on #PRethics is spot-on. Big changes in how we think of ethics in PR & efforts from @PRSA to advise PR September 27, 2011, 7:44 pm @prCarrS: Having the ethical foundation *should* make dealing w big changes easier. May not, always, but it should. #PRethics September 27, 2011, 7:45 pm @JasMollica: RT @KeithTrivitt: RT @criticalmention: @PRSA #PRethics Rather than patrol a clients activity to see if they are ethical, a pr13 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html agency should act as a guide September 27, 2011, 7:45 pm @KelByrd: RT @KeithTrivitt: @KelByrd The effect of social media on #PRethics is spot-on. Big changes in how we think of ethics & efforts from @PRSA September 27, 2011, 7:45 pm @PRSAPDXMetro: Up and sideways thanks to the changing environment. RT @prsa: Q5. State of #PRethics: Going up, down or sideways? What do you think? September 27, 2011, 7:46 pm @PRSA: Do you think ethical guidelines are still being created for social media? #PRethics September 27, 2011, 7:47 pm @tsarzar: Agree. RT @KelByrd: @PRSA It is a longer process for agencies to establish ethical guidelines #PRethics September 27, 2011, 7:47 pm @KelByrd: @PRSA Daily RT @PRSA Do you think ethical guidelines are still being created for social media? #PRethics September 27, 2011, 7:48 pm @AdvertGirl: Going up - - thanks to constant scrutiny of #SM! RT @PRSA: Q5. State of #PRethics: Going up, down or sideways? What do you think? #PRethics September 27, 2011, 7:48 pm @prCarrS: Shouldnt be incorporated into SM guidelines? RT @PRSA: Do you think ethical guidelines are still being created for social media? #PRethics September 27, 2011, 7:48 pm @KeithTrivitt: @prsa Deb, can you give #PRethics chatters idea of how PRSA regularly updates its Code of Ethics to reflect changes, such as social media? September 27, 2011, 7:49 pm @PRSA: @KelByrd Can you think of an example? #PRethics September 27, 2011, 7:49 pm @jkaysee: @PRSA Social media is about democracy. Difficult to control. Still, there is a need for stringent measures to regulate cyberspace #PRethics September 27, 2011, 7:50 pm @tartagliaden: RT @PRSA: Q5. State of #PRethics: Going up, down or sideways? What do you think? #PRethics September 27, 2011, 7:51 pm @webdivadesign: RT @PRSA: Do you think ethical guidelines are still being created for social media? #PRethics September 27, 2011, 7:51 pm @PRSA: @KeithTrivitt Our Board of Ethics is continually working on new professional standards advisories to accompany our Code. #PRethics September 27, 2011, 7:51 pm @KeithTrivitt: If wondering, @PRSA frequently updates its Code of Ethics to reflect industry changes, such as social media http://ow.ly /6GzVb #PRethics14 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html September 27, 2011, 7:51 pm @kjellfish: If youre in the PR world, good conversation going on @prsa #PRethics September 27, 2011, 7:52 pm @KelByrd: RT @KeithTrivitt: @PRSA frequently updates its Code of Ethics to reflect industry changes, such as social media http://ow.ly /6GzVb #PRethics September 27, 2011, 7:52 pm @KeithTrivitt: See here: http://ow.ly/6GzVb RT @prsa #PRSA is continually working on new professional standards advisories 2 accompany our Code #PRethics September 27, 2011, 7:53 pm @PRSA: @KeithTrivitt Check out our ethics webinar on social media - Thursday at 1 p.m. Eastern. #PRethics September 27, 2011, 7:53 pm @tsarzar: Our industrys changing rapidly, were falling short on keeping up with the changes at the moment. @PRSA: Q5. State of #PRethics: September 27, 2011, 7:53 pm @PRSA: @tsarzar Yes, its definitely a challenge to keep pace! #PRethics September 27, 2011, 7:54 pm @Alex_iLLium: Norms seem to change rapidly, it ultimately comes down to accountability; RTs are plagiarized daily @PRSA guidelines- social media? #PRethics September 27, 2011, 7:54 pm @sportmarketing1: @PRSA #PRethics has there ever been necessity for guidelines in open forum debate?nThe platforms for uncensored/voice of people negates Q? September 27, 2011, 7:55 pm @KeithTrivitt: Register here: http://ow.ly/6GAaz RT @prsa: @KeithTrivitt Check out our ethics webinar on social media - Thursday at 1pm ET #PRethics September 27, 2011, 7:56 pm @KeithTrivitt: Looks like @PRSA #PRethics chat is wrapped up. Well have a transcript and recap on PRSA.org tomorrow. Thanks for great discussion! September 27, 2011, 8:01 pm @KelByrd: RT @KeithTrivitt Register here: http://ow.ly/6GAaz RT @PRSA Check out our ethics webinar on social media - Thursday at 1pm ET #PRethics September 27, 2011, 8:05 pm @PRSA: Thanks to all who participated in a great #PRethics chat today. Well have a transcript & recap on PRSA.org tomorrow. September 27, 2011, 8:05 pm @tsarzar: @Alex_iLLium @PRSA #PRethics , SoMe plagiarism:u cant control everything. What u can control, u must, thus,need for #PRethics guidelines September 27, 2011, 8:06 pm @tsarzar: I always enjoy it! Thanks @PRSA: Thanks to all who participated #PRethics chat today. Well have a transcript & recap on15 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html PRSA.org tomorrow. September 27, 2011, 8:11 pm @Alex_iLLium: Youre right, we cant control but the raw feedback is crucial to generating insights into markets @tsarzar @PRSA @criticalmention #PRethics September 27, 2011, 8:13 pm @ArianaGom: @Jocy_Torres “@PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/1JWhgqEm) How does #PR avoid same fate? #PRethics” September 27, 2011, 8:13 pm @ArianaGom: RT @PRSA: Lets move to Q3. Should #PR be the ethical conscience of a company? Why or why not? #PRethics September 27, 2011, 8:15 pm @Alex_iLLium: Its the inherent responsibly shared by all those using social M to represent in an ethical manner @tsarzar @PRSA #PRethics @criticalmention September 27, 2011, 8:18 pm @missnicolebell: RT @KeithTrivitt: The #PRethics chat Q3 on whether #PR should be ethical conscience of a company is drawing lots of great responses. Big debate in PR biz September 27, 2011, 8:19 pm @tsarzar: @Alex_iLLium: agreed, but too subjective to assume that "all" will assume "inherent responsibility" in #PRethics. @PRSA @criticalmention September 27, 2011, 8:26 pm @criticalmention: @tsarzar @Alex_iLLium Both good points. All those representing others using social media SHOULD represent in an ethical manner #PRethics September 27, 2011, 8:50 pm @Alex_iLLium: Leadership in the Age of Transparency http://t.co/WUa2z5nZ @HarvardBiz -along with this comes ethical SM @criticalmention @tsarzar #PRethics September 27, 2011, 8:54 pm @SuperDU: Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as counsel. #PRethics @PRSA September 27, 2011, 8:58 pm @JDFierro: RT @SuperDU: Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as counsel. #PRethics @PRSA September 27, 2011, 8:58 pm @Alex_iLLium: Ethics and transparency are a key factors in corporate survival, esp with SM-it wont take long to notice @criticalmention @tsarzar #PRethics September 27, 2011, 8:59 pm @jenniferpbrown: +1 RT @SuperDU Should #PR be conscience of a business? No. But that does not absolve it of its responsibilities as counsel. #PRethics @PRSA September 27, 2011, 9:01 pm @katiericco: RT @SuperDU: Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as counsel. #PRethics @PRSA16 of 17 9/28/2011 11:23 AM

#PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html September 27, 2011, 9:21 pm @TheRealJCullen: #PRethics I dont think ethics are being considered by most users of social media. Organizations, hopefully. September 27, 2011, 10:26 pm @TheRealJCullen: #PRethics building relationships has to be founded in dialogic communication. Know what your customers want. September 27, 2011, 10:27 pm @ewittke: RT @SuperDU Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as counsel. #PRethics September 27, 2011, 10:51 pm @ewittke: RT @TheRealJCullen #PRethics building relationships has to be founded in dialogic communication. Know what your customers want. September 27, 2011, 11:23 pm @ewittke: RT @Alex_iLLium Ethics and transparency are a key factors in corporate survival, esp with SM-it wont take long to notice #PRethics September 27, 2011, 11:25 pm Sponsored by: Nashville Marketing Consultants Powered by: twitter Copyright 2011 TweetReports Sign up for a free account17 of 17 9/28/2011 11:23 AM

PRSA Ethics Month Tweet Chat — PR as Corporate Ethical Conscience

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PRSA Ethics Month Tweet Chat — PR as Corporate Ethical Conscience Document Transcript