Why Use Social Media? <ul><li>By: Michelle Otero & Sergio Flores </li></ul>
Overview <ul><li>1. Participatory or Citizen Journalism </li></ul><ul><li>2. Build up Online Status </li></ul><ul><li>3. T...
Participatory Journalism <ul><li>No more mass communication (One message for everyone) </li></ul><ul><li>Audience now beco...
Tsunami 2004 <ul><li>Bloggers volunteer and keep us up to date for free </li></ul><ul><li>Global Project Management Tools ...
China Earthquake <ul><li>Gov’t Found out about earthquake through SM </li></ul><ul><li>Fundraising sites are set up within...
Fort Hood Shooting <ul><li>Steve Widmann, Director of Scott & White Hospital in Temple, TX keeps people up to date with Tw...
Build Up online status <ul><li>Social Media is participatory & You can brand yourself online </li></ul><ul><li>Online Rati...
Tribes <ul><li>Seth Godin wrote the book “Tribes” </li></ul><ul><li>Tribes are groups of people with a common interest </l...
tribes <ul><li>How to Create a Tribe </li></ul><ul><ul><li>1. Challenge the Status Quo - Ex: Obama Campaign </li></ul></ul...
Sources <ul><li>Seth Godin on the tribes we lead (TED) -  http://bit.ly/eqLyE2   </li></ul><ul><li>When social media becam...
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Why social media

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Why social media

  1. 1. Why Use Social Media? <ul><li>By: Michelle Otero & Sergio Flores </li></ul>
  2. 2. Overview <ul><li>1. Participatory or Citizen Journalism </li></ul><ul><li>2. Build up Online Status </li></ul><ul><li>3. Tribes </li></ul>
  3. 3. Participatory Journalism <ul><li>No more mass communication (One message for everyone) </li></ul><ul><li>Audience now becomes the producers of content - http://bit.ly/hVnZUT </li></ul><ul><li>We are able to get a complete picture of a situation because of Collective Intelligence and it creates social capital </li></ul><ul><li>Ex: Tsunami 2004, Sichuan Provence, China Earthquake 2008, Obama Campaign 2008, Fort Hood Shooting 2009 </li></ul>
  4. 4. Tsunami 2004 <ul><li>Bloggers volunteer and keep us up to date for free </li></ul><ul><li>Global Project Management Tools are set up & used to coordinate disaster relief </li></ul><ul><li>People used Skype to talk to family members </li></ul><ul><li>Reference Article: http://bit.ly/fNJuDG </li></ul>
  5. 5. China Earthquake <ul><li>Gov’t Found out about earthquake through SM </li></ul><ul><li>Fundraising sites are set up within half a day of incident </li></ul><ul><li>People report info before Gov’t can sensor Twitter, Pics, or stories </li></ul><ul><li>Because of the attention the citizens receive, the Gov’t is held accountable for poor building codes </li></ul>
  6. 6. Fort Hood Shooting <ul><li>Steve Widmann, Director of Scott & White Hospital in Temple, TX keeps people up to date with Twitter, Blog, & Youtube Updates </li></ul><ul><li>We’re able to get real time info on conditions of patients </li></ul><ul><li>Family members & Media stay informed </li></ul>
  7. 7. Build Up online status <ul><li>Social Media is participatory & You can brand yourself online </li></ul><ul><li>Online Ratings & Comments = attention </li></ul><ul><li>Ex: GroupOn, Sticky Bites, Yelp give rewards in the form of badges, points, or discounts </li></ul><ul><li>Compliment Guys at Purdue use Twitter to tour around East Coast & get on the news </li></ul>
  8. 8. Tribes <ul><li>Seth Godin wrote the book “Tribes” </li></ul><ul><li>Tribes are groups of people with a common interest </li></ul><ul><li>The internet lets us find others that share the same interest -> silos </li></ul><ul><li>Tell Stories -> Connect People ->lead movement -> Take Charge </li></ul><ul><ul><li>Ex: Zappos.com is a place where shoe lovers can talk about shoes & get great customer service </li></ul></ul><ul><ul><li>Ex: Tom’s shoes allows people to retell the story of their shoes & what the brand stands for </li></ul></ul>
  9. 9. tribes <ul><li>How to Create a Tribe </li></ul><ul><ul><li>1. Challenge the Status Quo - Ex: Obama Campaign </li></ul></ul><ul><ul><li>2. Create a Culture </li></ul></ul><ul><ul><ul><li>Don’t convert new people, get people that are already passionate to become your followers </li></ul></ul></ul><ul><ul><ul><li>Find followers that will create new tribes and help you spread the cause </li></ul></ul></ul><ul><ul><li>3. Commit to the Cause </li></ul></ul><ul><ul><ul><li>*People want to feel missed when they’re gone & a tribe leader can fulfill that need* </li></ul></ul></ul><ul><ul><ul><li>Leaders can provide that for their followers </li></ul></ul></ul><ul><li>Video - http://bit.ly/ eqLyE2   </li></ul>
  10. 10. Sources <ul><li>Seth Godin on the tribes we lead (TED) -  http://bit.ly/eqLyE2   </li></ul><ul><li>When social media became news | Video on TED .com -  http://bit.ly/eqLyE2   </li></ul><ul><li>Clay Shirky: How social media can make history  -  http://bit.ly/hVnZUT   </li></ul><ul><li>The 2004 Tsunami; what other “nobodies” accomplished http://bit.ly/fNJuDG </li></ul><ul><li>Global Survey Results: How companies are benefiting from Web 2.0 By McKinsey Company </li></ul><ul><li>History of Social Networking by Jolie O'Dell, Mashable.com -  http://on.mash.to/dHEUNu   </li></ul><ul><li>Over 380 Million Check-Ins: Foursquare’s 2010 By the Numbers [Infographic] by Audrey Watters http://rww.to/hbg84r </li></ul><ul><li>New LinkedIn Tool Helps College Students Visualize Their Career Paths by Audrey Watters Readwriteweb.com http://rww.to/eDXmGp </li></ul>

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