The Public Relations Society of America (PRSA) and the American Statistical Association (ASA) collaborated to develop a best practices guide for the use of statistics in public relations campaign. The ...

The Public Relations Society of America (PRSA) and the American Statistical Association (ASA) collaborated to develop a best practices guide for the use of statistics in public relations campaign. The guide serves as a primer for public relations professionals who must understand, interpret and communicate statistical issues. It also provides a contact lifeline for public relations professionals who need urgent statistical- or research-based help.

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