Writing for the Web
How people read online  How do you read      online?
How people read online      They don’t.
How people read online      They scan.                     Why?
Screens & eye sight Computer   vision syndromehttp://www.aoa.org/x5253.xml
Retina display; no glare displaysWill we read more in the future?
For now…  How people read online   Seek sth. specific   They are impatient   Headlines   First sentences
Writing for the screenConcise!ChunkedHeadlinesMeaningful links
Writing for the screenBlah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,      Concise!         ...
Inverted Pyramid Style          Very important          Less important              Least            important
Inverted pyramid style          http://www.cybercollege.com/frtv/newsp2.htm
http://blog.vovici.com/blog/bid/25960/Structuring-Your-Survey-Report
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writing for the web

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writing for the web

  1. 1. Writing for the Web
  2. 2. How people read online How do you read online?
  3. 3. How people read online They don’t.
  4. 4. How people read online They scan. Why?
  5. 5. Screens & eye sight Computer vision syndromehttp://www.aoa.org/x5253.xml
  6. 6. Retina display; no glare displaysWill we read more in the future?
  7. 7. For now… How people read online Seek sth. specific They are impatient Headlines First sentences
  8. 8. Writing for the screenConcise!ChunkedHeadlinesMeaningful links
  9. 9. Writing for the screenBlah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Concise! Informalblah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Clear Organizedblah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Specific Captionsblah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Logical Simpleblah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah
  10. 10. Inverted Pyramid Style Very important Less important Least important
  11. 11. Inverted pyramid style http://www.cybercollege.com/frtv/newsp2.htm
  12. 12. http://blog.vovici.com/blog/bid/25960/Structuring-Your-Survey-Report

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