Measure The Success of Your Public Relations Campaigns: Barcelona Declaration of Measurement Principles
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The Barcelona Declaration of (Public Relations) Measurement Principles explains seven best practice principles for measuring the success of your public relations programs and PR campaigns. AVEs ...

The Barcelona Declaration of (Public Relations) Measurement Principles explains seven best practice principles for measuring the success of your public relations programs and PR campaigns. AVEs (advertising value equivalency) and multipliers for editorial placement are discussed.

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Measure The Success of Your Public Relations Campaigns: Barcelona Declaration of Measurement Principles Presentation Transcript