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Why social media

Why social media



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    Why social media Why social media Presentation Transcript

    • Why Use Social Media?
      • By: Michelle Otero & Sergio Flores
    • Overview
      • 1. Participatory or Citizen Journalism
      • 2. Build up Online Status
      • 3. Tribes
    • Participatory Journalism
      • No more mass communication (One message for everyone)
      • Audience now becomes the producers of content - http://bit.ly/hVnZUT
      • We are able to get a complete picture of a situation because of Collective Intelligence and it creates social capital
      • Ex: Tsunami 2004, Sichuan Provence, China Earthquake 2008, Obama Campaign 2008, Fort Hood Shooting 2009
    • Tsunami 2004
      • Bloggers volunteer and keep us up to date for free
      • Global Project Management Tools are set up & used to coordinate disaster relief
      • People used Skype to talk to family members
      • Reference Article: http://bit.ly/fNJuDG
    • China Earthquake
      • Gov’t Found out about earthquake through SM
      • Fundraising sites are set up within half a day of incident
      • People report info before Gov’t can sensor Twitter, Pics, or stories
      • Because of the attention the citizens receive, the Gov’t is held accountable for poor building codes
    • Fort Hood Shooting
      • Steve Widmann, Director of Scott & White Hospital in Temple, TX keeps people up to date with Twitter, Blog, & Youtube Updates
      • We’re able to get real time info on conditions of patients
      • Family members & Media stay informed
    • Build Up online status
      • Social Media is participatory & You can brand yourself online
      • Online Ratings & Comments = attention
      • Ex: GroupOn, Sticky Bites, Yelp give rewards in the form of badges, points, or discounts
      • Compliment Guys at Purdue use Twitter to tour around East Coast & get on the news
    • Tribes
      • Seth Godin wrote the book “Tribes”
      • Tribes are groups of people with a common interest
      • The internet lets us find others that share the same interest -> silos
      • Tell Stories -> Connect People ->lead movement -> Take Charge
        • Ex: Zappos.com is a place where shoe lovers can talk about shoes & get great customer service
        • Ex: Tom’s shoes allows people to retell the story of their shoes & what the brand stands for
    • tribes
      • How to Create a Tribe
        • 1. Challenge the Status Quo - Ex: Obama Campaign
        • 2. Create a Culture
          • Don’t convert new people, get people that are already passionate to become your followers
          • Find followers that will create new tribes and help you spread the cause
        • 3. Commit to the Cause
          • *People want to feel missed when they’re gone & a tribe leader can fulfill that need*
          • Leaders can provide that for their followers
      • Video - http://bit.ly/ eqLyE2  
    • Sources
      • Seth Godin on the tribes we lead (TED) -  http://bit.ly/eqLyE2  
      • When social media became news | Video on TED .com -  http://bit.ly/eqLyE2  
      • Clay Shirky: How social media can make history  -  http://bit.ly/hVnZUT  
      • The 2004 Tsunami; what other “nobodies” accomplished http://bit.ly/fNJuDG
      • Global Survey Results: How companies are benefiting from Web 2.0 By McKinsey Company
      • History of Social Networking by Jolie O'Dell, Mashable.com -  http://on.mash.to/dHEUNu  
      • Over 380 Million Check-Ins: Foursquare’s 2010 By the Numbers [Infographic] by Audrey Watters http://rww.to/hbg84r
      • New LinkedIn Tool Helps College Students Visualize Their Career Paths by Audrey Watters Readwriteweb.com http://rww.to/eDXmGp