PRSA Ethics Month Tweet Chat — PR as Corporate Ethical Conscience
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PRSA Ethics Month Tweet Chat — PR as Corporate Ethical Conscience

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This transcript offers running commentary of a Sept. 27, 2011, #PRethics chat hosted by the Public Relations Society of America. The chat focused on whether public relations professionals should serve ...

This transcript offers running commentary of a Sept. 27, 2011, #PRethics chat hosted by the Public Relations Society of America. The chat focused on whether public relations professionals should serve as the ethical conscience of their organizations or for their clients.

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PRSA Ethics Month Tweet Chat — PR as Corporate Ethical Conscience PRSA Ethics Month Tweet Chat — PR as Corporate Ethical Conscience Document Transcript

  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html #PRethics Share | — All Tweets 2011-09-27 to 2011-09-27 71 contributors 226 Twitter search results 93 retweets 68 @replies 16 links Results include 0 tw eets from our archive. @jlomas7: RT @KeithTrivitt: RT @arthury: #PRSA Ethics Month concludes Thursday w/ FREE webinar on social media ethics. Join us at 1 pm ET http://t.co/R9Xjtd6i #PRethics September 27, 2011, 1:14 am @KeithTrivitt: RT @prsa: Should #PR be the ethical conscience of a company? Give us your thoughts during #PRethics chat. 3pm ET Tues September 27, 2011, 1:57 am @PRSA: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. Join us! September 27, 2011, 1:00 pm @AU_PRSSA: RT @PRSA: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. Join us! September 27, 2011, 1:05 pm @KeithTrivitt: Discuss the state of ethics in #PR RT @prsa: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. Join us! September 27, 2011, 1:06 pm @DuffyGroupLLC: PRSA tweeted something that we are proud to follow #PRethics PR ethics is important, you must be honest, and upfront with the public.. September 27, 2011, 1:07 pm @jangles: RT @PRSA: #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. Join us! September 27, 2011, 1:09 pm @ColorbarsNtwk: Join @PRSA for #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. September 27, 2011, 1:26 pm @FriendsofEbonie: @Egghead_NYU----> @RT @ColorbarsNtwk: Join @PRSA for #PRethics chat returns at 3pm ET TODAY. Discuss the state of ethics in #PR. September 27, 2011, 1:30 pm @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY September 27, 2011, 3:00 pm @OmalleyHansen: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY September 27, 2011, 3:01 pm1 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @krislemons: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY September 27, 2011, 3:04 pm @krislemons: RT @PRSA Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY #untj4460 September 27, 2011, 3:04 pm @cherylpmleung: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY September 27, 2011, 3:05 pm @msmedia: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY September 27, 2011, 3:20 pm @gomezdm: RT @PRSA: Should #PR be the ethical conscience of a company? Give us your take during #PRethics chat at 3pm ET TODAY September 27, 2011, 4:32 pm @PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY September 27, 2011, 5:00 pm @PRSAPhilly: RT @PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY September 27, 2011, 5:02 pm @gchesman: RT @prsa: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY September 27, 2011, 5:05 pm @LAVISISLIFE: RT @PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY September 27, 2011, 5:07 pm @KeithTrivitt: #PRethics chat starts at 3pm ET TODAY! RT @prsa: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY September 27, 2011, 5:26 pm @chillygal: PR ethics discussion continues today: “@PRSA: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY” September 27, 2011, 5:29 pm @PRSA: We’ll be discussing building trust btw brands & consumers at 3pm ET TODAY. Hashtag: #PRethics Join us! September 27, 2011, 5:30 pm @PRSACentralCA: RT @PRSA: We’ll be discussing building trust btw brands & consumers at 3pm ET TODAY. Hashtag: #PRethics Join us! September 27, 2011, 5:30 pm @JRTheOneandOnly: RT @KeithTrivitt: #PRethics chat starts at 3pm ET TODAY! RT @prsa: Should #PR firms be their clients’ ethics managers? Tell us at #PRethics chat. 3pm ET TODAY September 27, 2011, 5:34 pm2 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @jacogallarde: RT @PRSA: We’ll be discussing building trust btw brands & consumers at 3pm ET TODAY. Hashtag: #PRethics Join us! September 27, 2011, 5:48 pm @PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input! September 27, 2011, 6:00 pm @KABagley: Join in friends~~> “@PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!” September 27, 2011, 6:13 pm @MoStatePRSSA: Join in friends~~> “@PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!” September 27, 2011, 6:14 pm @prbizdaily: RT @prsa: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input! September 27, 2011, 6:15 pm @socialmediaCMO: RT @prsa: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input! September 27, 2011, 6:15 pm @arthury: Should #PR firms advise their clients’ on ethics? Weigh in on #PRethics chat TODAY at 3 p.m. ET. #PRSA September 27, 2011, 6:17 pm @JasMollica: RT @arthury: Should #PR firms advise their clients’ on ethics? Weigh in on #PRethics chat TODAY at 3 p.m. ET. #PRSA September 27, 2011, 6:17 pm @EmmasReallyTall: RT @PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input! September 27, 2011, 6:18 pm @BrookeUSC: RT @PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input! September 27, 2011, 6:24 pm @PaigeTwillmann: Hey PR majors #PSUCOMM4206.. RT @PRSA We’ll be discussing building trust btw brands & consumers at 3pm ET TODAY. Hashtag: #PRethics Join us! September 27, 2011, 6:28 pm @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms September 27, 2011, 6:30 pm @EAHolz: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms September 27, 2011, 6:30 pm @BTaylor_PR: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms September 27, 2011, 6:33 pm @JensenMoore: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms September 27, 2011, 6:38 pm3 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @PRSA: #PRethics chat starts in 15 minutes (3pm ET). Are you ready? #PRSA September 27, 2011, 6:45 pm @KeithTrivitt: Should #PR firms be the ethical conscience of their clients? Discuss during @prsa #PRethics chat at 3pm ET September 27, 2011, 6:48 pm @JRTheOneandOnly: RT @KeithTrivitt: Should #PR firms be the ethical conscience of their clients? Discuss during @prsa #PRethics chat at 3pm ET September 27, 2011, 6:54 pm @KeithTrivitt: @sportmarketing1 @PRSA Great question. Hope you will ask that question about 5 minutes during #PRethics chat September 27, 2011, 6:56 pm @criticalmention: #PRethics @PRSA firms should be ethically conscience of clients. Ethical issues can damage both your & your clients rep. & trust #PR September 27, 2011, 6:58 pm @jgombita: Final #PRethics chat! RT @KeithTrivitt: Should #PR firms be the ethical conscience of clients? Discuss during @prsa #PRethics chat at 3pm ET September 27, 2011, 6:58 pm @PRSA: Hi, this is Deb Silverman, chair of PRSAs Board of Ethics and Professional Standards. Ill be leading todays #PRethics chat. #PRethics September 27, 2011, 6:59 pm @PRSA: Todays chat will focus on building trust between brands and consumers using ethical comms. First Q coming up now . #PRethics September 27, 2011, 7:00 pm @KeithTrivitt: Were live! RT @prsa This is Deb Silverman, chair of PRSAs Board of Ethics & Professional Standards. Ill be leading todays #PRethics chat September 27, 2011, 7:00 pm @DanniJEvents: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Join us for a discussion on ethical comms September 27, 2011, 7:00 pm @PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics September 27, 2011, 7:00 pm @KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. Its #PRethics chat, hosted by #PRSA September 27, 2011, 7:01 pm @fiuprssa: RT @PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics September 27, 2011, 7:01 pm @ThinkBluePR: Q1. In my opinion, social media is a great way to build trust btw brands & consumers. Its all about transparency. #PRethics #PRSA September 27, 2011, 7:01 pm4 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @KeithTrivitt: Openness in brand comms, IMO. Openness btw both parties RT @prsa What is the best way to build trust between brands and consumers? #PRethics September 27, 2011, 7:01 pm @CarolinaMadrid: Honesty - as difficult as it may be at times. RT @PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics September 27, 2011, 7:02 pm @PRSA: @ThinkBluePR Good point. Can you give an example? #PRethics September 27, 2011, 7:02 pm @jangles: RT @KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. Its #PRethics chat, hosted by #PRSA September 27, 2011, 7:02 pm @jfouts: RT @KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. Its #PRethics chat, hosted by #PRSA September 27, 2011, 7:03 pm @KeithTrivitt: @carolinamadrid Interesting pt re difficulty of honesty when representing brands. Do u find this more on agency or in-house side? #PRethics September 27, 2011, 7:03 pm @slbeatty: Im here to listen and learn. #mnprsa #PRethics September 27, 2011, 7:03 pm @KeithTrivitt: RT @carolinamadrid: Honesty - as difficult as it may be at times. RT @PRSA. What is best way 2 build trust btw brands & consumers? #PRethics September 27, 2011, 7:04 pm @ThinkBluePR: @PRSA Sure. Q1. @IBM our social media policy states we always identify ourselves as IBMers on social netwks. #PRethics http://t.co/xTHSAgMs September 27, 2011, 7:04 pm @MinnesotaPRSA: RT @slbeatty: Im here to listen and learn. #mnprsa #PRethics September 27, 2011, 7:04 pm @KeithTrivitt: @jangles Good to have you on todays #PRethics chat, Neville! Always happy when your voice is part of the discussion September 27, 2011, 7:04 pm @j_braner: Quality and reliability RT: @PRSA "Q1. Whats the best way to build trust between brands and consumers?" #PRethics September 27, 2011, 7:04 pm @KeithTrivitt: RT @thinkbluepr @IBM our social media policy states we always identify ourselves as IBMers on social netwks. #PRethics http://t.co/D1DNsgkX September 27, 2011, 7:04 pm @PRSA: @ThinkBluePR Excellent example, and completely in keeping with our Code of Ethics, which mentions honesty. #PRethics September 27, 2011, 7:05 pm5 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @SPRA_wpunj: Follow @PRSA to take part in their #PRethics chat going on now! #pr September 27, 2011, 7:05 pm @Fiskey: Being upfront about what each wants - the brand & the consumer relationship (Q1) #prethics September 27, 2011, 7:05 pm @PRSA: @j_braner Yes, high quality goods and services are key. #PRethics September 27, 2011, 7:06 pm @rachaelpeli: RT @CarolinaMadrid: Honesty - as difficult as it may be at times. RT @PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics September 27, 2011, 7:06 pm @shari_blalock: RT @PRSA Q1. Continuous and straightforward communication between both entities #PRethics September 27, 2011, 7:06 pm @ThinkBluePR: Q1. Certain industries in the marketplace are dealing with a lack of consumer trust, so the ethical way is the only way in PR. #PRethics September 27, 2011, 7:07 pm @jgombita: A1. Simple: Dont lie. Dont spin. Ensure the organizational narrative is honest and that communication is frequent. #PRethics September 27, 2011, 7:07 pm @PRSA: @Fiskey Good point! Honesty and disclosure of information, as our Code states. #PRethics September 27, 2011, 7:07 pm @EmmasReallyTall: RT @ThinkBluePR: Q1. Certain industries in the marketplace are dealing with a lack of consumer trust, so the ethical way is the only way in PR. #PRethics September 27, 2011, 7:08 pm @CarolinaMadrid: @KeithTrivitt More on agency, since there may be inside-culture disconnects w/ clients, more struggle for transparency #PRethics September 27, 2011, 7:08 pm @criticalmention: @Fiskey Great answer! Part of being honest to the consumer is delivering a product/service you believe in and works! #PRethics September 27, 2011, 7:09 pm @sportmarketing1: #PRethics @prsa are PR consultants/agencies guardians/Protectors to clients or moral benchmark for social/societal norms/traditions? September 27, 2011, 7:09 pm @PRSA: @ThinkBluePR Which industries , do you think, are dealing with consumer trust issues, more than others right now? #PRethics September 27, 2011, 7:09 pm @KeithTrivitt: RT @prsa: @ThinkBluePR Which industries , do you think, are dealing with consumer trust issues, more than others right now? #PRethics September 27, 2011, 7:09 pm6 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @CarolinaMadrid: @KeithTrivitt What do your experiences tell you, Keith? #PRethics September 27, 2011, 7:10 pm @KeithTrivitt: RT @jgombita: A1. Simple: Dont lie. Dont spin. Ensure the organizational narrative is honest and that communication is frequent. #PRethics September 27, 2011, 7:10 pm @jgombita: @KeithTrivitt @prsa @ThinkBluePR nuclear power. Gun manufacturers. Cigarette makers. Shall I go on? #PRethics September 27, 2011, 7:10 pm @KeithTrivitt: @carolinamadrid Id have to agree with your assessment. Having multiple clients w/ multiple conflicts of interest can cause #PRethics issues September 27, 2011, 7:10 pm @KeithTrivitt: @carolinamadrid Ive worked both sides. Agency in past & in-house now (at @PRSA). Ability to focus on 1 org def helps re #PRethics September 27, 2011, 7:11 pm @jgombita: @sportmarketing1 @prsa of course. They are also responsible for making sure all staff brush their teeth and floss. :-) #PRethics September 27, 2011, 7:11 pm @prCarrS: Honesty & transparency, yes. Also? Taking action on their concerns. Fix whats wrong & tell them it was done. Or cant be fixed. #PRethics September 27, 2011, 7:11 pm @ThinkBluePR: @PRSA Q1. I think to some degree every industry is dealing with consumer trust bc consumers are more connected & curious. #PRethics September 27, 2011, 7:12 pm @danielledrolet: RT @KeithTrivitt: RT @jgombita: A1. Simple: Dont lie. Dont spin. Ensure the organizational narrative is honest and that communication is frequent. #PRethics September 27, 2011, 7:12 pm @PRSA: @ThinkBluePR Yes, especially in this economy. #PRethics September 27, 2011, 7:12 pm @CarolinaMadrid: RT @KeithTrivitt: @carolinamadrid Ive worked both sides. Agency in past & in-house now (at @PRSA). Ability to focus on 1 org def helps re #PRethics September 27, 2011, 7:13 pm @jgombita: A1. Oh! Based on the recent #tiff11 screening of @thenfbs Pink Ribbons, Inc., pharmaceutical companies & cosmetic manufacturers. #PRethics September 27, 2011, 7:13 pm @KeithTrivitt: @danielledrolet Great to see you on the chat, Danielle! Thanks for sharing your perspective on #PRethics September 27, 2011, 7:13 pm @tsarzar: Consistency, honesty and feedback RT @PRSA Q1. What is the best way to build trust between brands and consumers? #PRethics7 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html September 27, 2011, 7:14 pm @PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate? #PRethics September 27, 2011, 7:14 pm @afblair: RT @jgombita: A1. Simple: Dont lie. Dont spin. Ensure the organizational narrative is honest and that communication is frequent. #PRethics September 27, 2011, 7:14 pm @KeithTrivitt: Yep RT @tsarzar: Consistency, honesty and feedback RT @PRSA Q1. What is the best way to build trust between brands and consumers? #PRethics September 27, 2011, 7:14 pm @KeithTrivitt: RT @prsa: Q2. Journalism is facing plagiarism issues (see: http://t.co/Elvrk0AU) How does #PR avoid same fate? #PRethics September 27, 2011, 7:15 pm @Inthezone23: RT @PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate? #PRethics September 27, 2011, 7:16 pm @CarolinaMadrid: @KeithTrivitt I can see how how being fully committed to only one "client" would improve #PRethics September 27, 2011, 7:16 pm @msmedia: RT @PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate? #PRethics September 27, 2011, 7:16 pm @PRSA: @bworden Thats great! I also have my code card, too. #PRethics September 27, 2011, 7:16 pm @JRTheOneandOnly: RT @PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/ILfrOje6) How does #PR avoid same fate? #PRethics September 27, 2011, 7:16 pm @prCarrS: Q2: Teaching what plagiarism is in college & reminding ourselves constantly. So much PR comm is re-tooled it can be easy to slip. #prethics September 27, 2011, 7:17 pm @PRSA: Can you draw parallels between plagiarism in the PR classroom and in the PR workplace? #PRethics September 27, 2011, 7:17 pm @msmedia: RT @PRSA: Q1. What is the best way to build trust between brands and consumers? #PRethics September 27, 2011, 7:17 pm @eRaffield: RT @KeithTrivitt: Join @PRSA now for a live chat on state of ethics in #PR. Its #PRethics chat, hosted by #PRSA September 27, 2011, 7:18 pm8 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @PRSA: @prCarrS I agree that teaching what plagiarism is to college students is helpful? #PRethics September 27, 2011, 7:18 pm @ThinkBluePR: We are inundated with massive amounts of data daily and theres nothing new under the sun but its how you tell the story in PR. #PRethics September 27, 2011, 7:19 pm @prCarrS: @PRSA I had a prof who said there is 1 original piece of writing in PR & the rest has just been tailored to fit another audience. #prethics September 27, 2011, 7:19 pm @criticalmention: Q2: @PRSA #PRethics - it all goes back to honesty, be honest to yourself, your product, your clients and yes, even the competition #PR September 27, 2011, 7:19 pm @PRSA: Lets move to Q3. Should #PR be the ethical conscience of a company? Why or why not? #PRethics September 27, 2011, 7:19 pm @PRPalPaul: A2: Giving credit to sources is easiest thing to do. It should be second nature. W/so many media, impossible not to get caught. #PRethics September 27, 2011, 7:19 pm @ThinkBluePR: @PRSA Q3. I think to some degree yes, but it really is about the corporate character of what the company itself stands for. #PRethics September 27, 2011, 7:20 pm @PRSA: @prCarrS Your prof has a point! #PRethics September 27, 2011, 7:21 pm @KeithTrivitt: Biggest question, IMO RT @prsa: Lets move to Q3. Should #PR be the ethical conscience of a company? Why or why not? #PRethics September 27, 2011, 7:21 pm @prCarrS: Q3 Not *the* ethical conscience of a company. Ethics should run throughout & be part of the culture. #prethics #pr September 27, 2011, 7:21 pm @PRSA: @prCarrS How can ethics become part of the corporate culture? Suggestions? #PRethics September 27, 2011, 7:21 pm @AdvertGirl: PR should champion company conscience but it cant be sole voice. RT @PRSA: Q3. Should #PR be the ethical conscience of a company? #PREthics September 27, 2011, 7:22 pm @PRSA: @AdvertGirl Right! Top management needs to be part of the conversation about ethics. #PRethics September 27, 2011, 7:22 pm @prCarrS: @PRSA Accountability at every level is a good start to having strong ethics at every level, then becomes part of culture. #prethics #pr September 27, 2011, 7:23 pm9 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html @PRPalPaul: A3: without a doubt PR is ethical conscience of company. Ties to corporate reputation directly. #PREthics September 27, 2011, 7:23 pm @PRSA: @prCarrS Thats a good point! Accountability is key. #PRethics September 27, 2011, 7:23 pm @KeithTrivitt: RT @prcarrs: Q3 Not *the* ethical conscience of a company. Ethics should run throughout & be part of the culture. #prethics September 27, 2011, 7:23 pm @ThinkBluePR: Q3. @ #IBM our CMO Jon Iwata (@coastw) says that corporate character is the purpose of the enterprise. http://t.co /zr0i2nEQ #PRethics September 27, 2011, 7:24 pm @prCarrS: A3: The trick is that every part of your company/org should be able to represent which includes being ethical every day. #prethics September 27, 2011, 7:24 pm @KeithTrivitt: The #PRethics chat Q3 on whether #PR should be ethical conscience of a company is drawing lots of great responses. Big debate in PR biz September 27, 2011, 7:24 pm @prCarrS: I also may believe in unicorns. #prethics September 27, 2011, 7:24 pm @sportmarketing1: #PRethics recent comment by well respected UK news broadcast journalist suggests journalism now a trade more than opinion forming culture September 27, 2011, 7:24 pm @PRSA: @ThinkBluePR Your CMO has it right! That attitude will permeate throughout the organization. #PRethics September 27, 2011, 7:25 pm @PRSA: @AdvertGirl True - which other departments should be involved? #PRethics September 27, 2011, 7:25 pm @PRSA: @prCarrS Yes, good point. Do they have the experience or knowledge of ethics, though? #PRethics September 27, 2011, 7:27 pm @AdvertGirl: @PRSA PR is the voice of the company; all of the "actions" must be done with ethics in order to create an ethical culture. #PRethics September 27, 2011, 7:28 pm @jgombita: Think its preferable to say that PR should "counsel" re: company conscience/ethics, rather than "champion" @AdvertGirl @PRSA #PRethics September 27, 2011, 7:28 pm @prCarrS: @PRSA Im in a faith-based health system which has a very strong code of ethics, so its a must-have for our folks. #PRethics #PR September 27, 2011, 7:29 pm @CarolinaMadrid: RT @jgombita: Think its preferable to say that PR should "counsel" re: company conscience/ethics, rather than10 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html "champion" @AdvertGirl @PRSA #PRethics September 27, 2011, 7:29 pm @PRSA: @prCarrS Thats good to hear! How does your systems code compare to the PRSA code? #PRethics September 27, 2011, 7:29 pm @KeithTrivitt: RT @jgombita: Preferable to say that PR should "counsel" re: company conscience/ethics, rather than "champion" @AdvertGirl @PRSA #PRethics September 27, 2011, 7:29 pm @jgombita: Favorited! RT @prCarrS: I also may believe in unicorns. #prethics September 27, 2011, 7:30 pm @prCarrS: @PRSA That doesnt me we dont counsel often. The PRSA code syncs with ours, which makes it easy to work here :) #PRethics #PR September 27, 2011, 7:30 pm @PRSA: @prCarrS Thats good! Always interesting to hear from orgs about their ethical codes. #PRethics September 27, 2011, 7:31 pm @jkaysee: @PRSA Just deliver on the brand promise & we R through :) Thought #PRethics were dead! :-( September 27, 2011, 7:31 pm @KeithTrivitt: Question for #PRethics chatters: DoPR ethics in corporate sector differ from that at agencies? Or are core values the same? September 27, 2011, 7:31 pm @PRSA: Q4. What role should #PR firms play in patrolling a clients ethical transgressions? #PRethics September 27, 2011, 7:32 pm @JessBayerDC: RT @PRSA: Q4. What role should #PR firms play in patrolling a clients ethical transgressions? #PRethics September 27, 2011, 7:32 pm @KelByrd: @KeithTrivitt Agency ethics cover more issues re: representing more than one entity #PRethics September 27, 2011, 7:33 pm @PRSA: @KelByrd So it can be challenging for a PR agency to maintain high ethical standards? #PRethics September 27, 2011, 7:34 pm @jgombita: @AdvertGirl would stick w/ "counsel." Part of PRs job: gathering various opinions of stakeholders/monitoring/COUMSELLING C-suite. #PRethics September 27, 2011, 7:34 pm @jgombita: @AdvertGirl would stick w/ "counsel." Part of PRs job: gathering various opinions of stakeholders/monitoring/COUNSELLING C-suite. #PRethics September 27, 2011, 7:34 pm @AdvertGirl: Ethics for the agency or clients? RT @PRSA: @KelByrd So it can be challenging for a PR agency to maintain high ethical standards? #PRethics11 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html September 27, 2011, 7:34 pm @KeithTrivitt: @kelbyrd Good point. Back in my agency days, I remember that struggle of managing multiple client issues. Tough any day of wk #PRethics September 27, 2011, 7:35 pm @PRSA: @AdvertGirl Both. Can you think of a PR agency that wanted to be ethical, but had a tough time convincing its client? #PRethics September 27, 2011, 7:36 pm @AdvertGirl: @jgombita Sometimes counsel, sometimes reflect, I think. Can lean more 1 way than other for corp communications vs PR agency. #PRethics September 27, 2011, 7:36 pm @KelByrd: @PRSA It is a longer process for agencies to establish ethical guidelines #PRethics cc @AdvertGirl September 27, 2011, 7:36 pm @prCarrS: Seems that the ethics are most effective when they are layered. #PRSA ethics as personal code, then agency/org as another layer #PRethics September 27, 2011, 7:36 pm @PRSA: @KelByrd Why do you think thats the case? #PRethics September 27, 2011, 7:37 pm @tsarzar: #PR pract should belong to an industry org like @PRSA . @PRSA: Q2. Journalism... plagiarism issues How does #PR avoid same fate? #PRethics" September 27, 2011, 7:37 pm @jgombita: @AdvertGirl perhaps. But pretty hard to put "reflect" in the job description. Rather nebulous, especially in regards to ethics. #PRethics September 27, 2011, 7:37 pm @AdvertGirl: Agree. Always vet. Guide when poss. RT @KelByrd: @PRSA It is a longer process for agencies to establish ethical guidelines #PRethics September 27, 2011, 7:37 pm @PRSA: @prCarrS That sounds like a feasible approach. What about the rest of you? #PRethics September 27, 2011, 7:37 pm @KeithTrivitt: RT @prcarrs: Ethics are most effective when they are layered. #PRSA ethics as personal code, then agency/org as another layer #PRethics September 27, 2011, 7:38 pm @KeithTrivitt: Quick synopsis of #PRethics chat: Differences btw agency & corp #PR ethics. Diff layers & nuance factor into PR pros decisions September 27, 2011, 7:38 pm @KelByrd: @PRSA Because agency employees represent themselves, the agency and their clients, which are often multiple businesses #PRethics September 27, 2011, 7:39 pm @AdvertGirl: RT @KeithTrivitt: Quick synopsis of #PRethics chat: Differences btw agency & corp #PR ethics. Diff layers & nuance factor12 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html into PR pros decisions September 27, 2011, 7:39 pm @prCarrS: @KelByrd Do most agencies vet the clients ethics before taking them on? #PRethics September 27, 2011, 7:39 pm @AdvertGirl: As an agency, we only take on clients we can believe in -- but their ethical cultures are all unique. #PRethics September 27, 2011, 7:40 pm @sportmarketing1: #PRethics DoPR ethics in corporate sector differ from that at agencies? Or are core values the same?nValues are values period! Golden rule! September 27, 2011, 7:40 pm @KelByrd: @prCarrS In my experience it is not standard, but should be. RT Do most agencies vet the clients ethics before taking them on? #PRethics September 27, 2011, 7:41 pm @PRSA: Q5. State of #PRethics: Going up, down or sideways? What do you think? #PRethics September 27, 2011, 7:42 pm @criticalmention: @PRSA #PRethics Rather than patrol a clients activity to see if they are ethical, a pr agency should act as a guide September 27, 2011, 7:43 pm @KeithTrivitt: Final question. Weigh in w/ your thoughts RT @prsa: Q5. State of #PRethics: Going up, down or sideways? What do you think? #PRethics September 27, 2011, 7:43 pm @KelByrd: @PRSA Q5. Going sideways and up: being reviewed and reconsidered/rewritten, with rapid increase in social media use/representation #PRethics September 27, 2011, 7:43 pm @KeithTrivitt: RT @criticalmention: @PRSA #PRethics Rather than patrol a clients activity to see if they are ethical, a pr agency should act as a guide September 27, 2011, 7:43 pm @prCarrS: RT @KelByrd Going sideways & up: being reviewed & reconsidered/rewritten, with rapid increase in social media use/representation #PRethics September 27, 2011, 7:44 pm @KelByrd: RT @criticalmention: @PRSA #PRethics Rather than patrol a clients activity to see if they are ethical, a PR agency should act as a guide. September 27, 2011, 7:44 pm @KeithTrivitt: @kelbyrd The effect of social media on #PRethics is spot-on. Big changes in how we think of ethics in PR & efforts from @PRSA to advise PR September 27, 2011, 7:44 pm @prCarrS: Having the ethical foundation *should* make dealing w big changes easier. May not, always, but it should. #PRethics September 27, 2011, 7:45 pm @JasMollica: RT @KeithTrivitt: RT @criticalmention: @PRSA #PRethics Rather than patrol a clients activity to see if they are ethical, a pr13 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html agency should act as a guide September 27, 2011, 7:45 pm @KelByrd: RT @KeithTrivitt: @KelByrd The effect of social media on #PRethics is spot-on. Big changes in how we think of ethics & efforts from @PRSA September 27, 2011, 7:45 pm @PRSAPDXMetro: Up and sideways thanks to the changing environment. RT @prsa: Q5. State of #PRethics: Going up, down or sideways? What do you think? September 27, 2011, 7:46 pm @PRSA: Do you think ethical guidelines are still being created for social media? #PRethics September 27, 2011, 7:47 pm @tsarzar: Agree. RT @KelByrd: @PRSA It is a longer process for agencies to establish ethical guidelines #PRethics September 27, 2011, 7:47 pm @KelByrd: @PRSA Daily RT @PRSA Do you think ethical guidelines are still being created for social media? #PRethics September 27, 2011, 7:48 pm @AdvertGirl: Going up - - thanks to constant scrutiny of #SM! RT @PRSA: Q5. State of #PRethics: Going up, down or sideways? What do you think? #PRethics September 27, 2011, 7:48 pm @prCarrS: Shouldnt be incorporated into SM guidelines? RT @PRSA: Do you think ethical guidelines are still being created for social media? #PRethics September 27, 2011, 7:48 pm @KeithTrivitt: @prsa Deb, can you give #PRethics chatters idea of how PRSA regularly updates its Code of Ethics to reflect changes, such as social media? September 27, 2011, 7:49 pm @PRSA: @KelByrd Can you think of an example? #PRethics September 27, 2011, 7:49 pm @jkaysee: @PRSA Social media is about democracy. Difficult to control. Still, there is a need for stringent measures to regulate cyberspace #PRethics September 27, 2011, 7:50 pm @tartagliaden: RT @PRSA: Q5. State of #PRethics: Going up, down or sideways? What do you think? #PRethics September 27, 2011, 7:51 pm @webdivadesign: RT @PRSA: Do you think ethical guidelines are still being created for social media? #PRethics September 27, 2011, 7:51 pm @PRSA: @KeithTrivitt Our Board of Ethics is continually working on new professional standards advisories to accompany our Code. #PRethics September 27, 2011, 7:51 pm @KeithTrivitt: If wondering, @PRSA frequently updates its Code of Ethics to reflect industry changes, such as social media http://ow.ly /6GzVb #PRethics14 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html September 27, 2011, 7:51 pm @kjellfish: If youre in the PR world, good conversation going on @prsa #PRethics September 27, 2011, 7:52 pm @KelByrd: RT @KeithTrivitt: @PRSA frequently updates its Code of Ethics to reflect industry changes, such as social media http://ow.ly /6GzVb #PRethics September 27, 2011, 7:52 pm @KeithTrivitt: See here: http://ow.ly/6GzVb RT @prsa #PRSA is continually working on new professional standards advisories 2 accompany our Code #PRethics September 27, 2011, 7:53 pm @PRSA: @KeithTrivitt Check out our ethics webinar on social media - Thursday at 1 p.m. Eastern. #PRethics September 27, 2011, 7:53 pm @tsarzar: Our industrys changing rapidly, were falling short on keeping up with the changes at the moment. @PRSA: Q5. State of #PRethics: September 27, 2011, 7:53 pm @PRSA: @tsarzar Yes, its definitely a challenge to keep pace! #PRethics September 27, 2011, 7:54 pm @Alex_iLLium: Norms seem to change rapidly, it ultimately comes down to accountability; RTs are plagiarized daily @PRSA guidelines- social media? #PRethics September 27, 2011, 7:54 pm @sportmarketing1: @PRSA #PRethics has there ever been necessity for guidelines in open forum debate?nThe platforms for uncensored/voice of people negates Q? September 27, 2011, 7:55 pm @KeithTrivitt: Register here: http://ow.ly/6GAaz RT @prsa: @KeithTrivitt Check out our ethics webinar on social media - Thursday at 1pm ET #PRethics September 27, 2011, 7:56 pm @KeithTrivitt: Looks like @PRSA #PRethics chat is wrapped up. Well have a transcript and recap on PRSA.org tomorrow. Thanks for great discussion! September 27, 2011, 8:01 pm @KelByrd: RT @KeithTrivitt Register here: http://ow.ly/6GAaz RT @PRSA Check out our ethics webinar on social media - Thursday at 1pm ET #PRethics September 27, 2011, 8:05 pm @PRSA: Thanks to all who participated in a great #PRethics chat today. Well have a transcript & recap on PRSA.org tomorrow. September 27, 2011, 8:05 pm @tsarzar: @Alex_iLLium @PRSA #PRethics , SoMe plagiarism:u cant control everything. What u can control, u must, thus,need for #PRethics guidelines September 27, 2011, 8:06 pm @tsarzar: I always enjoy it! Thanks @PRSA: Thanks to all who participated #PRethics chat today. Well have a transcript & recap on15 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html PRSA.org tomorrow. September 27, 2011, 8:11 pm @Alex_iLLium: Youre right, we cant control but the raw feedback is crucial to generating insights into markets @tsarzar @PRSA @criticalmention #PRethics September 27, 2011, 8:13 pm @ArianaGom: @Jocy_Torres “@PRSA: Q2. Journalism is facing plagiarism issues (see: http://t.co/1JWhgqEm) How does #PR avoid same fate? #PRethics” September 27, 2011, 8:13 pm @ArianaGom: RT @PRSA: Lets move to Q3. Should #PR be the ethical conscience of a company? Why or why not? #PRethics September 27, 2011, 8:15 pm @Alex_iLLium: Its the inherent responsibly shared by all those using social M to represent in an ethical manner @tsarzar @PRSA #PRethics @criticalmention September 27, 2011, 8:18 pm @missnicolebell: RT @KeithTrivitt: The #PRethics chat Q3 on whether #PR should be ethical conscience of a company is drawing lots of great responses. Big debate in PR biz September 27, 2011, 8:19 pm @tsarzar: @Alex_iLLium: agreed, but too subjective to assume that "all" will assume "inherent responsibility" in #PRethics. @PRSA @criticalmention September 27, 2011, 8:26 pm @criticalmention: @tsarzar @Alex_iLLium Both good points. All those representing others using social media SHOULD represent in an ethical manner #PRethics September 27, 2011, 8:50 pm @Alex_iLLium: Leadership in the Age of Transparency http://t.co/WUa2z5nZ @HarvardBiz -along with this comes ethical SM @criticalmention @tsarzar #PRethics September 27, 2011, 8:54 pm @SuperDU: Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as counsel. #PRethics @PRSA September 27, 2011, 8:58 pm @JDFierro: RT @SuperDU: Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as counsel. #PRethics @PRSA September 27, 2011, 8:58 pm @Alex_iLLium: Ethics and transparency are a key factors in corporate survival, esp with SM-it wont take long to notice @criticalmention @tsarzar #PRethics September 27, 2011, 8:59 pm @jenniferpbrown: +1 RT @SuperDU Should #PR be conscience of a business? No. But that does not absolve it of its responsibilities as counsel. #PRethics @PRSA September 27, 2011, 9:01 pm @katiericco: RT @SuperDU: Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as counsel. #PRethics @PRSA16 of 17 9/28/2011 11:23 AM
  • #PRethics on Twitter | All Tweets | 2011-09-27 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id65310.html September 27, 2011, 9:21 pm @TheRealJCullen: #PRethics I dont think ethics are being considered by most users of social media. Organizations, hopefully. September 27, 2011, 10:26 pm @TheRealJCullen: #PRethics building relationships has to be founded in dialogic communication. Know what your customers want. September 27, 2011, 10:27 pm @ewittke: RT @SuperDU Should #PR be the conscience of your business? No. But that does not absolve it of its responsibilities as counsel. #PRethics September 27, 2011, 10:51 pm @ewittke: RT @TheRealJCullen #PRethics building relationships has to be founded in dialogic communication. Know what your customers want. September 27, 2011, 11:23 pm @ewittke: RT @Alex_iLLium Ethics and transparency are a key factors in corporate survival, esp with SM-it wont take long to notice #PRethics September 27, 2011, 11:25 pm Sponsored by: Nashville Marketing Consultants Powered by: twitter Copyright 2011 TweetReports Sign up for a free account17 of 17 9/28/2011 11:23 AM