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Facebook Features

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Facebook Features Facebook Features Presentation Transcript

  • Overview
    Topic Relevance
    Research Purpose
    Research Question
    Important Results
    Result Relevance
    Conclusion
  • Topic Relevance
    Research Purpose
    Research Question
    Important Results
    Result Relevance
    Conclusion
    Topic Relevance
    Popularity of social media sites increasing
    Future designers need to predict trends
    Important to understand behavior of users
  • Topic Relevance
    Research Purpose
    Research Question
    Important Results
    Result Relevance
    Conclusion
    Research Purpose
    To find out how users utilize features
    To determine what features users value
    Give future designers input on how the design process of social media
  • Topic Relevance
    Research Purpose
    Research Question
    Important Results
    Result Relevance
    Conclusion
    Research Questions
    RQ1: What features of Facebook do users talk about?
    RQ2: What are users saying about these features?
  • Topic Relevance
    Research Purpose
    Research Question
    Important Results
    Result Relevance
    Conclusion
    Methodology
    Searched with keywords related to redesigning and releasing new features
    Chose most mentioned features
    Further qualitative data analysis
  • Topic Relevance
    Research Purpose
    Research Question
    Important Results
    Result Relevance
    Conclusion
    Initial Results
    RQ1: What features of Facebook do users talk about?
    Most mentions: “Photos”, “Mobile”, & “Wall”
  • Topic Relevance
    Research Purpose
    Research Question
    Important Results
    Result Relevance
    Conclusion
    Initial Results: Photo Viewer
    RQ2: What are users saying about these features?
    Implications
    Use photos to increase social connection
    Have a way for users to become acquainted with changes
    Photo Viewer
  • Topic Relevance
    Research Purpose
    Research Question
    Important Results
    Result Relevance
    Conclusion
    Initial Results: Mobile
    RQ2: What are users saying about these features?
    Mobile
    Implications
    Keep simplicity with mobile websites
    Teach users about changed features
  • Topic Relevance
    Research Purpose
    Research Question
    Important Results
    Result Relevance
    Conclusion
    Initial Results: Wall
    RQ2: What are users saying about these features?
    Implications
    Utilize communication affordance (allow users to “keep in touch”)
    Wall
  • Topic Relevance
    Research Purpose
    Research Question
    Important Results
    Result Relevance
    Conclusion
    Result Relevance
    Data reveals how users utilize the most mentioned features
    Gives social media designers a start at learning what is important
  • Topic Relevance
    Research Purpose
    Research Question
    Important Results
    Result Relevance
    Conclusion
    Conclusion
    Social media is difficult to measure
    Implications can easily be carried out, once found
    Future work: elaborate by monitoring previous and future design changes